中新社北京1月21日电 (记者 刘亮)中国国家市场监管总局质量发展局副局长史新章21日在北京介绍， 2025年年初多例移动电源产品起火爆炸事故发生后，市场监管部门高度重视，对移动电源产品安全问题 依法开展缺陷调查，督促生产企业履行产品安全主体责任，召回缺陷产品，目前取得一定成效。 史新章称，下一步，国家市场监管总局将持续强化移动电源产品召回监管，加大对存在质量安全问题产 品的缺陷信息收集、调查和召回力度，督促企业严格落实缺陷产品召回法定义务，对违反《消费品召回 管理暂行规定》要求、隐瞒缺陷、落实召回措施不力的企业，严格依法依规进行处置。(完) 在当天举行的新闻发布会上，史新章强调，此次移动电源召回事件直接产生的问题为生产企业对电芯的 质量管控出现漏洞，但背后更深层次的原因则是移动电源行业快速发展中的"价格战""内卷式竞争"，移 动电源零售价不断逼近物料成本线。移动电源行业的内卷，导致生产企业忽视产品质量安全体系建设、 过度追求规模扩张，最终因内卷引发行业危机的集中爆发。 史新章表示，市场监管部门通过对问题充电宝的缺陷召回工作，在综合整治移动电源行业"内卷式"竞争 方面取得了一定成效：2025年共督促移动电源生 ...

Core Viewpoint - The article discusses the release of ten typical cases of "involution-style" competition by the State Administration for Market Regulation (SAMR) for the year 2025, highlighting various regulatory actions taken to promote fair competition and protect consumer rights. Group 1: Regulatory Actions - SAMR conducted public interviews with HuoLaLa based on the Anti-Monopoly Law, implementing a tiered regulatory approach to enhance deterrence and social supervision, effectively protecting market competition and stabilizing driver employment [1] - The solar industry faces "involution and external spillover" risks, with preemptive warnings and policy coordination to help companies avoid overseas antitrust risks and economic losses, shifting competition from "price wars" to "innovation-driven" [2] - The market supervision bureau in Kaifeng, Henan, penalized Baikang Health Consulting for false advertising through private live streaming, impacting consumer rights and demonstrating a zero-tolerance stance on fraud against the elderly [3] Group 2: Industry-Specific Measures - SAMR held meetings with food delivery platforms to address the negative effects of low-price competition, urging platforms to operate legally and transparently, ensuring fair competition and preventing food waste [4] - Regulatory bodies in Guangdong, Hunan, and Beijing conducted defect investigations and recalls for mobile power products, with a total of 139.77 million units recalled, promoting healthy industry development [5] - SAMR initiated a national quality supervision special inspection for new energy vehicle products, focusing on models with significant price reductions, conducting safety performance tests and collision trials to enforce quality standards [6] Group 3: Advertising and Compliance - SAMR launched a special action to enhance advertising compliance awareness among businesses, aiming to guide companies away from "involution-style" competition and promote good branding through effective advertising [7] - Efforts to strengthen product consistency management were emphasized to prevent discrepancies between certified products and actual production, reducing the risk of low-quality products entering the market [8] Group 4: International Standards and Fair Competition - SAMR led the development and publication of international standards in governance, promoting over ten international standards in the new energy vehicle sector, encouraging a shift from "involution-style" competition to quality competition [9] - A total of 58,000 important policy measures were reviewed for fair competition, with over 10,000 policies checked nationwide, ensuring compliance and preventing policies that disrupt market unity and fair competition [10]

来源：市说新语 1月21日上午，市场监管总局召开2025年综合整治"内卷式"竞争十大典型案例专题新闻发布会。以下为 发布会文字实录： 市场监管总局新闻宣传司副司长孙延峰： 女士们、先生们，各位媒体朋友们，大家上午好！欢迎参加市场监管总局专题新闻发布会。 过去一年，市场监管总局在综合整治"内卷式"竞争方面，坚持问题导向、打建结合，形成十个具有代表 性的典型案例，彰显了打击违法违规行为、维护公平竞争市场秩序的坚定决心，也体现了提升质量水 平、促进行业健康发展的积极作为。 为了便于大家深入了解十大典型案例的情况，今天，我们邀请到竞争协调司副司长赵春雷女士、反垄断 一司副司长刘健先生、质量发展局副局长史新章先生、认证监管司副司长杨冬先生出席新闻发布会，为 大家介绍十大典型案例并回答大家关心的问题。 首先，请赵春雷女士向大家介绍2025年综合整治"内卷式"竞争十大典型案例的整体情况。 市场监管总局竞争协调司副司长赵春雷： 各位媒体朋友，大家上午好！今天发布的十大典型案例，是市场监管部门2025年在不同领域整治"内卷 式"竞争的监管实践梳理，也是典型经验和创新做法的总结，更体现了机制优化和治理协同。下面，我 简要介绍这些 ...

会上，市场监管总局质量发展局副局长史新章表示，移动电源召回事件直接产生的问题为生产企业对电 芯的质量管控出现漏洞。但背后更深层次的原因则是移动电源行业快速发展过程中的"价格战""内卷式 竞争"，移动电源零售价不断逼近物料成本线。 南都讯 2025年年初，全国范围内陆续发生多例移动电源产品起火爆炸事故。"移动电源行业的内卷，导 致生产企业忽视产品质量安全体系建设、过度追求规模扩张，最终因内卷引发行业危机的集中爆 发。"市场监管总局质量发展局副局长史新章说道。 1月21日上午，市场监管总局召开2025年综合整治"内卷式"竞争十大典型案例专题新闻发布会，其中一 起案例为广东、湖南、北京等地市场监管部门对移动电源产品实施缺陷调查与召回。 史新章表示，下一步，市场监管总局将持续强化移动电源产品召回监管，加大对存在质量安全问题产品 的缺陷信息收集、调查和召回工作力度，督促企业严格落实缺陷产品召回法定义务，对违反《消费品召 回管理暂行规定》要求、隐瞒缺陷、落实召回措施不力等行为的企业，严格依法依规进行处置。 （文章来源：南方都市报） 据他介绍，市场监管总局通过对问题充电宝的缺陷召回工作，在综合整治移动电源行业"内卷式"竞争 ...

Group 1 - The State Administration for Market Regulation (SAMR) has released a list of ten typical cases of "involution" competition for comprehensive rectification by 2025, highlighting the need for effective market competition and social supervision [1] - The solar industry faces risks of "involution overflow," prompting preemptive warnings and policy coordination to help companies avoid overseas antitrust risks and economic losses, shifting competition from "price wars" to "innovation-driven" [2] - The Kaifeng Market Supervision Bureau has cracked down on Baikang Health Consulting Service Co., which used private live streaming for false advertising, affecting consumer rights, particularly among the elderly [3] Group 2 - SAMR has conducted discussions with food delivery platforms regarding the "subsidy war," urging them to recognize the negative effects of low-price competition and to operate legally and ethically [4] - Market supervision departments in Guangdong, Hunan, and Beijing have implemented defect investigations and recalls for mobile power products, totaling 1.3977 million units recalled [5] - SAMR has initiated a national quality supervision special inspection for new energy vehicles, focusing on models with significant price reductions, to ensure compliance with safety standards [4] Group 3 - SAMR is promoting advertising compliance to enhance brand building and support businesses, with low rates of advertising violations reported [7] - Efforts are being made to strengthen consistency management in product certification to prevent low-quality products from entering the market [8] - SAMR has led the development of international standards in organizational governance and new energy vehicles, promoting quality competition over "involution" [9] Group 4 - Fair competition reviews have been rigorously conducted, with 58,000 important policy measures reviewed and over 10,000 policies checked nationwide to prevent improper market interventions [10]

Core Viewpoint - Shenzhen Romoss Technology Co., Ltd., once a leading power bank manufacturer, has initiated a "Rebirth Plan" to restructure the company through investments from top VCs like Sequoia Capital and GSR Ventures, aiming to restore its product sales and regain necessary certifications after facing significant operational challenges [1][2]. Group 1: Rebirth Plan Components - The "Rebirth Plan" consists of three main strategies: financing, debt restructuring, and regaining certifications [1]. - Cash flow is critical for Romoss, as it is essential for restarting operations and attracting external funding [1]. Group 2: Investment Logic - The involvement of top-tier VCs like Sequoia Capital and GSR Ventures raises questions about their motivations, suggesting a potential opportunity to invest in a brand with residual value despite its current struggles [2][3]. - Romoss's brand still holds significant recognition in the market, particularly among younger consumers, making it an attractive investment compared to starting a new brand from scratch [3]. Group 3: Debt Restructuring - Romoss is facing substantial debts, with suppliers like Zhuoyue Technology filing lawsuits for unpaid amounts, indicating a dire financial situation [5]. - The proposed debt-to-equity swap is seen as a strategic move to convert debts into equity, providing suppliers with a chance to recover their investments if Romoss successfully secures new funding [4][5]. Group 4: Regulatory Challenges - Regaining the 3C certification is crucial for Romoss to resume sales, especially with new regulations coming into effect in August 2024 that impose stricter compliance requirements [7]. - The new certification process is expected to eliminate many low-quality competitors, raising the entry barriers in the power bank market [7]. Group 5: Market Position and Competition - Romoss's market share has significantly declined, dropping from 12.48% to below 8% as of 2024, indicating a loss of competitive edge against leading brands like Anker and Xiaomi [8]. - The competitive landscape has evolved, with new entrants like Ugreen and Baseus rapidly improving their offerings, making it challenging for Romoss to regain its former position [10]. Group 6: Future Outlook - For Romoss to succeed, it must not only survive but also adapt to the changing market dynamics, focusing on innovation and meeting consumer expectations for advanced features [11]. - The company's ability to convince consumers of its value proposition will be critical for its revival [12].

Core Viewpoint - Shenzhen Romoss Technology Co., Ltd., once a leading power bank manufacturer, has initiated a "Rebirth Plan" to restructure its operations and attract investment from top venture capital firms like Sequoia Capital and GSR Ventures, aiming to recover from significant operational challenges and product recalls [1][2]. Group 1: Rebirth Plan - The "Rebirth Plan" consists of three main strategies: financing, debt restructuring, and regaining certification [1]. - The company is in a critical state, where cash flow is essential for survival, making external funding a focal point for stakeholders [1]. Group 2: Investment Attraction - The engagement with top-tier VC firms raises questions about their interest in a company facing severe operational issues, suggesting a potential "bottom fishing" strategy in the investment landscape [2]. - Despite its tarnished reputation, Romoss still holds significant brand value in untapped markets, making it an attractive investment opportunity compared to starting a new brand from scratch [3]. Group 3: Debt Restructuring - Romoss is facing substantial legal challenges, including a lawsuit for 136 million yuan from a supplier, indicating a precarious financial situation [5]. - The proposed debt-to-equity swap is seen as a strategic move to retain supplier support while providing them with a stake in the company's potential recovery [4][5]. Group 4: Regulatory Challenges - The company must regain its 3C certification to resume sales, which has become increasingly stringent under new regulations effective from August 2024 [7][8]. - The new certification process involves rigorous checks, raising the bar for market entry and posing a significant challenge for Romoss to navigate [8]. Group 5: Market Landscape - The competitive landscape has shifted dramatically, with leading brands like Anker and Xiaomi capturing significant market shares, leaving Romoss with diminished presence [9][10]. - The evolving consumer expectations and technological advancements in the power bank sector require Romoss to adapt and innovate to remain relevant [10][11]. Group 6: Future Outlook - For Romoss to succeed, it must not only survive but also evolve to meet the demands of a more discerning market, focusing on safety, fast charging, and multi-scenario applications [11].

Group 1 - Shenzhen Romoss Technology Co., Ltd. has initiated a restructuring plan called "Rebirth Plan," expected to be officially implemented in January 2026 [1] - The company aims to complete funding introduction and internal restructuring by the first quarter of 2026, while also re-obtaining new 3C certification to fully restore its product sales system [3] - The operational crisis faced by Romoss originated from a recall event in June 2025, where over 490,000 power banks were recalled due to potential fire risks, leading to the suspension of multiple products' 3C certification [3] Group 2 - Romoss plans to align its sales recovery with the implementation of new industry regulations, specifically the "most stringent" new national standard for mobile power safety, which will take effect in February 2026 [4] - The company is in discussions with investment institutions such as Sequoia Capital and GSR Ventures, with some expressing investment interest [3] - Romoss has also been negotiating debt-to-equity solutions with several suppliers and has committed to gradually repaying related debts once profitability is achieved [3]

Group 1: Education and Research - The State Council Degree Committee has officially issued the "Measures for the Review of Doctoral and Master's Degree Granting Qualifications," emphasizing strategic needs, reform, and quality standards in degree granting [1] - The measures aim to enhance the adaptability of talent supply and demand by establishing a review mechanism that aligns with national strategic needs [1] - Local governments and universities will have expanded autonomy in setting academic disciplines, allowing for dynamic adjustments to better meet societal demands [1] Group 2: Climate Resources and Economy - The China Meteorological Administration has released the first Climate Resource Economic Blue Book, analyzing the economic transformation of climate resources [2] - The report highlights the impact of climate change on agriculture, noting an expansion of corn planting areas in Northeast China by approximately 6.1 million acres due to warming [2] - In the energy sector, improvements in forecasting for wind and solar energy can reduce disaster losses and optimize grid management [2] Group 3: Labor Law and Supervision - The Supreme People's Court and the Supreme People's Procuratorate, along with the All-China Federation of Trade Unions, have published ten typical cases to strengthen labor law supervision [3] - The "One Letter and Two Documents" system aims to remind employers to comply with labor laws and rectify illegal employment practices [3] Group 4: Energy Market - In the first eleven months of 2025, the national electricity market trading volume reached 6.03 trillion kilowatt-hours, a year-on-year increase of 7.6% [4] - The trading volume for green electricity increased by 42.8%, indicating a growing trend towards renewable energy sources [4] - The proportion of electricity market transactions to total electricity consumption rose to 63.7%, up 1.3 percentage points year-on-year [4] Group 5: Medical Device Regulations - The National Medical Products Administration has announced new regulations for the management of export sales certificates for medical devices, effective May 1, 2026 [5] - The regulations specify the requirements for obtaining export sales certificates for both registered and unregistered medical devices in China [5] Group 6: Financial Crime Prevention - The Ministry of Public Security reported that nearly 30 billion yuan has been involved in financial crime related to "black and gray industries" following a crackdown from June to November [6] - Over 1,500 cases have been investigated, and more than 200 organized crime groups have been dismantled, contributing to a cleaner financial market [6] Group 7: Postal Industry Developments - The State Post Bureau reported that over 800 million recyclable cardboard boxes were recovered in the postal industry in 2025, reflecting a commitment to green development [7] - The industry aims to enhance the sustainability of packaging and reduce waste through various initiatives during the "14th Five-Year Plan" period [7] Group 8: Digital Economy Growth - The core industries of the digital economy in China saw a sales revenue increase of 10% year-on-year in the first eleven months of 2025, outpacing overall enterprise growth [8] - Key sectors such as smart device manufacturing and digital technology applications experienced significant revenue growth, indicating a robust digital transformation [8] Group 9: Energy Project Participation - The National Development and Reform Commission encourages enterprises to participate in energy project construction, aiming to enhance infrastructure and support economic development [9] - The focus is on optimizing energy resource imports and ensuring stable coal supply while promoting international cooperation in energy projects [9]

Group 1 - The event "Focusing on the 14th Five-Year Plan - Export Commodity Quality Safety Improvement Promotion Action (Mobile Power Industry Special Session)" was held in Shenzhen, attracting nearly 100 organizations and over 100 participants, with more than 1,000 online viewers [1] - Shenzhen accounts for approximately 60% of the national production capacity of mobile power supplies, making it a key area for the industry [1] - The event aims to address quality safety issues in the mobile power industry, which have gained significant attention both domestically and internationally this year [1] Group 2 - The increasing emphasis on quality safety in the industry is driven by stricter domestic and international regulatory requirements, impacting market competitiveness and development prospects for Chinese enterprises [2] - The event provided a platform for communication between government regulatory bodies, industry experts, and enterprises, offering comprehensive training on quality control technology and policy requirements [2] - Shenzhen Customs plans to deepen cooperation with relevant departments during the 14th Five-Year Plan period to support the high-quality development of the mobile power industry and foreign trade [2] Group 3 - The Qianhai Management Bureau will continue to leverage its advantages in Hong Kong-Shenzhen cooperation and institutional innovation to enhance service functions and support measures for enterprises [3] - The goal is to make Qianhai a significant launch point for companies to expand into global markets, promoting "Shenzhen manufacturing" and "Chinese intelligence" [3]