Core Viewpoint - The article discusses the legal issues surrounding actor Zhang Han and the restaurant brand "Shaobenshao," highlighting the company's financial troubles and Zhang's involvement as a former shareholder [1][2]. Company Overview - "Shaobenshao" was established in January 2021 with a registered capital of 10 million yuan, and Zhang Han held a 10% stake until his exit in April 2023 [2]. - The company has faced multiple bankruptcy auctions and has been listed in the business abnormality record, with five instances of being executed against, totaling 2.2492 million yuan [2]. - As of May 27, 2023, there are still 7 operational "Shaobenshao" outlets across 5 provinces and 6 cities, primarily in lower-tier cities [2][4]. Financial and Legal Issues - Zhang Han's exit from the company occurred shortly before the company was restricted from high consumption, raising speculation about his financial obligations [2]. - The company is currently undergoing bankruptcy review, and if the court finds Zhang Han liable for capital deficiencies, he may face additional financial responsibilities [2]. Industry Context - The article notes a trend of celebrities entering the restaurant industry, with many facing operational difficulties or closures [8]. - Historical data shows that several celebrity-led restaurant brands have significantly reduced their number of operational outlets over the years, indicating challenges in sustaining such ventures [9][12].

Core Viewpoint - The legal dispute involving actor Zhang Han and the restaurant company Shao Ben Shao has brought attention to the challenges faced by celebrity-backed dining ventures, particularly in light of financial difficulties and operational issues within the company [1][5]. Company Overview - Shao Ben Shao (Shanghai) Catering Management Co., Ltd. was established in January 2021 with a registered capital of 10 million yuan [5]. - Zhang Han held a 10% stake in the company but exited in April 2023, shortly before the company faced restrictions on high consumption [5]. - The company has been associated with multiple bankruptcy auction notices and has been listed in the business operation anomaly directory, facing high consumption restrictions multiple times [5]. Financial Issues - Since the beginning of 2023, Shao Ben Shao has been listed as an executed party five times, with a total amount reaching 2.2492 million yuan [5]. - The company is undergoing bankruptcy review as of 2024, indicating severe financial distress [5]. Market Presence - Despite its challenges, as of May 27, 2023, there are still seven operational Shao Ben Shao barbecue outlets across five provinces and six cities, primarily in lower-tier cities [6]. Celebrity Involvement - Zhang Han, known for his roles in various popular dramas, has actively promoted the Shao Ben Shao brand, participating in its launch events alongside other celebrities [3][9]. - The trend of celebrities entering the restaurant industry has seen mixed results, with several high-profile figures facing operational difficulties in their dining ventures [10][13].

Core Viewpoint - The article discusses the legal issues surrounding actor Zhang Han and the restaurant company "Shaobenshao," highlighting the complexities of celebrity involvement in the restaurant industry and the potential financial repercussions for Zhang Han due to unpaid capital contributions [1][5][7]. Company Overview - "Shaobenshao" was established in January 2021 with a registered capital of 10 million yuan, and Zhang Han initially held a 10% stake before exiting in April 2023 [5][6]. - The company has faced multiple bankruptcy auction cases and has been listed in the business operation anomaly directory, with five instances of being executed against in 2023, totaling 2.2492 million yuan [7]. Celebrity Involvement - Zhang Han was previously the main promoter of the "Shaobenshao" brand and participated in its launch event alongside other celebrities [3][8]. - The restaurant chain had gained popularity with a "Mars Exploration" theme, but its current operational status is uncertain, with only seven locations remaining across five provinces and six cities as of May 27 [8][10]. Industry Context - The article notes a trend of celebrities entering the restaurant business, with many facing challenges and operational difficulties, as seen in the cases of other stars like Huang Xiaoming [12][15]. - A historical overview shows that numerous celebrities have launched restaurant brands, but many have seen a significant decline in the number of operational locations over time [17].

Core Viewpoint - The article discusses the strategic expansion of Haidilao into the bakery sector through its new brand "拾㧚耍· SCHWASUA," highlighting the challenges and opportunities in the retail landscape, particularly in the context of the company's "Red Pomegranate Plan" aimed at overcoming growth bottlenecks in its core hotpot business [4][7][18]. Group 1: Market Context and Brand Launch - During the May Day holiday, Haidilao launched its bakery brand "拾㧚耍· SCHWASUA" in a prime location in Hangzhou, offering high-quality products at competitive prices, which quickly attracted consumer attention [4][6]. - The bakery's pricing strategy features over 60% of products priced below 10 yuan, with the most expensive item not exceeding 30 yuan, significantly lower than similar brands [6][8]. Group 2: Strategic Rationale for Expansion - The Chinese baking market is projected to grow from 561.4 billion yuan in 2023 to over 850 billion yuan by 2029, with an annual growth rate exceeding 9%, making it an attractive sector for Haidilao's diversification [7]. - The "Red Pomegranate Plan" is seen as a strategic extension to address the declining table turnover rate and falling customer spending in Haidilao's core business, allowing the company to reach a broader customer base through multiple brands [7][11]. Group 3: Competitive Advantages - Haidilao's strong supply chain integration allows for cost optimization across the entire production process, ensuring high-quality products at lower prices compared to traditional bakeries [8][12]. - The company leverages its existing customer base and membership system to drive traffic to its new bakery brand, enhancing customer retention and engagement [7][11]. Group 4: Performance and Challenges - Since the launch of the "Red Pomegranate Plan," Haidilao has opened 74 stores across various food categories, generating a total revenue of 4.83 billion yuan, indicating a mix of successes and challenges in brand performance [11][12]. - Despite some brands achieving market recognition, the rapid expansion poses risks of resource dilution and management challenges, particularly as some sub-brands struggle to achieve profitability [14][18]. Group 5: Industry Trends and Future Outlook - The multi-brand strategy is becoming a key approach for leading companies in the restaurant industry to overcome growth challenges, with Haidilao's efforts reflecting broader trends in the sector [16][18]. - The future competition among restaurant giants will focus not only on the number of outlets but also on supply chain resilience, organizational vitality, and strategic consistency [18].

Core Insights - The bakery brand "拾 耍·SCHWASU," owned by Haidilao, opened its first store in Hangzhou, attracting significant customer interest during the May Day holiday [1][3] - The store offers nearly 20 types of bread, primarily common varieties, with prices mostly under 20 yuan, appealing to a broad customer base [2][3] - Haidilao's expansion into the bakery sector is part of a strategy to diversify its offerings and capture additional market segments, including breakfast and afternoon tea [3][4] Company Overview - "拾 耍·SCHWASU" is positioned as Haidilao's first bakery brand, leveraging the company's existing customer base and brand recognition [1][3] - The store features a modern design and a circular purchasing area, enhancing the shopping experience for customers [1][2] - Haidilao has previously ventured into various food sectors, including barbecue and hot pot, indicating a broader strategy of brand diversification [3][4] Product Offering - The bakery offers a range of products, including popular items like croissants and sea salt rolls, with some items priced as low as 5.8 yuan [2][3] - Special promotions, such as membership discounts and bundled offers, are in place to attract customers and encourage repeat visits [2][3] Market Context - The bakery industry is characterized by intense competition, particularly in Hangzhou, where numerous brands are vying for market share [3][4] - Haidilao's revenue for the previous year reached 42.755 billion yuan, with a year-on-year growth of 3.1%, indicating the company's overall financial health [3] - The introduction of "拾 耍·SCHWASU" aligns with Haidilao's "Red Pomegranate Plan," aimed at enhancing synergy with its main brand and launching new sub-brands [4]