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春力茶业:以创新产品撬动年轻消费群体 传统茶企进军新茶饮市场
Sou Hu Cai Jing· 2025-11-24 05:06
公司市场部经理全鑫含详细介绍了产品包装的设计理念:"它的设计灵感来自我们的西白山茶园,以春茶绿为主色调,云雾白为辅色,营造春意盎然、如 诗如画的感受。元素设计上提取了嵊州非遗竹编的编织纹样,通过现代几何手法进行再演绎,纵横交错,极具质感。包装还采用了双层局部镂空的设计以 突出质感。" 与冷萃茶新品配套的是春力茶业自主研发的智能茶饮售货机。该设备自带冷藏功能,销售各类茶叶产品。消费者只需扫码下单,即可便捷获取茶包与矿泉 水,实现"即买即泡、即时饮用"的便捷体验。全鑫含在介绍公司内部试点的售货机时演示道:"买上一瓶矿泉水,买上一个茶包,直接把茶包塞到矿泉水 里面去,就可以喝上一杯非常舒服的冷萃茶了。" 近日,浙江春力茶业有限公司正式宣布进军新式茶饮市场,推出系列冷萃茶新品,并同步部署智能茶饮自助售货机。这家拥有30年茶叶生产经验的传统茶 企,正通过"产品+渠道"的双重创新,积极应对市场变化,尝试改写现制茶饮的市场格局。 作嵊州市茶叶行业的龙头企业,浙江春力茶业有限公司长期专注于传统茶叶的种植、加工与销售。近年来,面对市场的快速变化,公司通过调研发现,传 统茶企正面临年轻消费群体流失的困境。数据显示,在18——35 ...
金融活水浇灌自贸港产业沃土
Hai Nan Ri Bao· 2025-11-24 01:12
Core Insights - Financial institutions in Hainan are innovating products and services tailored to different industries, providing customized financial solutions to support the development of the Hainan Free Trade Port [1][3]. Group 1: Financial Support for Key Industries - The China Bank Hainan Branch supported the construction of 60 offshore wind turbines with a capacity of 10 megawatts each, showcasing the role of financial institutions in renewable energy projects [2]. - The Construction Bank Hainan Branch provided 50 million yuan in credit to the Hainan Aerospace Chip Industry Park, facilitating the production of semiconductor chips that fill a gap in Hainan's semiconductor industry [2]. - The issuance of 350 million yuan in innovative agricultural technology bonds by Hainan Natural Rubber Industry Group marks a new financing path for agricultural enterprises [4]. Group 2: Technological and Green Finance Innovations - The "Qiong Ke Loan" product by China Bank Hainan Branch offers credit support to technology enterprises, while the Industrial and Commercial Bank of China Hainan Branch has introduced a "patent pledge financing" model to convert intellectual property into assets [3]. - Hainan financial institutions have increased credit investments in ecological projects, with the National Development Bank Hainan Branch designing "blue bonds" for marine ecological protection [4]. - As of the end of September, the balance of green loans in Hainan reached 166.8 billion yuan, an increase of 27.4 billion yuan since the beginning of the year, supporting the construction of the national ecological civilization pilot zone [4]. Group 3: Inclusive Finance Initiatives - The Postal Savings Bank's "Assist Farmers Cloud" platform and Hainan Rural Commercial Bank's various online products, such as rural revitalization loans, have enhanced access to finance for small and micro enterprises [4]. - The Agricultural Bank of China Hainan Branch has introduced specialized loan products like "Rubber Loan" and "Betel Nut Loan" to support rural economic development [4]. - By the end of October, the total balance of loans from financial institutions in Hainan reached 1.4096 trillion yuan, reflecting a year-on-year growth of 11.9% [4].
茶饮霸总娶光伏女神,现在流行「董事长」终成眷属?
3 6 Ke· 2025-11-23 15:58
来源:36氪 文|乌彦祖假正经 封面来源|IC Photo "奶茶霸总"跟"光伏女神"结婚了! 近日,一张光伏龙头天合光能创始人高纪凡之女高海纯与霸王茶姬创始人张俊杰的结婚请柬在网上流传。 正当大家讨论事情真假之时,11月20日晚,天合光能证实了消息,高海纯与张俊杰相识于青年企业家学习活动,已登记结婚,双方将于近期举行婚礼。 一个是光伏二代、布朗大学学霸,如今执掌448亿上市公司,是商界公认的"光伏女神"。一个是白手起家,身家135亿茶饮新贵,两家上市公司市值加起来 超600亿。 网友感慨,这种"剧本"也就是小说敢这么写。以后"千金二代"结婚就按照这个标准来,既要才子佳人,又要找个跟自己实力匹配的人,联合成"双霸总"模 式。 633亿跨界联姻!"光伏女神"牵手 近日,一张光伏龙头天合光能创始人高纪凡之女高海纯与霸王茶姬创始人张俊杰的结婚请柬在网上流传。11月20日晚,天合光能证实了消息,高海纯与张 俊杰相识于青年企业家学习活动,已登记结婚,双方将于近期举行婚礼。 "茶饮新贵",才子佳人都是CEO 11月19日,网上传出一张请柬。"家主"高纪凡和吴春艳发出请帖,邀请嘉宾参加新郎张俊杰、新娘高海纯的婚礼。婚礼的日 ...
首日暴涨86%半月腰斩!八马茶业市值蒸发53亿,3700家店撑不住了
Sou Hu Cai Jing· 2025-11-23 14:11
Core Insights - Eight Horses Tea has become the "first high-end tea stock in China" after its listing on the Hong Kong Stock Exchange on October 28, 2025, with an initial stock price surge of 86.7% [1] - However, the stock price experienced a significant decline, losing over 53 billion HKD in market value within two weeks, highlighting volatility in investor sentiment [1][5] - The company has faced challenges in revenue growth, with a notable slowdown in income and profit margins, indicating potential operational issues [7][9] Company History - Founded in 1997, Eight Horses Tea has a long history, with its founders coming from a family with a tea-making tradition dating back to 1736 [3] - The company attempted to go public three times before successfully listing in Hong Kong, facing various setbacks in the A-share market due to financial and operational challenges [5][6] Financial Performance - Revenue growth has slowed significantly, with 2022 revenue at 1.818 billion CNY, increasing to 2.122 billion CNY in 2023, but only marginally to 2.143 billion CNY in 2024, reflecting a drastic drop in growth rate from 16.8% to 1.0% [7][9] - The first half of 2025 showed a revenue decline of 4.2% year-on-year, with net profit down 17.8%, attributed to a decrease in self-operated store numbers [9] Business Model and Challenges - The company relies heavily on a franchise model, which accounts for about 50% of its revenue, but this model poses risks as it places inventory pressure on franchisees [11][13] - Inventory turnover is slow, with a turnover period of 168 days, leading to financial strain on franchisees [13] Market Position and Industry Context - The traditional tea industry in China is characterized by low brand concentration, with Eight Horses Tea holding only 1.67% market share despite being the market leader [16][18] - The company faces competition from a fragmented market where brand recognition and standardization are significant challenges [16][20] Strategic Shifts - Eight Horses Tea is attempting to transition from a focus on "business and political gift tea" to a broader consumer market, including targeting younger demographics [22][24] - The company has diversified its product offerings, but this has led to confusion regarding brand identity and market positioning [24] Market Outlook - The Chinese tea market is projected to grow from 349 billion CNY in 2024 to 519 billion CNY by 2029, with a compound annual growth rate of 8.3%, indicating potential opportunities for growth [25] - The journey of Eight Horses Tea reflects the broader challenges faced by traditional tea companies in modernizing and adapting to market demands [25]
食品饮料行业周报:白酒筑底配置回暖,大众品细分赛道景气延续-20251123
Huaxin Securities· 2025-11-23 13:35
Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage & commercial sectors [9][56] Core Insights - The white liquor sector is showing signs of bottoming out, with market sentiment improving, presenting a good opportunity for low-level positioning. Recent CPI recovery and consensus on destocking, along with the Double 11 shopping festival, have contributed to this trend. The Federal Reserve's dovish signals on November 21 have also created favorable conditions for the market [5][54] - Long-term prospects for leading liquor companies are promising due to their strong risk resistance and increasing market concentration, supported by domestic demand policies and recovering consumer sentiment. The industry is still in a destocking phase, with demand at a low point [5][54] - The consumer goods sector is experiencing structural differentiation, with the snack food segment remaining robust and soft drink leaders maintaining stability during the off-season. The dairy sector is approaching a supply-demand improvement point, while the restaurant industry is shifting from incremental to stock competition due to demand pressure [55] Summary by Sections Industry News - From January to October, white liquor production decreased by 11.5% [16] - The overall sentiment in the sector is improving, driven by the upcoming holiday season and promotional activities [5][54] Company News - Guizhou Moutai has initiated its annual meeting season for Moutai liquor [4] - Wuliangye is launching a new zodiac-themed product for the Year of the Horse [4] Key Company Feedback - The report highlights key companies with strong long-term investment value, including Guizhou Moutai, Wuliangye, Luzhou Laojiao, and Fenjiu, as well as more flexible stocks like Jiu Gui Jiu and Shede Liquor [5][54][57] Core Data Trends - The cumulative production of white liquor in 2024 is projected at 4.145 million tons, a decrease of 7.72% year-on-year, while industry revenue is expected to reach 796.4 billion yuan, an increase of 5.3% [32][33]
探秘武夷山:把一片叶子“玩”出150亿元
Ren Min Wang· 2025-11-23 07:06
武夷山的一处茶园。武夷山市委宣传部供图 作为世界红茶和乌龙茶的发源地,茶早已融入武夷山人的生活。武夷山人爱茶更懂茶,茶叶是生活也是生意。数据显示, 2024年,武夷山茶园面积约14.8万亩,从业人员超12万人,全产业链产值突破150亿元,茶产业收入占比49.2%。 "与国内其他茶区相比,武夷山用不大的面积创造了很高的产量和产值,可以说领跑全国。"中国工程院院士、湖南师范大 学校长刘仲华在接受记者采访时如是说。 让有限的土地资源发挥出最大价值,武夷山是怎么做到的? 除了世代相传的制茶技艺,科技,在突破局限中起到了关键作用。 走在福建南平武夷山的街头,可以感受到茶在这座城市极强的存在感:茶叶店一家连着一家,肉桂、水仙、大红袍、正山 小种等等各种名茶琳琅满目;店外五颜六色的散装茶包从"白菜价"到"轻奢款"应有尽有;每逢展销展会时节,八方客商云集, 品茶、斗茶、买茶,街头处处闻得到浓郁茶香…… 2018年,南平市农业农村局与福建农林大学教授廖红的科技特派员团队合作,在武夷山燕子窠开展无农药无化肥生态茶园 试点。"夏种大豆、冬种油菜"绿肥套种模式,不仅改善了土壤结构,也提高了茶叶产量。新技术在示范区实现了减肥、减药超 ...
安溪县委副书记叶睿葆:开一汽车 品安溪茶 国车国茶共塑中国品牌力量
安溪县委副书记、县茶业管理委员会主任叶睿葆在致辞中表示,国车承载着中国制造业的硬核实力,国茶蕴含着中华传统文化的深厚底蕴,二者同为"中国 品牌"走向世界的重要名片。此次跨界联动,既为安溪铁观音拓展了北方消费市场与品牌传播渠道,也为一汽集团注入中华优秀传统文化内涵,为制造业与 农业、工业品牌与文化品牌的融合发展提供了鲜活范例。 叶睿葆介绍,安溪铁观音凭借得天独厚的生长环境和精湛的传统制作技艺,富含多种营养成分,深受广大消费者喜爱。作为中国好茶的代表,安溪铁观音在 大国茶叙外交中频频亮相、发挥示范引领作用。此次在长春举办茶事活动,旨在依托一汽平台、借助吉林窗口,让更多东北群众认识安溪、了解铁观音,推 动安溪与吉林两地在产业协作、文化交流上实现深度融合。 转自:新华财经 新华财经长春11月23日电(田宇)"驾享国车 品鉴国茶"安溪铁观音茶文化主题活动在吉林省长春市举办,近2000名嘉宾代表齐聚一堂,共赴工业文明与农 业文明的跨界之约,为跨领域品牌融合、区域文化互通搭建起坚实桥梁。 图为安溪县委副书记、县茶业管理委员会主任叶睿葆 活动现场,嘉宾们在品鉴安溪铁观音独特风味的同时,围绕"产业跨界融合""区域文化互通"等议 ...
双江滇木语茶业有限公司成立 注册资本50万人民币
Sou Hu Cai Jing· 2025-11-22 11:55
天眼查App显示,近日,双江滇木语茶业有限公司成立,法定代表人为杜晶晶,注册资本50万人民币, 经营范围为许可项目:食品销售;主要农作物种子生产;茶叶制品生产;食品互联网销售。(依法须经 批准的项目,经相关部门批准后方可开展经营活动,具体经营项目以相关部门批准文件或许可证件为 准)一般项目:茶具销售;茶叶种植;食品互联网销售(仅销售预包装食品);金花茶人工培植;食用 农产品零售;食用农产品批发;农副产品销售;食用农产品初加工;食品销售(仅销售预包装食品)。 (除依法须经批准的项目外,凭营业执照依法自主开展经营活动)。 ...
益阳市赫山区鸿运老表茶业经营部(个体工商户)成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-11-22 07:15
天眼查App显示,近日,益阳市赫山区鸿运老表茶业经营部(个体工商户)成立,法定代表人为尹涛, 注册资本10万人民币,经营范围为许可项目:食品销售;食品互联网销售。(依法须经批准的项目,经 相关部门批准后方可开展经营活动,具体经营项目以相关部门批准文件或许可证件为准)一般项目:保 健食品(预包装)销售;农副产品销售。(除依法须经批准的项目外,凭营业执照依法自主开展经营活 动)。 ...
安徽省黄山市市场监督管理局关于公布2025年第21期食品安全监督抽检信息的通告
黄山市市场监督管理局关于公布2025年第21期食品安全监督抽检信息的通告 近期,黄山市市场监督管理局组织抽检了10类食品37批次样品。根据食品安全国家标准、产品明示标准和质量要求检验和判定,其中抽样检验项目合格样品 36批次、不合格样品1批次(详见附件)。 对抽检发现的不合格食品,属地市场监管部门已组织开展核查处置。 特此通告。 黄山市市场监督管理局 2025年11月20日 食品安全监督抽检产品不合格信息 序 号 标称生产企业 名称 标称生产企业地址 被抽样单位名 称 被抽样单位地址 食品 名称 规格 型号 商 标 生产日 期/批号 不合格项目 食品大 类 检验机构 备 注 1 黄山市茶青山 茶业有限公司 安徽省黄山市歙县徽城 镇歙县经济开发区1幢 黄山市茶青山 茶业有限公司 安徽省黄山市歙县徽城 镇歙县经济开发区1幢 金丝 皇菊 160 克/ 袋 / 2025- 08-18 霉菌‖1300 CFU/g‖≤1000 CFU/g 茶叶及 相关制 品 黄山市产品质 量检验研究院 食品安全监督抽检产品合格信息 序 号 标称生产企业名称 标称生产企业地址 被抽样单位名称 被抽样单 位所在省 份 食品名称 规格型号 生 ...