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提振消费进行时丨传统茶业如何圈粉年轻人
Guang Xi Ri Bao· 2025-06-24 02:28
当兴业茶邂逅奶茶,会碰撞出怎样的火花? 兴业茶产业协会会长、茗韵公司董事长宁昆介绍,公司从2024年开始研制兴业奶茶,已开发出10多 种口味的新式茶饮,试饮阶段已推广5万多杯。 地处北回归线茶叶种植黄金地带的兴业县,制茶历史可追溯至宋高宗绍兴三十二年(1162年),素 有"广西绿茶之乡"的美誉。低纬度、高海拔、寡日照的独特环境孕育出国家地理标志产品"兴业茶"。 兴业县把茶产业列入全县农业重点产业之一,主要领导亲自抓,从编制茶产业发展规划,到着力培 育种茶、制茶、品牌推广、产品销售全产业链新业态,倾力打造兴业茶产业集群。目前,该县茶园总面 积达3万亩,其中有机认证茶园和绿色认证茶园6000多亩,拥有茶叶加工企业16家、茶叶制品手工作坊 14家、种茶农民专业合作社20多家、种茶农户3000余户,形成了从种植、加工到销售的完整产业链,年 产干茶2400多吨,年产值近4亿元。 宁昆是土生土长的兴业人,2023年4月,他带着振兴家乡茶产业的愿景,从深圳返乡创办茶企。 传统茶企为何要抢占奶茶赛道? 6月20日傍晚,兴业县2025年"相约东龙·潮玩盛夏"暨茶饮嘉年华系列活动现场,玉商企业兴业县茗 韵茶业有限公司的"兴业奶茶 ...
南茶北香!英德红茶济南推广中心正式揭牌
Nan Fang Nong Cun Bao· 2025-06-22 09:03
泉城济南茶香四 溢,英德红茶再 落关键一子。6 月21日,英德红 茶济南推广中心 揭牌仪式暨积庆 里英德红茶品鉴 会(下称"活 动")在山东济 南举行,英德红 茶济南推广中心 正式揭牌成立。 作为英德红茶展 团参展济南茶博 南茶北香!英德 红茶济南推广中 心正式揭牌_南 方+_南方plus 会的同期活动, 揭牌仪式标志着 英德红茶开拓北 方市场的战略布 局迈出重要一 步。 英德红茶济南推广中心揭牌仪式 南北茶市架金桥 百亿产业展锋芒 英德红茶是清远 市贯彻省 委"1310"具体部 署、推进"百千 万工程"三年初 见成效的重要抓 手。自2022年清 远提出以工业思 维打造五大百亿 级现代农业产业 以来,英德红茶 已成为带动农民 增收的"金叶 子" 。 英德红茶也是北 方茶客的首选 茶。济南茶博会 举办首日,英德 红茶展团线上直 播销售突破10万 元,外地茶客慕 名来济南寻 味"世界高香红 茶",山东省茶 文化协会常务副 会长宗伟大赞粤 鲁茶缘,济南茶 文化与英德红茶 碰撞出耀眼火 花。此次英德红 茶济南推广中心 的设立,正是济 南、英德政企多 方携手深化南北 合作的战略之 举,旨在搭建连 接岭南与华北茶 业市场 ...
四川以城会友助力加快构筑向西向南开放战略高地 与中亚国家的国际友城和友好合作关系增至20对 川行中亚 友城花开
Si Chuan Ri Bao· 2025-06-22 02:13
6月16日至18日,第二届中国—中亚五国峰会在哈萨克斯坦阿斯塔纳市举行。《中华人民共和国四川 省与吉尔吉斯共和国比什凯克市建立友好省市关系协议》被列入此次峰会的成果清单。 中亚地区既是"一带一路"倡议的首倡之地,也是高质量共建"一带一路"的先行区。近年来,在高质 量共建"一带一路"背景下,四川与中亚国家的联系日益紧密。从重大对外开放活动的频繁互动,到经贸 投资合作的稳步推进,再到人文交流的蓬勃发展……四川以城会友助力加快构筑向西向南开放战略高 地。 四川牵手比什凯克市 实现与吉尔吉斯斯坦国际友城关系零的突破 峰会期间,包括四川省同吉尔吉斯斯坦比什凯克市建立友好省市关系协议在内,中国同中亚五国签 署多份友城协议。至此,中国同中亚国家友城数量突破100对。 作为中国向西开放战略前沿,近年来,四川认真贯彻落实习近平主席在中国同中亚五国建交30周年 视频峰会上关于"未来5至10年努力将双方友城增至100对"的倡议,在与中亚国家国际友城建设工作上下 足了功夫。此次,四川与比什凯克市正式结好,不仅实现我省与吉尔吉斯斯坦国际友城关系零的突破, 也使我省与中亚国家的国际友城和友好合作关系增至20对。 回顾四川与吉尔吉斯斯坦的 ...
海丰莲花山“茶王”诞生!
Nan Fang Nong Cun Bao· 2025-06-21 12:31
Core Viewpoint - The 2025 Haifeng Lianhua Mountain Tea Tasting Competition successfully highlighted the quality of local tea products, with awards distributed across various categories, promoting the tea industry in Haifeng County [3][11][45]. Group 1: Event Overview - The tea tasting competition took place on June 21, 2025, and featured awards for both green and black tea categories [3][4]. - In the green tea category, one "Tea King Award," three gold awards, five silver awards, and six bronze awards were presented [4][5]. - In the black tea category, one "Tea King Award," two gold awards, one silver award, and two bronze awards were awarded [10]. Group 2: Award Winners - The "Tea King Award" for green tea was won by Haifeng County Pengfeng Tea Co., Ltd. for their green tea (Meizhan) [8]. - The "Tea King Award" for black tea was awarded to Shantou City Shuangdie Stone Agricultural Development Co., Ltd. for their Qingqian tea [10]. - A detailed list of winners across various ranks and categories was provided, showcasing the competitive landscape of the local tea industry [8][10]. Group 3: Event Significance - The event was guided by the Shantou City Agricultural and Rural Bureau and aimed to enhance the quality of Haifeng Lianhua Mountain tea and promote regional branding [11][13]. - The competition served as a platform for technical training and quality improvement, emphasizing the importance of innovation in the tea industry [45][47]. - The local government and agricultural institutions are committed to supporting tea enterprises in promoting the Lianhua Mountain tea brand [34][47]. Group 4: Expert Insights - Experts praised the overall quality of the green tea entries, noting prominent floral, honey, and chestnut aromas that reflect the unique characteristics of Haifeng tea [29][31]. - The event included practical training sessions on ecological planting techniques and sensory evaluation methods to enhance product quality and market competitiveness [41][42]. Group 5: Future Prospects - The competition is expected to foster a collaborative environment among government, technology providers, and tea producers, contributing to the modernization of agricultural technology in the region [47]. - The commitment to quality and innovation is seen as a driving force for the future development of the Haifeng tea industry [34][47].
登顶红茶类区域公用品牌价值后首次推介,英德红茶与济南再续前缘
Nan Fang Nong Cun Bao· 2025-06-20 14:36
登顶红茶类区域 公用品牌价值后 首次推介,英德 红茶与济南再续 前缘_南方+_南 方plus "这是英德红茶 区域公用品牌价 值首次荣登全国 红茶类第一后的 首次外出参展推 介。再次来到千 年泉城,期盼茶 企与更多山东茶 友擦出火花,实 现共享、共品、 共赢。"英德市 农业农村局相关 负责人说。 茶香氤氲 吸引茶客驻足品茗 "真香这茶!一 入口,舌尖上就 散开醇厚的滋 味,还有回甘 呢,越喝越有味 儿!怪不得连法 国总统都对它青 睐有加,真 是!"济南本地 的资深茶客李大 爷手持一杯英德 红茶,轻啜一口 后赞不绝口。 6月20日,中国 (济南)第十九 届国际茶产业博 览会(下称"济 南茶博会")在 山东济南盛大启 幕。适逢中法元 首松园茶叙2周 年和"三茶统 筹"提出第5年的 关键节点,英德 红茶展区亮相山 东国际会展中心 T3030展位,一 举成为展会焦 点。 济南茶博会开展 首日,英德红茶 展区就人气高 涨,热闹非凡。 步入T3030展 位,馥郁茶香袅 袅升腾,吸引茶 客纷至沓来。展 位上,8家英德 红茶企业代表纷 纷拿出当家产 品,不同等级、 品种的英德红茶 陈列有序,茶汤 在杯中闪烁着橙 红明亮或红艳 ...
@山东老丝儿:英德红茶8家茶企将亮相济南茶博会啦!
Nan Fang Nong Cun Bao· 2025-06-19 03:34
Group 1 - The 19th International Tea Industry Expo and the 13th Tea Culture Festival will be held in Jinan, Shandong from June 20 to 23 [2][3] - Eight tea companies from Yingde will participate in the expo, showcasing their unique tea products and culture [2][6] - A promotional tasting event will take place on June 20, featuring tea performances, cultural explanations, and interactive tastings [5][6] Group 2 - Jiqingli Tea Industry Co., Ltd. is recognized as one of the top enterprises in the Yingde black tea industry, focusing on tea cultivation, production, sales, and cultural promotion [10][11] - Guangdong Yinghong Farmer Ecological Technology Tea Co., Ltd. has over 13,600 acres of tea gardens and a central intelligent processing plant of over 10,000 square meters, processing 600,000 pounds of dry tea annually [19][20] - Yingde Red Flag Tea Factory, established in 1959, has a brand series known for its strong and fresh quality, and its old factory area has been applied for national industrial heritage status [33][36] Group 3 - Shangmingxuan Tea Co., Ltd. has over 5,000 acres of ecological tea gardens and has received multiple national and international awards for its products [41][43] - Guangdong Mingcui Tea Co., Ltd. integrates planting, research, production, and sales, with a focus on high-standard tea production [52][58] - Guangdong Hongyan Tea Co., Ltd. is a technology-driven tea company producing "Hongyan" brand products, emphasizing health and quality [65][67] Group 4 - Yingde City Huihe Agricultural Development Co., Ltd. was established in 2016, with 1,300 acres of ecological tea gardens, producing various types of tea without the use of harmful substances [74][78] - Yingde City Guochang Tea Co., Ltd. focuses on digital intelligent production and has over 20,000 square meters of processing facilities [87][89]
柏柳村:白茶飘香的故乡
Zhong Guo Huan Jing Bao· 2025-06-18 01:10
Core Viewpoint - Fuding white tea, recognized as a geographical indication product of China, has gained international acclaim and is deeply rooted in the unique culture and values of its origin, Fuding City, particularly in Bai Liu Village, known as the "First Village of Chinese White Tea" [1][3]. Group 1: Historical Significance - Fuding white tea was officially recognized as a protected geographical product by the former National Quality Supervision and Inspection Administration in June 2004 [1]. - Bai Liu Village has been a significant contributor to the white tea industry, with over 3 million acres of white tea seedlings planted nationwide, 70% to 80% of which originate from this village [1]. - The village was designated as the "First Village of Chinese White Tea" in 2009 after expert evaluation by the China International Tea Culture Research Association [1]. Group 2: Cultural Heritage - The legacy of white tea production in Bai Liu Village is attributed to generations of tea artisans, including Mei Xiangjing, a master of white tea making and a national intangible cultural heritage inheritor [3][4]. - Mei Xiangjing's grandfather, Mei Bozhen, played a pivotal role in promoting Fuding white tea, winning a gold medal at the Panama-Pacific International Exposition in 1915 [3][4]. - The family has a rich history in the tea business, with Mei Bozhen establishing a tea business that gained recognition across China and beyond [3][4]. Group 3: Modern Developments - The current tea production area in Bai Liu Village is approximately 5,400 acres, with 16 tea factories operating in the village [1]. - Mei Fusheng, a descendant of the Mei family, is committed to preserving traditional charcoal baking techniques in tea production, emphasizing quality control and the natural properties of white tea [7][8]. - The white tea industry in Fuding City is thriving, with 350,000 out of a population of 600,000 engaged in the white tea sector, supported by 300,000 acres of tea plantations [9].
农耕智慧 历久弥新(新时代画卷)
Ren Min Ri Bao· 2025-06-11 08:19
甘肃皋兰什川古梨园系统 鸟瞰什川古梨园,青山作屏、黄河为带,蔚为壮观。 宋朝军 张敬德摄影报道 浙江德清淡水珍珠复合养殖系统 德清淡水珍珠复合养殖系统位于浙江省德清县,是以鱼、 蚌之间基于自然的互利共生原理为基础,以发源于本地的 附壳珍珠养殖技术为核心,逐渐演化并形成的涵盖蚌、 鱼、浮游动物、底栖动物和水生植物等丰富的水生生物资 源的复合养殖系统。 甘肃皋兰什川古梨园系统 皋兰什川古梨园系统位于甘肃省兰州市皋兰县什川镇。当 地先民在漫长的梨园生产管理中,创造并世代传承了"天 把式"高空作业和高杆吊枝等独特农作法,掸花震虫和烟 汁杀虫等绿色植保措施,复合种养、以水带肥等生态庭院 模式,以及土窖贮藏的传统保鲜方式。 图为在什川古梨园,果农采用"天把式"高空作业方式给梨 花传粉。 图为在德清小山漾珍珠生态养殖基地,养殖户正在采蚌。 周 兰摄(人民视觉) 甘肃皋兰什川古梨园系统 孩子们在什川古梨园的梨树下玩耍。 浙江德清淡水珍珠复合养殖系统 德清欧诗漫珍珠博物院内,一艘宝船镶嵌了超200万颗珍 珠。 窦 皓 周 兰摄影报道 福建福鼎白茶文化系统 福鼎白茶文化系统位于福建省福鼎市,当地独特的地理位 置、气候条件和悠久历 ...
定制化金融“擦亮”特色产业“金字招牌”
Xin Hua She· 2025-06-11 08:00
新华社南昌6月11日电(记者姚子云)眼下正值庐山云雾茶树病虫害防治与追肥关键期,茶农欧阳怀恩 忙着穿梭茶园,查苗情、治虫害、施精肥,悉心管护为茶叶丰收筑牢根基。 "以前的老产线制茶品质不稳定,导致市场竞争力不足。今年年初,企业准备升级炒茶、包装设备,但 却缺乏资金。"江西九江忆恋茶业综合开发有限公司负责人欧阳怀恩说,正发愁之际,邮储银行江西庐 山市支行到企业开展实地调查,帮助他们办理了"产业贷",100万元贷款资金5天到账,解了企业燃眉之 急。 为支持茶产业链发展,邮储银行江西省分行结合地方发展实际,构建多层次、广覆盖、差异化的金融服 务体系,助力茶叶兴、茶农富、茶园美。围绕江西省政府重点布局的稻米、油料、果蔬、畜牧、水产多 个千亿级主导产业链以及茶叶、中药材两个百亿级特色产业链,邮储银行江西省分行全面推出"一产业 一方案"定制化金融服务,以多元化金融服务助力江西特色产业集群发展壮大。 为赋能产业发展,近年来,邮储银行江西省分行还运用金融科技手段,打造"线下+线上"的农村金融服 务渠道体系:线下在县域及乡村布局"普惠金融服务站",配备智能终端设备,让农户"足不出村"即可办 理基础金融业务;线上推出"极速贷"等 ...
(走进中国乡村)“茉莉之乡”广西横州借力数字智能 产业升级香飘海外
Zhong Guo Xin Wen Wang· 2025-06-10 15:35
中新社南宁6月10日电题:"茉莉之乡"广西横州借力数字智能产业升级香飘海外 作者王伟臣 6月9日,广西中肯茶业有限公司研发的第二代大规模工业化"全自动不落地窨花生产线"正在试运行。 陈国海摄 6月9日,广西横州市中华茉莉园内花农正在采摘茉莉花。 王伟臣摄 花田间分布着智能喷水装置,花农只需手机扫码,即可启动灌溉系统。近年来,横州引入了"数字茉 莉"全产业链服务平台(以下称平台),通过物联网设备实时采集土壤湿度、光照强度等数据,自动生成 土壤改良、农资投放模型,为花农定制植保方案。 "现在可以通过平台了解花田情况,并且随时获得生产指导,种花都有了'智慧大脑'帮忙。"雷水平说。 横州市校椅镇石井村茉莉花交易市场内车流如织,电动车载着新鲜的茉莉花穿梭往来。与以往凭经验议 价不同,如今花农手机端可实时更新各收购点价格,每分钟波动的行情让交易更透明。"货比三家不吃 亏,数字化让我们心里有了'明白账'。"一位花农展示着手机上的价格说。 在广西中肯茶业有限公司缘叶茉莉茶旅产业园,由该公司自主研发的第二代大规模工业化"全自动不落 地窨花生产线"正在试运行。封闭厂房内,茶花混合、窨制、筛分等工序正全程自动化完成。 "生产线实现 ...