Core Viewpoint - The traditional belief that purchasing office buildings is a symbol of corporate maturity and strength is being challenged due to economic slowdown, cash flow pressures, and the rise of flexible office space trends [1][2]. Group 1: Changing Decision-Making Logic - The decision to purchase or lease office space is evolving from a purely financial consideration to a strategic one, focusing on organizational efficiency and resource optimization [3][4]. - Companies are increasingly interested in the strategic value of office space rather than just ownership, emphasizing three key value judgments: enhancing organizational efficiency, securing prime locations, and providing strategic redundancy for future growth [1][2]. Group 2: Key Variables Influencing Purchase Decisions - Five key variables influence whether a company should purchase office buildings: organizational stability, cash flow status, office space usage frequency, location dependency, and asset strategy orientation [6]. - Organizational stability and asset strategy orientation are identified as the strongest indicators of a company's willingness to purchase [6]. Group 3: Market Cycles and Timing - The cost-effectiveness of leasing versus purchasing office space varies with market cycles, with purchasing becoming advantageous during downturns when prices are low and vacancy rates are high [8][9]. - The period from 2023 to 2025 is identified as a potential window for high-net-worth enterprises and state-owned enterprises to purchase office buildings due to favorable market conditions [9][10]. Group 4: Lifecycle Considerations for Companies - Companies at different stages of their lifecycle have distinct motivations and strategies for purchasing office buildings, ranging from flexibility in the startup phase to asset stability in the mature phase [12][16]. - In the growth phase, companies may seek to lock in long-term costs and enhance brand recognition through ownership, while mature companies focus on operational efficiency and capital gains [19][20]. Group 5: Different Types of Companies and Their Preferences - High-growth private enterprises prefer flexible leasing arrangements but may consider purchasing when cash flow stabilizes [22]. - State-owned enterprises prioritize asset stability and strategic holdings, often opting for full ownership of properties [24]. - Financial and insurance firms view office buildings as part of their fixed-income asset allocation, focusing on stable cash flows and low volatility [27]. Group 6: Identifying Purchase Opportunities - Companies should assess market cycles, location supply-demand dynamics, price expectations, and policy incentives to identify optimal purchase opportunities [29][30]. - The analysis indicates that the best purchase windows occur when market prices are reasonable, rental rates stabilize, and supportive policies are in place [31][32]. Group 7: Decision-Making Framework for Purchases - A decision-making framework is proposed to evaluate the appropriateness of purchasing office buildings, considering factors such as company development stage, financial capacity, market conditions, property value, and non-financial benefits [37]. - The framework aims to help companies systematically assess whether to enter the purchasing phase based on a scoring model [38].

Group 1 - The core viewpoint of the report is that family offices are increasingly favoring real estate investments due to its growth potential and wealth preservation capabilities [1][2] - Real estate constitutes a significant portion of family office investment portfolios, ranking just behind stocks and cash, with office buildings (20%), luxury residences (17%), industrial properties (14%), and hotels (12%) being the most allocated sectors [2][3] - Approximately 70% of real estate investments are domestic, with New Zealand (93%), Australia (90%), and the United States (86%) showing the highest domestic investment focus [2] Group 2 - Family offices view real estate as part of a broader investment strategy, balancing it with listed stocks, venture capital, or other private investments, and some see it as a strategic asset for core business operations [3] - Two-thirds of family offices manage private residential properties, primarily for family use and inheritance (44%), capital preservation (29%), and diversification (20%), with rental income being a lesser priority [5] - The most sought-after real estate sectors by family offices include living spaces (14%), industrial/logistics (13%), and luxury residences (12%) [7] Group 3 - Family offices express interest in expanding their real estate investments, particularly in living spaces, logistics, luxury residences, and hotels, but face challenges such as finding reliable partners (23%), tax regulations (20%), and asset competition (19%) [8] - In commercial real estate, opportunities are identified in gateway city office buildings, which are seen as volatility hedges, especially in light of increasing geopolitical risks [10][11] - Investors are also focusing on sectors with structural tailwinds, such as logistics and living spaces, while retail real estate in developed markets remains a point of interest [12][13] Group 4 - The report highlights a growing interest in ESG assets, with 90% of institutional investors setting social goals, and 73% focusing on workplace well-being [14][16] - The wine industry presents investment opportunities, particularly in vineyards, with prices in certain regions expected to decline significantly, while others remain stable [17][18] - The luxury goods market is experiencing mixed performance, with some sectors showing growth while others, like art and wine, are facing declines [22][24] Group 5 - The issue of inheritance is pressing, with 58% of family offices indicating that the next generation is involved in investment decisions, leading to changes in investment strategies [27][28] - Cultural and moral differences between generations affect investment strategies, with a notable shift towards sustainable investments among millennials compared to baby boomers [29]