Core Viewpoint - The article discusses the recent bankruptcy examination case of Zhongmao (Shanghai) Food Technology Co., Ltd., a subsidiary of Zhongxuegao, highlighting the financial difficulties faced by the company and its founder Lin Sheng's efforts to repay debts through various means, including selling sweet potatoes [1][2][3]. Group 1: Bankruptcy Examination - Zhongmao (Shanghai) Food Technology Co., Ltd. has recently been subjected to a bankruptcy examination case, with the applicant being Shanghai Andeli Langqing Food Trading Co., Ltd. and the case being handled by the Shanghai Third Intermediate People's Court [1][2]. - The company was established in June 2020 with a registered capital of 10 million yuan and is wholly owned by Zhongxuegao Food (Shanghai) Co., Ltd. [2]. - Zhongmao Food has been involved in multiple enforcement actions, with an executed amount nearing 83 million yuan, and is also facing several advertising contract disputes [2]. Group 2: Lin Sheng's Debt Repayment Efforts - Lin Sheng, the founder of Zhongxuegao, gained public attention last year for selling sweet potatoes to repay debts, emphasizing his commitment to fulfilling financial responsibilities [3]. - He has publicly stated that he will do whatever it takes to repay debts owed to employees and suppliers, regardless of the products sold [3]. Group 3: Current Business Operations - Despite the financial troubles, Zhongxuegao's Tmall flagship store remains operational, offering limited products with some out of stock [5]. - The operator of the flagship store is Shanghai Zhongyuan Food Co., Ltd., which was established in March 2022 and is also wholly owned by Zhongxuegao Food (Shanghai) Co., Ltd. [9]. - Zhongxuegao initially gained popularity on the Tmall platform in 2018, launching various high-priced ice cream products, with the highest priced at 66 yuan [9].

Core Viewpoint - The article discusses the evolving landscape of ice cream products, highlighting the trend of creative and unconventional flavors that appeal to younger consumers, reflecting a shift in consumer preferences and market dynamics. Group 1: Trends in Ice Cream Products - The current ice cream offerings in convenience stores are increasingly unconventional, with products like chicken leg ice cream and various themed flavors becoming popular among younger consumers [4][10][39]. - The emergence of creative ice cream products is driven by a younger generation of product developers who prioritize innovation and unique flavor combinations [39][41]. - The pricing of ice cream has increased due to the use of higher quality ingredients, as consumers have become more discerning about the products they purchase [42]. Group 2: Consumer Behavior and Market Dynamics - Younger consumers are willing to spend more on unique ice cream experiences, as evidenced by the popularity of novelty items like hamburger ice cream and ice cream meal combos [14][17][38]. - The article reflects a generational shift in taste and consumption patterns, with younger consumers embracing new and creative food experiences that differ significantly from traditional offerings [20][42]. - The nostalgia for traditional ice cream products contrasts with the current trend of innovative flavors, indicating a broader cultural shift in food consumption [25][33].

Group 1 - The core viewpoint of the article highlights how the traditional ice cream brand Qunkang is adapting to market changes through product innovation and new sales models to find growth in a competitive landscape [1][2]. - Qunkang has introduced a new sales model of selling ice cream by weight at a price of 18 yuan per kilogram, which averages to less than 0.5 yuan per piece, attracting consumers with lower spending thresholds and diverse flavor options [2][3]. - The company has launched 18 new flavors across three series, focusing on health, low sugar, and rich taste to meet consumer demands for variety and quality [4]. Group 2 - Qunkang's production capacity is significant, with the ability to produce approximately 400,000 ice creams daily, and a single mobile ice cream cabinet can sell 80,000 pieces in one day [2][4]. - The company plans to deploy over 100 mobile sales vehicles in high-traffic areas of Jinan to stimulate summer consumption and enhance market coverage [4]. - Qunkang aims to maintain a balance between traditional products and innovation, with plans to introduce premium products in the next three years to target the high-end market while strengthening emotional connections with younger consumers [4][5].