Core Insights - Shanghai is experiencing a significant push in the live-streaming economy, with a focus on high-quality development and cautious optimism regarding the "wealth creation" effect [1][2][4] - The city aims to achieve a live-streaming e-commerce retail sales of 600 billion yuan by 2026, with a comprehensive strategy that includes the establishment of major platforms and unique live-streaming scenarios [2][5] Group 1: Industry Development - Shanghai's live-streaming e-commerce retail sales are projected to exceed 493.7 billion yuan in 2024, accounting for 10.5% of the national total, maintaining its position as the leading city for three consecutive years [2] - The live-streaming industry in Shanghai has formed a complete closed-loop chain involving platforms, service providers, brands, and consumers, showcasing significant professional division and collaborative effects [2][3] Group 2: Competitive Landscape - A competitive landscape characterized by "head-led, multi-polar competition" is emerging in Shanghai, with platforms like Douyin and Xiaohongshu establishing strong local presences [3][8] - Douyin's local life business is expected to achieve a GMV of over 120 billion yuan in 2024, while Xiaohongshu's live-streaming user repurchase rate is projected to reach 58% by 2025, significantly above the industry average [3] Group 3: Regional Strategies - Various districts in Shanghai are accelerating the implementation of action plans to capture niche market opportunities, with specific goals set for live-streaming economic development [4][5] - The Yangpu district aims to establish a live-streaming economic cluster with a scale of approximately 100 billion yuan by 2027, while Changning focuses on creating a brand and internationalized digital economy hub [6][7] Group 4: Challenges and Considerations - Rising customer acquisition costs in live-streaming are a concern, with costs expected to exceed 60 yuan per person by 2025, nearly doubling from 2023, which may squeeze profit margins for small businesses [3][10] - Content homogenization is a significant issue, with 85% of live-streaming rooms in popular categories like fashion and beauty exhibiting similar scenes and scripts [3][10]

Core Viewpoint - The live commerce industry in China is facing significant issues, including a rise in complaints and various forms of misconduct, prompting regulatory authorities to take action [1][2]. Group 1: Industry Issues - The live commerce sector has seen a substantial increase in complaints, with 402,000 cases reported in 2024, marking a 19.3% year-on-year growth [1]. - Five major issues have been identified in the live commerce industry, with "false marketing" being the most prominent [2]. - Specific cases of misconduct include the use of pre-packaged pearls in live demonstrations and misleading consumer interactions through fake reviews [5][6]. Group 2: Regulatory Actions - The State Administration for Market Regulation (SAMR) is conducting special rectifications to address the prominent issues in live commerce [1][2]. - A new regulatory framework, the "Live Commerce Supervision Management Measures," has been drafted to clarify responsibilities among platforms, merchants, and hosts, preventing them from shifting blame [10][12]. - The measures include a "blacklist" system to prevent repeat offenders from continuing their activities under different identities [17]. Group 3: Technological and Monitoring Enhancements - The new regulations will also encompass AI-generated content and digital influencers, holding operators accountable for any violations [14]. - The SAMR plans to promote the use of product coding and establish a monitoring system to enhance regulatory capabilities in live commerce [18].

Group 1 - The "2025 Shenzhen Shopping Season" will take place from August to October, featuring major consumption promotion activities centered around key festivals and events, aiming to create a globally influential shopping carnival [1] - The shopping season includes three main themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," integrating new commercial projects and key consumer industries [1] - "August Joyful Shopping" will focus on high-quality, diversified, and intelligent service consumption, optimizing supply in areas such as dining, accommodation, and elder care, while promoting cultural and tourism consumption [1] Group 2 - "September Fashion Shopping" will leverage the "2025 Shenzhen Live E-commerce Month" and other key events, focusing on digital consumption and promoting cross-border e-commerce and live streaming activities [2] - "October Brand Shopping" will align with the Mid-Autumn Festival and National Day, featuring various events such as the "International Jewelry Exhibition" and "Michelin Food Market," aimed at enhancing brand consumption [2] - The opening of Shenzhen's first city duty-free store during the shopping season will create new consumption hotspots and stimulate inbound duty-free shopping [2]

Core Viewpoint - The Shanghai Hongqiao International Central Business District is launching an action plan to promote the high-quality development of the live commerce economy, leveraging the influence of the China International Import Expo (CIIE) to transform exhibition products into commodities and exhibitors into investors [1][2] Group 1: Action Plan Overview - The action plan aims to create a layout for high-quality development of the live commerce economy, consisting of "one center, one service port, and multiple characteristic bases" [2] - "One center" refers to the establishment of a global exhibition live broadcast center that integrates online and offline activities, enhancing the spillover effect of the CIIE [2] - "One service port" is intended to develop a service port for the live commerce economy to expand its reach [2] - "N characteristic bases" will include the construction of specialized bases such as "live + industry" to support various sectors [2] Group 2: Goals and Initiatives - By 2026, the plan aims to establish a number of live commerce bases with a scale of billions, fostering influential live streaming platforms and MCN organizations with strong integration capabilities [1] - The initiative includes launching unique live streaming activities such as "Consul Live" and "Exhibition Live" to enhance engagement and product promotion [1] - The overall goal is to position Shanghai as the "capital of live commerce" and the "first city of quality live streaming," while accelerating the development of an international trade center platform [1]

Core Insights - The article discusses the launch of the "Action Plan for High-Quality Development of Live Streaming Economy" by the Shanghai Hongqiao International Central Business District, aiming to leverage the influence of the China International Import Expo (CIIE) to enhance the live streaming economy [1][2] Group 1 - The plan aims to create a "one center, one service port, and multiple characteristic bases" layout for the high-quality development of the live streaming economy [2] - The "one center" will be a global exhibition live streaming center that integrates online and offline activities, enhancing the CIIE's spillover effects [2] - The initiative includes the establishment of product selection centers and shared live streaming rooms, promoting the transformation of exhibition products into commodities and exhibitors into investors [1][2] Group 2 - The plan targets the establishment of a live streaming economy that serves the Yangtze River Delta region, the entire country, and has a global outreach [1] - The action plan includes the development of live streaming economic service ports to facilitate the export of live streaming services [2] - The initiative aims to cultivate influential live streaming platforms and MCN (Multi-Channel Network) organizations with strong industry integration capabilities by 2026 [1]

Core Viewpoint - The "2025 Shenzhen Shopping Season" is a major consumption promotion event in Shenzhen, running from August to October, aimed at enhancing consumer engagement and creating a globally influential shopping carnival [1][2]. Group 1: Event Overview - The shopping season will feature three main themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," integrating new commercial projects and key consumer industries [1]. - The event aligns with significant cultural and national holidays, including summer vacation, Qixi Festival, Mid-Autumn Festival, and National Day, as well as the 45th anniversary of the Shenzhen Special Economic Zone and the 15th National Games [1]. Group 2: August Joyful Shopping - "August Joyful Shopping" focuses on high-quality, diversified, and intelligent service consumption, enhancing supply in sectors like dining, accommodation, and elder care [1]. - The initiative will promote industrial tourism, low-altitude economy, cruise economy, and AI smart manufacturing, offering unique travel and educational experiences [1]. Group 3: September Fashion Shopping - "September Fashion Shopping" will coincide with the "2025 Shenzhen Live E-commerce Month" and other key events, emphasizing digital consumption and night economy [2]. - The event will feature live streaming activities and encourage businesses to create fashion product selection areas, promoting local and international goods [2]. Group 4: October Brand Shopping - "October Brand Shopping" will target the consumption peaks during the Mid-Autumn and National Day holidays, incorporating events like the "S/S 2026 Shenzhen Fashion Week" and various food festivals [2]. - The opening of Shenzhen's first city-based duty-free store will be a highlight, aiming to stimulate inbound duty-free consumption [2].

人民财讯8月1日电，市场监管总局公开征求《直播电商落实食品安全主体责任监督管理规定（征求意见 稿）》意见。 其中提出，提供食品交易服务的直播电商平台经营者应当建立健全食品安全管理制度，落实食品安全责 任制，依法配备与企业规模、食品类别、风险等级、管理水平、安全状况等相适应的食品安全总监、食 品安全员等食品安全管理人员，明确企业主要负责人、食品安全总监、食品安全员等的岗位职责，食品 安全总监、食品安全员应当具备相应的食品安全管理能力。食品类年营业收入500万元及以上的直播电 商平台经营者应配备食品安全总监。 ...

为落实直播电商食品安全主体责任，规范直播电商食品经营行为，维护广大消费者和经营者合法权益， 市场监管总局起草了《直播电商落实食品安全主体责任监督管理规定（征求意见稿）》。现向社会公开 征求意见，意见反馈截止日期为2025年8月31日。 《规定》分总则、主体责任、监督管理、法律责任、附则等五章，共二十五条。主要内容如下： 本办法所称直播间运营者，是指在直播电商平台注册账号或者通过自建网站等其他网络服务，开设直播 间从事直播电商活动的自然人、法人和其他组织。 本办法所称直播营销人员服务机构，是指为直播营销人员从事直播电商活动提供策划、运营、经纪、培 训等的专门机构。 本办法所称直播营销人员，是指在直播电商活动中直接面向社会公众开展商品或者服务的宣传、推介的 相关个人。利用新型技术生成人物图像、视频进行直播营销的，适用本办法。 本办法所称平台内经营者，是指通过直播电商平台销售商品或者提供服务的经营者。 （二）明确了准入要求。从事食品经营活动的直播间运营者应当依法取得食品经营许可或备案。直播电 商平台经营者应当审查从事食品经营活动的直播间运营者的食品经营许可证、登记或备案凭证等材料； 对个人销售自产食用农产品的，审查 ...

智通财经8月1日电，市场监管总局公开征求《直播电商落实食品安全主体责任监督管理规定（征求意见 稿）》意见。 ...

本报记者 赵 曦 □ 花沁昕 近日，美One旗下的全新直播间"所有爸妈的幸福家"在淘宝平台亮相。首播当天，主播李佳琦不仅带领 助播团队全员出动，更邀请母亲李文利现身直播间参与带货首秀，以"重返20岁"为主题开启他的银发经 济新布局。首日开播不到两小时，直播间即吸引超100万观众涌入，单日新增粉丝超10万人。李佳琦妈 妈的直播带货首秀为蓬勃发展的银发经济再添一把火，也让更多人将目光投向了老年主播这个群体。 当前，银发主播领域的发展呈现出多样化的趋势。不仅有84岁的汪奶奶（网络昵称"只穿高跟鞋的汪奶 奶"）展示她上百双高跟鞋，鼓励女生珍惜自己、保持自律，仅在抖音平台就收获了超1000万粉丝，每 两个月就能直播40场；也有77岁的田姥姥（网络昵称"我是田姥姥"）凭借幽默的东北方言和独具个人风 格的语言特色，拥有超3000万粉丝，最近一场直播销售额超10万元……这场由银发族主导的直播新浪 潮，折射出数字时代的包容与活力，但同时也暗藏着亟待破解的发展困局。 直播间里的事业"第二春" 在浙江嘉善的一间直播间里，60岁的"杜鹃奶奶"正在她500亩的杜鹃园里用英语和观众们互动。她一边 说着，一边熟练地选用花盆移栽自己精心培育 ...