Core Insights - The article highlights the diverse cultural and tourism activities in Qiannan Prefecture during the Spring Festival, emphasizing the integration of traditional culture, outdoor sports, and local cuisine to create an immersive experience for visitors [2][3][4] Group 1: Cultural Activities - Over 160 unique cultural and tourism activities have been launched under the theme "Sunshine Qiannan · Peak Forest Spring," showcasing intangible cultural heritage, mountain sports, ethnic cuisine, and trendy experiences [2] - Traditional cultural performances, such as Bouyei Eight Sounds Singing, Mask Changing, and Iron Flower displays, are held in scenic areas, bringing ancient skills to life [2] - The state museum features a special exhibition on Triassic fossils, while local cultural centers host exhibitions on Bouyei embroidery, enhancing cultural engagement [2] Group 2: Outdoor and Recreational Activities - Qiannan leverages its world-class mountain resources to offer immersive experiences combining outdoor sports and festive activities, including NPC parades and paddleboard competitions [3] - Various events such as camping music festivals, lantern festivals, and equestrian performances are organized, providing entertainment for families and young visitors [3] - The "Guizhou Village Dance" stage allows local dancers to interact with tourists, enhancing the festive atmosphere [3] Group 3: Culinary Experiences - The local cuisine is highlighted through events like the Xinyi Lamb Soup Festival, featuring slow-cooked black goats, and bustling markets offering traditional New Year goods [3] - Popular food streets showcase local delicacies such as cured meats, rice dumplings, and specialty rice wines, attracting significant crowds [3] - The Anlong Lion King competition and vibrant light displays in Zhenfeng Ancient City contribute to the festive culinary experience [3][4] Group 4: Overall Experience - The Spring Festival activities span across various scenic spots, streets, and villages, promoting a deep integration of culture, tourism, and health [4] - The events not only showcase the unique ethnic culture and mountain wonders of Qiannan but also enhance visitor engagement and create a memorable experience for tourists [4]

●董扣艳 武子昂 "文化＋科技"提升文化服务质效，推动公共文化服务高质量发展，构建现代公共文化服务体系。习近平 总书记指出："着眼满足人民群众多样化、多层次、多方面的精神文化需求，提升文化服务和文化产品 供给能力，增强人民群众文化获得感、幸福感。"当前，数字技术正从辅助工具跃升为提升公共文化服 务质效的核心引擎，推动公共文化服务在覆盖广度、供给精度、交互深度上实现突破。第一，"文化＋ 科技"助力文化服务普惠化。实现全体人民共同富裕，不仅要创造充裕的物质财富，更要构筑丰富的精 神世界。"文化＋科技"通过技术赋能，推动优质文化资源跨越地域、群体与能力的限制，实现广泛可及 与公平共享，推动服务普惠化。例如，中国盲人数字图书馆网站正是通过构建有声资源库与全键盘无障 碍操作体系，为视障读者铺设一条数智时代的"文化盲道"，充分体现了数智时代的普惠理念。第 二，"文化＋科技"实现文化供给精准化。我国文化消费市场规模庞大、层次多样、潜力巨大，也为大数 据分析、智能算法等技术提供了丰富的应用场景。从实践中看，数字技术的深度应用正推动文化供给 从"批量供给"向"精准匹配"跃升。如国家公共文化云、"浙里文化圈"等平台依托数据分析技 ...

02:49 新春时节，市民游客文化和旅游需求高涨。围绕"欢欢喜喜过大年"主题，文化和旅游部推出"文化迎春·艺术为民""非遗贺新春·寻味中国年""文博馆里过大 年"等七大板块22项主题活动。各地围绕年俗、演艺、国潮以及冰雪游、避寒游、探亲游等开展各具特色的文旅活动。春节前后，约3万场次文旅活动在各地 精彩亮相。 马年新春佳节，福建省武夷山市迎来大量游客，假期旅游市场呈现持续红火的良好势头。当地相关部门推出系列特色文旅活动，提供免费品茶、免费停车、 免费乘坐公交车等便民服务，让广大游客在饱览武夷山水的同时，感受浓浓年味。 放眼神州大地，新春文旅市场热力十足、游人如织。业态丰、年韵浓，各地新春文旅活动异彩纷呈。 综合新华社记者报道 编导：李子怡 新华社音视频部制作 马年新春，浙江多地文旅活动精彩纷呈。大家走出家门，体验非遗民俗文化，打卡文旅新场景，在浓厚的节日氛围中尽享新春文旅盛宴。 在杭州市余杭区的瓶窑老街，舞龙、花灯、竹马等轮番上演，与热闹的市集一同营造出浓浓年味，吸引大批市民、游客。 春节期间，云南省德宏州梁河县举办2026年葫芦丝文化旅游节暨目瑙纵歌盛会。活动通过情景歌舞、器乐演奏等形式，生动讲述葫芦丝文化 ...

2月19日，市民在天津棉3创意街区参加新春市集活动。受访者供图 棉3创意街区坐落于天津市海河东岸，由百余年历史老厂房与临河新建商业综合体融合而成。 "2013年，街区启动保护性提升改造，对老厂房进行系统修复。"天津新岸创意产业投资有限公司党支部副书记王茹说，"棉3街区是天津市保 留最完整的民国工业遗址建筑群，修复改造最大限度保留了老工业厂房，使整个空间充满了历史韵味。" 春日午后，阳光洒在海河东岸的红砖墙上。走进位于天津市河东区的棉3创意街区，历史的厚重感扑面而来。高耸的旧棉仓静静矗立，老纺织 厂特有的"锯齿楼"在天际线下勾勒出起伏的轮廓。尘封的工业记忆与当下的城市节奏在这里交织。 春节期间，棉3创意街区张灯结彩，新春花灯点亮红砖墙面，玩具市集、旧书市集错落排开。文创潮玩、咖啡饮品、特色好物琳琅满目，工业 风格街区里弥漫着浓浓烟火气。 "今年春节，我们围绕'乐购新春·津彩消费'主题，统筹商旅文体健多元资源，精心策划500余场特色活动，让市民游客在浓浓年味中畅享消费 新体验。"天津市商务局消费促进处处长贺晓阳说。 在天津意式风情区，百年洋楼静立街巷。夜幕降临，柔和灯光勾勒出欧式建筑的清晰轮廓。红灯笼、中国结点缀 ...

01:18 新华社兰州2月22日电（记者任延昕、张睿）马年春节假期，多地迎来旅游热潮。当出游的人潮抵达甘肃省敦煌市，游客们惊喜地发现了用餐的新去处：敦 煌市三处市直机关食堂面向游客开放，20元就能"一站式"吃遍敦煌地道美味。 近年来，敦煌市努力拓展冬春旅游市场，通过加密航线、常态化展演经典剧目、举办敦煌灯会等举措提升游客出行体验。今年春节假期，供给丰富的敦煌文 旅市场吸引众多游客前来。 "春节期间，敦煌部分餐饮商户会暂停营业回家过年，这导致不少游客面临'吃饭难'的问题。"敦煌市机关事务中心副主任陈俊生说，为进一步方便游客和市 民的假期生活，2月15日至2月23日，敦煌市三处市直机关食堂面向公众开放，提供自助餐服务。早餐每人10元、午餐每人20元，儿童可享半价优惠。 游客在敦煌市直机关食堂内用餐。新华社发为保障春节供餐服务，敦煌市相关部门安排30余名工作人员轮班在岗，确保服务不断档。同时，考虑到敦煌夜 市、敦煌灯会等夜间文旅活动丰富，社会餐饮选择较多，食堂仅开放早餐和午餐服务，在保障工作人员休息的同时，也兼顾了社会餐饮的经营空间。 图为向公众开放的敦煌市直机关食堂。新华社发走进敦煌市融媒体中心办公楼，可容纳12 ...

春节期间，一到晚上，璀璨的烟花便在南澳岛上空绽放，预订了海鲜大餐的游客们，让岛上的餐馆老板 忙得不可开交，蒸锅掀开的热气，混合着觥筹交错的人气，共同烘托出一个热气腾腾的南海新春。 正月初一清晨便火热上演的"中华战舞"——英歌舞将岛上的新春氛围推至顶点。这门集戏剧、舞蹈、武 术于一体的艺术，早在2006年便已列入国家级非物质文化遗产名录。记者了解到，男子英歌多取材《水 浒》英雄，气势如虹；女子英歌则常见穆桂英、花木兰等巾帼形象，英姿飒爽。 中经记者 吴静 卢志坤 汕头报道 2026年农历马年春节，对于潮汕地区而言，注定是一个被喧嚣与热情填满的节日。《中国经营报》记者 也成为涌入这片土地寻找年味的万千游客之一，所见所闻，让人真切感受到：这个春节，潮汕"热"度非 凡。 在汕头文旅地标"小公园"，节日的气氛扑面而来。英歌舞的雄浑鼓点、潮剧的婉转唱腔、舞龙舞狮的灵 动翻腾，乃至二十四节令鼓舞的整齐韵律，各类潮汕民俗表演在这里轮番登场，无缝衔接。 表演队伍所到之处，里三层外三层的观众操着天南地北的口音，除了广东省内的游客外，还有不少来自 浙江、四川、河南、东三省等地的游客，大家都将目光聚焦于这原汁原味的岭南文化盛宴。表演 ...

当然，还有真"财"实料的惠民礼包。支持"乐购新春"，各地已安排超20亿元资金，在春节假期，通过发放消费券、补贴等形式，直接惠及消费者。这个春 节，优化升级的"国补"政策也全面落地，从家电到手机、智能眼镜，不少人借着"国补"优惠政策，添置科技年货。这些政策"红包"，是实实在在的民生红 利。 春节消费市场"马"力十足，照见中国经济满满活力。新的一年，愿大家乘势而上，策马扬鞭，拼出属于自己的精彩！ 总监制丨闫帅南 文旅市场同样出彩。"跟着春晚去旅行"，已经成为近年来春节旅游的新风尚。还有一点值得关注，今年春节，越来越多外国游客选择到中国过年，感受中国 传统文化。据网络平台数据显示，今年春节假期前五天入境游机票张数同比增长312%。入境游火热，带动各类入境消费，这是名副其实的"八方来财"。 监制丨李浙 主编丨谢玉洁 农历正月初五，是迎福纳吉接财神的日子。这次春节9天超长假期，消费市场真是"财"气满满、精"彩"连连。 视频编辑丨田思雨 电影多彩，"影"领年味。截至今天（21日），2026年春节档电影总票房（含预售）已经突破45亿元。同时，"2026电影经济促进年"活动也全面展开，"电影 +市集""电影+文旅"联票等许多 ...

Group 1 - The holiday market is thriving in regions such as Shandong, Jiangsu, Shanghai, and Ningxia, with consumers engaging in shopping, dining, and experiencing cultural heritage [1] - In Qingdao, Shandong, a large supermarket is decorated for the Spring Festival, with shelves stocked with fresh produce and daily necessities, reflecting the festive atmosphere as families shop for New Year goods [4] - In Yinchuan, Ningxia, a commercial complex has organized various performances that blend folk art with modern aesthetics, enhancing the vibrancy of the holiday consumption market [6] Group 2 - In Lianyungang, Jiangsu, the local seafood stalls are bustling with activity, offering a variety of regional delicacies, creating a lively environment for visitors to enjoy the festive spirit [10] - In Shanghai, technology is enhancing the Spring Festival shopping experience, with performances by robots attracting crowds in public spaces [12] - A special exhibition at an art museum in Hongkou District, featuring 3D-printed replicas of the Yungang Grottoes, has drawn significant visitor interest, providing an immersive cultural experience [14]

Group 1: Tourism and Cultural Industry Upgrade - The winter tourism experience in Jilin Province's Ji'an has evolved, combining "ice and snow" with border tourism, attracting significant visitor interest during the 2026 Spring Festival [2][14] - The local government has implemented urban lighting projects that enhance nighttime economy, transforming public spaces into visually impactful tourist attractions [2][14] - There has been a noticeable shift in local product offerings, with traditional items being repackaged into more appealing formats, reflecting a growing brand awareness among local businesses [2][14] Group 2: Infrastructure Development - Recent investments in infrastructure, particularly in the G331 National Road, have improved transportation efficiency, reducing friction costs in regional economic activities [6][18] - The enhanced transportation network connects Ji'an to major cities like Shenyang and Changchun, facilitating better logistics and information flow [6][18] Group 3: County-Level Consumption Changes - The retail landscape in Ji'an is undergoing significant transformation, with major brands from first-tier cities entering the market, leading to increased competition and improved service standards [7][19] - Local businesses are demonstrating resilience and innovation, adapting to the presence of chain brands by offering unique products and experiences that cater to both local tastes and modern trends [7][19] - Social dining experiences, such as communal gatherings around hot pots, remain popular, indicating a strong consumer willingness to spend on social interactions rather than just products [7][19]

Core Viewpoint - The article emphasizes the significant shift towards service consumption in China, driven by technological advancements and changing consumer preferences, particularly during the Spring Festival period [1][17]. Group 1: Service Consumption Trends - There is a growing demand for service consumption that provides emotional value and deep interpersonal connections, which is seen as a key driver for future economic growth and employment absorption [17]. - The logistics sector demonstrated resilience during the Spring Festival, with express delivery services maintaining operations and adjusting prices to reflect demand, thereby ensuring income for frontline workers [18][20]. - The increase in service consumption is linked to a positive economic cycle, where higher demand leads to increased income for service providers, which in turn boosts consumer spending capacity [20][5]. Group 2: Experiential Consumption in Physical Retail - Physical retail spaces are evolving from mere shopping venues to hubs for experience and social interaction, reflecting a shift in consumer behavior towards experiential consumption [21][22]. - During the Spring Festival, various cultural and interactive activities in commercial districts attracted consumers, enhancing their overall experience and increasing spending [21][22]. Group 3: Macro Data Supporting Service Consumption - Macro data indicates a robust growth in travel and cultural consumption, with Shanghai receiving 2.56 million visitors on the first day of the Spring Festival, a 38.97% increase year-on-year, highlighting a shift from traditional goods consumption to service-oriented spending [24]. - This trend signifies a structural transformation in consumer behavior, where service consumption is becoming a necessity rather than an option [24]. Group 4: Future of Service Consumption - The future of service consumption is expected to be multifaceted, driven by technological innovations and demographic changes, which will create new service demands and opportunities [26][28]. - Innovations like generative AI tools are anticipated to democratize content creation, fostering a vibrant cultural service sector and personalized digital consumption [26][28]. - The aging population is prompting institutional innovations in service delivery, such as short-term care services, addressing the growing demand for elder care and creating new job opportunities that are less susceptible to automation [28].