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长三角议事厅·周报|展会跨界融合,成为城市消费“孵化器”
Xin Lang Cai Jing· 2025-08-18 06:42
Core Insights - The 2025 Shanghai Book Fair, held from August 13 to 19, utilized an innovative "dual venue + X + N" structure to integrate cultural events with consumer activities in the Yangtze River Delta region, effectively transforming cultural attention into actual consumption [1][4] Group 1: Event Structure and Consumer Engagement - The book fair established a "dual venue" model at the Shanghai Exhibition Center and Fuzhou Road Shanghai Book City, extending to a sub-venue in Wuzhen, Zhejiang, and engaging various local districts and 46 New Era Civilization Practice Centers [1][4] - The event incorporated a "reading" experience into citizens' daily lives by designing ticketing and scenarios that connect with public transport, tourist attractions, and museums, thus attracting a broader audience including families and weekend travelers [3][4] Group 2: Ticketing Innovations - Four types of special joint tickets were introduced, significantly lowering participation costs and decision-making barriers, such as a 15 yuan ticket that includes entry to the book fair and a subway ride, and a 399 yuan three-day pass covering multiple attractions [3][4] - The integration of cultural consumption with other activities was enhanced by offering half-price midnight sessions and ticket exchanges based on book purchases, expanding the consumer experience beyond a single location [3][4] Group 3: Economic Impact and Policy Support - The book fair's design aimed to convert short-term visitor flows into sustainable consumption capabilities, with local consumption policies effectively linking event platforms to long-term consumer engagement [6][7] - The "2025 Consumption Expansion Action Plan" in Shanghai focuses on enhancing exhibition conversion rates through incentives for high-energy events, promoting "ticket root economy" connections with commercial districts, and supporting nighttime consumption areas [6][7] Group 4: Regional Collaboration and Long-term Strategies - The collaboration between Zhejiang and Shanghai aims to transform short-term event traffic into cross-city tourism and long-term brand recognition, emphasizing the need for integrated policies that facilitate data sharing and consumer engagement [7][8] - The concept of a "one-hour exhibition consumption circle" is proposed to create a network of consumption spaces, making it easier for visitors to extend their trips into broader consumer experiences [9][10]
清风为伴产业兴 | 清除发展“绊脚石”
Core Insights - The grape planting industry in Gong'an County has developed over 30 varieties with a planting area exceeding 100,000 acres, generating a comprehensive output value of nearly 3 billion yuan [1][2] Group 1: Industry Development - The local government emphasizes the development of the grape industry as a key focus for poverty alleviation and economic growth [1] - The county has implemented various supervisory measures to monitor the entire process of grape planting, production, and sales, ensuring effective oversight [1] Group 2: Challenges and Solutions - The region faced challenges this year due to prolonged dry weather, which affected grape cultivation [1] - The local supervisory body organized over 30 "Qingfeng Supervisors" to inspect irrigation facilities and water supply issues, addressing problems such as aging irrigation systems and inadequate water resource allocation [1] Group 3: Market Access and Support - Issues with local e-commerce platforms, including high transaction commissions and poor sales channels, were identified as barriers to market access for grape growers [2] - The local government issued recommendations to improve financial management and price regulation, and organized promotional events to enhance the market presence of premium grapes [2] Group 4: Financial Assistance - The county has allocated over 10 million yuan in various policy funds to support the grape industry, benefiting 34 business entities and over 300 large-scale growers [2]
河南葡萄的甜蜜叙事
He Nan Ri Bao· 2025-08-13 23:34
Core Viewpoint - The decline in the price and quality of "Sunshine Rose" grapes in Henan is attributed to uncontrolled expansion and increased production leading to a drop in quality, with consumers reporting poor taste and lack of aroma [1][4][7]. Industry Overview - Henan has rapidly developed its grape industry, with production increasing from approximately 150,000 tons in 2000 to an estimated 905,000 tons by 2024, over half of which is "Sunshine Rose" [1]. - The planting area for "Sunshine Rose" exceeded 600,000 acres nationwide by 2020 and is projected to reach over 1.5 million acres by the end of 2024, with Henan alone accounting for 150,000 acres [7]. Market Dynamics - The price of "Sunshine Rose" grapes has significantly decreased, with local prices dropping to as low as 3.98 yuan per pound, compared to 40 yuan per pound three years ago [2][3]. - The market is experiencing a stratification phenomenon, where high-quality grapes can still command prices of 22.9 yuan per pound, while lower quality grapes struggle to sell [2][6]. Quality Issues - The decline in quality is linked to excessive production, with many farmers pushing yields to 7,000-10,000 pounds per acre, which negatively impacts the taste and aroma of the grapes [7]. - Consumers have reported that the grapes have lost their characteristic "rose fragrance," indicating a direct correlation between production practices and quality [4][7]. Innovation and Future Prospects - The introduction of new grape varieties, such as "Zhongpu Meiying," which boasts high quality and early maturity, is seen as a potential solution to the current market challenges [12][15]. - The "Zhongpu Meiying" variety, developed from a combination of "Sunshine Rose" and "Early Agate," has shown promising characteristics, including a sugar content of 21% and strong market interest [12][15]. Research and Development - The National Grape Germplasm Resource Nursery in Zhengzhou houses over 2,100 grape varieties, serving as a critical resource for breeding and innovation in the grape industry [10][11]. - The research team has developed a "South-South Grape Breeding Model," allowing for rapid breeding cycles and the introduction of new varieties to the market [11].
【牢记嘱托·看见美好中国】绿了山村 富了乡亲
Yang Guang Wang· 2025-08-07 12:02
Core Insights - The article highlights the transformation of Ma'anshan Village in Inner Mongolia through the development of the mountain grape industry and tourism, leading to increased income for local residents [4][5][8]. Industry Development - The establishment of a mountain grape cooperative and partnerships with wine enterprises have created a "planting + purchasing + processing" industrial chain, enhancing the sales channels for local grapes [5][6]. - Investment of 350 million yuan in a resort hotel aims to boost local tourism, integrating wedding, conference, and outdoor activities [5][6]. Economic Impact - Over half of the villagers are now engaged in mountain grape cultivation, with an average yield of about 3,000 jin (1,500 kg) per mu (0.067 hectares), generating approximately 6,000 yuan (around 850 USD) per mu [5][6]. - The average disposable income of villagers is expected to double by 2024 compared to 2019, indicating significant economic growth [8]. Employment Opportunities - The village has also developed a forest economy, with a 100-acre experimental base for cultivating mushrooms and other economic crops, providing additional employment for residents [6][8]. Tourism Growth - Local tourism has flourished, with villagers selling homemade products and crafts, contributing to the overall economic uplift and enhancing the community's quality of life [8][9].
高青农商银行:普惠金融润泽地方特色产业
Qi Lu Wan Bao Wang· 2025-07-31 05:46
Core Insights - High Qing Rural Commercial Bank plays a crucial role in rural finance, focusing on inclusive financial measures and supporting agricultural development [1][2][3][4][5] Group 1: Financial Support for Agriculture - As of June, the bank's total loans reached 7.041 billion yuan, an increase of 215 million yuan from the beginning of the year [1] - The bank has introduced innovative financial products like "Golden Cow Loan" to support the black cattle industry, providing tailored long-term loans with flexible repayment options [2] - 90% of the 782 cattle farming entities in High Qing County have received credit support from the bank, with an average credit line of 3 million yuan for 25 black cattle farmers [2] Group 2: Support for Poultry Industry - The bank has focused on the meat duck industry, providing 1.5 million yuan in "Lu Dan Hui Nong Loan" to support local leading enterprises like High Qing Xin Wang Breeding Co., Ltd [3] - The financial support has enabled the company to expand its breeding scale to 600,000 ducks, enhancing the confidence of local farmers and increasing their income [3] Group 3: Support for Grape Cultivation - High Qing Rural Commercial Bank has facilitated the development of grape cultivation through a 300,000 yuan loan, helping a cooperative achieve large-scale production with an output of 1,500 kg per acre [4] - The bank offers a total credit of 70 million yuan to greenhouse growers, providing timely financial assistance for urgent needs like pollination and fertilization [5]
优葡萄产业,打造 “甜蜜经济” ——重大学子调研武隆高山刺葡萄产业振兴实践
Zhong Guo Shi Pin Wang· 2025-07-24 11:27
Core Insights - The "Yugreen Smart Travel" practice team conducted a comprehensive study on the development of high-altitude prickly grapes in Wulong District, Chongqing, focusing on cultivation knowledge, sales models, and brewing techniques [1][5] Company Overview - The company, Zigu Agricultural Development Co., Ltd., emphasizes organic and healthy grape production, utilizing wild-simulated planting techniques and adhering to organic standards, with products certified as national green food A-level in 2019 [1][4] - The vineyard is the largest grape plantation in Chongqing, specializing in local late-maturing grape varieties known for their thick purple-black skin, rich in anthocyanins and resveratrol, highlighting their nutritional value [1][4] Sales and Marketing Strategy - Sales are primarily conducted through online channels, with effective promotion on platforms like Douyin and WeChat, achieving over 20,000 views for a single video during peak harvest season [4] - The vineyard capitalizes on the National Day holiday by offering a picking experience area, attracting urban visitors and integrating agriculture with tourism [4] Future Development Plans - The company plans to implement greenhouse coverage in grape-growing areas to mitigate rainfall impacts on grape yield and enhance production reliability [5] - The brand recognition will be boosted through the Chongqing regional agricultural public brand "Baiwei Yuzhen," while also extending into deep processing of the wine industry to promote agricultural-tourism integration and support local farmers' prosperity [5]
小镇葡萄园里的“三产融合经”
Ren Min Wang· 2025-06-01 00:50
Core Insights - The article highlights the integration of modern agricultural practices with tourism and local economic development in the Fuling Meixin Red Wine Town, showcasing a successful model of rural revitalization [1][2][3] Group 1: Agricultural Practices - The vineyard employs advanced techniques such as precision pruning and an IoT-based irrigation system, which saves over 40% water per acre [1] - The use of green technologies, including insect-proof bags and bio-fertilizers, has led to a 60% reduction in pesticide usage [2] Group 2: Economic Impact - The vineyard and associated activities attract nearly 7 million visitors annually, benefiting over 200 local households through various income-generating channels [2] - The revenue from the derived industries, including ecological farming and product processing, exceeds 10 million yuan annually [2] Group 3: Future Developments - Plans are in place to introduce shade-tolerant medicinal herbs under the grapevines and develop wellness products related to wine [3] - A new "cloud adoption" program will allow urban residents to remotely adopt grapevines and receive customized wine labels, enhancing consumer engagement [3]
比往年更早!乌海葡萄“甜蜜”上市
Nei Meng Gu Ri Bao· 2025-05-29 09:15
Core Insights - The early ripening of the "Jusheng No. 1" grape in Wuhai marks a significant advancement in local agricultural practices, allowing for market entry ahead of the traditional harvest period [1][3] - The collaboration between Wuhai Grape Technology Institute and experts from Inner Mongolia Agricultural University has led to improved grape varieties and cultivation techniques, enhancing both quality and yield [3][5] Group 1: Agricultural Innovation - The "Jusheng No. 1" grape has shown remarkable characteristics, including seedlessness, high yield, and excellent transportability, with an average yield of 3,000 pounds per acre [3] - The early market price for "Jusheng No. 1" grapes is approximately 25 yuan per pound, potentially increasing farmers' income by 10,000 to 20,000 yuan per acre [3] Group 2: Research and Development - Wuhai Grape Technology Institute has introduced over ten premium grape varieties, focusing on quality enhancement and variety optimization [3][5] - The institute has achieved significant research milestones, including six regional agricultural standards and multiple patents, showcasing its commitment to agricultural innovation [3][5] Group 3: Economic Impact - The integration of technology in grape cultivation is expected to modernize the industry, improve grape quality and yield, and provide substantial economic benefits to local farmers [5]
清风为伴产业兴丨小果子串起甜日子
Group 1 - The core viewpoint highlights the transformation of grape cultivation in Xiaoxian County, where the establishment of a cooperative model has improved production efficiency and income for farmers [1][2] - Xiaoxian County is recognized as one of the four major grape production bases in China, with the grape industry being a significant source of income for local farmers [1][2] - The county has built 8 large-scale grape production demonstration bases, achieving an annual total output value of 800 million yuan [2] Group 2 - The local government is actively addressing issues related to fragmented management and low mechanization in grape farming, which previously hindered industry growth [2] - The county's disciplinary inspection and supervision bodies are enhancing oversight of agricultural funding and project implementation to ensure effective use of resources for grape industry development [2][3] - Infrastructure challenges such as outdated water facilities and poor road conditions affecting grape transportation have been identified, prompting the government to take action to improve these issues [3]
300余种世界知名产区酿酒葡萄品种相继落户贺兰山下
Zhong Guo Xin Wen Wang· 2025-05-24 16:03
Core Viewpoint - The establishment of the China (Ningxia) Wine Grape Germplasm Resource Nursery marks a significant step in the collection and research of wine grape varieties, focusing on new productive forces in the wine industry [1][2] Group 1: Project Overview - The nursery is located in the Jinshan sub-region of the Helan Mountain wine grape production area and covers a total planting area of 800 acres, with a core planting area of 200 acres [1] - Construction of the nursery began in 2022 and is expected to be completed by 2027, aiming to collect 310 germplasm resources from various grape species, including those not yet cultivated in China [1][2] Group 2: Research and Development - The TECH+ Research and Innovation Center, with a building area of 4,658 square meters, will serve as a comprehensive platform for germplasm resource protection, scientific research, and industry application [1] - The center will include laboratories, a smart seedling system, a grape-themed light and shadow theater, and an underground wine cellar, providing extensive support for the development of the wine industry [1] Group 3: Resource Collection and Benefits - Currently, the nursery has collected approximately 220 germplasm resources, with plans to exceed 310 by the end of the year, focusing on varieties that are cold-resistant, drought-resistant, disease-resistant, aromatic, and high in tannins [2] - Once completed, the nursery will function as a comprehensive resource library and a popular science base, offering a one-stop location for experts, scholars, enthusiasts, and tourists in the wine industry [2]