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彻底凉凉,钟薛高被申请破产,21家分支机构全部注销,创始人曾卖红薯还债
21世纪经济报道· 2025-07-16 09:15
Core Viewpoint - Zhong Xuegao Food (Shanghai) Co., Ltd. has filed for bankruptcy examination due to inability to repay debts and insufficient assets to cover liabilities, leading to a court-ordered review of its bankruptcy status [1] Group 1: Bankruptcy and Legal Issues - Zhong Xuegao has been involved in multiple bankruptcy applications, including its subsidiaries Zhongmao (Shanghai) Food Technology Co., Ltd. and Panzhu Youxi (Shanghai) Biotechnology Co., Ltd. [2] - The company has 21 branches, all of which have been deregistered, indicating a significant operational decline [3] - Legal records show that Zhong Xuegao is involved in various lawsuits, including disputes over sales contracts, service contracts, and labor disputes [4] Group 2: Financial Performance and Market Presence - The online sales platform for Zhong Xuegao has very limited offerings, with only three flavors of ice cream available, and minimal recent customer engagement [5] - The company's flagship store on Taobao has only five product links, with the highest-selling item being a combination pack of three flavors, totaling over 2,000 sales, but recent reviews are sparse [5] - The founder, Lin Sheng, has faced restrictions on high consumption and has publicly acknowledged the company's operational difficulties, even resorting to selling sweet potatoes to repay debts [9][10] Group 3: Brand History and Market Position - Zhong Xuegao was established in 2018 and gained popularity for its premium ice cream products priced above 50 yuan, earning the nickname "the Hermes of ice cream" [9] - The brand's reputation suffered due to the "ice cream assassin" label, which negatively impacted its market position [9]
“雪糕刺客”钟薛高被申请破产,客服最新回应:经营困难但没倒闭
3 6 Ke· 2025-07-16 07:19
Core Insights - The trending topic on Weibo, "Ice Cream Assassin is Really Cool," highlights the financial troubles of Zhong Xue Gao Food (Shanghai) Co., Ltd, which has recently filed for bankruptcy review [1] - The company is unable to pay its due debts and lacks sufficient assets to cover all liabilities, leading to a court-ordered bankruptcy examination [1] - The once-popular ice cream brand is now rarely seen in stores, with reports indicating that many supermarkets have not stocked Zhong Xue Gao products this year [1] Company Performance - Online sales for Zhong Xue Gao are limited, with only three flavors available on its Taobao flagship store, and a total of five product links [2] - The best-selling product is a combination pack of three flavors, which has sold over 2,000 units, but recent customer engagement is low, with only 11 reviews in the past month [2] - The store's appearance is very basic, lacking the previous promotional efforts, indicating a decline in brand presence [2] Market Reaction - Supermarket staff report that they have not received any shipments of Zhong Xue Gao products this year, reflecting a significant drop in market availability [1] - Despite the bankruptcy rumors, the customer service team claims the company is facing operational difficulties but has not officially closed down [2]
雪糕刺客真的凉凉了,创始人曾卖红薯还债,钟薛高两子公司被申请破产审查
Qi Lu Wan Bao· 2025-07-16 02:15
Core Insights - The once-popular ice cream brand Zhong Xue Gao is facing significant challenges, with limited availability in stores and online platforms [1][5][7] - The brand's online presence has diminished, with only a few flavors available and minimal customer engagement [5][7] - The company has encountered financial difficulties, with multiple subsidiaries undergoing bankruptcy proceedings and significant unpaid debts [7][8] Group 1: Product Availability - Zhong Xue Gao ice cream is largely absent from physical retail locations, with reports indicating that some stores have not stocked the product this year [1] - Online sales are limited to only 2-3 flavors, with a notable drop in customer reviews and engagement on platforms like Taobao and Douyin [5] Group 2: Financial Status - Zhong Xue Gao's subsidiary, Pan Zhu You Xi (Shanghai) Biotechnology Co., has been applied for bankruptcy review, with the Shanghai Third Intermediate People's Court handling the case [7] - The parent company, Zhong Xue Gao Food (Shanghai) Co., has a registered capital of 1.2 billion and has been listed as a high-consumption restriction entity, with unpaid amounts exceeding 25.72 million, representing a 99.98% non-fulfillment rate [7][8]
成本1块卖5块,冰杯比卖黄金还暴利?
虎嗅APP· 2025-07-12 13:50
Core Viewpoint - The article discusses the rising popularity of ice cups in China, highlighting a shift from high-end ice creams to practical and affordable ice cups, driven by consumer demand for convenience and experience [3][4]. Market Overview - As of July 3, 2023, there are 10,922 ice-making companies in China, an increase of 3,338 compared to the same period last year. The ice cup market is projected to reach 63 billion yuan by 2026 [6]. - Ice cup products show a clear polarization in pricing, with pre-packaged ice cups priced between 2 to 6 yuan and brands like Mixue Ice City entering the market with a 1 yuan price point [6]. Consumer Behavior - The ice cup phenomenon reflects a broader trend of consumers seeking convenience and unique experiences, with social media discussions around ice cups exceeding 100 million [3][12]. - Ice cups are not just about cooling; they represent an emotional value and a lifestyle choice, enhancing social interactions and personal enjoyment [11][20]. Product Innovation - The market is witnessing a "flavor revolution," with brands offering a variety of flavored ice cups, including coffee, fruit, and lemon options, catering to diverse consumer preferences [9][20]. - Ice cups are being integrated into various consumption scenarios, such as travel, camping, shopping, and home use, expanding their market reach [14][19]. Cost Analysis - The production cost of a 160g ice cup is approximately 1 yuan, with packaging accounting for 65% of the cost. The retail price can be 2.5 to 6 yuan due to additional costs like cold chain logistics and store overheads [22][23]. - While making ice cups at home is cheaper, the convenience of ready-to-use ice cups justifies their higher price, reflecting a "convenience tax" that consumers are willing to pay [24].
图数室丨成本1块卖5块,冰杯比卖黄金还暴利?
Xin Lang Cai Jing· 2025-07-11 13:25
Core Viewpoint - The ice cup has transformed from a simple cooling tool into a lifestyle choice, with a significant market shift towards practical and affordable options, overshadowing high-end ice cream products [2][3]. Industry Overview - The number of ice-making companies in China has increased to 10,922, a growth of 3,338 compared to the same period last year [2]. - The ice cup market is projected to reach a scale of 63 billion yuan by 2026, attracting major brands and retailers to enter the market [2]. Product Pricing and Market Dynamics - Ice cup prices are polarized, with pre-packaged options ranging from 2 to 6 yuan for 160g to 220g, while brands like Mixue Ice City and Tea Baidao offer ice cups at a low price of 1 yuan [3]. - The production cost of a 160g ice cup is less than 1 yuan, with packaging accounting for 65% of the cost, while consumers pay five times the price of equivalent pure water [2][18]. Consumer Behavior and Trends - The popularity of ice cups is driven by their convenience and the emotional value they provide, as they are easily accessible and can be paired with various beverages [9][23]. - Social media discussions around ice cups have exceeded 100 million, highlighting their cultural significance and the trend of "DIY" drinks [9][23]. Market Expansion and Usage Scenarios - Ice cups are being utilized in various scenarios, including travel, camping, shopping, and home settings, making them a year-round product rather than just a summer trend [10][14]. - The trend of flavor innovation in ice cups is gaining traction, with brands introducing various flavored options to attract consumers [6][7]. Cost Analysis and Value Proposition - The cost of making ice cups at home is minimal, raising questions about the value of commercially sold ice cups, which are often marked up significantly [18]. - The convenience of ready-to-use ice cups is perceived as a "convenience tax," allowing consumers to enjoy immediate satisfaction without the hassle of preparation [23].
销量激增300%!揭秘“冰杯刺客”:凭什么一杯能卖3元?
Sou Hu Cai Jing· 2025-07-09 10:51
Group 1 - The ice cup market in China is experiencing explosive growth, with sales increasing significantly in convenience stores and online platforms, particularly during the summer of 2025 [3][4] - Data shows that ice cup sales have risen over 300% for two consecutive years, with major brands entering the market, indicating a positive outlook for the industry [3][4] - The number of ice-related enterprises has grown from 15,100 at the end of 2020 to 36,800 currently, with 7,623 new registrations this year alone [3] Group 2 - Young consumers, particularly those born after 1995, represent 70% of the ice cup market, using them to create DIY drinks and share experiences on social media [4] - The high price of ice cups, typically ranging from 3 to 5 yuan, is attributed to significant investments in production equipment and cold chain logistics, which can be 3-4 times more expensive than regular transportation [6][8] - Production techniques, such as "slow freezing technology," contribute to the quality and pricing of ice cups, with some brands offering lower-priced options through innovative production methods [8][9] Group 3 - Consumer sentiment towards ice cup pricing is mixed, with many expressing dissatisfaction over perceived value, as evidenced by a poll where 62.5% preferred a price of 1 yuan [9] - Companies are employing strategies like bundling to mitigate price sensitivity among consumers, which may drive overall beverage sales [9] - Future projections indicate that the instant retail channel for ice products is expected to grow at 39% over the next three years, significantly outpacing the overall channel growth of 8% [9]
消费新观察|冷饮品牌疯狂“整活”,鸡腿、汉堡冰淇淋成夏日爆款
Sou Hu Cai Jing· 2025-06-18 14:45
Core Insights - The rise of creative ice cream products, resembling fast food items like chicken legs and hamburgers, reflects a growing trend in the ice cream market, attracting consumer interest and sales [1][2][3] Industry Trends - The Chinese ice cream market reached a size of 160 billion yuan in 2021, with a cumulative increase of over 90% since 2015, maintaining its position as the largest globally. It is projected to grow to 248 billion yuan by 2026 [2] - The popularity of unique ice cream shapes and flavors indicates a shift in consumer preferences towards novelty and emotional satisfaction, moving from mere functional consumption to emotional experiences [3] Product Innovations - Creative ice creams, such as the "big chicken leg" ice cream priced at 9.9 yuan, have seen significant sales, with some stores selling up to 1,000 units per month and achieving a 100% positive feedback rate over three months [1][2] - Other innovative products include frozen fruit ice creams, with popular options like frozen mango and pineapple priced at 7.8 yuan each, appealing particularly to younger consumers [2]
钟薛高雪糕仅剩3款!子公司被申请破产审查
21世纪经济报道· 2025-06-05 11:03
Core Viewpoint - The article discusses the recent bankruptcy examination case of Zhongmao (Shanghai) Food Technology Co., Ltd., a subsidiary of Zhongxuegao, highlighting the financial difficulties faced by the company and its founder Lin Sheng's efforts to repay debts through various means, including selling sweet potatoes [1][2][3]. Group 1: Bankruptcy Examination - Zhongmao (Shanghai) Food Technology Co., Ltd. has recently been subjected to a bankruptcy examination case, with the applicant being Shanghai Andeli Langqing Food Trading Co., Ltd. and the case being handled by the Shanghai Third Intermediate People's Court [1][2]. - The company was established in June 2020 with a registered capital of 10 million yuan and is wholly owned by Zhongxuegao Food (Shanghai) Co., Ltd. [2]. - Zhongmao Food has been involved in multiple enforcement actions, with an executed amount nearing 83 million yuan, and is also facing several advertising contract disputes [2]. Group 2: Lin Sheng's Debt Repayment Efforts - Lin Sheng, the founder of Zhongxuegao, gained public attention last year for selling sweet potatoes to repay debts, emphasizing his commitment to fulfilling financial responsibilities [3]. - He has publicly stated that he will do whatever it takes to repay debts owed to employees and suppliers, regardless of the products sold [3]. Group 3: Current Business Operations - Despite the financial troubles, Zhongxuegao's Tmall flagship store remains operational, offering limited products with some out of stock [5]. - The operator of the flagship store is Shanghai Zhongyuan Food Co., Ltd., which was established in March 2022 and is also wholly owned by Zhongxuegao Food (Shanghai) Co., Ltd. [9]. - Zhongxuegao initially gained popularity on the Tmall platform in 2018, launching various high-priced ice cream products, with the highest priced at 66 yuan [9].
和牛冰棍,汉堡雪糕,鸡腿冰淇淋,今年的网红雪糕爱上「搞抽象」
36氪· 2025-06-04 00:06
Core Viewpoint - The article discusses the evolving landscape of ice cream products, highlighting the trend of creative and unconventional flavors that appeal to younger consumers, reflecting a shift in consumer preferences and market dynamics. Group 1: Trends in Ice Cream Products - The current ice cream offerings in convenience stores are increasingly unconventional, with products like chicken leg ice cream and various themed flavors becoming popular among younger consumers [4][10][39]. - The emergence of creative ice cream products is driven by a younger generation of product developers who prioritize innovation and unique flavor combinations [39][41]. - The pricing of ice cream has increased due to the use of higher quality ingredients, as consumers have become more discerning about the products they purchase [42]. Group 2: Consumer Behavior and Market Dynamics - Younger consumers are willing to spend more on unique ice cream experiences, as evidenced by the popularity of novelty items like hamburger ice cream and ice cream meal combos [14][17][38]. - The article reflects a generational shift in taste and consumption patterns, with younger consumers embracing new and creative food experiences that differ significantly from traditional offerings [20][42]. - The nostalgia for traditional ice cream products contrasts with the current trend of innovative flavors, indicating a broader cultural shift in food consumption [25][33].
一辆直营车日销八万支雪糕,“雪糕论斤称”带火济南老字号
Qi Lu Wan Bao Wang· 2025-05-28 03:32
Group 1 - The core viewpoint of the article highlights how the traditional ice cream brand Qunkang is adapting to market changes through product innovation and new sales models to find growth in a competitive landscape [1][2]. - Qunkang has introduced a new sales model of selling ice cream by weight at a price of 18 yuan per kilogram, which averages to less than 0.5 yuan per piece, attracting consumers with lower spending thresholds and diverse flavor options [2][3]. - The company has launched 18 new flavors across three series, focusing on health, low sugar, and rich taste to meet consumer demands for variety and quality [4]. Group 2 - Qunkang's production capacity is significant, with the ability to produce approximately 400,000 ice creams daily, and a single mobile ice cream cabinet can sell 80,000 pieces in one day [2][4]. - The company plans to deploy over 100 mobile sales vehicles in high-traffic areas of Jinan to stimulate summer consumption and enhance market coverage [4]. - Qunkang aims to maintain a balance between traditional products and innovation, with plans to introduce premium products in the next three years to target the high-end market while strengthening emotional connections with younger consumers [4][5].