在商用车行业深度调整与绿色智能转型的关键交汇点，以"科技引领·全链共赢"为主题的山东重工中国重汽集团合作伙伴大会在济南隆重举行。 其间，中国重汽集团成都王牌商用车公司（以下简称"成都王牌"）业务分会备受瞩目。会议不仅系统回顾了2025年逆势飞扬的战绩，更深度剖析了 成功背后的核心动能，并擘画出2026年锚定新高地的清晰蓝图，展现了其作为中国重汽集团西部战略基地和新能源产业链链主企业的强劲发展势能 与责任担当。 01 销量与结构双突破 奠定高质量发展基石 面对复杂多变的外部环境与白热化的行业竞争，2025年成为重汽王牌实现历史性跨越的一年。 中国重汽集团成都王牌商用车有限公司党委书记、董事长王峰表示，成都王牌全年预计实现销量2.7万辆，同比激增46%，近三年复合增长率持续保持 在40%左右的高位，远超行业平均水平，实现了规模与效益的协同增长。 在销量高歌猛进的同时，结构性优化成为另一大亮点。新能源业务以超过150%的惊人速度持续狂奔，成为驱动增长的核心引擎。尤其在重卡新能源领 域，成都王牌表现卓越，搅拌车行业渗透率高达87.1%，自卸车渗透率达38%，牵引车渗透率达33.3%，均远高于行业平均水平，证明了其在工 ...

Core Viewpoint - The inauguration of the new electric commercial vehicle factory by FAW Jiefang in Foshan marks a significant step in the company's strategy to expand in South China and serve the Guangdong-Hong Kong-Macao Greater Bay Area [1][3]. Group 1: Factory and Production Capacity - The new factory in Foshan is one of FAW Jiefang's five major vehicle production bases in China, with a designed annual production capacity of 5,000 commercial vehicles, including both electric and fuel-powered models [3]. - The establishment of this factory is a key achievement in FAW Jiefang's commitment to the national new energy strategy and its focus on the South China market [3]. Group 2: Regional Economic Impact - The project is expected to activate new industrial momentum in the region, particularly strengthening the equipment manufacturing and new energy industry clusters, and attracting upstream parts suppliers and downstream sales services [3]. - The factory aims to create a complete ecosystem for the new energy commercial vehicle industry, encompassing research and development, manufacturing, sales, and service [3]. Group 3: Company Growth and Strategy - FAW Jiefang's sales of new energy vehicles have doubled for three consecutive years, with the growth rate of new energy heavy trucks being the highest in the industry [3]. - The company maintains its position as the absolute leader in the domestic heavy truck industry during the 14th Five-Year Plan period and has achieved significant breakthroughs in overseas markets [3]. - The new factory supports FAW Jiefang's strategic goal of becoming "China's first and a world-class" company as it accelerates towards the 15th Five-Year Plan [3].

Core Viewpoint - The upgrade of emission standards and safety regulations in China is raising the technical barriers in the commercial vehicle industry, leading to the accelerated elimination of outdated production capacity [1] Group 1: Market Trends and Regulations - The Ministry of Transport reported that 260,000 "National III" and "National IV" diesel trucks have been eliminated in the transportation sector as of the first half of this year [1] - The commercial vehicle market is experiencing structural growth driven by the old vehicle scrapping policy and the transition to new energy vehicles, with sales reaching 3.87 million units in the first 11 months of this year, a year-on-year increase of 10.4% [1] - The Central Economic Work Conference emphasized the need to optimize the implementation of policies for large-scale equipment updates and consumer goods replacement [1] Group 2: Company Projections and Sales Goals - China National Heavy Duty Truck Group aims for domestic sales of 340,000 units in 2026, with heavy truck sales projected at 170,000 units and light truck sales at 150,000 units [2] - The company forecasts a total sales volume of 450,000 units for 2025, representing a year-on-year growth of 25% [2] - Heavy truck sales are expected to grow by 33% to 150,000 units, while light truck sales are projected to increase by 29% to 120,000 units [2] Group 3: Export and Product Diversification - China National Heavy Duty Truck Group is expanding its export product range, with light truck exports expected to grow by 161% in 2025 and aftermarket parts sales projected to increase by 53% [3] - The company is enhancing its overseas marketing strategy for a full range of products, including mining trucks, pickups, and specialized vehicles [5] Group 4: Production Capacity and Challenges - The company has increased its monthly production capacity by 25% through adaptive modifications to production lines, achieving a daily production capacity of 1,300 units [6] - The company is facing delivery challenges due to rising domestic and export orders, necessitating a proactive sales forecasting approach [5] Group 5: New Energy Vehicle Strategy - The penetration rate of new energy vehicles in the heavy truck market is expected to reach 35% next year, driven by policy and market demands [7] - The company is committed to maintaining its presence in the traditional energy market while also advancing technology upgrades and ecological collaboration [8] Group 6: Future Goals and Financial Projections - By 2030, the company aims to achieve total revenue exceeding 400 billion yuan and vehicle sales surpassing 800,000 units, effectively doubling its performance compared to projected figures for 2025 [10]

在2026年合作伙伴大会上，中国重汽交出了一份2025年营收突破2250亿元，并正式提出"到2030年，实现汇总营收4000亿元、整车销量80万辆的宏伟蓝 图。" 面对行业变革，中国重汽如何通过战略升级、模式创新引领发展？又如何在转型中坚守对合作伙伴的共赢承诺？ 笔者将从中国重汽集团党委书记、董事长刘正涛与总经理刘伟的发言中，剖析中国重汽在"变"与"不变"中构建共赢生态的发展路径。 变的魄力 六大战略，重汽迈向系统性重构 "2025年，中国重汽重卡销量预计突破30万辆，连续四年位居中国第一，更是中国品牌首次位居全球重卡销量榜首。"中国重汽集团党委书记、董事长刘正 涛用一组数据宣告了中国商用车行业的历史性突破。 中国重汽集团党委书记、董事长刘正涛 变的不仅是规模，更是增长逻辑。中国重汽集团总经理刘伟指出，2025年中国重汽的成功源于"三个转变"——产品结构向高端升级、营销从渠道管理转向 渠道赋能、业务从单一销售延伸至全生命周期服务。这推动国内重卡销量同比增长33%，轻卡增长29%，新能源重卡销量达2.8万辆，出口连续21年位居重 卡行业首位。 中国重汽集团总经理刘伟 面向2030年，中国重汽的"变"更加系统化。 ...

注：本分析文章仅代表崔东树个人观点，如有异议，请留言。 根据国家金融局交强险数据，国内商用车交强险数据的2025年商用车强势增长。由于新能源车强势增长和政策促进车辆更新，2025年新能源商用车整体呈 现快速拉升的良好局面。3-11月持续高位，新能源增长较强。11月商用车国内销量实现26万台，同比增4%，环比增4%。2025年1-11月商用车国内销量实 现281万台，同比增长9%。2025年1-11月新能源商用车累计达到77万台，同比增长54%。在2024年末政策翘尾后，2025年1月新能源表现相对较弱，2-9月 同比暴增， 11月份新能源商用车达到9.2万台，同比增长45%，环比增15%。 从2019-2021年，整个新能源商用车的渗透率在3%左右水平，2022年达到9%，2023年达到11%，2024年全年达到20%，2025年1-11月达到27%，同比增长7 个点，强于乘用车的增长，体现了新能源商用车强势增长良好态势。2025年11月商用车新能源渗透率36%， 较同期增长11个点，其中的卡车新能源渗透 率27%，客车新能源渗透率74%，较同期均有大幅提升。新能源商用车国内市场在政策推动下的表现相对较强，燃 ...

Core Viewpoint - Foton Motor's 2026 Business Conference emphasizes its strategic shift towards becoming a world-class commercial vehicle enterprise amid industry adjustments, marking a transition from scale leadership to value leadership in China's commercial vehicle sector [1][26]. Group 1: Strategic Goals - Foton aims to achieve a market share of 17% by 2025, double its heavy truck business, and a 90% year-on-year growth in new energy vehicles [3][16]. - The company has set ambitious targets for the "14th Five-Year Plan," including a 50% penetration rate for new energy vehicles and 30% overseas market share [7][19]. Group 2: Transformation Insights - The growth in new energy vehicles, while impressive at 90%, is based on a relatively small base, indicating a need for cautious optimism [6][18]. - Foton is not only focusing on electric vehicle electrification but is also innovating across its entire product matrix, enhancing product quality satisfaction by 42% [6][18]. Group 3: Three Comprehensive Strategies - Foton's strategy includes comprehensive internationalization, new energy adoption, and smart technology integration, requiring a shift from simple product exports to localized operations [9][21]. - The company recognizes the complexity of commercial vehicle operations and adopts a dual approach of pure electric and hybrid solutions, alongside multiple fuel options [9][21]. Group 4: Market Positioning - The company acknowledges the end of the era of scale expansion and the beginning of value competition, focusing on precise operations and ecological expansion [11][23]. - Foton's approach to new energy transition emphasizes a gradual and market-driven strategy, avoiding blind leaps into electrification [25][26]. Group 5: Organizational Change - Achieving the goal of becoming a world-class commercial vehicle enterprise requires not only technological advancements but also profound changes in organizational structure and business ecosystems [14][26].

Core Insights - The commercial vehicle market in China is experiencing significant growth, particularly in the new energy vehicle (NEV) segment, driven by policy support and increasing demand for vehicle upgrades [1][2][12] - In November 2025, the domestic sales of commercial vehicles reached 260,000 units, marking a 4% year-on-year and month-on-month increase, while total sales from January to November 2025 reached 2.81 million units, a 9% increase compared to the previous year [1][6] - The penetration rate of new energy commercial vehicles has risen sharply, reaching 36% in November 2025, up 11 percentage points from the same month last year [2][12] Commercial Vehicle Market Analysis - The commercial vehicle market has shown a strong upward trend from February to November 2025, with sales driven by the growth of new energy vehicles [4][10] - The sales data indicates a recovery from previous years' lows, with 2025 expected to see stable performance compared to 2024, which had a total of 2.85 million units sold [5][6] - The market dynamics are shifting, with traditional fuel vehicles requiring effective policy support to compete with the rapidly growing new energy segment [2][12] New Energy Vehicle Performance - The cumulative sales of new energy commercial vehicles from January to November 2025 reached 770,000 units, reflecting a 54% year-on-year increase [1][8] - The penetration rate of new energy vehicles in the commercial sector has increased significantly, from 3% in 2019-2021 to 27% in the first eleven months of 2025 [2][12] - In November 2025, new energy commercial vehicle sales reached 92,000 units, a 45% increase year-on-year and a 15% increase month-on-month [1][8] Market Structure and Competition - The market for commercial vehicles is characterized by stable structures in truck and bus segments, with significant growth in the new energy penetration rates for both [14][21] - Key players in the light truck market include Beiqi Foton, SAIC-GM-Wuling, and China National Heavy Duty Truck Group, with Foton and Wuling leading in sales [15][21] - The heavy-duty truck segment is dominated by companies like FAW Jiefang and China National Heavy Duty Truck Group, which have shown strong performance in the new energy sector [17][18] Regional Market Dynamics - The eastern and southern regions of China, particularly the Huabei and Huadong areas, show strong demand for light and heavy commercial vehicles, with increasing penetration of new energy vehicles [18][22] - The market for light commercial vehicles is particularly robust in economically developed regions, with significant sales growth in the southern and eastern parts of the country [19][23]

Core Viewpoint - China National Heavy Duty Truck Group is advancing towards its 2030 goal of achieving a total revenue of 400 billion yuan and vehicle sales exceeding 800,000 units, driven by a clear strategic blueprint, solid core competencies, and strong execution capabilities [1][6] Group 1: Core Competencies - The company has established five core competencies that serve as a solid foundation for its rapid development and sustained leadership in the commercial vehicle industry [1][6] - Technological self-control is the core of these competencies, with the company achieving independent control over key components such as engines and transmissions, and leading the industry with an engine thermal efficiency exceeding 50% [1][6] - In the new energy sector, the company is fully engaged in three major technological routes: pure electric, hybrid, and hydrogen fuel cells, supported by a comprehensive independent R&D system [1][6] - The company plans to establish a top-tier R&D team of over 8,000 people in the next five years to enhance its technological advantages [1] Group 2: Differentiated Advantages - The company has a complete industrial chain from key components to vehicle manufacturing, ensuring supply chain stability and optimizing costs through production line synergy and data interconnectivity [2] - China National Heavy Duty Truck Group has built a global marketing and service network, with over 480 heavy truck networks and 300 light truck networks in China, and exports to over 150 countries, maintaining a dominant position in the heavy truck export market [2] - The company has a rigorous quality control system that prioritizes product quality, ensuring reliability and stability through comprehensive process management [2] Group 3: Transformation Paths - The company is pursuing six transformation paths to achieve its ambitious 2030 goals, with green transformation as a core growth engine, focusing on a full range of new energy products [3] - Digital transformation is reshaping industry value, with the company advancing from L2-level assisted driving to high-level autonomous driving, aiming for over 55% market share in high-level intelligent driving systems by 2025 [3] - The company is transitioning to a service-oriented model, enhancing user lifetime value by moving beyond traditional product sales [3] - Internationalization is expanding growth potential, with a strategy to export a full range of products and establish overseas R&D and production centers [3] - Diversification is enriching growth trajectories by solidifying its core commercial vehicle business while expanding into intelligent equipment and related industries [4] - High-end transformation is aimed at improving profitability by shifting from price competition to value competition [4] Group 4: Market Growth Expectations - The management predicts continued growth in the commercial vehicle market, supported by technological changes, upgraded market demand, and industry structural adjustments [6] - The company is well-positioned to navigate industry cycles while continuously opening up growth opportunities, supported by increased R&D investment and deepening globalization [6] - With ongoing breakthroughs in new energy business scale, the company is expected to deliver on its performance growth commitments, providing long-term stable returns for the capital market [6]

Core Insights - In 2025, China's commercial vehicle industry achieved a historic breakthrough, with China National Heavy Duty Truck Group (CNHTC) surpassing 300,000 heavy truck sales, marking its fourth consecutive year as the domestic industry leader and its first time ranking first globally in heavy truck sales [1][3] Group 1: Financial Performance - CNHTC's total revenue is expected to exceed 225 billion yuan, representing a 17% year-on-year increase, while total vehicle sales are projected to surpass 450,000 units, reflecting a 25% growth [3] - In the domestic market, heavy truck sales are expected to reach 150,000 units, a 33% increase, while light truck sales are projected at 120,000 units, up 29% [3] - The company has shown remarkable growth in the new energy sector, with expected sales increases of 230% for new energy heavy trucks and 390% for light trucks [3] Group 2: Export Performance - CNHTC exported over 150,000 heavy trucks this year, marking an 11% increase and maintaining its position as the top exporter of heavy trucks in China for 21 consecutive years [4] - In September, the company set a new record for monthly exports, exceeding 15,000 units [4] - The company has diversified its export product categories, with after-market parts sales increasing by 53% [4] Group 3: Competitive Advantage - CNHTC has developed a robust core competitiveness system, highlighted by the launch of the "Xiao Zhong 1.0" intelligent service system, which utilizes advanced AI technology to enhance customer service across the vehicle lifecycle [6] - The introduction of L2+ intelligent driving assistance technology improves operational efficiency, reducing labor costs by 20%-50% and increasing vehicle utilization by 20% [6] - The company has achieved a daily production capacity of 1,300 vehicles, ensuring high-quality and timely delivery to customers [6] Group 4: Future Development Plans - CNHTC aims to achieve a total revenue of over 400 billion yuan and vehicle sales exceeding 800,000 units by 2030, supported by a commitment to R&D and the "Talent Plan" [8] - The company will focus on six strategic directions: product, channel, policy, brand, service, and ecosystem, to maintain its leadership in commercial vehicle sales and market share [8] - The chairman emphasized that reaching the top is just the beginning, and the company is committed to high-quality development in the commercial vehicle industry [8]

Core Viewpoint - The domestic new energy heavy truck market has experienced significant growth, with November 2025 sales reaching 28,000 units, a year-on-year increase of 178%, marking a record high for monthly sales [1][4][30]. Sales Performance - In November 2025, new energy heavy truck sales totaled 28,000 units, a month-on-month increase of 39% and a year-on-year increase of 178% [4][10]. - New energy tractor sales reached 22,200 units in November, with a month-on-month growth of 43% and a year-on-year growth of 194%, indicating a continued upward trend [4][10]. - The penetration rate of new energy tractors in the overall tractor market reached 47.26% in November, up from 36.40% the previous month, representing a significant increase [10][18]. Market Share and Trends - New energy tractors accounted for 79.50% of the new energy heavy truck market in November, an increase from 77.34% the previous month [6][10]. - From January to November 2025, new energy tractors achieved a cumulative sales figure of 141,800 units, reflecting a year-on-year growth of 221% [22][24]. - The top three companies in the new energy tractor market—FAW Jiefang, Xugong, and SANY—each sold over 18,000 units, with market shares of 16.75%, 16.21%, and 13.32%, respectively [26][28]. Competitive Landscape - In November 2025, FAW Jiefang led the monthly sales with 3,987 units, followed by Xugong and SANY with 3,730 and 3,014 units, respectively [20][18]. - A total of 30 companies participated in the new energy tractor market by November 2025, indicating a competitive environment with multiple players [22][30]. Regional Distribution - New energy tractors have been registered in all 31 provincial-level administrative regions in China, with Shanghai, Guangdong, and Shanxi accounting for over 40% of the market share [14][12]. Conclusion - The new energy tractor market has shown robust growth, with average monthly year-on-year growth rates reaching 242% from January to November 2025, indicating a sustained upward trajectory [30].