Core Insights - The article discusses innovative service strategies implemented at tourist attractions to alleviate congestion during peak seasons, highlighting the successful case of Tianjin's Five Avenues area [1][2] - It emphasizes the importance of integrating technology and human-centered approaches in enhancing visitor experiences and managing crowd flow effectively [2] Group 1: Innovative Service Strategies - Tianjin's Five Avenues has established a "police-civilian linkage" mechanism with over 200 volunteers providing personalized services, resulting in a 30% reduction in average visitor stay time and a 62% decrease in traffic complaints [1] - The article notes that historical and cultural districts can enhance their reception capacity through service optimization while preserving their historical character [1] Group 2: Technology and Management - The article highlights the role of digital transformation in service innovation, with technologies like 5G and big data enabling real-time monitoring, smart route recommendations, and precise information delivery [1] - It mentions the example of Sichuan's Jiuzhaigou Scenic Area, which has implemented a comprehensive management system to handle peak visitor times effectively [1] Group 3: Challenges and Recommendations - Some attractions still struggle with service supply during peak times, indicating a need for emergency mechanisms to shift from passive responses to proactive management [2] - Recommendations include establishing a visitor flow warning system, training versatile service teams, and creating a comprehensive emergency response framework to manage visitor fluctuations effectively [2] Group 4: Human-Centered Approach - The article stresses the importance of human care in service innovation, suggesting that measures like temporary rest areas and increased convenience services can significantly enhance visitor experiences [2] - It argues that the competition in the cultural tourism sector is fundamentally about service experience, with a focus on integrating technological innovation and human care to gain a lasting advantage [2]

Group 1 - The graduation travel trend is set to rise as various scenic spots across the country offer discounts for high school graduates and their parents, enhancing the celebratory atmosphere of the graduation season [1][2] - Discounts for high school and college entrance examination students are available from mid-June to August, with many scenic areas providing free admission [2] - Specific examples include free entry for students at various locations such as the Huizhou Ancient City and Jiuhua Mountain from June to August, as well as discounts for accompanying parents [2] Group 2 - Theme parks are popular destinations for students post-exams, with significant discounts on tickets, such as 40-50% off at Guangzhou Sunac Parks from June 9 to July 6 [3] - The Guangzhou Tower Theater offers a 30% discount on tickets for a musical for students with valid examination permits, promoting cultural engagement during the graduation season [3] - Local restaurants and hotels are also providing exclusive dining packages and themed events to celebrate graduation, enhancing the overall experience for students [3]

Transaction Overview - The company plans to transfer its 3.92% stake in Guangzhou World View Co., Ltd. through a public listing on the Guangdong United Property Exchange [1][2] - The transfer period will not exceed 12 months from the first listing date, with the final transaction price and counterpart to be determined based on the public listing results [1][2] - The board of directors approved the transfer with a unanimous vote of 7 in favor, and it does not require shareholder approval as it does not constitute a major asset restructuring [2][6] Financial Information - As of June 30, 2024, Guangzhou World View's total assets were 340,128.81 million, total liabilities were 279,861.51 million, and total equity was 60,267.30 million [5] - The assessed value of the company's 3.92% stake is 2,365.76 million, based on the asset-based valuation method [5][6] Purpose and Impact of the Transaction - The sale aims to enhance the company's focus on its core business and optimize its asset structure [6] - The transaction is not expected to have a significant impact on the company's financial status or operational results, as the company does not have control over Guangzhou World View and has not consolidated its financial statements [2][6] Other Considerations - The transaction does not involve employee placement, land leasing, or debt restructuring [6] - The company will fulfill its information disclosure obligations as the transaction progresses, particularly regarding the determination of the buyer and whether it constitutes a related party transaction [2][6]

Core Points - The Hubei Shennongjia Scenic Area is recruiting "wild man NPCs" with a daily salary of 500 yuan, requiring them to only make "woo woo" sounds and accept food offerings from tourists [1][2] - The recruitment aims to hire 16 individuals, with over 10,000 people already expressing interest through fan groups on short video platforms [1][2] - The job involves wearing a wild man costume, interacting with tourists through body language, and sharing experiences on social media [2][3] Recruitment Details - The working hours for the "wild man" position are from approximately 8 AM to 5 PM, with no night shifts, and the job is located at six major scenic spots within Shennongjia [2][3] - Candidates will be evaluated based on their personality, creativity, and ability to create engaging short videos [1][2] - This is not the first time the scenic area has offered such positions; a similar role as a natural observer was advertised last year with a monthly salary of 6,000 yuan [3][4] Industry Trends - The trend of hiring "wild man" or animal impersonator roles has been observed in various scenic areas across China, indicating a growing interest in unique tourist interactions [4] - Other scenic areas, such as Benxi in Liaoning and Handan in Hebei, have also introduced similar roles with competitive salaries, reflecting a broader industry movement towards experiential tourism [4]

Core Points - The article highlights the ongoing coral transplantation activities at the Hainan Boundary Island, emphasizing the importance of marine conservation and community involvement in these efforts [1][2][4]. Group 1: Coral Transplantation Activities - The Boundary Island tourism area has been engaged in coral transplantation and conservation since 2004, collaborating closely with research institutions to innovate conservation methods [2]. - The coral coverage rate on the island has been steadily increasing, creating extensive coral reefs that serve as habitats for various marine life [2]. - Participants, such as returning divers, play a crucial role in the ongoing evaluation and success of the coral transplantation projects [2]. Group 2: Community Involvement - Participants like Tian Sihui and her daughter actively engage in planting coral seedlings, which fosters a deeper understanding of the importance of ocean protection [4]. - The emotional connection and educational aspect of witnessing the growth of transplanted corals are highlighted as significant benefits for participants [4].

Group 1: Service Consumption Trends - The summer season has led to an increase in service consumption, particularly in tourism and home services, contributing significantly to economic growth and employment [1][3] - The Ministry of Commerce launched the "Service Consumption Season" initiative for 2025, aiming to promote the integration of various service sectors such as tourism, food, sports, and digital services [1][2] - The demand for family-oriented and themed cultural tourism is rising, with significant sales growth in theme park and cruise products during the "618" shopping festival [1][2] Group 2: Innovations in Cultural and Tourism Services - Scene linkage and IP empowerment are key innovation points in the cultural and tourism service sector, with companies like Haichang Ocean Park planning strategic partnerships to create comprehensive consumption experiences [2] - The upcoming opening of Shanghai Lego Land has generated high search interest on tourism platforms, indicating strong consumer anticipation [2] - The cruise industry is also evolving, with new themed experiences being introduced to cater to family travel demands [2] Group 3: Home Service Sector Developments - The home service sector is experiencing a surge in demand, particularly for flexible labor arrangements like hourly workers, as families seek assistance during the summer [3][4] - Digital technologies are being leveraged by home service platforms to enhance service delivery and improve matching efficiency between service providers and clients [3][4] - The government is promoting the expansion and quality improvement of home services, recognizing it as a new growth point for service consumption [3][4] Group 4: Sports and Events Impact - The first Jiangsu City Football League has emerged as a popular sports IP, driving local tourism and consumption through innovative ticketing and promotional packages [5][6] - Investment opportunities are expanding in the sports sector, with companies like Jinling Sports benefiting from increased visibility and demand due to local sports events [5] - The government is encouraging the development of diverse sports events and facilities, aiming to enhance the overall sports consumption landscape [6]

行 业 及 产 业 社会服务 行 业 研 究 / 行 业 点 评 本研究报告仅通过邮件提供给 中庚基金 使用。1 2025 年 06 月 08 日 复古魅力下的新潮流：撕拉片与 "人生四格" 看好 ——社会服务行业周报（6.2-6.6） 相关研究 《音乐节经济与民俗 IP 驱动假期客流增长 ——社会服务行业周报（05.19-05.23）》 2025/05/25 证券分析师 赵令伊 A0230518100003 zhaoly2@swsresearch.com 研究支持 杨光 A0230524100004 yangguang@swsresearch.com 联系人 杨光 (8621)23297818× yangguang@swsresearch.com 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 证 券 研 究 报 告 ⚫ 近日撕拉片突然翻红，价格暴涨，稀缺营销+明星效应+复古仪式感让它成为 摄影界新宠。作为撕拉片生产的主力大户，宝丽来和富士两家公司的撕拉片相 纸均已停产。据国际影像材料协会 2025 年 Q1 报告，全球撕拉片相纸库存总 量已不足 50 万盒。供需关系的急剧失衡，直接导致了撕拉片 ...

以票根为媒介激活消费潜力，不仅得益于区域演出市场的繁荣，更折射出全国消费升级需求在特定场景 下的集中迸发。未来的消费竞争不再是景点与景点的单点比拼，而是生态与生态的系统较量。随着技术 与生态完善，票根有望成为连接供需的数字纽带，推动消费市场从规模扩张向质量提升转型。 这些挑战也是传统消费模式向数字化、生态化转型的共性难题，票根经济要实现持续健康发展需在三个 维度迭代升级。 机制上，建立动态激励体系，依据酒店景区的票根核销率、消费转化率给予额外奖励，引导企业从被动 参与转向主动运营。比如，杭州"文旅消费积分"模式可资借鉴——将票根消费与城市积分体系挂钩，赋 予积分兑换公共服务等附加价值，增强用户黏性。 技术上，构建统一的文旅消费数据中台，整合演出票务、酒店预订、景区票务等平台，建立标准化接口 与认证体系，实现票根信息跨区域流通，使区域特惠升级为全国通兑。 生态上，票根经济本质是对体验经济的具象实践。当一张票根能串联城市文化地标、商业设施与生活场 景，它便不再是消费终点，而成为探索城市的起点。 未来的消费竞争不再是景点与景点的单点比拼，而是生态与生态的系统较量。随着技术与生态完善，票 根有望成为连接供需的数字纽带 ...

央视网消息：正值周末，出游正好。夏日里，有哪些清凉好去处？来看周末去哪儿。 位于贵州省黔南州的荔波县小七孔景区，是世界自然遗产"中国南方喀斯特"的重要组成部分，随着雨季到来那里进入了丰水期，当地独特的自然景观吸 引了八方游客。 小七孔景区拥有独特的喀斯特地貌，形态各异的石峰拔地而起，清澈见底的溪流贯穿景区，广袤茂密的原始森林遮天蔽日，森林覆盖率超过92%，漫步 其间，清新的空气裹挟着草木的芬芳扑面而来，超高的负氧离子含量，让这里成为名副其实的天然绿色氧吧。凭借得天独厚的生态资源，小七孔景区的吸引 力持续攀升。今年以来，景区共接待游客176.06万人，同比增长7.81%。越来越多的游客慕名而来，沉醉于荔波的山水之间，感受生态之美，享受夏日清 凉。 河南洛阳：避暑纳凉新场景 提升游客沉浸式体验 走进小七孔景区，一幅山水画卷在眼前徐徐展开。目之所及，皆是郁郁葱葱的繁茂草木；瀑布从高处倾泻而下，飞溅起晶莹的水花；湖泊、溪流碧波荡 漾，水光潋滟。游客们或是沿着湖畔悠然漫步，或是泛舟漂游，又或是驻足于美景之间拍照留念，将眼前的如画景致定格成永恒的美好，真切感受"人在画 中游"的诗意氛围。 位于河南省洛阳市栾川县的重渡沟景 ...

Core Insights - The Longtan Grand Canyon in Luoyang, Henan, has gained popularity due to its affordable pricing for goods, contrasting with the high prices typically found in many tourist attractions [2][3] - The park's strategy includes maintaining stable prices for eight years and introducing a policy allowing multiple free entries within a year for a ticket price of 80 yuan, enhancing customer loyalty [3] Pricing Strategy - The Longtan Grand Canyon offers low-priced items such as ice cream for 1 yuan, bottled water for 2 yuan, and cucumbers for 2.5 yuan, which has attracted a significant increase in visitor numbers during the "May Day" holiday [2] - The park's pricing approach stands in stark contrast to other tourist spots where prices are often inflated due to monopolistic practices and lack of transparency, leading to negative public sentiment [2] Customer Experience - The park emphasizes respect for visitors by providing a sense of security against being overcharged, which is crucial for enhancing the overall travel experience [2] - The establishment of a price hearing system involving visitor representatives aims to ensure transparency and fair pricing, contributing to a trustworthy consumer environment [3] Industry Trends - The tourism industry is witnessing a shift where merely relying on scenic beauty is no longer sufficient; the importance of comprehensive emotional value for tourists is increasingly recognized [3] - The success of Longtan Grand Canyon serves as a reminder that genuine respect and quality service towards customers are essential for sustainable business growth in the tourism sector [3]