Group 1: Export Performance - In 2024, China is expected to export 9.2 billion pairs of shoes, with a total export value of 333.57 billion RMB, maintaining its position as the largest exporter [1] - The shoe exhibition at the Canton Fair showcased various types of shoes, including leather shoes, sandals, and casual shoes, featuring unique designs and patterns [1] Group 2: Technological Advancements - Chinese shoe companies are leveraging digital transformation and technological breakthroughs to innovate shoe manufacturing processes [1] - Jiming Footwear Co., Ltd. has implemented smart production equipment and digital management systems, achieving a 30% increase in order delivery efficiency and maintaining a product qualification rate of over 98% [1] Group 3: Product Innovation in Toys - Chinese toy companies are innovating product designs, incorporating traditional cultural elements into their offerings, such as puzzle blocks that reflect Eastern architectural aesthetics [2] - Chengling Yongdao Trading Co., Ltd. has launched a series of Chinese-style educational building blocks that enhance children's hand-eye coordination while integrating ancient architectural beauty [2] Group 4: Rural Revitalization and Unique Products - The Canton Fair featured a special area for rural revitalization products, showcasing local specialties from poverty alleviation regions, such as honey wine from Xinjiang and ancient tree tea from Yunnan [2] - Linshu Qinglang Craft Co., Ltd. presented over 2,000 items, including willow baskets and fabric products, which received positive feedback from international buyers [2] Group 5: Food and Agriculture Sector - A total of 1,147 companies participated in the food and agriculture section of the Canton Fair, covering various categories including food, carpets, leather products, and pet supplies [2] - The attendance of buyers at this year's fair exceeded that of the previous year, with companies reporting an increase in buyer traffic and better-than-expected transaction intentions [2]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 112.46 CNY [3][7]. Core Insights - The company reported better-than-expected earnings in Q1, with significant growth from emerging brands [1]. - Revenue and net profit for 2024 are projected to be 10.778 billion CNY and 1.552 billion CNY, respectively, reflecting year-on-year growth of 21% and 30% [6]. - The company is expected to continue expanding its brand portfolio and market share in various segments, including men's skincare and medical post-operative recovery [6]. Financial Projections - The adjusted earnings per share (EPS) forecasts for 2025-2027 are 4.56 CNY, 5.36 CNY, and 6.06 CNY, respectively [2][7]. - The company's revenue is projected to grow from 8.905 billion CNY in 2023 to 15.577 billion CNY in 2027, with a compound annual growth rate (CAGR) of approximately 10.7% [2][10]. - The gross margin is expected to improve from 69.9% in 2023 to 73.0% in 2027, indicating enhanced profitability [2][10]. Brand Performance - The main brand and the Cai Tang brand showed stable performance, while emerging brands like OR and Yuan Se Bo Ta experienced rapid growth, with revenue increases of 71.1% and 138.4%, respectively [6]. - Online sales channels grew by 23.7% in 2024, while offline channels saw a decline of 13.6% [6]. Market Position - The company demonstrated resilience in a challenging consumer environment, maintaining strong performance across its brand matrix [6]. - The report highlights the company's ability to adapt and thrive despite market pressures, positioning it as a leader in the industry [6].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 112.46 CNY [3][7]. Core Insights - The company reported better-than-expected earnings in Q1, with significant growth from emerging brands [1]. - Revenue and net profit for 2024 are projected to be 10.778 billion CNY and 1.552 billion CNY, respectively, reflecting year-on-year growth of 21% and 30% [6]. - The company is expected to continue expanding its brand portfolio and market share in various segments, including men's skincare and medical post-operative recovery [6]. Financial Forecasts - The adjusted earnings per share (EPS) estimates for 2025-2027 are 4.56 CNY, 5.36 CNY, and 6.06 CNY, respectively [2][7]. - The company's revenue is forecasted to grow from 8.905 billion CNY in 2023 to 15.577 billion CNY in 2027, with a compound annual growth rate (CAGR) of approximately 10.7% [2][10]. - The gross margin is expected to improve from 69.9% in 2023 to 73.0% in 2027, indicating enhanced profitability [2][10]. Brand Performance - The main brand and the Cai Tang brand showed stable performance, while emerging brands like OR and Yuan Se Bo Ta experienced rapid growth, with revenue increases of 71.1% and 138.4%, respectively [6]. - Online sales channels grew by 23.7% in 2024, while offline channels saw a decline of 13.6% [6]. Market Position - The company has demonstrated resilience in a challenging consumer environment, maintaining strong performance across its brand matrix [6]. - The report highlights the company's ability to adapt and thrive despite market pressures, positioning it well for future growth [6].

Group 1: Industry Overview - The textile and apparel industry is a cornerstone of China's traditional foreign trade, with companies focusing on enhancing core competitiveness and diversifying market strategies [1][2] - The 137th China Import and Export Fair (Canton Fair) is currently taking place in Guangzhou, showcasing the industry's efforts to advance international capacity cooperation and optimize resource allocation globally [1] - From January to March this year, China's textile and apparel exports totaled $66.286 billion, with exports to the U.S. reaching $10.738 billion, marking an 8.2% year-on-year increase [2] Group 2: Company Strategies - Fujian Shangfei Garment Co., Ltd. has established a global production network with factories in Vietnam and Ethiopia, reporting a year-on-year order increase of 70% to 80% in Q1 [2] - Xiamen Jianyu Industrial Co., Ltd. is exploring new markets and optimizing supply chain layouts in response to uncertainties from U.S. tariff policies, emphasizing the importance of diversified development for risk mitigation [2] - Yantai Zhonglian Industrial Co., Ltd. is leveraging AI design technology to enhance efficiency, increasing design output from five proposals per week to over 300 per day, and improving customer conversion rates by 40% [3] Group 3: Future Outlook - The China Textile and Apparel Association highlights China's competitive advantage in the global textile supply chain, positioning the country at the core of the Asian supply chain [3] - The industry is encouraged to continuously optimize international layouts and promote high-quality, sustainable development to transition from a major trading nation to a strong trading nation [3]

Investment Rating - The report maintains a positive outlook on the apparel industry, particularly highlighting Adidas' strong performance and growth potential in the coming quarters [1][9]. Core Insights - Adidas reported a revenue of €6.153 billion in Q1 2025, marking a year-on-year increase of 12.73%. The Greater China region showed remarkable growth with revenues of €1.029 billion, up 14.72% year-on-year [1][9]. - The company has achieved positive growth for eight consecutive quarters since the leadership change in Q1 2023, indicating strong brand momentum [1][9]. - The footwear segment led revenue growth with a 17% year-on-year increase, accounting for 61% of total revenue. Apparel and accessories also saw growth of 8% and 10%, respectively [1][9]. - The report emphasizes the company's proactive measures to mitigate tariff challenges, including early customs clearance and product reallocation [1][10]. Industry Data Tracking - The apparel retail sector experienced a year-on-year growth of 3.6%, which is below the overall consumption growth, primarily due to adverse weather conditions affecting spring apparel sales [2][12]. - The report notes a gradual improvement in terminal consumer power, with March retail sales showing a significant increase compared to January and February [12][14]. - Raw material prices remained stable, with specific price changes noted for various cotton grades and synthetic fibers [15][16]. Investment Recommendations - The report suggests focusing on apparel brands like Hailan Home, which is adapting to consumer trends and has significant growth potential. It also highlights the potential benefits for Tmall from the recovery of Adidas and Nike brand strength [3][25]. - For upstream manufacturing, the report recommends leading textile manufacturers such as Zhejiang Natural and Shenzhou International, which are expected to benefit from increased orders due to their strong risk resilience [3][25]. Market Review and Company Announcements - The textile and apparel sector saw a slight decline of 0.10% in the past week, with notable individual stock performances [4][24]. - Key company announcements include Hailan Home's revenue of ¥20.957 billion for 2024, a decrease of 2.65%, and Zhejiang Natural's revenue growth of 21.75% for the same period [4][34].

Core Viewpoint - The integration of AI technology in the textile industry is revolutionizing the fabric sourcing and garment design processes, significantly reducing time and improving efficiency in the fast fashion sector [2][10]. Group 1: AI in Fabric Sourcing - The "fabric-finding machine" in Guangzhou's fabric market allows users to quickly identify matching fabrics from a database of nearly one million products, reducing the sourcing time from an average of two days to just two minutes [5][7]. - Currently, 90% of fabrics in the domestic market are connected to the fabric-finding robot system, leading to a 20%-30% increase in customer growth for businesses utilizing this technology [9]. Group 2: AI in Garment Design - AI technology enables designers to generate over 100 clothing styles in a single session, a significant increase from the previous maximum of 2-3 styles per day [10][12]. - The use of a fashion model developed by local enterprises allows for the digitization of over 100 fabric attributes, enhancing the design process and linking fabric selection directly to design [14]. Group 3: Digital Transformation in Production - A digital platform monitors the production status of 700,000 weaving machines nationwide, facilitating a seamless connection between supply and demand in the textile industry [14][16]. - The future of clothing production is expected to shift towards personalized, on-demand manufacturing, with a significant reduction in design costs by over 90% compared to traditional methods [18]. Group 4: Innovation in Fabric Development - Traditional fabric producers are challenged to keep pace with the fast fashion era, with companies launching over 500 new fabric types annually [19][21]. - The establishment of a human factors engineering laboratory supports the development of new fabrics by providing comprehensive technical support from functionality testing to market introduction [21][23]. Group 5: Government Support for Digital Transformation - Local governments are actively promoting digital transformation in the textile industry by organizing numerous specialized matchmaking events to assist companies [23][26].

Core Insights - The 137th Canton Fair showcases the resilience of China's foreign trade, highlighting innovative designs and products that cater to both the aging population and global aesthetic trends [1][4][12] Group 1: Silver Economy and Aging Population - The fair features products designed with aging consumers in mind, such as anti-slip carpets and bio-based shoe insoles, indicating a shift towards addressing the needs of the elderly [4][6] - Companies are embedding elder-friendly features into their products, with examples like a bio-based insole made from corn extract that improves comfort and durability [4][6] - The fair has established a dedicated section for the silver economy, with a special event planned to showcase new products aimed at this demographic [6] Group 2: Design Evolution and Global Trends - Chinese manufacturers are transitioning from being mere OEMs to becoming trendsetters in design, as evidenced by foreign buyers seeking collaborative design discussions [9][12] - Innovative materials and techniques are being employed, such as a chiffon top that combines plant fibers with denim, showcasing a blend of aesthetics and functionality [11] - The fair has seen an increase in high-quality exhibitors, with over 2,200 companies recognized for their innovation and specialization, reflecting a commitment to design and R&D [11] Group 3: Market Diversification and Cross-Border E-commerce - Companies are adopting a market diversification strategy, with significant growth in orders from Belt and Road countries, indicating a shift in focus to emerging markets [12][18] - Cross-border e-commerce is becoming a critical area for growth, with companies like Bonnie Bio achieving significant sales through platforms like Amazon [17] - The industry is adapting to local market preferences, with customized products for different regions, demonstrating a flexible approach to international trade [12][18]

中国银河证券宏观经济研究 文/中国银河证券首席宏观分析师 张迪 、 中国银河证券宏观经济分析师助理 铁 伟奥 国 家 统 计 局 最 新 数 据 显 示 ， 2 0 2 5 年 4 月 份 ， 我 国 制 造 业 采 购 经 理 指 数 （PMI）为4 9 . 0%（前值50 . 5%），美国滥施关税影响初现。不过4月政 治局会议已经给出三大重要信号：一是保持国内储备政策的弹性；二是强 化底线思维，着力稳就业、稳企业、稳市场、稳预期；三是加紧加快既定 政策的落实落地，加大加力重点领域的政策实施力度。 以下文章来源于中国银河宏观 ，作者中国银河宏观 中国银河宏观 . 国家统计局4月30日发布数据显示，2025年4月份，制造业采购经理指数（PMI）为49.0%（前值50.5%）。建筑业商务活动指数为51.9%，比上月下降1.5个百 分点；服务业商务活动指数为50.1%，比上月下降0.2个百分点。关税的影响已全面传导至制造业企业。 供需同时收缩，出口影响较为严峻。 4月生产指数49.8%（前值52.6%）。新订单指数49.2%，新出口订单44.7%，分别下降2.6和4.3pct。4月需求下降较大， 尤其是新出口订单 ...

持续的护盘，持续的尾盘拉升，就是在等待一个时机，在等待市场的热点出现，今天盘中就出现了这样的意图，机器人的强势回归，在五月就会带动以科技 股为主导的全面进攻，只要有这个热点了，市场情绪就会被带动起来。 沃尔玛在要求紧急供货了，关税由他们自己承担，再转嫁给美国客户，这就是影响节后股市走向的一个重大利好，另外，在假日里还看国家出台政策的支持 力度任何，就可以预判节后开盘结果了。 各位股民朋友们！开开心心过节，满怀信心的等来5月6号的高开。这是我一个老股民节前带给你们的祝福语。希望得到你得点赞！五一节快乐！ 大家好！今天最后一个交易日以不错的表现，给股民发了一个小小的红包，让股民能开心的度假过节，假期旅游的门票到5月6号就可以到股市报销了，因为 今天有3200只个股上涨了，这可能就包含你手里的个股。 四月结束了，面对关税影响，感谢国家稳市政策，汇金的承担，终于走过了最危险的四月，平稳迎来外部局势的逐渐明朗。 面临五一小长假的到来，很多股民都担心资金的撤离，股市的下跌，在这几天选择持币，谁不知，主力借机入场，吸收了大量筹码，从今天的盘面看来，五 一假期一过，就会开始反弹了。 今天的量能放大，增加一千多亿元，来到了11 ...

Core Viewpoint - The "2025 Shandong Province Foreign Trade Quality Shopping Season" is set to launch from mid-May to late June, aiming to support foreign trade enterprises in expanding domestic sales channels and stabilizing production operations [2][3]. Group 1: Event Overview - The shopping season will feature five themed events focusing on various industries, including textiles, daily consumer goods, food, agricultural products, building materials, home appliances, crafts, and machinery [2][3]. - The first event, a "Textiles, Daily Consumer Goods, and Toys Foreign Trade Quality Shopping Festival," is scheduled from May 15 to 19, with over 400 foreign trade enterprises participating [3]. - The second event will focus on "Food and Agricultural Products" from May 23 to 27, leveraging the consumption surge during the Dragon Boat Festival, with over 200 enterprises involved [3]. - The third event will be a "Building Materials, Home Appliances, and Kitchenware Foreign Trade Quality Shopping Festival" from June 5 to 9, featuring over 200 enterprises [3]. - The fourth event will highlight "Crafts, Gifts, and Decorative Items" from June 13 to 17, coinciding with the 9th China Time-honored Brands (Shandong) Expo, with around 300 enterprises participating [3]. - The fifth event, a "Machinery and Electronics Foreign Trade Procurement Matchmaking Conference," is planned for June 25, involving over 50 enterprises [3]. Group 2: Ongoing Activities - From May to December, Shandong Province will conduct regular "Foreign Trade Quality Product Shows" and "Six Entry" activities to enhance the continuity and timeliness of foreign trade enterprises' efforts to expand domestic sales [4]. - The "Foreign Trade Quality Product Show" will be featured at 35 key exhibitions, including the Shandong International Health Industry Expo and the China International Consumer Electronics Expo, with dedicated "Foreign Trade Quality Product Zones" [4]. - The "Six Entry" activities will target various locations such as scenic spots, commercial districts, pedestrian streets, government agencies, universities, and communities, with over 300 events planned by the end of the year [4].