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(乡村行·看振兴)链接东盟大市场 红菌撑起广西藤县山乡“致富伞”
Zhong Guo Xin Wen Wang· 2025-07-04 01:58
Core Viewpoint - The article highlights the economic potential of Xiangqi red mushrooms in Guangxi's Teng County, emphasizing their growth, market expansion, and the role of local initiatives in promoting this unique agricultural product [1][4]. Group 1: Product Overview - Xiangqi red mushrooms are a local specialty of Teng County, thriving in the mountainous regions of Xiangqi Town, particularly in villages like Zhongxin, Xinqin, and Gongseng, with peak harvesting seasons in early May and early August [3]. - The mushrooms grow naturally in humid climates and rich organic matter, making them impossible to cultivate artificially. They are characterized by their vibrant deep red caps and thick, tender flesh [3]. Group 2: Market Development - Local representatives have recognized the need to enhance the Xiangqi red mushroom industry, leading to suggestions for government support to expand its market presence [4]. - The mushrooms have gained attention at the China-ASEAN Expo, establishing connections with buyers from Singapore, Malaysia, and Vietnam, indicating a growing international market [4]. Group 3: Sales and Economic Impact - Online and offline promotional efforts have significantly boosted sales, with one representative helping to sell over 3,000 pounds of mushrooms in a single day, generating over 100,000 yuan for local farmers [5]. - The selling price for dried Xiangqi red mushrooms has reached over 500 yuan per pound, with some fetching as high as 1,000 yuan, contributing to an estimated total income of approximately 18 million yuan for the town [5].
富硒荔枝走俏!阳西优品挺进京津冀
Nan Fang Nong Cun Bao· 2025-06-13 01:30
Core Viewpoint - The promotion of high-selenium lychee and other agricultural products from Yangxi County is gaining traction in the Beijing-Tianjin-Hebei market, facilitated by strategic partnerships and marketing initiatives [1][5][10]. Group 1: Event Overview - On June 11, 2025, a promotional event for Guangdong Yangxi's specialty agricultural products was held in Baoding, Hebei, attracting over 100 buyers and representatives [2][3]. - The event aimed to enhance the investment environment and promote Yangxi's unique agricultural products, fostering connections between producers and buyers [3][5]. Group 2: Strategic Partnerships - Yangxi County government signed a cooperation framework agreement with Shouheng Group to enhance collaboration in agricultural product distribution [7][8]. - The partnership aims to leverage the Shouheng Baoding International Agricultural Product Trading Center as a hub for agricultural product circulation between the north and south [4][20]. Group 3: Product Quality and Market Demand - Yangxi's agricultural products, including lychee and Chengcun oysters, are characterized by high quality and are well-suited to meet the growing demand for premium agricultural products in the Beijing-Tianjin-Hebei region [21][33]. - The county has a rich resource base, with 37.3% of its land classified as naturally selenium-rich, contributing to the production of high-quality agricultural products [54][56]. Group 4: Sales and Distribution Initiatives - The promotional event included a signing ceremony for procurement agreements, with buyers committing to purchase significant quantities of Yangxi's agricultural products, including an initial order of 200,000 jin of lychee [34][30]. - Yangxi's agricultural enterprises are exploring various sales channels, including e-commerce and community group buying, to enhance product accessibility and reach consumers nationwide [44][46]. Group 5: Future Prospects - The collaboration with Shouheng Group is expected to establish Yangxi as a key player in the northern market, with plans for a dedicated exhibition platform and cold chain logistics to support product distribution [22][24]. - The ongoing efforts to promote Yangxi's agricultural products are part of a broader initiative to enhance the region's agricultural industry and improve its market presence [51][63].
南农晨读丨游龙舟
Nan Fang Nong Cun Bao· 2025-06-02 02:03
Group 1: Guangdong Lychee Marketing - The "Global Eating Guangdong Lychee" promotional event was held on May 27, showcasing lychee from various regions in Guangdong [5] - The event included participation from local agricultural groups and the signing of a cooperation agreement with Shouheng Group to promote online ordering of lychee [5] - The Guangdong Provincial Department of Agriculture and Rural Affairs is actively involved in understanding lychee sales and cold chain logistics during the event [5] Group 2: Cultural and Agricultural Events - The "Village Song Resonates New Era" event took place on May 30, integrating music and local culture to promote rural revitalization [7][8] - The "530 Enjoy Li Season" event in Xinyi City commenced on May 30, celebrating the harvest of Sanhua Li, a local fruit [10] - Xinyi is recognized as the leading production area for Sanhua Li, with over 350,000 acres of fruit-bearing area and an estimated total output of around 350,000 tons this year [11] Group 3: Dragon Boat Racing - The 2025 New Xing Dragon Boat Open will be held from June 21 to 22, featuring high-level teams from across the country and Hong Kong and Macau [13] - The event will include various categories, with prizes awarded to the top teams in different divisions [16]
济南市行政审批服务局助力帮扶村“线上售蒜”
Qi Lu Wan Bao Wang· 2025-05-30 14:23
Core Viewpoint - The article highlights the innovative "e-commerce assistance for farmers" initiative led by the first secretary in ZaiDian village, aimed at promoting local agricultural products, specifically the QuTi garlic, through live streaming sales, thereby enhancing income for the village [1][5][6]. Group 1: E-commerce Initiative - The initiative involves collaboration between the Jinan Municipal Administrative Approval Service Bureau and China Post Group Co., Ltd. to facilitate online sales of local agricultural products [5][6]. - A five-level cooperative model has been established to support garlic cultivation, which includes various stakeholders such as party branches, cooperatives, and farmers [5][7]. Group 2: Live Streaming Sales - A live streaming event on May 20 attracted over 20,000 viewers, resulting in more than 400 orders and sales of over 1,500 pounds of garlic, generating sales exceeding 4,500 yuan on the first day [6]. - The China Post Group's logistics network enabled fresh garlic to be delivered to consumers within 48 hours, enhancing the efficiency of the sales process [6]. Group 3: Long-term Support and Community Impact - The live streaming event is seen as a practical step towards agricultural sales and an innovative exploration of party-led rural revitalization efforts [7]. - The initiative has not only addressed the sales challenges faced by farmers but has also boosted their confidence in developing specialty agricultural products [7].
“鲜” 行一步!广东荔枝北上京津冀,探索“产区直供+枢纽中转”新模式
Core Insights - Guangdong is the largest producer of lychee in China, accounting for half of the national planting area and production, and one-third of global production, with a strong emphasis on quality and variety [2][3] Group 1: Production and Quality - Guangdong has the most extensive lychee cultivation area and the richest genetic resources in China, with over 60% of the planting area dedicated to traditional high-quality varieties and about 15% to new premium varieties [2] - The overall quality rate of lychee varieties in Guangdong has reached 75%, indicating a strong focus on quality improvement [2] Group 2: Marketing and Distribution - The promotion event aimed to enhance the marketing of Guangdong lychee, leveraging major agricultural wholesale markets in northern China to expand distribution channels [2][3] - The collaboration between Guangdong and the Beijing New Fa Di Agricultural Products Wholesale Market and the Shouheng Gaobeidian International Agricultural Products Trading Center is expected to facilitate efficient agricultural product circulation between the southern and northern regions [3] Group 3: Logistics and Technology - Cold chain logistics is crucial for transporting lychee to northern markets, with Guangdong lychee being transported under full cold chain conditions, ensuring freshness upon arrival [3] - Guangdong has established over 1,700 cold storage facilities to improve the initial logistics of agricultural products, and is advancing low-temperature freezing technology for lychee preservation [3]
广东青年在镇村:青春赴乡野,平凡见极致
Nan Fang Nong Cun Bao· 2025-05-04 08:02
Core Viewpoint - The article highlights the significant role of Guangdong youth in rural revitalization, showcasing their innovative approaches and contributions to agriculture and education, thus transforming rural areas into vibrant communities [1][7][8]. Group 1: Youth Contributions to Agriculture - Since the implementation of the "Hundred Thousand Ten Thousand Project," thousands of Guangdong youth have returned to rural areas, utilizing new technologies and ideas to drive rural revitalization [2][13]. - The article features individuals like Zeng Faxiao, who has successfully integrated e-commerce into the marketing of lychees, achieving over 1 million yuan in sales during the 2021 lychee season through innovative marketing strategies [20][21]. - He Hui, another young entrepreneur, has developed a complete lychee industry chain, selling over 500 tons of fresh lychees annually, significantly boosting local employment and income [29][32]. Group 2: Educational Initiatives - The article discusses the efforts of educators like Xia Wanqiao, who has dedicated herself to teaching in rural areas, significantly impacting students' lives through personalized attention and support [35][41]. - Xia's commitment to education has led to improved student performance and confidence, demonstrating the importance of dedicated educators in rural revitalization [42][47]. Group 3: New Business Models and Innovations - The rise of new agricultural entrepreneurs like Deng Jiahao, who has turned his focus to the cultivation of Lianzhou vegetable heart, showcases the potential for modern agricultural practices to thrive in rural settings [50][56]. - The article emphasizes the importance of leveraging social media and new marketing strategies to enhance the visibility and sales of local agricultural products, as demonstrated by Cai Siyu's initiatives in promoting her hometown through video content [66][80].
中国之声一线调研丨数商兴农科技小院织密全国科技小院协作网 优质农产品如何在田野“种得好”、在电商“卖得俏”?
Yang Guang Wang· 2025-04-29 02:20
Core Viewpoint - The establishment of the "Digital Business and New Farmer Training" technology small courtyard in Dali, Yunnan, represents a significant step in integrating agricultural research, technology services, and talent cultivation, addressing the challenges of agricultural product marketing and technology application in rural revitalization [1][4]. Group 1: Development of Technology Small Courtyards - The first technology small courtyard was established in 2009, and as of now, over 1,800 such courtyards have been built across the country, playing a crucial role in rural revitalization [1]. - The "Digital Business and New Farmer Training" technology small courtyard is the first of its kind to focus on the integration of digital commerce and new farmer training [1][4]. Group 2: Collaboration and Product Marketing - Yang Jing, a graduate from the technology small courtyard, is responsible for selecting high-quality agricultural products from over 1,800 technology small courtyards and coordinating their sales [2][3]. - The national technology small courtyard collaboration network has been upgraded to a multi-dimensional organization focusing on government, industry, academia, research, and application [2][3]. Group 3: E-commerce and Supply Chain - The recent central government document emphasizes the need to accelerate the construction of modern circulation networks for agricultural products and support high-quality rural e-commerce development [4]. - The "Digital Business and New Farmer Training" technology small courtyard has recently launched over 100 SKUs covering high-quality agricultural products from more than 20 technology small courtyards, aiming for market entry and brand establishment [4]. Group 4: Agricultural Innovation and Market Demand - The focus has shifted from merely improving planting techniques to also addressing the sales and market demand for agricultural products, recognizing the importance of connecting production with consumer needs [7][11]. - The integration of technology and market demand is seen as a pathway to enhance the quality and profitability of agricultural products, ultimately benefiting farmers and contributing to rural revitalization [11].
平安银行:金融活水精准滴灌“三农”
Quan Jing Wang· 2025-04-28 07:52
Core Viewpoint - The recent notification from the National Financial Supervision Administration emphasizes the importance of enhancing financial services for agriculture, rural areas, and farmers, with a focus on supporting poverty alleviation and rural revitalization efforts [1] Group 1: Financial Support for Agriculture - Ping An Bank has been actively involved in supporting agricultural technology enterprises and enhancing financial services for the agricultural sector, with an agricultural loan balance of 118.1 billion yuan as of March, reflecting a growth of 3.28% [1] - The bank provided a 2 million yuan "Science and Technology Innovation Loan" to Chongqing Zhenxi Agricultural Technology Group, enabling the company to purchase advanced agricultural machinery and improve production efficiency [2] - In Yunnan, Ping An Bank offered 2 million yuan in credit support to a vegetable supply company and 1.09 million yuan to a flower company, addressing their funding needs and contributing to local employment and economic development [3] Group 2: Expansion of Financial Services - Ping An Bank has established nine "Inclusive Financial Party Building Promotion Stations" to enhance financial services in rural areas, facilitating collaboration with local farmers and businesses [4] - The bank's Guangzhou branch has initiated the establishment of inclusive financial promotion stations in rural areas to bridge the service gap, with successful loan approvals facilitated through these stations [5] - Plans are in place to establish an additional ten promotion stations in the coming year to further strengthen financial services for rural revitalization and economic development [5]
连云港市连云区:打造“共富联合体”激活乡村振兴新动能
Xin Hua Ri Bao· 2025-04-16 22:33
Core Insights - The article highlights the successful implementation of a "Party Building + Common Prosperity" initiative in Lianyungang District, which has led to significant income increases for village collectives through innovative marketing and resource integration strategies [1][2][3] Group 1: Economic Impact - The initiative has generated over 10 million yuan annually for village collectives, with individual villages achieving average operational income exceeding 4.59 million yuan [1] - The establishment of "Common Prosperity Companies" has resulted in a more than 10% increase in collective economic income through resource integration and unified operations [2] - The formation of industry alliances and partnerships with universities has contributed to over 440,000 yuan in collective income from new agricultural projects [3] Group 2: Employment and Community Development - The program has created over 3,000 job opportunities for local residents, enhancing community engagement and economic stability [1] - The "Common Prosperity Companies" model has led to an average income increase of over 400,000 yuan per village through project contracting and profit-sharing [2] - The introduction of "village managers" and local brand development has attracted more visitors and job opportunities, further supporting local economies [3] Group 3: Future Plans and Strategies - Lianyungang District aims to strengthen resource integration and enhance the "Common Prosperity Union" model to further promote rural revitalization [3] - The district plans to cultivate seven "Common Prosperity Unions" by the end of 2024, with a goal of increasing collective income for 21 villages to over 1.5 million yuan each [1]