Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate to attract younger consumers while preserving traditional culture [1][3] - The event, titled "Finding the Consumption Power of Time-Honored Brands," was held during the Service Trade Fair and aimed to discuss the integration of innovation with cultural heritage [1] - The Beijing Municipal Bureau of Commerce emphasizes the importance of cultural experience, identity recognition, and community connection in modern consumption [3] Group 2 - The Bureau encourages time-honored brands to embrace change, rediscover their value, and connect with new consumer groups through innovative business models [3] - Policies have been introduced to support the digital transformation and upgrading of time-honored brands, promoting cross-industry collaboration and the development of new products [3] - The initiative aims to create immersive experiences that make brands more youthful and vibrant, aligning with contemporary consumer trends [3]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the Service Trade Fair, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1][3] - The establishment of the "Deep Blue Think Tank Time-honored Brand Innovation Consumption Research Institute" aims to provide a platform for collaboration and research, helping these brands explore diverse development paths and innovative strategies [1][3] Group 1 - The salon discussed the importance of time-honored brands in creating unique consumption scenarios and tapping into consumer potential [1] - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association [1] - The research institute will facilitate exchanges, research, and cooperation among various stakeholders to support the development of time-honored brands [1][3] Group 2 - Future activities of the research institute will include organizing thematic salons, conducting field research, and publishing reports to foster collaboration and innovation [3] - The goal is to help time-honored brands stay relevant by integrating with contemporary trends and addressing challenges they face [3]

Core Viewpoint - The traditional brands, known as "lao zihao," are becoming a significant force in creating unique and innovative consumption scenarios while deeply exploring consumer potential in the context of a new consumption landscape [1][3]. Group 1: Event Overview - The "2025 Finding Lao Zihao Consumption Power Salon" was held during the Service Trade Fair, focusing on how traditional brands can innovate while preserving cultural heritage to attract younger consumers and promote a fashionable and international image [1]. - The event was guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Lao Zihao Association, with the Deep Blue Media Think Tank serving as the intellectual platform [1]. Group 2: Challenges and Opportunities - Despite the progress, challenges remain for traditional brands, such as transitioning from being a "internet celebrity" to a "long-lasting" brand, showcasing Chinese brand charm in global competition, and maintaining core competitiveness in the digital economy [1][3]. - The recent "Action Plan for Promoting the Innovative Development of Beijing's Lao Zihao (2023-2025)" was introduced by the Beijing Municipal Bureau of Commerce and nine other departments, outlining ten actions and thirty measures to support the innovative development of traditional brands [3]. Group 3: Cultural Significance - The rise of national trends is driven by a return of cultural confidence and consumer demand for high-quality, culturally rich products, presenting unprecedented opportunities for traditional brands [3]. - Each traditional brand is viewed as a unique intellectual property (IP) with significant consumer potential, emphasizing the need for collaboration to help these brands maintain their classic appeal while becoming popular in the market [4].

Group 1 - The core viewpoint of the news is the introduction of the "Action Plan for the Revitalization and Development of Shanghai's Local State-owned Time-honored Brands," which aims to systematically activate the value of these brands through a combination of independent development, integration, and authorized operations [1] - The plan emphasizes strategic leadership and the construction of a brand matrix, categorizing time-honored brands into "product type," "business type," "leading layer," and "enhancement layer," with corresponding development goals [1] - The initiative supports state-owned enterprises in formulating revitalization strategies for time-honored brands, implementing a "one product, one strategy, one plan" work mechanism [1] Group 2 - The Shanghai State-owned Assets Supervision and Administration Commission has taken multiple measures to support the reform and development of time-honored brands, including issuing implementation opinions to clarify the status of state-owned time-honored brands [2] - Specialized operational platforms for brand operation and capital management have been established, including the "Huashan·263" time-honored brand pavilion and the Shanghai Brand Square at Pudong International Airport [2] - The initiative has led to an average sales revenue increase of 5.56% for city-owned consumer brands through cross-industry and cross-departmental brand activities [2]

Core Viewpoint - The Shanghai Municipal State-owned Assets Supervision and Administration Commission has introduced the "Action Plan for the Revitalization and Development of Local State-owned Enterprises' Time-honored Brands," aiming to systematically activate the value of these brands through a combination of independent development, integration, cooperation, and authorized operations [1] Group 1: Strategic Framework - The Action Plan emphasizes strategic leadership and the construction of a brand matrix, categorizing time-honored brands into "product type," "business type," "leading layer," and "enhancement layer" [1] - It proposes specific development goals and encourages enterprise groups to formulate revitalization strategies for time-honored brands, implementing a "one product, one policy, one plan" mechanism [1] Group 2: Resource Optimization - The plan aims to optimize resource allocation and deepen open cooperation, supporting time-honored enterprises in integration, cooperation, and authorized operations [1] - It promotes the empowerment of time-honored brands through state-owned capital operations [1] Group 3: Innovation and Development - The initiative includes building innovation platforms to lead consumer demand, supporting time-honored enterprises in research and design of innovative products, and creating innovative scenarios and bases [1] - It seeks to enhance mechanism efficiency and stimulate internal motivation by improving talent cultivation mechanisms and conducting industry benchmarking and brand revitalization evaluations [1] Group 4: Collaborative Ecosystem - The plan aims to construct a collaborative ecosystem to consolidate development efforts, enhancing the promotion of time-honored brands through mainstream and new media [1] - It includes initiatives to bring time-honored brands into communities, increasing their penetration and influence [1]

Group 1 - Beijing's cultural consumption strategy aims to enhance the city's fashion appeal and stimulate economic growth through various initiatives [1][2] - The "Beijing Fashion Consumption Special Action Plan" includes 21 measures across five key actions to unlock the potential of fashion consumption [1] - The city is leveraging technological innovation and cultural heritage to improve the quality of cultural consumption and showcase its unique style [1][4] Group 2 - Recent policies have been implemented to promote cultural consumption, including financial support for large-scale performances and innovative cultural spaces [2] - New immersive performance experiences and the revitalization of traditional venues are creating trendy cultural consumption opportunities [3] - Diverse cultural spaces cater to various demographics, enhancing consumer engagement and cultural identity while driving economic activity [4]

Core Viewpoint - The event "2025 Old Brand Innovation Display Conference" aims to enhance the influence of traditional Chinese brands among young people and promote cultural heritage through innovative engagement methods [1][2]. Group 1: Event Overview - The event will run from June 18 to November 2025, focusing on interaction with young audiences and encouraging their participation in the inheritance and innovation of traditional brands [1]. - It is organized by the Beijing Municipal Bureau of Commerce and the Beijing Old Brand Association, emphasizing a new ecosystem for the innovative development of old brands [1][2]. Group 2: Engagement Strategies - The event employs a "online + offline" communication matrix to enhance brand influence, including live broadcasts, cultural documentaries, and interactive topics on social media [2]. - It features a "Beijing Old Brand Experience Officer" initiative, inviting foreign friends, university students, and influencers to promote local brands internationally [2]. Group 3: Target Audience - The event aims to engage young people by inviting middle school students to reinterpret traditional culture and establishing a "Youth Innovation Camp" for university students to inject creativity into old brands [2]. - The initiative seeks to attract broad participation from the public and various sectors to experience the charm of traditional brands [3].

Core Viewpoint - The event aims to innovate and promote traditional Chinese brands, known as "old brands," by creating a new ecosystem for their development through modern marketing strategies and immersive experiences [1][5]. Group 1: Event Overview - The "2025 Old Brand Innovation Display Conference" was launched on June 18, focusing on "new products, new scenarios, new groups, new momentum, and new stories" to build an innovative development ecosystem for old brands [1]. - The event will run until November 2025, leveraging a collaborative model involving government, associations, enterprises, and platforms to inject youth and digital energy into old brands [5]. Group 2: Marketing Strategies - A comprehensive "online + offline" communication matrix will be employed to enhance the brand influence of old brands, including live broadcasts, cultural documentaries, and interactive topics on social media platforms like Douyin [3]. - The event will invite foreign friends, university students, and social media influencers as "Beijing Old Brand Experience Officers" to promote local brands on an international stage [3]. Group 3: Innovative Experience - The event will break traditional exhibition models by creating immersive experience scenarios, allowing participants to engage with crafts and products from old brands in interactive ways [4]. - The focus will be on connecting old brands with modern lifestyles through diverse scenarios, helping consumers appreciate their contemporary value [4]. Group 4: Youth Engagement - The event emphasizes interaction with younger audiences, encouraging them to reinterpret old brand culture and participate in its innovation through initiatives like the "Youth Creative Camp" [4]. - Middle school students will be invited to express old brand culture from their perspective, fostering interest in traditional culture among the youth [4].

Core Viewpoint - The event "Foreign Trade Quality Products China Tour Jiangsu Station" aims to boost consumption and expand domestic demand, aligning with the needs of the populace for a better quality of life [4][9]. Group 1: Event Overview - The Jiangsu Station event took place from June 6 to 9, attracting nearly 300 foreign trade enterprises and over 280 time-honored brands from both within and outside the province [4]. - The event included a traditional brand expo, showcasing a variety of products and traditional craftsmanship, which drew significant interest from younger consumers [8]. Group 2: Government Insights - Officials emphasized the importance of integrating domestic and foreign trade, promoting connections between trade channels, brands, production, and sales [9]. - The government aims to support enterprises in leveraging both domestic and international markets, enhancing the supply of high-quality goods and services [9]. Group 3: Focus on Time-Honored Brands - The event highlighted the strong brand, economic, and cultural value of time-honored brands, with a call for these enterprises to innovate and adapt to changing consumer demands [8][9]. - There is a push for these brands to create more appealing domestic products that resonate with younger consumers, thereby revitalizing their market presence [8][9].

Group 1 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand Cultural Expo will be held from September 12 to 14 at the Canton Fair Exhibition Hall, covering an area of 20,000 square meters and expected to attract over 400 exhibitors, including companies from Hong Kong and Macao, with anticipated visitor numbers exceeding 100,000 [2][4] - The Guangdong Province's action plan for promoting the innovative development of old brands aims to establish a protection and innovation system by 2025, enhancing the policy environment for sustainable development and increasing market competitiveness [3] - Guangdong is actively supporting old brand enterprises to explore international markets, with a recent trade delegation visiting Italy and the UK, resulting in two signed cooperation agreements and 21 cooperation intentions [3] Group 2 - The first batch of 281 old brands in Guangdong has been announced, with plans to launch two major initiatives: collecting "Top Ten Cases" of innovation and establishing a "Yue Hand Gift" brand to integrate various product categories [4] - The expo will feature five themed areas, including a Greater Bay Area theme zone, a national old brand comprehensive zone, an innovation achievement display zone, an interactive experience zone, and a specialty zone, with 110 old brand representatives from Guangdong participating [4]