以下文章来源于投中网 ，作者喜乐 投中网 . 投中网是领先的创新经济信息服务平台，拥有立体化传播矩阵，为创新经济人群提供深入、独到的智识 和洞见，在私募股权投资行业和创新商业领域拥有权威影响力。官网：www.chinaventure.com.cn 来源丨 投中网 顶着"烘焙第一股"的昔日皇冠正式走进末路。 提到网红品牌，除了它做到了引领热潮和热议之 外，现在又多了另一层含义：往往网红都易昙花一现。就像被称为"时代的眼泪"的蛋糕品牌，克莉 丝汀。 近期，上海星瀚律师事务所发文称，因上海克莉丝汀食品有限公司不能清偿到期债务且资产不足以 清偿全部债务， 2025 年 3 月 12 日，上海市第三中级人民法院作出（ 2025 ）沪 03 破 187 号 民事裁定书，裁定受理克莉丝汀破产清算案，如今面向社会征集财产线索。 01 "这是一个有救的企业，一定会大有希望！" 在克莉丝汀为期 32 年的历史里，创始人罗田安无疑是最为重要的人物，在他的手里，克莉丝汀完 美完成了"濒临死亡 - 起死回生 - 走进末路"的闭环。 中国台湾人罗田安靠在台湾贩卖牛仔裤起家，作为一名成功商人，他在 30 岁时就实现了财富自 由，据说那时他 ...

以下文章来源于剁椒Spicy ，作者剁椒团队 剁椒Spicy . 专注于电商、营销、流量生态，以及消费者洞察的全新商业自媒体 本文来自微信公众号： 剁椒Spicy ，作者：亚娜，原文标题：《贵价面包杀回北上广！35元一个的面包，年轻人抢疯了？》，题图来自：虎嗅（张一 然拍摄） "北京人有福了，阿那亚排队王宿咕开到北京朝阳合生汇了" "现在开面包店很挣钱吗，长楹天街三个网红店挤一块了" 在社交媒体平台上，关于"贵价面包"店的讨论帖又热闹了起来。今年以来，来自各地的网红贵价面包店密集"进京赶烤"，争相入驻了北京高人气、流 量商场，上演了神仙打架的戏码，光是在北京合生汇，烘焙品牌就有20多家。 面包爱好者幂幂上周在合生汇逛街时发现B1一家面包工坊排起了长队，她奔着凑热闹的心态排队进店购入了三款面包，均价35元。"这三块大土司够 我吃一星期了"，幂幂告诉剁椒Spicy。 今年以来，均价60元以上的新一波高端烘焙品牌快速在一二线城市扩张。从上海、北京走出的韩国面包品牌BUTTERFUL&CREAMOROUS （黄油与 面包，简称 B&C） ，今年开到了更多新一线城市；来自武汉的UH祐禾、济南的石头先生的烤炉、上海的DR ...

来源丨剁椒Spicy（ID：ylwanjia） 以下文章来源于剁椒Spicy ，作者剁椒团队 剁椒Spicy . 专注于电商、营销、流量生态，以及消费者洞察的全新商业自媒体 作者丨亚娜 图源丨Midjourney "北京人有福了，阿那亚排队王宿咕开到北京朝阳合生汇了" "现在开面包店很挣钱吗，长楹天街三个网红店挤一块了" 在社交媒体平台上，关于"贵价面包"店的讨论帖又热闹了起来。今年以来，来自各地的网红贵价面包店 密集"进京赶烤"，争相入驻了北京高人气、流量商场，上演了神仙打架的戏码，光是在北京合生汇，烘 焙品牌就有20多家。 面包爱好者幂幂上周在合生汇逛街时发现B1一家面包工坊排起了长队，她奔着凑热闹的心态排队进店购 入了三款面包，均价35元。"这三块大土司够我吃一星期了"，幂幂告诉剁椒Spicy。 | 高端烘焙品牌 | 定位 | 售价 | 开店情况 | 背景 | | --- | --- | --- | --- | --- | | UH祐禾(UH | "现烤现做+透明工坊" 模式,主打大分量、高 | | 从武汉起家,2024年加速 进军北京、上海、杭州等 | 线上优惠券引流(如5折 | | YUHE) | ...

Core Insights - The high-end bakery market in China is experiencing a resurgence with numerous new brands entering major cities, particularly Beijing, where over 20 new baking brands have opened in popular shopping centers like He Sheng Hui [5][45] - Despite a previous trend of declining sales and store closures in the premium bakery segment, the current wave of brands is adapting by offering larger portions and more diverse product lines, appealing to consumer demand for value [14][38] - The marketing strategies of these new brands heavily rely on social media and in-store experiences, including transparent kitchens and queue marketing, to attract customers [29][35] Industry Trends - The average price of premium baked goods has risen above 60 yuan, with many brands offering products priced between 28 to 150 yuan [6][10][42] - Brands like UH祐禾 and B&C are expanding rapidly, with UH祐禾 achieving daily sales of 70,000 to 100,000 yuan per store, indicating strong market demand [44][45] - The bakery industry faces challenges such as high operational costs, low customer retention rates, and significant competition, leading to a high closure rate of 25% for new stores [47][48] Brand Strategies - New brands are focusing on unique product offerings and creative marketing, with names and designs that resonate with younger consumers [17][20] - Many brands are adopting a direct-to-consumer model, emphasizing high-quality ingredients and artisanal baking techniques to justify premium pricing [42][43] - The use of promotional strategies, such as discounts and social media campaigns, is common to drive initial traffic to new stores [36][37] Consumer Behavior - There is a noticeable shift in consumer preferences towards larger, more affordable products, with high-carb, large-volume items becoming popular [14][16] - Consumers are increasingly vocal about the high prices of premium baked goods, leading to discussions about value and quality on social media platforms [9][10] - The phenomenon of "queue marketing" has become a tactic to create buzz and attract customers, with long lines often seen as a sign of quality [34][36]

Core Insights - Company reported a revenue of approximately 2.751 billion yuan for 2024, representing a year-on-year growth of 4.09% and a net profit of approximately 28.9438 million yuan, up 30.16% year-on-year [1] - In Q1 2025, the company achieved a revenue of approximately 654 million yuan, a year-on-year increase of 1.75%, and a net profit of approximately 13.3067 million yuan, up 28.38% year-on-year [1] - The total number of operating stores reached 1,968, including 1,471 franchise stores and 497 directly operated stores, with a net increase of 31 stores during the same period [1] Business Model and Sales Channels - The company's primary sales channel is the "Yiming True Fresh Milk Bar" chain, supplemented by non-store sales channels such as regional distribution and direct sales [2] - The milk bar model combines fresh dairy products with baked goods, catering to the demand for convenient ready-to-eat food in densely populated areas [2] - The company emphasizes the freshness and health characteristics of its products, expanding the variety of dairy products offered alongside baked goods [2] Research and Development - The company increased its R&D investment, with R&D expenses reaching 55.8885 million yuan in 2024, a year-on-year growth of 13.13% [2] - The company holds a total of 69 valid patents, including 16 invention patents, 17 utility model patents, and 36 design patents, establishing a comprehensive protection system [2] - The company has developed and published its own standards for "nutritious breakfast," covering nutrient ratio models and visual identification systems [2] Production and Logistics - The company has established three efficient and intelligent central factories, enabling same-day production and delivery of products [3] - With the rapid growth of e-commerce, the order volume has increased by 200%, and the company has set up five distribution centers in central and eastern China to improve delivery efficiency [3] - The company has implemented a "Smart Yiming" integrated production and sales information system, receiving recognition as a pilot demonstration project for the integration of manufacturing and the internet [3] Market Positioning and Strategy - The company aims to maintain its position as the "first brand of milk bar chain in China" by expanding its channels through differentiated models such as experience stores and standard stores [3] - The focus is on the core consumer group of families with post-95s, enhancing product offerings and marketing strategies around four key consumption scenarios: nutritious breakfast, healthy lunch, colorful afternoon tea, and children's social spaces [3] - The company is committed to brand rejuvenation and precise targeting of its audience through improved product strength and creative promotions [3]

Core Viewpoint - The company reported strong financial performance for 2024 and Q1 2025, with significant growth in revenue and net profit, driven by product diversification and effective channel management [1][2][3][4]. Financial Performance - In 2024, the company achieved revenue of 3.835 billion yuan, a year-on-year increase of 9.61%, and a net profit of 268 million yuan, up 266.94% [1]. - For Q1 2025, revenue reached 1.046 billion yuan, growing 14.13% year-on-year, with a net profit of 88 million yuan, an increase of 15.11% [1]. Product Performance - The company expanded its product matrix, with notable performance in cream products, which generated over 500 million yuan in sales, contributing to a 60% year-on-year increase in cream product revenue [1]. - Revenue from frozen baking, cream, fruit products, sauces, and other baking raw materials in 2024 was 2.133 billion, 1.058 billion, 166 million, 225 million, and 226 million yuan respectively, with cream products showing a significant increase [1]. Channel Development - The company optimized its distributor system, achieving revenue of 2.222 billion yuan from distribution channels, a 12.75% increase year-on-year, with distributors accounting for approximately 57% of total revenue [2]. - The supermarket channel contributed nearly 25% of revenue, experiencing a slight decline due to periodic adjustments in product listings [2]. - Innovative channels such as catering, tea drinks, and new retail accounted for about 18% of revenue, with a combined year-on-year growth rate of approximately 20% [2]. Cost Management - The company demonstrated effective cost control, with a gross margin of 31.47% and a net margin of 6.99% for 2024, reflecting a year-on-year increase in net margin by 4.9 percentage points [3]. - For Q1 2025, the gross margin was 29.99%, slightly down due to changes in channel and product structure, while the net margin increased to 8.45% [3]. Future Outlook - The company is committed to a big product strategy, aiming to enhance the revenue share of key baking products and expand its UHT cream production capacity [4]. - Revenue projections for 2025-2027 are 4.335 billion, 4.980 billion, and 5.712 billion yuan, with net profits of 335 million, 403 million, and 491 million yuan respectively [4].

Core Viewpoint - Walmart's resumption of shipments from Chinese suppliers, with U.S. customers bearing tariffs, highlights the performance of Chinese baking suppliers like Lihigh Foods, which has seen significant revenue growth over the past five years [1][3]. Company Performance - Lihigh Foods reported a revenue of 3.835 billion yuan in 2024, a year-on-year increase of 9.61%, with a net profit of 256 million yuan, reflecting a 44.89% growth in net profit after excluding share-based payments [3][5]. - The company has achieved a doubling of revenue from 1.8 billion yuan in 2020 to 3.8 billion yuan in 2024 [1]. Product Segments - Lihigh Foods' two main product segments are frozen baked goods and baking ingredients. In 2024, the frozen baked goods segment generated 2.133 billion yuan, a decline of 3.53%, while baking ingredients saw a revenue increase of 32.74% to 1.675 billion yuan [4][6]. - The decline in frozen baked goods revenue is attributed to adjustments made by core supermarket clients in mid-2024 [8][9]. Market Trends - The frozen baking sector, referred to as "pre-made dishes in baking," has been experiencing high industry demand, contributing to Lihigh Foods' performance [1][2]. - The rise of membership-based supermarkets and quality retail models has fueled the growth of the baking sector, benefiting suppliers like Lihigh Foods [3]. Customer Dependency - Lihigh Foods has a significant dependency on Walmart, which has accounted for over 20% of its sales in recent years. In 2024, sales to its largest customer represented 22.91% of total revenue [11][12]. - The company is actively seeking to reduce this dependency by diversifying its product offerings and exploring new sales channels, including the restaurant sector [12]. Strategic Initiatives - To mitigate reliance on major clients, Lihigh Foods is expanding its product range, particularly in baking ingredients, with a notable increase in sales of its UHT cream products [12]. - The company is also focusing on developing its supply chain capabilities for the restaurant sector and other supermarkets outside its core clients [12].

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 20% in stock price compared to the market benchmark within the next six months [5][18]. Core Insights - The company reported revenue of 3.835 billion yuan for 2024, reflecting a year-on-year growth of 10%, and a net profit of 268 million yuan, which is a significant increase of 267% compared to the previous year [2][6]. - The first quarter of 2025 showed a revenue of 1.046 billion yuan, up 14.13% year-on-year, with a net profit of 88 million yuan, marking a 15.11% increase [2][6]. - The company has successfully narrowed its expense ratios, leading to improved net profit margins of 6.99% for 2024 and 8.45% for Q1 2025, despite a slight decline in gross margins due to rising raw material costs [4][6]. Financial Performance Summary - For 2024, the company achieved revenues of 3.835 billion yuan, with a net profit of 268 million yuan, and an EPS of 1.58 yuan per share [6][11]. - The projected net profits for 2025 and 2026 are 356 million yuan and 420 million yuan respectively, with corresponding EPS of 2.10 yuan and 2.48 yuan [5][6]. - The company’s gross margin for 2024 was 31.47%, with a slight decrease to 29.99% in Q1 2025, while the overall expense ratio decreased significantly, enhancing profitability [4][6]. Product and Channel Performance - The company’s frozen baking segment showed a recovery with a revenue of 6.3 billion yuan in Q1 2025, up 12% year-on-year, while the cream segment grew by 17% [3][4]. - The distribution channels for 2024 included revenue contributions of 2.221 billion yuan from distribution, 1.580 billion yuan from direct sales, and 0.07 billion yuan from retail, with the distribution channel benefiting from increased sales of cream products [3][4]. Future Outlook - The company is expected to continue leveraging growth opportunities in the frozen baking sector and UHT cream business, with ongoing improvements in production efficiency and cost management strategies [4][5].

Core Viewpoint - The company reported a revenue of 3.84 billion yuan for 2024, representing a year-on-year increase of 9.6%, and a net profit attributable to shareholders of 270 million yuan, up 266.9% year-on-year, indicating strong financial performance driven by the rapid growth of its cream product line and effective channel transformation strategies [1] Financial Performance - For 2024, the company achieved a revenue of 3.84 billion yuan, with a net profit of 270 million yuan and a non-recurring net profit of 250 million yuan, reflecting increases of 9.6%, 266.9%, and 108.2% year-on-year respectively [1] - In Q1 2025, the company reported a revenue of 1.05 billion yuan, a year-on-year increase of 14.1%, and a net profit of 90 million yuan, up 15.1% year-on-year, indicating continued growth momentum [1] - The company's non-recurring net profit margin for 2024 was 6.6%, an increase of 3.1 percentage points year-on-year, with a gross margin of 31.5% [2] Product and Channel Performance - The revenue growth by product category for 2024 showed a decline in frozen baking and sauces, while cream products surged by 61.8%, indicating a strong demand for UHT cream products [1] - The company has over 1,800 distributors and more than 600 direct sales customers, with revenue from distribution channels, supermarkets, and new retail channels showing varied growth rates [1] - The company is expected to continue benefiting from the ongoing trend of cream product sales and channel transformations, particularly in membership stores and supermarkets [1] Cost Management - The company improved its cost structure, with a sales expense ratio of 12.1% for 2024, down 1.4 percentage points year-on-year, attributed to refined management practices [2] - The management expense ratio for 2024 was 6.7%, a decrease of 2.9 percentage points year-on-year, reflecting strict control over executive expenses [2] Future Outlook - Revenue projections for 2025 to 2027 are estimated at 4.38 billion, 5.05 billion, and 5.86 billion yuan, with corresponding year-on-year growth rates of 14.2%, 15.3%, and 16.1% [3] - The net profit attributable to shareholders is expected to reach 320 million, 370 million, and 430 million yuan for the same period, with growth rates of 18.3%, 15.8%, and 17.5% respectively [3] - The company is positioned to maintain a strong growth trajectory in the baking sector, supported by its product strength and supply chain capabilities [3]

Investment Rating - The report maintains a "Strong Buy" rating for the company, indicating an expectation to outperform the benchmark index by over 20% in the next six months [1][21]. Core Insights - The company achieved a total revenue of 3.835 billion yuan in 2024, representing a year-on-year increase of 9.6%, and a net profit attributable to shareholders of 268 million yuan, up 266.9% year-on-year [1][5]. - In Q4 2024, the company reported revenue of 1.118 billion yuan, a 22.0% increase year-on-year, and net profit of 65 million yuan, marking a return to profitability [1][5]. - For Q1 2025, revenue reached 1.046 billion yuan, up 14.1% year-on-year, with a net profit of 88 million yuan, reflecting a 15.1% increase [1][5]. Financial Performance Summary - The company's revenue growth was driven by significant increases in the cream segment, which saw a 61.8% year-on-year increase, while other segments like frozen baking and sauces experienced declines [1][5]. - The revenue distribution across channels in 2024 was 57% from circulation, 25% from supermarkets, and 18% from catering, with circulation and catering channels showing growth of approximately 15% and 20% respectively [1][5]. - The gross profit margin for 2024 was 31.5%, a slight increase from the previous year, while the net profit margin improved to 6.9%, up 4.8 percentage points year-on-year [1][5]. Future Outlook - The company is expected to maintain double-digit growth in 2025, driven by clear growth drivers such as cream products, Sam's Club, and catering [1][5]. - The report projects earnings per share (EPS) for 2025 to be 1.97 yuan, with further increases to 2.26 yuan in 2026 and 2.59 yuan in 2027, reflecting a strong growth trajectory [1][5]. - The target price for the company's stock is set at 49.5 yuan, corresponding to a price-to-earnings (PE) ratio of 25 times for 2025 [1][5].