主题公园

Search documents
引入国际文旅品牌 融合本土特色文化 阿联酋亚斯岛这样打造旅游热点(第一现场)
Ren Min Ri Bao· 2025-07-08 21:56
Core Insights - The strategic partnership between Miral Group and Walt Disney Company aims to establish the seventh Disney theme park in Abu Dhabi, highlighting the UAE's position as a leading global leisure and tourism destination [1] Group 1: Theme Park Development - The new Disney theme park will be located on Yas Island, which has already hosted several global firsts, including the world's first Ferrari theme park and the largest indoor marine park [1] - Yas Island is projected to attract over 38 million visitors in 2024, further solidifying its status as a renowned leisure destination [1] Group 2: Visitor Growth and Experience - Yas Island's SeaWorld theme park offers immersive experiences across eight ecological domains, enhancing its appeal to international tourists [2] - The number of international visitors to Yas Island is expected to increase by 40% in 2024, driven by the development of high-quality tourism destinations [2] Group 3: Economic Impact and Tourism Strategy - The UAE's "We Are UAE 2031" plan aims for a GDP of 3 trillion dirhams by 2031, with tourism revenue projected to reach 450 billion dirhams [3] - Abu Dhabi plans to invest $10 billion in infrastructure to support its tourism strategy, targeting 39.3 million visitors by 2030 [3] Group 4: Cultural Integration and Target Markets - Yas Island integrates international IPs with local culture, exemplified by the Yas Waterworld theme park, which reflects the UAE's pearl diving history [4] - The number of Chinese tourists visiting Yas Island is expected to grow by 81% in 2024, making China a key source market for tourism in Abu Dhabi [6]
秒没!有人冒高温通宵排队14个小时,溢价已达6.3倍,迪士尼新品遭疯抢
21世纪经济报道· 2025-07-08 11:49
Core Viewpoint - Shanghai Disneyland's new product launch, "Duffy and Friends Summer Ocean Party Series," has generated significant consumer interest, leading to long queues and high resale prices on secondary markets [1][2][19]. Group 1: Product Launch and Consumer Behavior - The new product series was set to launch on July 8, with consumers starting to queue as early as July 7 evening, despite high temperatures around 32°C [1][8]. - Many consumers camped overnight, with reports of individuals waiting over 14 hours to enter the park for the launch [11][12]. - The online platform saw immediate sellouts of the new Disney dolls, indicating strong demand [4]. Group 2: Resale Market Dynamics - Resale prices for the new products have surged, with some items listed at over six times their original price, such as the green turtle keychain priced at 1129 yuan compared to its original price of 179 yuan [2][4]. - The phenomenon of "scalping" has emerged, with some individuals reportedly hiring others to queue for them, raising concerns among regular consumers about access to products [11][19]. - The secondary market for Disney collectibles has shown extreme price volatility, with past products experiencing significant price increases and decreases, highlighting the speculative nature of these transactions [21][22]. Group 3: Hotel and Early Access Incentives - Guests staying at Disneyland hotels received early access to the park, allowing them to purchase exclusive items, which has led to a new business model where hotel stays are resold for profit [13][14]. - The practice of reselling hotel stays for access to product launches has become common, with prices for such arrangements reaching several hundred yuan [14][17]. Group 4: Market Risks and Consumer Caution - Legal experts have warned about the risks associated with secondary market transactions, including issues of authenticity and potential legal disputes regarding contracts with minors [22]. - The market for Disney collectibles is characterized by significant price distortions, with popular items experiencing price surges while less popular items see steep declines, indicating a disconnect between price and intrinsic value [22].
上海迪士尼毛绒玩具遭疯抢!上线即秒光,有人0.3秒抢3个,现场凌晨1点也排满人!二手价已暴涨好几倍
新华网财经· 2025-07-08 06:14
Core Viewpoint - The article discusses the overwhelming demand and subsequent resale market for the new "Duffy and Friends Summer Ocean Party Series" merchandise released at Shanghai Disneyland, highlighting the intense competition among buyers and the role of scalpers in inflating prices. Group 1: Product Launch and Demand - On July 8, Shanghai Disneyland launched the "Duffy and Friends Summer Ocean Party Series" [8] - The merchandise was available both online and offline, with significant interest leading to rapid sellouts [10] - A single keychain from the series was priced at 179 yuan, while a set of seven keychains cost 1,253 yuan [12] Group 2: Resale Market and Scalping - Scalpers reportedly added a markup of 1,500 to 3,000 yuan on the original prices for the merchandise [10] - On second-hand platforms, prices for items have surged, with some keychains listed at over 600 yuan above the original price [12] - The highest resale price observed was for a keychain originally priced at 179 yuan, now listed at 1,129 yuan, marking a 6.3 times increase [31] Group 3: Consumer Behavior and Experience - Many consumers camped outside the park for hours, with some arriving as early as 5 PM the day before the launch [15] - The article notes that some individuals used "early access cards" to gain entry before the general public, further complicating the purchasing process [17] - The competition for purchasing rights involved a lottery system, where early arrival increased the chances of winning a purchase opportunity [20]
“双乐园”协奏和鸣壮大上海夏日经济声量
Shang Hai Zheng Quan Bao· 2025-07-07 18:06
Group 1 - Shanghai's theme parks, including the newly opened LEGO Land and the popular Disneyland, are driving a surge in tourism and cultural consumption, with ticket bookings up nearly 30% and hotel reservations increasing over 20% during the summer [5][6] - The LEGO Land, which opened on July 5, attracted 7,500 visitors within the first hour, with the global debut of the LEGO roller coaster seeing wait times of 105 minutes [5][6] - The total investment for the LEGO Land project exceeds 5.5 billion yuan, featuring 8 themed areas and 75 interactive facilities, with an expected annual visitor count of 2.4 million [5] Group 2 - The opening of LEGO Land has significantly boosted surrounding businesses, with hotel bookings increasing by 3.5 times and homestay reservations rising by 6 times in nearby areas [6] - The occupancy rate of local hotels, such as the Sheraton in Fengjing, reached 70%, reflecting a 20% year-on-year increase [6] - The influx of visitors has led to a 30% increase in tourist reception in the Fengjing area, with a 40% rise in average spending per customer [6] Group 3 - The LEGO Land's establishment fills a market gap for families with children under 14, complementing the offerings of Disneyland and enhancing Shanghai's theme park landscape [7] - The theme parks are recognized as key drivers of Shanghai's summer economy, attracting both domestic and international tourists and stimulating related industries such as transportation, accommodation, dining, and shopping [7] - Shanghai is focused on becoming a leading destination for inbound tourism and is actively expanding its theme park matrix, with new projects like the Snow World and the Harry Potter Studio Tour underway [8]
“亚洲最贵”乐高乐园,1张年卡够玩3年欢乐谷
21世纪经济报道· 2025-07-07 15:20
以下文章来源于海湖策 ,作者李金萍 海湖策 . 做最深度最前沿最有意思的长三角观察者。专注地区政经动态和行业一线,挖掘沪苏浙皖新机遇。 作 者丨李金萍 编 辑丨周上祺 7月5日,中国首家乐高乐园度假区在上海正式营业。前一天,深圳乐高乐园度假区也释出最新 进展,81个单体建筑中,38个已封顶,57个在建,现已进入快速建设阶段。 这是今年主题公园加速抢占市场的缩影。据21世纪经济报道记者梳理,在长三角和大湾区,今 年先后有超过10家主题公园有了新进展。 为何新主题乐园加速入场?乐园经济规模不断扩大或是重要因素。灼识咨询研究数据显示, 2023年中国乐园经济市场规模接近600亿元,预计在各类活动助力下,到2028年规模将突破 1100亿元。 随着新入场主题公园队伍的不断壮大,区域分布格局呈现出新态势, 一方面,长三角作为拥 有全国最多主题公园数量的区域,正在通过加速引进国际顶流IP ,增强在区域竞争中的客流 吸引力。 另一方面,大湾区作为接待主题游客数量仅次于长三角的区域,在本土化品牌形 成头部优势的基础上,通过引入更多元本土主题公园丰富市场供给,巩固区域竞 争力。 在本土化品牌已经形成头部优势品牌集聚的基础上,也 ...
主题乐园的消费折叠:有人为乐高氪金,有人在欢乐谷薅羊毛
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-07 11:01
Core Insights - The rapid expansion of theme parks in China, particularly in the Yangtze River Delta and Greater Bay Area, reflects a growing market for the theme park economy, projected to reach 1100 billion yuan by 2028 [1][6] - The competition landscape is shifting, with the Yangtze River Delta attracting international IPs while the Greater Bay Area focuses on local brands [5][8] - Pricing strategies are diverging, with international brands commanding higher prices compared to local brands, which are adopting more affordable pricing to maintain local customer bases [9][10] Group 1: Market Expansion - The first LEGO Resort in China opened in Shanghai on July 5, 2023, while the Shenzhen LEGO Resort is rapidly progressing with 38 out of 81 buildings completed [1] - Over 10 theme parks have made advancements in the Yangtze River Delta and Greater Bay Area this year, indicating a competitive market [1] - The theme park economy in China is expected to grow from nearly 600 billion yuan in 2023 to over 1100 billion yuan by 2028 [1] Group 2: Regional Dynamics - The Yangtze River Delta has the highest number of theme parks in China, with 36 large parks receiving 47.37 million visitors in 2023 [6] - The Greater Bay Area, while having fewer parks, focuses on local brands like Fantawild and Happy Valley, with 2.178 million visitors in 2023 [8] - The introduction of international IPs in the Yangtze River Delta is seen as a strategy to enhance competitiveness and attract more visitors [5][6] Group 3: Pricing Strategies - International theme parks like LEGO Resort in Shanghai have high ticket prices, with annual passes priced at 1399 yuan and daily tickets at 549 yuan, making it one of the most expensive in Asia [9][10] - Local brands like Happy Valley offer more affordable options, with annual passes priced at 499 yuan, significantly lower than international counterparts [9][11] - The overall trend shows a polarization in pricing strategies, with local parks also beginning to increase their prices in response to market dynamics [11][12] Group 4: Visitor Experience - Theme parks are focusing on continuous updates and immersive experiences to combat visitor fatigue and enhance repeat visits [2][10] - The concept of "peak-end experience," such as fireworks shows, is emphasized as crucial for creating lasting memories for visitors [2][10] - The need for innovation and adaptation in offerings is highlighted as essential for maintaining visitor interest and satisfaction [2][10]
乐高乐园开园带火区域文旅消费,主题公园经济热潮涌动
Bei Jing Ri Bao Ke Hu Duan· 2025-07-07 01:22
Core Insights - The opening of Shanghai's LEGO Land on July 5 marks a significant addition to China's theme park economy, being the largest LEGO park globally and expected to boost the local economy [1][9] - The park is anticipated to attract between 3 million to 5 million visitors annually, highlighting its potential as a key project for Merlin Entertainment in the Chinese market [7][4] - The park's unique features include several "global first" attractions and a strong incorporation of Chinese cultural elements, enhancing its appeal to both local and international visitors [3][4] Economic Impact - The opening of the LEGO Land has led to a surge in hotel and accommodation bookings in the surrounding area, with searches for family rooms increasing fivefold year-on-year [7][8] - The park is expected to transform Jinshan District from a local weekend getaway into a destination attracting visitors from various provinces, with over 70% of hotel bookings coming from outside Shanghai [7][8] - The broader economic impact includes upgrades in surrounding services such as dining and transportation, with new connections established between the park and central Shanghai [8][9] Competitive Landscape - The theme park sector in the Yangtze River Delta is highly competitive, with over 20 parks either opening or being prepared across the country, including major attractions in Shanghai and Hangzhou [10][11] - Shanghai has become a hub for major theme park IPs, including Disney and LEGO, with plans for further developments like the Harry Potter studio tour and Peppa Pig theme park [10][11] - The success of theme parks is linked to their ability to attract visitors and generate significant economic returns, with each dollar of revenue potentially driving 3.8 dollars in local economic activity [11][12] Future Developments - The LEGO Land project includes plans for future expansions and additional attractions over the next 5 to 10 years, aiming to enhance its offerings and visitor experience [8][12] - Local authorities are initiating tourism festivals and themed events to further integrate the park with local cultural resources, aiming to create a cohesive tourism experience [8][9] - Sustainable development strategies for theme parks emphasize the importance of unique IPs and interactive experiences to attract family visitors, particularly during peak travel seasons [12]
亚洲最贵乐园来了,吓退上海中产
虎嗅APP· 2025-07-07 00:05
以下文章来源于盐财经 ,作者莫奈 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 本文来自微信公众号: 盐财经 ,作者:莫奈,编辑:江江,题图来自:视觉中国 7月5日,今天,作为亚洲规模最大的、备受瞩目的乐高乐园,上海乐高乐园 (以下简称"上海乐 高") 正式开幕了。 不过,网友们却吵成了一片,意见主要分成了两派:一派认为里面能玩的项目太少,没意思,像个乡 村乐园;另一派则认为乐园是乐高爱好者的打卡圣地,小朋友玩得很开心。 此外,就在前几日,6月28日中午,乐园内的热门游乐设施"乐高大飞车"在运行过程中突发故障,导 致十余名游客被悬挂于轨道上长达30余分钟。 值得留意的是,乐园6月20日才开启公众试运营,开放接待游客。事发项目是该乐园内最受欢迎、排 队时间最长的项目。因此,有评论吐槽道:排队1小时,结果烈日下被悬挂半空30分钟。 今天的乐高,已经站稳世界第一玩具品牌的脚跟,而这家公司所贩售的一直是一门神奇的生意。它的 消费群体既有爱拼积木的小朋友,又有一群庞大的ADOL (Adult of the Lego,沉迷乐高的成年人) ;二级市场里,乐高绝版套装的收益率超过了富时100指数和黄金,创造了 ...
亚洲最贵乐园,吓退上海中产
36氪· 2025-07-06 23:58
以下文章来源于盐财经 ,作者莫奈 盐财经 . 洞察趋势,睿智人生。《南风窗》旗下专业财经媒体。 亚洲最贵乐园, 要坐"冷板凳"? 十余名游客被挂在半空中/图源:广州日报 今天的乐高,已经站稳世界第一玩具品牌的脚跟,而这家公司所贩售的一直是一门神奇的生意。它的消费群体既有爱拼积木的小朋友,又有一群庞大的 ADOL(Adult of the Lego,沉迷乐高的成年人);二级市场里,乐高绝版套装的收益率超过了富时100指数和黄金,创造了一套"玩具经济学"。 乐高一度因有所谓升值、保值作用,而被视为"理财产品",但今天,市场发生的转变,令乐高开始变得很着急。据媒体报道,乐高在7月1日发售的新品"无 牙仔"积木,淘宝官方旗舰店售价629元,但在二手平台上,不少卖家正以低于官方售价约200元的价格出售该新品。那是因为有玩家称,今年以来他们都转 战Labubu了。 五年前,在迪士尼、环球影城等国际IP纷纷抢滩内地市场后,如今,乐高决定在中国先后开设三座主题乐园。尽管世界上第一座乐高乐园在57年前就已经建 立,但是,它在乐高集团的地位起起伏伏,一度被部分出售给英国默林娱乐集团。 这个重资产的主题乐园生意正在被重估,但结果可 ...
退回问题充电宝,快递不收咋处理;2025年暑期档电影总票房破25亿元|消费早参
Mei Ri Jing Ji Xin Wen· 2025-07-06 23:16
Group 1 - The recall of over 1.2 million charging products by brands like Romoss and Anker highlights increasing safety regulations in the industry, with the Civil Aviation Administration of China prohibiting the transport of non-CCC certified and recalled models on domestic flights [1] - Romoss has issued a notice for consumers to safely dispose of recalled products and receive refunds without returning the items, addressing logistics challenges and demonstrating corporate responsibility [1] - The incident serves as a reminder for the industry that safety is paramount, urging companies to maintain quality control and consumers to be vigilant about using outdated products [1] Group 2 - The summer box office for 2025 has surpassed 2.5 billion yuan by early July, indicating a strong market performance with diverse film offerings [2] - Over 60 domestic and international films have been scheduled for release during the summer, showcasing a variety of genres and catering to different audience preferences [2] - The robust ticket sales reflect the progress in the Chinese film market regarding genre diversification and content innovation, contributing to the industry's sustained growth [2] Group 3 - The opening of Shanghai Lego Park has significantly increased search and booking activity, with a fivefold increase in searches on travel platforms since May [3] - Room rates have surged, with some prices reaching 7,823 yuan per night, indicating the park's strong market appeal and its potential as a new tourist landmark [3] - Industry experts suggest that achieving a return on investment within 7 to 10 years would be considered successful, emphasizing the need for theme parks to balance short-term popularity with long-term operational sustainability [3] Group 4 - Anjiu Foods became the first company to list on both A-share and H-share markets, but its stock price fell by 5% on the first trading day, reflecting market concerns [4] - The company faced opposition from some minority shareholders prior to its listing, and its growth rate has shown signs of slowing down [4] - In a competitive environment emphasizing quality and price, Anjiu Foods must focus on product innovation, channel optimization, and supply chain efficiency to drive internal growth [4]