在政策引导、产业创新与消费升级的多重共振下，广州房地产市场呈现出稳中回暖的发展态势，为全球 企业及投资者布局穗城创造重要机遇窗口。 国际金融城、琶洲继续主导去化 第一太平戴维斯广州投资及资本市场部、产业及物流地产服务部负责人张明杰，就此前发布的《中资企 业出海报告》进行专题分享，全面阐释制造业出海的核心驱动力、当前区域热点、投资模式升级及未来 发展趋势，描绘中资企业全球化发展新图景，为行业提供专业洞见与策略参考。 张明杰指出，企业出海已从早期的产品出口迈入规模化、体系化的产业布局新阶段。这一深刻变革背 后，是产能过剩需拓新市场、成本攀升驱动外迁、应对贸易壁垒优化全球布局、政策支持保驾护航、技 术与市场多元需求吸引五大核心要素协同发力，使产业出海成为必然。 张明杰进一步阐述了当前产业出海的区域热点与模式转变，他提到，"当前，中国制造业企业积极开拓 海外版图，东南亚地区凭借其强劲的经济增长动能、年轻化的人口红利以及快速崛起的中产阶级消费市 场，成为全球投资焦点，也是中资企业出海的重要目的地。" 近年来，受市场拓展、成本优化等多重因素驱动，中国企业的海外投资模式正加速从轻资产试水转向自 建生产基地。展望未来，中资企 ...

Core Insights - The report by JLL indicates that the rental decline in Beijing's office market is continuing to narrow, with a half-year net absorption of 194,000 square meters, representing a year-on-year increase of 2.5% [1] - The total stock of Grade A office space in Beijing remains at 13.68 million square meters, with no new supply entering the market in the second quarter [1] - The vacancy rate has decreased by 1.4 percentage points to 16.9% compared to the end of 2024, while the five core business districts saw a net absorption of 111,000 square meters, up 9.0% year-on-year [1] Rental Trends - The average rental price in the overall market has decreased by 2.3% to RMB 221.94 per square meter per month, while the five core business districts experienced a 2.6% decline to RMB 257.58 per square meter per month [1] - The rental decline has been observed over seven consecutive quarters since the second half of 2023, but the rate of decline is showing signs of narrowing [1] Leasing Activity - In the second quarter, lease renewals accounted for 29.2% of the total leasing transactions [1] - The TMT (Technology, Media, and Telecommunications) sector has been a significant contributor to new leases, with a 55% share of the total transactions driven by AI and telecommunications companies [1] - Retail leasing demand, boosted by consumer stimulus policies, accounted for 8.5% of the total leasing activity, ranking fourth [1] Future Outlook - The second half of the year is expected to see no new supply in the Grade A office market, which may lead to a further reduction in the vacancy rate [2] - From 2026 to 2028, approximately 1.8 million square meters of new supply is anticipated, with 70% of this supply concentrated in the Central Business District and Wangjing-Jiu Xianqiao area [2] - It is projected that rental prices may stabilize by the end of 2025 [2]

Core Insights - The office rental market in Shenzhen has entered a low-cost era, with significant reductions in rental prices and availability of government subsidies for entrepreneurs [1][2] - The average rent for Grade A office buildings in Shenzhen has decreased by 5.3% to 160.1 RMB per square meter as of Q2 2023, compared to the peak rent of 276.6 RMB per square meter in 2018, representing a decline of over 40% [1][2] Group 1: Market Dynamics - There is an abundance of office space available in Shenzhen, leading to lower rental costs for startups [1] - Property owners are adopting aggressive pricing strategies to retain tenants, as the cost of retaining a customer is lower than acquiring a new one [1][2] - The trend of moving from industrial parks to Grade A office buildings is driven by the expiration of preferential policies and the appeal of longer rent-free periods and subsidies [1] Group 2: Future Outlook - The Shenzhen office market is expected to see further rental declines of 2.7% and 3.1% in Q1 and Q2 of 2025, respectively, as owners respond to market pressures [2] - The local government is actively supporting the incubation and development of key industries, providing low-cost, high-quality office spaces [2] - Shenzhen's strong industrial foundation, particularly in hard technology sectors like AI, smart manufacturing, and semiconductors, is expected to drive structural growth in the office market, contributing to future market recovery [2]

Group 1 - The rental decline in Beijing's office market continues to narrow, with a vacancy rate decreasing by 1.4 percentage points to 16.9% compared to the end of 2024 [1] - There was no new supply in the second quarter of 2025, maintaining the total stock of Grade A office space at 13.68 million square meters, with a quarterly net absorption of 39,677 square meters across the city [1] - The overall net absorption for the first half of the year reached 194,000 square meters, a year-on-year increase of 2.5%, while the five core business districts saw a net absorption of 111,000 square meters, up 9.0% [1] Group 2 - The demand for leasing from technology, internet, and consumer sectors remains active, with renewal leases accounting for 29.2% of total leasing transactions in the second quarter [3] - The TMT sector, driven by AI and telecommunications companies, accounted for 55% of new leases and relocations, while the professional services sector, boosted by law firms, increased its share to 13.1% [3] - Retail leasing demand, supported by consumption stimulus policies, represented 8.5% of total leasing activity, ranking fourth [3] Group 3 - The forecast for the second half of the year indicates no new supply in Beijing's Grade A office market, which may lead to further reductions in vacancy rates [4] - The market is currently in a stabilization phase, with rental concessions nearing their limit, and rents are expected to stabilize by the end of 2025 [4] - The industrial park market is experiencing a transitional phase, particularly in the biopharmaceutical sector, leading to increased supply-demand imbalances and downward pressure on rents [4]

来自科技企业的强劲需求，正在成为推动北京写字楼市场回温的主要动力。 CBRE世邦魏理仕近日发布报告指出，今年第二季度，位于石景山和菜市口的两个新项目交付使用，为 北京写字楼市场带来14.8万平方米的新增办公面积。整个上半年，北京写字楼新增供应总量为18万平方 米，已经完成全年预期总量的83%。 需求方面，市场情绪延续向好，使得上半年全市新租交易总面积同比上涨33%。 其中，上半年北京写字楼市场新租需求的三大主力行业依次是TMT（40%）、金融（20%）和专业服务 （12%）。TMT板块中，除人工智能、大数据和平台互联网等支柱赛道持续释放需求外，游戏类需求占 比亦有所提升；金融行业新租活动以同区整合搬迁为主；专业服务业中，内资律所和咨询类租户的升级 需求持续。 从需求面积段看，5000平方米及以上大面积交易数量呈温和回升的态势。 租金方面，受新兴区域分流和租户降本诉求的影响，上半年北京写字楼市场租金累计下降5.5%，至每 月每平方米241.7元。 该机构指出，今年下半年，北京仅有一个写字楼项目投放市场，新增供应相对有限。但相较于需求的恢 复速度，市场的总体供应仍然充裕。因此，业主之间的竞争依然激烈。多位从业者认 ...

Group 1 - The core viewpoint of the report indicates a recovery in the leasing market for Grade A office spaces in Guangzhou during the first half of 2025, with increased inquiry and viewing activity compared to the end of 2024 [1] - The supply of Grade A office spaces in Guangzhou slowed down in Q2 2025, with only one new project delivered, leading to a total stock of 6.937 million square meters [1] - The net absorption in the city recorded 152,000 square meters, a year-on-year decrease of 13.3%, while the vacancy rate increased by 0.9 percentage points to 19.8% [1] Group 2 - In terms of regional performance, Haizhu District's Pazhou became the most active leasing area in Q2, with a vacancy rate decreasing by 1.7 percentage points quarter-on-quarter and 3.6 percentage points year-on-year to 23.2% [1] - The average rent for office spaces in the city decreased by 1.4% to 123.5 yuan per square meter per month, with the decline narrowing by 3.3 percentage points compared to the previous quarter [1] - The TMT sector led the leasing demand with a 30.2% share of the total leased area, followed by the financial sector at 16.8% and trade and retail at 16.3% [2] Group 3 - The report highlights the potential of emerging business districts, particularly Guangzhou International Financial City, where infrastructure improvements are attracting financial institutions to establish headquarters [2] - The establishment of a conducive office environment in new business districts is expected to enhance market attention and resource attraction [2]

Group 1: Office Market Overview - In the first half of 2025, Shenzhen saw a new supply of 235,000 square meters of Grade A office space, bringing the total stock to 8.605 million square meters [1] - The net absorption of Grade A office space in Shenzhen reached 68,000 square meters in the first half of the year, driven by the demand from high-tech industries and headquarters-type properties [2] - An additional 1.22 million square meters of Grade A office space is expected to be available by the end of the year, with projections indicating that total stock could exceed 10 million square meters by the end of 2027 [2] Group 2: Retail Market Performance - The retail market in Shenzhen experienced a significant supply increase, with 303,000 square meters of new quality shopping centers introduced, raising the total stock to 7.477 million square meters [3] - Major contributors to the new supply included K11 ECOAST and Luohu Yitian Holiday Plaza, while new developments like Taizi Bay招商花园城 and PA MALL are enhancing the shopping experience [3] - Over the next three years, approximately 1.264 million square meters of quality shopping centers are planned to enter the market, with a significant portion located in the western districts [3] Group 3: Buyer Trends in Office Market - In the first half of the year, the total transaction volume for office properties in Shenzhen reached nearly 8 billion, primarily driven by self-use buyers, indicating strong demand for self-use office space [4] - Notable self-use buyers include listed companies and state-owned enterprises such as BOE Technology Group and Guotai Junan, which have been active in acquiring office buildings for their own operations [4] Group 4: Future Market Outlook - Market participants are encouraged to leverage favorable policy conditions, such as interest rate cuts, to identify investment opportunities in clearly defined sectors [5] - The rise of new economic sectors is expected to keep infrastructure investments in focus, particularly in data centers and the biopharmaceutical sector, which are anticipated to attract significant investment [5]

房地产服务和咨询顾问公司戴德梁行2日发布的数据显示，2025年第二季度，上海甲级写字楼市场量价 继续承压。第二季度净吸纳量为8.53万平方米，同比下滑67.6%，环比下滑18.4%。受新增供应冲击，市 场空置率有所攀升，至季度末达23.6%；甲级写字楼平均租金承压下行，降至6.99元／平方米／天，环 比跌幅1.9%。 而从细分行业来看，零售贸易制造业更倾向于传统核心商圈及优势新兴商圈，近期奢侈品、体育用品等 零售企业表现尤为亮眼；TMT行业则布局热门新兴商圈及新项目，主要有平台网络软件服务型企业改 善型搬迁、电商平台扩租需求，以及汽车软件平台企业续租成交。生物医药企业受上海市加快打造全球 生物医药研发经济和产业化高地政策影响，企业升级搬迁或扩租需求持续释放，成为拉动行业租赁需求 的重要力量。 围绕推动高质量发展首要任务和构建新发展格局战略任务，上海正在加快建设国际经济、金融、贸易、 航运和科技创新中心，进一步强化城市核心功能。"政策的调控为房地产市场发展指明了方向，通过优 化营商环境、加大产业扶持力度，为各类企业在沪投资兴业提供肥沃土壤。"戴德梁行华东区董事总经 理黎庆文表示。 （文章来源：新华财经） 戴德梁 ...

即便在企业密集的中关村，近年来的写字楼租金也下跌得十分明显。据3房网监测数据，2019年7月份北 京中关村商圈中关村互联网金融中心楼盘写字楼挂牌房源的出租价格10.5元/平米/天。而据贝壳APP监 测数据，截至目前，互联网金融中心的租金为6到9元/平米/天，其中大部分租金为6元/平米/天。 当前，北京写字楼空置率仍维持高位，租金水平也未有显著回升。对此，高力国际中国区办公楼研究负 责人兼华北区研究部董事陆明向《华夏时报》记者表示，当前甲级写字楼市场已步入供需深度博弈期， 实质性降低空置率需双轨攻坚，需要严控新增供应与激活企业需求动能。 不过，值得关注的是，随着科技创新与产业创新的加速融合，高技术产业发展的持续向好为北京中关村 等地的写字楼市场注入新动能。高力国际近日公布的数据显示，今年二季度，北京甲级写字楼市场单季 度净吸纳量达到3.2万平方米，连续八个季度实现去化，空置率连续七个季度稳定在20%左右的水平， 租金降幅持续收窄。其中，中关村的表现最为突出，保持了强劲的去化水平，连续四个季度累计去化总 量接近16万平米，创有历史记录以来的最快速度。 租金下行短期难逆？ 北京拥有庞大的写字楼市场。整体看来，目前北 ...

Group 1 - The Shenzhen office market is showing significant structural opportunities despite a challenging macro environment and increased supply, leading to a rise in average vacancy rates [2] - In the first half of 2025, the net absorption of Grade A office space in Shenzhen was approximately 180,000 square meters, with a total of 645,000 square meters of new supply from seven projects [2] - The average vacancy rate for Grade A offices in Shenzhen increased by 1.3 percentage points to 26.5% by the end of the second quarter due to concentrated new supply [2] Group 2 - The technology and internet sectors remain key sources of demand, contributing nearly 20% of the leasing transaction area in the first half of the year, with strong performance in hard technology sectors like consumer electronics and semiconductors [3] - Shenzhen's robust industrial foundation continues to foster new growth engines, particularly in artificial intelligence and smart manufacturing, which are expected to drive structural growth in the office market [3] - Major technology companies are expanding their operations and R&D, which is likely to create significant new office demand in Shenzhen, enhancing its appeal for leading tech firms [3]