最近的更新频率降低了好多，实在是工作太忙了。其实今天也没计划写的，后来实在是想吐槽一些自媒 体博主的奇葩言论。但是纯吐槽又显得很无聊，索性写一写以前看过的自媒体商业模式，然后顺便吐槽 一下又当又立的kol吧。 就拿公众号举例子吧，因为实际上微信公众号算是第一波自媒体红利，以前很多互联网项目，还有什么 App啥的，或者什么内容社区一类的项目，都是公众号起家的。 当然也有更早期的一些论坛贴吧一类的博主，也做内App。 我印象里这些年是看过几个公众号延伸出来的项目的。 以前的公众号，跟现在其实是有挺大区别的，以前是没有什么"推荐""看一看"的。就是他的内容是闭环 的，只有关注的粉丝能看到，然后就是通过转发朋友圈啊，微信群啊，进行传播。 就是说那个时候，没有算法推荐，不会说给你推荐算法觉得你想看的文章，传播难度是比较大的。 所以那个时候的粉丝，相对是比较值钱的，那会给公众号估值，基本都是基于粉丝画像进行估值，基础 的一个多少钱，然后再细分，按年龄段、性别、地域、账号类型啊等等。 我实在是记不住那会多少钱一个粉丝了，不同的账号类型，粉丝价值差别很大的。 我都想不起来，那会最初一批的公众号，他们都怎么变现的了。估计就是微 ...

最近我发的广确实太多了。先郑重其事给大家道个歉。然后也想分享一下，运营公众号，接商单的真实 过程。 （一）接广的心态 我所认为的广告，是甲方借我的公众号平台，发布一些信息，仅此而已。我不应该为甲方的产品服务做 背书，甲方与我的合作关系，在广告文案的发布时长到期后，自动终止。 至于甲方的内容，是否能精准触达他的目标客户，应该是甲方在找我之前，他根据我的后台数据，他来 初步判断的。 至于甲方内容是否能精准触达目标客户，应该是有一个漏斗效应。看到我发的广，有兴趣了的，自己点 进去。最好不要有对我的信任来背书。 可能我过于理想化，可能我把接广这件事想的简单。关注我的，一半以上都 base 北上深杭，一半以上 位于 25 岁到 35 岁之间，我理解大家对文案内容有独立的判断力。 "独立的判断力"的意思是：天上不会掉馅饼。有些甲方，即使不找我，也会找别人。我只是这样一种简 单的心态。如果我心态有问题，我接受任何批评。 接广的另一个心态在于：躺平。有人说，我的很多文章，都是在帮大家对投资行业祛魅。祛魅这个词我 很喜欢，入行 7 年了，这行业的真实样子，确实远不如我的设想。 但是能怎么办呢？奔 40 了，想再换行业，已经非常 ...

随着露营、探店、文创等文旅消费需求日益丰富，由此催生的新热点、新场景拓宽了青年劳动力的 职业赛道，更多新职业从业者正在重塑文旅生态。 延边小伙宋智强是一名美食探店博主，做自媒体10年来，他的账号已发布近2000条作品，累计播放 量超5亿次。《抖音生活服务2024年探店数据报告》显示，探店达人全年为线下商家带来超过1333亿元 经济收益，帮助近144万个中小商家增收，以中青年群体为主力的探店达人成为带动中小城市就业的重 要力量之一。 新华社长春5月5日电（记者金津秀、姜琳）凌晨5点，泰山红门游客中心的灯光穿透薄雾。26岁的 王阳正在检查背包里的物品，除了必备的急救包、登山杖，他特意多备了几颗补充体力的糖块——这是 为今天要带领的"亲子登山团"准备的。按照约定，他要在6小时内带着一家五口登上玉皇顶，这是他"五 一"假期里接到的第7笔订单。 与传统导游不同，陪爬员提供的是"一对一"或"小团化"服务，包括规划最优路线、为游客拍照及讲 解历史，还赠送"鼓励式话疗"等个性化服务。在王阳看来，服务走向个性化、精细化是文旅消费升级的 必然选择。 在相隔1000公里的东北，"新中国第一座高山滑雪场"的吉旅万峰通化滑雪度假区"封 ...

Core Insights - Xiaohongshu has become a competitive platform for brands with over 300 million monthly active users, showcasing successful case studies of influencers driving significant sales through effective operational strategies [1] Group 1: Standardized Operations for Xiaohongshu - The standardized operation manual for Xiaohongshu emphasizes the importance of precise account positioning based on the "industry pain points + user needs + monetization path" triangle principle [2] - Content creation follows a golden formula where viral posts combine visual appeal, resonance with pain points, and solutions, exemplified by beauty and educational content strategies [3] - Traffic diversion techniques include using comment section strategies to guide user engagement and utilizing professional tools for compliant external links [4] Group 2: Matrix Operation Strategies - Differentiated content distribution across platforms is crucial, with adaptations made for each platform's unique characteristics, leading to significant time savings in operations [5] - A data-driven iterative mechanism is established to monitor key performance indicators, allowing for timely content adjustments based on audience engagement metrics [6] - A standardized SOP process for team collaboration enhances content production efficiency, with cloud-based management ensuring consistency across multiple accounts [7] - Risk management mechanisms are necessary to maintain content safety across matrix accounts, with regular checks for prohibited content to prevent cross-account issues [8]

Core Viewpoint - The phenomenon of "post-00s working three jobs" has sparked significant discussion on social media, with over 140,000 notes under the hashtag 00后一天打三份工 on Xiaohongshu, showcasing the experiences of young people from various backgrounds [1] Group 1: Individual Experiences - A young individual named Xiao Zhu, a piano teacher, barista, and self-media blogger, shares a structured daily routine that includes working as a barista in the morning, teaching piano in the afternoon, and creating content at night, highlighting a preference for a fulfilling and busy lifestyle over a laid-back approach [5][11] - Xiao Zhu transitioned from a full-time piano teaching role to include part-time work as a barista, which provided a sense of accomplishment and a more structured day, contrasting with previous feelings of time wastage [5][9] - Another individual, Jing Wei, balances a full-time job in automotive project management with part-time roles as a street dance teacher and DJ, revealing the physical toll of such a demanding schedule, including weight gain due to overwork [15][17] Group 2: Financial and Personal Motivations - Jing Wei's financial motivation stems from a low starting salary in the automotive industry, prompting a need to supplement income through teaching and DJing, which collectively can yield around 15,000 yuan per month [17] - A third individual, Sen Mu, engages in multiple part-time jobs, including as a barista and bartender, while also pursuing a career as a self-media blogger, reflecting a desire for freedom and variety in work despite the instability of income [25][26] Group 3: Social and Emotional Aspects - Xiao Zhu finds joy in the social interactions and the sense of community fostered through her work, particularly in the café environment, where she connects with diverse customers [33] - Sen Mu expresses a sense of fulfillment from the supportive atmosphere in her bartending job, where colleagues encourage each other, contributing to a positive work environment [35][36] - The experiences shared by these individuals illustrate a broader trend among young people seeking meaningful work and personal growth through diverse job roles, despite the challenges and pressures involved [1][42]

Group 1: Core Views - The central viewpoint emphasizes the need for strengthening credit construction in the platform economy, integrating legal regulation and intelligent supervision to ensure regular oversight [1][7] Group 2: Issues in the Live Streaming Industry - The rapid development of the live streaming industry has led to issues such as false advertising, product quality concerns, and tax evasion, which undermine consumer trust and fair competition [2][3] - The "Opinions" document highlights the importance of enhancing credit regulation for network anchors, self-media, and multi-channel network (MCN) institutions [2][3] Group 3: Credit Management Mechanisms - Establishing a unified credit management system is crucial, allowing for the assessment and public disclosure of credit statuses for anchors and merchants, thereby promoting integrity and reducing dishonest behavior [3][4] - Platforms can utilize big data and algorithmic analysis to create a dynamic credit scoring system, categorizing merchants into different risk levels (A, B, C) based on their historical performance [3][4] Group 4: Incentives and Penalties - The implementation of differentiated management and services based on credit status is proposed, offering incentives for compliant businesses while imposing restrictions on those with poor credit [3][4] - For high-credit (A-level) merchants, platforms can provide benefits such as increased visibility and reduced advertising costs, while low-credit (C-level) merchants may face penalties like reduced search rankings and advertising limitations [4][8] Group 5: Information Sharing and Data Barriers - The "Opinions" call for breaking down data barriers between platforms to facilitate the sharing of public credit information and operational data, addressing the challenges posed by inconsistent data standards and administrative divisions [5][6] - A unified credit data standard is necessary to ensure efficient data exchange among platforms, which can be coordinated by national regulatory bodies [5][6] Group 6: Joint Accountability Mechanisms - The establishment of a joint accountability mechanism is essential to prevent businesses from evading penalties by switching platforms, requiring a unified credit database accessible across platforms [7][8] - Platforms must ensure that businesses fulfill all legal obligations before exiting, promoting effective exit processes while allowing for credit restoration opportunities [8] Group 7: Regulatory Approaches - A balanced approach between government regulation and industry self-discipline is necessary, incorporating entry mechanisms, daily oversight, and self-regulation to enhance regulatory efficiency [9][10] - Platforms should implement real-time monitoring using big data and AI to detect and address fraudulent activities promptly, ensuring that dishonest entities cannot re-enter the market easily [9][10] Group 8: Industry Self-Regulation - Industry self-regulation is vital for the long-term operation of the credit system, with platforms and industry associations encouraged to sign credit agreements and establish industry credit scoring standards [10]

以下文章来源于满分激光枪 ，作者满分激光枪 满分激光枪 . 关于夜生活的一切。 本文来自微信公众号： 满分激光枪 ，作者：满分激光枪，原文标题：《新年礼物：一份教你成为博主的说明书》，头图来自：视觉中国 前段时间给自己放了半个月的假，这大概就是做自媒体的好处，想休息不需要有人批准。 每年过年我都会给大家发几万块的红包，但我觉得每个人领几块钱也没什么意思，所以今年认真给大家准备了一份新年礼物。 今年的新年礼物是一份说明书，只要你原封不动地去做，就能在一年时间里成为一个月收入三万以上的博主。 我觉得这篇文章应该收费，毕竟人只有花了钱阅读，才会重视。 但我个人很鄙夷知识付费，历史上许多伟大的人花费半辈子写的东西在书店里只卖三十块，却有人愿意九十九块八买稍微优秀点的普通人总结出的经 验。 越是重要且实用的知识，越应该免费。 我2019年末开始写公众号，满分激光枪是公众号红利期结束后为数不多成为头部的新面孔。如果再用亚文化领域加以限定，同一时期我肯定是最好 的，没有之一。 很多公众号成为头部是靠一篇运气很好的爆款，但我没有这样的运气。反而我所掌握的经验，是没有幸存者偏差的。 虽然是免费的，但我向你保证，我教你的比所有你 ...