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被指“蹭胖东来流量”后,胖都来被禁止发布作品!账号内容已清空
Bei Jing Shang Bao· 2025-05-11 04:04
Core Viewpoint - The company "胖都来" is facing legal challenges and public scrutiny due to its name being similar to the well-known brand "胖东来," leading to accusations of "traffic hijacking" [3][5]. Group 1: Company Response - The chairman of "胖都来," 都建明, announced that the name could be changed and invited suggestions from the public [3][6]. - "胖都来" has cleared its Douyin account content, which is now showing no works available [3]. - The company emphasizes that the name "胖都来" was chosen because the owner's surname is "都," and the store focuses on selling clothing and daily necessities without intentionally imitating "胖东来" [6]. Group 2: Legal Actions - "胖东来" has sent a lawyer's letter to "胖都来" and filed a complaint with local market supervision authorities, citing potential consumer confusion due to the similarity in names [3][5]. - "胖东来" has confirmed that they are collecting evidence against "胖都来" and will continue to follow up on the matter [5]. Group 3: Company Background - Zhejiang "胖都来" Commercial Management Co., Ltd. was established on February 20 of this year, with a registered capital of 10 million yuan, and is located in Jiaxing, Zhejiang Province [6]. - The company's business scope includes management services for commercial complexes, sales of daily necessities, clothing wholesale, and agricultural products sales [6].
谁在毁掉于东来?
创业家· 2025-05-10 10:05
以下文章来源于最华人 ,作者华人作者团 最华人 . 有华人的地方,就有最华人。 关注华人商业领袖、创业者及商业案例; 洞察科技制造、品牌出海、产 业革新等。 "2022中国正能量网络精品"获得者。 作者:吴垢 来源:最华人 "如果不让柴怼怼这种随意污蔑伤害他人的行为受到应有的处罚,我会主动关闭或永远离开胖 东来这个企业!" 随着于东来的一声怒吼,"中国商超之光" #胖东来 ,走向了玉石俱焚的绝境。 01 理想主义的怒吼 这个五一假期,全民都沉浸在节日狂欢中,一场突如其来的舆论风暴却席卷胖东来。 早在4月初,抖音网红"柴怼怼"发布视频,炮轰胖东来的玉石生意"以低成本赚取暴利""3万元 玉石不如同行3000元货色"。五一期间,视频二次发酵,胖东来被卷入信任危机。 一个把真诚当信仰的人,撞上了流量时代的恶意。 柴怼怼的指控精准击中了于东来的软肋:一个以真诚为内核的企业,最怕被贴上"虚伪"的标 签。 对于东来,这如同当头一棒。 面对柴怼怼的指控,胖东来直接公开财报。 "胖东来公开 2025 年一季度和田玉销售额仅2190万元,毛利率20%,远低于行业平均水平 (30%-50%)。" ● 图片来源:抖音@柴怼怼 | | ...
渠道品牌的边界
Jing Ji Guan Cha Bao· 2025-05-09 14:00
Core Insights - The rise of private label brands, referred to as "channel brands," is reshaping the retail landscape in China, with retailers increasingly developing their own products to compete with traditional brands [2][4][9] - The average number of new private label products developed by retailers is projected to increase significantly from 83 in 2022 to 142 by 2024, indicating a strong trend towards self-branding in retail [2] - The emergence of channel brands is expected to lead to a transformation in retail operations and ecosystems, as retailers seek to differentiate themselves and improve profit margins [4][6] Retail Dynamics - Retail giants like Costco and Walmart have successfully leveraged their private label brands, with Costco's Kirkland accounting for one-third of its sales and Walmart deriving over 30% of its sales and more than 50% of its profits from private labels [4] - The competitive pressure from channel brands is forcing traditional brand manufacturers to lower their prices, creating a challenging environment for them [5] - The relationship between channel brands and traditional brands is complex, as retailers must balance their own products with third-party brands to maintain market viability [6][8] Market Trends - The trend of channel brands is not just a local phenomenon but reflects a broader shift in retail strategies globally, with significant implications for brand positioning and consumer perception [9][10] - The need for regulatory measures, such as a "shelf space fairness ratio," is being discussed to ensure a balanced representation of private labels and third-party brands on retail shelves [6][7] - Ultimately, the ability to capture consumer attention and loyalty will remain a critical challenge for both channel brands and traditional brands in the evolving retail landscape [8]
今年五一,比西湖还火爆的,居然是胖东来?
混沌学园· 2025-05-09 11:24
Group 1 - The article highlights that during the five-day May Day holiday, the West Lake in Hangzhou received the highest number of visitors among domestic scenic spots, totaling 2.5393 million [1][3] - The top 50 5A scenic spots in terms of visitor numbers during the 2025 May Day holiday are listed, with notable mentions including Nanjing's Confucius Temple and Suzhou's Jinji Lake [2][3] - The article contrasts the performance of traditional scenic spots with that of the retail giant "Fat Donglai," which attracted over 3 million visitors across its eleven stores in Xuchang, Henan, during the same holiday period [5] Group 2 - The article discusses the resilience of Fat Donglai in the face of declining consumer confidence, attributing its success to a strong cultural foundation and organizational dynamics [6] - It emphasizes the importance of product strength, supply chain management, and regional ecosystem development as core methodologies for Fat Donglai's sustained growth [6] - The article outlines the evolution of Fat Donglai's business model from initial trust-building strategies to stringent quality control and brand ownership, demonstrating a shift in consumer value perception [6][8] Group 3 - The course led by Yu Jinxing aims to dissect Fat Donglai's business model, focusing on its supply chain symbiosis and anti-cyclical strategies [7][9] - Key formulas presented include the pricing power formula and the true value formula, which highlight the interplay between technology, supply chain control, and consumer trust [8] - The course targets entrepreneurs, strategic decision-makers, and retail professionals seeking to understand the underlying logic of successful business models in challenging market conditions [11]
直播“坑”家人们,董明珠急了,骑手不需要社保,京东外卖没戏?|行业洞察家
Sou Hu Cai Jing· 2025-05-09 10:18
Group 1 - The article highlights the changing consumer behavior during the May Day holiday, emphasizing that consumers are not just purchasing products but are investing in their preferred lifestyles, which include aspects like individuality, affordability, and sustainability [1] Group 2 - The article discusses the similarities between live-streaming e-commerce and traditional TV shopping, noting that both face issues of trust and credibility, which could lead to a decline in the live-streaming sector if not addressed [3] Group 3 - The article raises concerns about Gree Electric Appliances and its leadership under Dong Mingzhu, suggesting that her recent comments reflect worries about the company's future, and outlines four strategic areas for Gree to focus on for recovery [5] Group 4 - The article analyzes Haidilao's entry into the baking industry, acknowledging its strong brand influence and loyal customer base, while also pointing out the challenges it faces in adapting to a completely different product category [7] Group 5 - The article reports on Haidilao's declining average customer spending, which has dropped to 99.1 yuan in 2023 and is projected to fall further to 97.5 yuan in 2024, indicating a return to pricing levels seen in 2017 [9] Group 6 - The article discusses the necessity of social security for delivery riders, highlighting a survey that shows a significant portion of riders are unwilling to contribute to social security, indicating a need for reform in how social security is approached for gig economy workers [11] Group 7 - The article critiques JD.com's efforts in the food delivery market, suggesting that its strategies are outdated and unlikely to succeed in the current "stock economy" phase of the restaurant industry [14] Group 8 - The article expresses concerns about Xiaomi's rapid entry into the automotive sector under Lei Jun, suggesting that the quick development of a vehicle may compromise quality and safety [16] Group 9 - The article discusses Midea Group's decision to liquidate its shares in Xiaomi, interpreting it as a shift from a cooperative relationship to a competitive one in the smart home ecosystem [19] Group 10 - The article highlights the challenges faced by the tea beverage industry, particularly with low-cost competition leading to a detrimental cycle of sacrificing profits for market share, which could harm brand trust [21] Group 11 - The article details the significant decrease in Zhang Wenzhong's wealth, noting that his fortune has halved to 10 billion yuan, and reflects on his entrepreneurial journey and the challenges faced by his company, Wumart [22][23]
树大招风的胖东来凭啥“硬刚”网红
Qi Lu Wan Bao Wang· 2025-05-09 07:47
齐鲁晚报·齐鲁壹点 记者 李静 郭辰昊 河南许昌报道 被柴怼怼质疑玉石产品质量一个月以后,五一假期后的胖东来的玉石销售出乎预料得火爆。 先有当地市场监管部门以官方身份认定"玉石合规",后有央媒评论"胖东来需讨回公道",再度被舆论浪 潮包围的胖东来,以流量延续了自己的"口碑"。 但自内裤掉色事件以来,胖东来连续遭遇"质疑"并诉至公堂,加之胖都来、胖东升等相似品牌接连出 现,都让商超"顶流"胖东来面临多维考验。 近日,齐鲁晚报·齐鲁壹点记者到河南许昌实地探访,近距离观察舆论风波中的胖东来,探寻胖东来"硬 刚"不良投诉的法律底线和自我证明之路。 被"怼"之后,胖东来的玉石卖得更火了 最近几日,胖东来时代广场一大早就排起长队,其中珠宝专柜和田玉区域的人流最多。不少顾客来买和 田玉的原因都是,"看到新闻后才知道胖东来卖玉石,卖的还是真的。" 对市场变化更为敏锐的是代购人员。 从事多年代购的小合(化名)告诉记者,"之前和田玉这个区域只有一个营业员,现在好几个营业员, 柴怼怼那个事之后现在更火了。之前买黄金的多,现在买和田玉的多。以前三四天或者一周更新,现在 和田玉每天都会补货。" 5月7日下午3点,齐鲁晚报·齐鲁壹点记者 ...
变中寻机,江苏全面打响外贸突围战
Xin Hua Ri Bao· 2025-05-08 23:14
Core Viewpoint - The article discusses the challenges faced by foreign trade companies in the context of the U.S. imposing tariffs, highlighting their strategies to adapt and thrive in a changing global trade environment [1][2]. Group 1: Company Strategies - Companies are enhancing their international competitiveness through product quality, technological upgrades, and market diversification. For instance, Nanjing Langqian Electromechanical Co., Ltd. has shifted its export focus from the U.S. to Europe, now accounting for over 80% of its market share [3]. - Hengtong Group, a leading cable manufacturer, has achieved a 3.5 times increase in exports in the first quarter compared to the previous year, driven by technological advancements and smart manufacturing [4]. - Giant Lift Co., Ltd. is focusing on digitalization and advanced technology to improve its market position, with its IoT platform significantly enhancing operational efficiency [5]. Group 2: Market Adaptation - Some companies are turning to domestic markets to mitigate the impact of reduced foreign orders. For example, Nanjing Bairuilege Clothing Co., Ltd. has successfully transitioned to domestic sales, finding a receptive market for its products [7]. - Jiangsu Shangshang Cable Group has attracted international customers at trade fairs, showcasing its innovative products that meet the growing demand for clean energy and infrastructure development [6]. Group 3: New Market Opportunities - The article emphasizes the importance of tapping into new markets, with companies like Giant Lift actively seeking orders from emerging markets in Central Asia and Africa [8]. - The rise of live streaming and e-commerce platforms is facilitating the connection between foreign trade companies and domestic consumers, allowing them to sell previously export-oriented products in local markets [9][10]. Group 4: Future Outlook - Experts suggest that the unification of domestic and foreign trade markets is a trend that companies should embrace, as it can enhance competition and provide consumers with more choices [8]. - The government is supporting foreign trade companies in transitioning to domestic sales through initiatives that promote collaboration with local retailers and the use of digital marketing strategies [11].
外贸优品“转场” 进商超上平台
Guang Zhou Ri Bao· 2025-05-07 20:25
Core Viewpoint - Guangzhou is actively supporting the export of quality foreign trade products to the domestic market through various initiatives, including organizing trade fairs, implementing integrated policies, and launching enterprise service actions to facilitate the transition of foreign trade products to domestic sales [1]. Group 1: Support Initiatives - Guangzhou has organized "Foreign Trade Quality Products and Domestic Buyers Matching Conferences" and has developed policies to support the integration of domestic and foreign trade [1]. - The city has implemented the "Yiqi Xing" series of enterprise service actions to help foreign trade companies expand their online and offline channels [1]. - Major supermarkets and e-commerce platforms are responding positively by leveraging their established trade networks and logistics systems to connect quality foreign trade products with the domestic market [1]. Group 2: Supermarket Actions - Guangbai Co. has launched the "Foreign Trade Quality Products Chinese Tour" initiative, creating a full-service platform and introducing a "Ten Quality Products" cultivation plan to expedite the entry of foreign trade companies [2]. - The company has shortened the product introduction cycle to 14 working days and offers a "factory inspection exemption" green channel to lower the barriers for companies transitioning to domestic sales [2]. - Over 200 foreign trade companies have been successfully matched, with more than 300 products covering eight major categories, including smart home and food, distributed across 31 cities [2]. Group 3: E-commerce Platform Support - Various online platforms, including Alibaba, JD.com, Meituan, and Douyin, have introduced support policies and organized supply-demand matching events to assist foreign trade companies in transitioning to domestic sales [3]. - Alibaba held a "Foreign Trade Selection" special matching event to connect foreign trade companies with domestic and international markets, planning to conduct 200 industry matching activities on its 1688 platform [3]. - Global AliExpress is also supporting the "export to export" initiatives to facilitate international market expansion [3].
于东来被气到退网,抖音紧急封杀!
Xin Lang Cai Jing· 2025-05-05 19:16
2025年5月3日,胖东来创始人于东来的抖音账号突然设为私密状态,所有的视频消失不见了。 这位曾因"给员工分95%利润"被称为"中国最傻老板"的异类企业家,在深夜连发五条动态,措辞激烈地 控诉: "如果不让柴怼怼这种随意污蔑伤害他人的行为受到应有的处罚,我会主动关闭或永远离开胖东来这个 企业!" 如果不让柴怼怼这种随意 污蔑伤害他人的行为包括 抖音平台这种为了谋取利 益无道德无底线的行为受 到应有的处罚! 我会主动 关闭或者永远离开胖东来 这个企业!希望政府部门 对网络企业健康安全的运 行有所作为! 于"宋来 抖音玉石博主"柴怼怼"在抖音连发多条视频,声称胖东来"用商超引流高端客户,靠低成本玉石收割百 倍暴利",更放话"3万元玉石不如同行3千元货色""毛利率高达100倍",甚至暗示存在偷税漏税。 这些没有检测报告、成本数据支撑的指控,却在平台算法助推下斩获超高播放量,评论区更涌动着"原 来胖东来也是奸商"的声音。 一句"善良如此艰难远非我想象",更让我们看到了这位以"佛系老板"形象著称的企业家,玉石俱焚的决 绝。 于东来的退网威胁 网红时代的信任危机 故事始于2025年4月初,玉石博主"柴怼怼"突然连发29条 ...
永辉超市(601933):调改持续推进,供应链优化提效
CMS· 2025-05-02 09:09
证券研究报告 | 公司点评报告 2025 年 05 月 02 日 永辉超市(601933.SH) 调改持续推进,供应链优化提效 消费品/商业 公司调改持续推进,同时优化尾部老店,门店数量减少致短期收入波动。品质 零售大势所趋。永辉超市为国内商超龙头,生鲜及供应链根基扎实,当前坚定 "胖东来"路线,围绕商品强化选品+品控+差异化,围绕服务优化环境+做重服 务+提升员工状态;叠加胖东来倾力帮扶输出顶层设计及科学方法,名创入股有 望在日百品类注入更多可能。当前公司调改步入轨道,长期看公司品质零售路 线空间广阔。维持"增持"评级。 财务数据与估值 当前股价:5.16 元 基础数据 | 总股本(百万股) | 9075 | | --- | --- | | 已上市流通股(百万股) | 9075 | | 总市值(十亿元) | 46.8 | | 流通市值(十亿元) | 46.8 | | 每股净资产(MRQ) | 0.5 | | ROE(TTM) | -45.1 | | 资产负债率 | 88.7% | | 广东骏才国际商贸有限公司 主要股东 | | | 主要股东持股比例 | 29.4% | 股价表现 % 1m 6m 12m 绝对 ...