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2025年下半年以来,我国部分冰雪运动产品出口增速超两位数 国产冰雪装备缘何全球畅销(中国品牌圈粉海外)
Ren Min Ri Bao· 2026-02-01 22:14
Core Viewpoint - The surge in winter sports has significantly boosted the ice and snow equipment industry in China, which is transitioning from an initial stage to a high-quality development phase, enhancing its competitiveness and brand influence in overseas markets [1]. Group 1: Industry Growth and Export Trends - China's ice and snow industry is witnessing a robust growth in product supply capabilities, with exports of ice skating shoes to Central and Eastern Europe and ski clothing to North America experiencing double-digit growth since the second half of 2025 [1]. - The ice and snow equipment industry is increasingly favored by overseas consumers, reflecting a rapid response to global consumption trends [1]. Group 2: Company Innovations and Product Development - Qianmao Xuelong, a pioneer in ice and snow equipment manufacturing, has seen significant sales growth in 2023, operating at full capacity due to the winter sports boom in Harbin [2]. - The company has developed a freestyle aerial skiing board for the national team, which is expected to debut at the 2026 Milan Winter Olympics, utilizing aerospace-grade composite materials and 3D printing technology to enhance performance while reducing costs to half of similar imported products [3]. - The customization capabilities of the company allow for adjustments based on athletes' habits, achieving international leading standards in multiple technical indicators [3]. Group 3: Competitive Pricing and Market Expansion - The production of ski poles in China, particularly from companies like Baiter, has gained popularity among foreign consumers, with a notable 30% increase in orders for a lightweight ski pole model compared to the previous season [4][5]. - Baiter produces over 5 million sports poles annually, primarily exporting to Europe and North America, while also expanding into South American markets [5]. - The local industry in Ninghai has established a production scale nearing 1 billion yuan, with a complete supply chain for ski poles, allowing for rapid sample production and cost-effective manufacturing [6]. Group 4: Brand Building and Market Integration - Companies are focusing on brand recognition to compete effectively in international markets, employing strategies such as signing international athletes and sponsoring events to enhance brand visibility [7]. - The Ningbo Customs is facilitating smoother export processes for ice and snow products, providing services to help companies seize "ice and snow orders" and expand into international markets [7].
吉林与法国共拓产业合作新空间
Xin Lang Cai Jing· 2026-01-29 12:38
Core Insights - The China (Jilin) - France Economic and Trade Cooperation Conference was held in Changchun, where strategic cooperation framework agreements were signed between government departments, trade promotion agencies, and business representatives from both sides [1][3] Group 1: Industry Collaboration - Jilin Province, known for its developed processing manufacturing, agriculture, and pharmaceutical industries, aims to expand cooperation with France in new fields such as new energy vehicle components and intelligent cockpit systems [3] - The collaboration between the French Faurecia Group and Jilin has lasted nearly 30 years, establishing a strong mutual trust and industrial ties [3] Group 2: New Opportunities - Jilin's Commerce Department proposed new areas for collaboration with France, including smart agriculture, high-quality beef cattle genetic technology, snow equipment manufacturing, and ski instructor training [3] - The establishment of the Jilin representative office of the French Federation of Small and Medium Enterprises signifies a new level of exchange and cooperation between French and Chinese entrepreneurs [3] Group 3: Project Promotion - The conference included project promotion and matchmaking activities, aimed at facilitating partnerships and the implementation of joint projects [3]
冰雪热力深观察丨“冰雪+”如何加出多元新业态
Xin Hua Wang· 2026-01-29 08:00
如何把"寒冷"变成"红利"?怎样把"冷资源"化为"热经济"? "冰雪+",打开了黑龙江冰雪经济发展的新思路。 ■"冰雪+体育" 利用"亚冬遗产",2025年哈尔滨已密集承接十余项国际国内冰雪赛事。打造"跟着赛事去旅行"的消费新风尚,串联各地独具特色的旅游资 源,构建集竞技体验、休闲旅游、特色消费于一体的沉浸式场景。 这个冬季,雪地风筝、冰上龙舟等活动热闹上演,冰超·2026冰雪汽车超级联赛冰河竞速……上千项冰雪活动,激发了黑龙江冬日的运动热 情。 截至1月12日,"冰超"以及黑龙江首届雪地足球超级联赛(简称"雪超")直接参与人数超24万人次。在"冰超""雪超"的综合效应下,线上线下 带动影响2000万人次。 ■"冰雪+产业" 利用极寒气候,黑龙江致力打造全国乃至全球的寒地测试高地,汽车、航空器材、极地装备等纷纷前来接受"寒冷大考"。 冰雪装备产业"硬核"突围。在冰雪经济中,装备制造业是技术含量最高、附加值最大的环节。目前,黑龙江省初步形成了从个人穿戴用品、 滑雪器材到大型压雪机、造雪机的门类齐全的产业体系。 去年第九届亚冬会的成功召开,让龙江冰雪收获全球美誉,也让冰雪器材、服装、场地、服务等产业加速融合。 ■ ...
“十五五”开好局起好步|从“本土造”到“全球俏” 吉林“智”造加速崛起
Core Insights - The article discusses the integration of ice and snow sports into urban life in Jilin, China, highlighting the development of new facilities and infrastructure that promote winter sports as a new consumption driver [2][12][22]. Group 1: Urban Ice and Snow Sports Development - The newly established urban night skiing track in Changchun allows residents to engage in winter sports conveniently, reducing the barriers to participation [8][12]. - The "no-threshold" approach to ice and snow sports is emphasized, with plans for over 50 new public ice rinks and the introduction of ice and snow courses in schools by 2026 [18][22]. - The local government aims to integrate ice and snow sports into daily life, boosting related industries such as equipment manufacturing, tourism, and dining [14][22]. Group 2: Transportation Infrastructure Enhancements - A comprehensive transportation network supports the winter tourism season, with upgrades to scenic area connections and increased high-speed rail services [23][33]. - The introduction of new high-speed rail lines significantly reduces travel time to popular destinations like Changbai Mountain, enhancing accessibility for tourists [33][39]. - The civil aviation sector has also improved, with an increase in direct flights to southern cities, facilitating easier travel for winter sports enthusiasts [37][39]. Group 3: Growth of Local Ice and Snow Equipment Industry - The demand for ice and snow sports has spurred the growth of local equipment manufacturing, with traditional companies diversifying into this sector [40][42]. - Innovations in product design, such as lighter and more precise ski equipment, are being developed by local firms, showcasing the region's manufacturing capabilities [42][46]. - Collaborative efforts between universities and industries are fostering research and development in ice and snow equipment, aiming to establish Jilin as a global hub for this market by 2030 [50][54].
“无门槛”冰雪运动激活“冰雪经济”新引擎 冰雪装备拼科技加速“走出去”
Yang Shi Wang· 2026-01-25 05:36
Group 1 - The winter sports market is thriving across China, with a variety of ice and snow activities and the emergence of "ice and snow +" new scenarios, driven by technological empowerment and equipment upgrades [1] - Jilin Changchun has opened a new urban skiing venue, allowing skiing enthusiasts to enjoy the sport closer to home, significantly reducing the barriers to entry for ice and snow sports [4] - The newly established urban snow track in Changchun, measuring 5.7 kilometers, is the first of its kind in the country, enhancing accessibility for participants [2][4] Group 2 - Technological innovation is becoming a key driver for upgrading the ice and snow equipment industry, with local companies utilizing advanced materials like carbon fiber to improve product quality [6] - Jilin's ice and snow equipment manufacturers are expanding their reach internationally, with a sports equipment company in Changchun operating at full capacity to fulfill orders from over 20 countries and regions [8] - The production of carbon fiber ski boards has resulted in a weight reduction of over 20% compared to traditional ski boards, enhancing precision for users [9]
从体验到制造全链条发力 开年中国冰雪经济焕新扩容
Yang Guang Wang· 2026-01-18 13:24
Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [1] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main contributors, and family consumption accounting for over 50% [1] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards value and quality [1] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with a growing willingness to invest in novelty, ritual, and social experiences [2] - The ice and snow industry is experiencing a technological boom in domestic equipment manufacturing, with strong development potential across various segments such as snow-making equipment, cable cars, and apparel [2] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for continuous improvement in technology, product quality, and brand foundation [2]
晶采观察丨从体验到制造全链条发力 开年中国冰雪经济焕新扩容
Yang Guang Wang· 2026-01-18 12:57
Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [2] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main growth drivers, and family consumption accounting for over 50% [2][3] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards seeking quality experiences and value [2][3] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with people increasingly willing to invest in novelty, rituals, and social experiences [3] - The domestic ice and snow equipment manufacturing industry is experiencing a technological boom, with significant advancements in snow-making and ice-making equipment, ski resort operations, and apparel, showcasing strong development potential across various segments [4] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for companies to focus on technological innovation, product quality, and brand foundation to secure a foothold in the trillion-yuan market [4]
习近平总书记关切事|冰雪之城 向新而行
Xin Hua She· 2026-01-15 09:35
Core Viewpoint - Harbin is leveraging its ice and snow resources to develop a high-quality ice and snow economy, integrating it into local life improvements, industrial upgrades, and international openness, as emphasized by President Xi Jinping [3][6][18]. Group 1: Ice and Snow Tourism - Harbin Ice and Snow World has seen a record usage of over 400,000 cubic meters of ice and snow this season, aided by new automated ice block production equipment that triples efficiency [6]. - Last winter season, Harbin attracted over 90 million domestic and international tourists, generating total spending exceeding 137.2 billion yuan [8]. - The city is focusing on innovative tourism models, such as "ice and snow + research," "ice and snow + events," and "ice and snow + technology," to enhance the winter tourism experience [8]. Group 2: Ice and Snow Equipment Industry - The introduction of advanced materials, such as aerospace-grade carbon fiber, is enabling local companies to produce high-quality ice and snow equipment, previously dominated by foreign brands [10][13]. - The collaboration between local firms and research institutions is fostering innovation in the ice and snow equipment sector, aiming to overcome technological bottlenecks [10][14]. Group 3: Economic Impact - The total scale of Harbin's ice and snow economy has surpassed 160 billion yuan, accounting for approximately one-sixth of the national output [16]. - The city plans to cultivate five key industrial chains related to ice and snow facilities and equipment over the next five years, aiming to build a billion-level industrial cluster [16]. Group 4: International Engagement - Harbin is positioning itself as a hub for international ice and snow culture and economy, hosting events like the 2026 Harbin International Ice and Snow Economy Expo to attract global attention [18][21]. - The city is enhancing its global image and cultural exchange through initiatives like the ice sculpture of Belgium's "Little Julien," showcasing its commitment to international collaboration [18].
习近平总书记关切事|冰雪之城 向新而行
Xin Hua She· 2026-01-14 14:36
Core Insights - Harbin is positioning itself as a leader in the ice and snow economy, integrating ice and snow culture into various sectors such as tourism, industry, and technology, guided by the principles of high-quality development [1][9]. Tourism Industry - The Harbin Ice and Snow World has seen a record usage of over 400,000 cubic meters of ice and snow this season, aided by the introduction of two intelligent automated ice block production machines, which have tripled the efficiency of ice cutting [2][3]. - Last winter, Harbin attracted over 90 million domestic and international tourists, generating total spending of 137.2 billion yuan, with 4.1 million visitors and 5.56 billion yuan spent during the New Year holiday in 2026 [3]. Equipment and Technology - The introduction of advanced materials in ice and snow equipment, such as carbon fiber for ski helmets, has allowed local companies to compete with international brands by reducing weight by 10% to 20% and enhancing impact resistance [4][5]. - Collaboration between local companies and research institutions, such as Harbin Institute of Technology, is fostering innovation in the ice and snow equipment sector, aiming to overcome technological bottlenecks [5][6]. Economic Development - The total scale of Harbin's ice and snow economy has surpassed 160 billion yuan, accounting for approximately one-sixth of the national output, with plans to cultivate five key industrial chains over the next five years [7][8]. - The local government is actively promoting the integration of the ice and snow economy with other sectors, such as smart manufacturing and tourism, to enhance the overall economic landscape [8][9]. International Engagement - Harbin is leveraging its ice and snow culture as a unique invitation to the world, hosting international events like the Harbin International Ice and Snow Economy Expo, which showcases technological advancements and fosters global partnerships [9][10]. - The city aims to enhance its global reputation and cultural exchange through initiatives that highlight its unique ice and snow heritage, as well as its commitment to modern development [10][11].
从冷资源里寻找热力值 让冬日河南热“雪”沸腾
He Nan Ri Bao· 2026-01-13 23:36
Core Insights - The article highlights the transformation of China's ice and snow tourism from a niche experience to a mainstream activity, with projections indicating that by the winter of 2025-2026, the number of ice and snow tourists will reach 360 million, generating revenue of 450 billion yuan [1][2] - The government has set ambitious targets for the ice and snow economy, aiming for a total scale of 1.2 trillion yuan by 2027 and over 1.5 trillion yuan by 2030 [2] - The ice and snow tourism market is increasingly driven by younger consumers, with significant participation from the post-90s and post-00s demographics, indicating a shift in consumer behavior and preferences [6][10] Industry Development - The ice and snow economy is characterized by a new development pattern of "north-south resonance, central rise, and east-west collaboration," which creates favorable conditions for the development of ice and snow tourism in Henan [2] - Henan has implemented a series of policies to promote ice and snow tourism and sports, positioning it as a key component of its cultural and tourism development strategy [4][5] - The "Winter Tour Central Plains: Hometown Henan" route has been recognized as a national-level ice and snow tourism boutique line, connecting major scenic spots and enhancing regional tourism appeal [5] Market Trends - Data shows that 74.8% of respondents are interested in ice and snow tourism activities, with a notable increase in frequency and spending on such activities [2] - The trend of younger consumers dominating the ice and snow tourism market is evident, with significant participation from the 18-35 age group, indicating a growing market potential [6][10] - The diversification of ice and snow tourism offerings, including urban ice rinks and themed parks, caters to various consumer needs and enhances accessibility [11][12] Infrastructure and Investment - Significant investments have been made in ice and snow tourism infrastructure, with over 200 million yuan allocated to develop comprehensive ice and snow tourism complexes in certain areas [9][10] - The establishment of professional ski resorts and the enhancement of existing facilities have improved the quality and appeal of ice and snow sports in Henan [9][10] - The development of ice and snow equipment manufacturing in Henan supports the local economy and reduces operational costs for ice and snow venues [14] Consumer Engagement - The integration of cultural elements with ice and snow activities, such as traditional crafts and performances, enhances the overall visitor experience and promotes local culture [12][13] - The rise of "ice and snow + culture" and "ice and snow + tourism" models reflects a trend towards cross-industry collaboration, meeting diverse consumer demands [14][16] - The increase in multi-day visits and related spending indicates a shift towards more immersive and extended tourism experiences in the ice and snow sector [15]