曾经，"有钱没钱，回家过年" 是刻在中国人骨子里的春节执念，被几代人奉为圭臬。 "买票难"是很多人选择"反向过年"的原因之一。在北上广深这些大城市，每到春节，都有大量的学生、打工人群体集体返乡。 根据《央视新闻》，2026年春运将于2月2日启动，至3月13日结束，历时40天。据预测，今年春运期间全社会跨区域人员流动量将达到95亿人次，创历 史新高。 相比较回老家的"一票难求"，反向过年在买票的难易程度、机票价格上都要明显友好很多。 在上海工作、老家在徐州的 @章晚月，买2月12日的票回家，以为已经比较早了，没想到高铁票还是很难买。"徐州算是个高铁大站，车多人也多，回 家的票不好买，但我发现从徐州东到上海的票，12号、13号、14号，都还有一大把，可以随便选。" 在买票因素之外，想把家人接到大城市来看看，也是一些年轻人"反向过年"的原因。 在深圳工作的 @菜菜，今年就打算把家人（父母、祖父母）从四川接到深圳过年，票价的确是一方面的考量，但更重要的是，"我在深圳这个城市工 作稳定，加上买房了，算是定居下来了。而且我爷爷婆婆年纪越来越大，未来来这里的可能性会越来越小，所以就想把家人接过来看看，毕竟这里也 算是我的第 ...

Core Insights - The report by Tongcheng Travel highlights a significant increase in travel activity during the 2026 Spring Festival, driven by the longest holiday period in history and a trend of combining leave days for extended vacations [1] - The report indicates that the proportion of travelers during the Spring Festival is expected to rise, approaching the numbers of those returning home, with diverse travel needs leading to a "composite Spring Festival" experience [1] Group 1: Travel Trends - The report shows a surge in hotel bookings in Guangdong, with a 169% increase compared to the same period last year, driven by unique regional customs and events [1] - Qingyuan City in Guangdong has seen a remarkable 342% increase in hotel bookings, ranking sixth nationally [2] - The top destinations for experiencing local customs include Guangdong, Fujian, and Sichuan, with Guangdong leading due to its distinctive Lingnan traditions [3][4] Group 2: Popular Destinations - Sichuan's tourism is boosted by events like the Zigong Lantern Festival, with hotel bookings in Chengdu ranking fourth among popular destinations [4] - Hainan has experienced a 191% increase in hotel bookings, with Haikou and Sanya showing significant growth, indicating a trend towards higher quality and longer stays [6] - Yunnan is emerging as a "dark horse" destination, with hotel bookings in cities like Kunming and Dali seeing one to two times the increase compared to last year [7] Group 3: Domestic Travel Preferences - There is a growing trend of travelers opting for local hotels instead of staying with family during the Spring Festival, with cities like Ganzhou and Xinyang seeing booking increases of 252% and 169% respectively [9] - The report notes a rise in "reverse Spring Festival" travel, where young people bring their parents to urban centers for the holiday, leading to increased flight bookings from smaller airports to major cities [10] Group 4: International Travel Trends - The demand for outbound travel is increasing, with Southeast Asia remaining a top choice for Chinese travelers during the Spring Festival, including destinations like Bangkok and Singapore [11] - Midwestern cities are showing heightened enthusiasm for international travel, with cities like Chengdu and Wuhan making the top 15 source cities for outbound tourism [12]

近期，杰出雇主调研机构正式发布2026年度杰出雇主榜单，携程集团连续第二年获得该奖项。 携程集团再度获得中国"杰出雇主"认可 获奖现场 携程集团人力资源相关负责人表示，携程集团会持续投入提升员工的体验，为每一位与携程同行的人才提供包容、保护与 支持。 近期，杰出雇主调研机构正式发布2026年度杰出雇主榜单，携程集团连续第二年获得该奖项。 携程集团再度获得中国"杰出雇主"认可 获奖现场 携程集团人力资源相关负责人表示，携程集团会持续投入提升员工的体验，为每一位与携程同行的人才提供包容、保护与 支持。 ...

成都位列热门目的地前三 本报讯 （成都日报锦观新闻记者 余力） 随着马年春节临近，9天超长假期进一步助推"反向旅游过 年"这一热潮。记者昨日从美团旅行了解到，2026年春运期间，"反向旅游"相关车票预订量增长显著。 其中2月初至中下旬，机票预订量同比去年大增84%；尽管春节假期火车票尚未开售，相关预约单量已 实现过半增长。从机票预订情况来看，"反向旅游过年"TOP10热门目的地名单新鲜出炉，北京、上海、 成都稳居前三，重庆、广州、深圳、昆明、西安、杭州、天津紧随其后。 记者查询多家旅行平台发现，反向航线票价普遍低于返乡航线，选择前往一二线城市或小众目的地的反 向出行，不仅票源充足，票价普遍比返乡方向低30%至50%，还能错峰避开出行拥堵，兼顾性价比与舒 适感。此外，特色文旅体验也成为春节出行的重要考量，数据显示，非遗游、避寒游和冰雪游在寒假及 春节期间依旧占主流。不少游客将非遗体验纳入春节行程，成都李女士一家便是其中代表，他们计划春 节带着老人和孩子前往广东揭阳，沉浸式感受国家级非物质文化遗产"英歌舞"的独特魅力。"我们一家 准备在广东过年，这边气温舒适，特色美食也多，还能让家人感受不一样的年俗。"李女士说道 ...

Group 1 - The tourism market is heating up ahead of the longest Spring Festival holiday, with ticket sales for popular routes already sold out [1] - The railway department has introduced a new policy allowing college graduates to purchase two additional discounted tickets for job-seeking travel, increasing the total from four to six [4] - There is a significant increase in flight bookings for outbound travel, with a nearly 40% year-on-year growth in service reservations for international trips [4] Group 2 - The demand for inbound tourism has surged, with ticket bookings increasing over four times, particularly in cities like Shanghai, Guangzhou, and Beijing [5] - Smaller cities are also seeing a rise in foreign tourist interest, with places like Lanzhou and Hohhot experiencing over fourfold increases in non-Chinese passport holders [5] - The use of AI tools for travel planning has skyrocketed, with user interactions related to Spring Festival travel increasing by over ten times in the second week of January [5]

文/王潇雨 中国和巴西之间的出入境政策在近两年里迅速放宽。2024年初两国宣布自2024年2月19日起互为以商 务、旅游、探亲为入境目的的对方国家公民颁发有效期最长为10年、可多次入境、每次停留不超过90日 的签证。2025年5月，中国宣布自2025年6月1日起至2026年5月31日，对巴西、阿根廷、智利、秘鲁、乌 拉圭持普通护照人员试行免签政策。上述5国持普通护照人员来华经商、旅游观光、探亲访友、交流访 问、过境不超过30天，可免办签证入境。而巴西在2026年初刚刚宣布对申请长期签证的中国公民提供电 子签服务，时隔不久便宣布提供对等的免签政策。 巴西官方旅游推广机构Embratur表示，随着2026年被定为中巴文化交流年，文化体验正逐渐成为中国游 客的出行亮点。 责任编辑：黄兴利 主编：寒丰 国内飞往圣保罗的搜索量一小时增22%，热门出发地中，北京、上海、广州、成都、厦门、深圳排名靠 前，其中成都、北京、深圳增速最高，达8-9倍，广州、厦门增2-4倍。 根据航班管家DAST数据，中国大陆—巴西航线于2020年4月断航，2024年4月恢复，目前中国大陆—巴 西暂无直飞航班，通航航线主要为由中国国际航空公司执飞 ...

Group 1 - The tourism market is heating up ahead of the "longest Spring Festival holiday in history," with significant increases in travel bookings, particularly among university students, with flight reservations up over 20% year-on-year since January [1] - Cross-border travel demand has surged, with outbound travel service bookings increasing nearly 40% in the last two weeks, and inbound flight bookings growing over four times [1] - Hotel bookings in Liaoning province during the Spring Festival have increased by 82% year-on-year, with tour package bookings more than doubling and car rental bookings up by 89% [1] Group 2 - There is a growing demand for quality travel and composite experiences during the Spring Festival, with high-star hotel bookings increasing nearly 70% year-on-year [2] - Family-oriented experiences, such as theme park hotel bookings, have surged by 94%, and travel services that include cultural performances and traditional crafts have seen over a 40% increase in bookings [2] - Popular travel trends include seeking warmth and snow, with booking increases in southern coastal regions and the northwest, with provinces like Hainan and Xinjiang seeing nearly double year-on-year growth [2] Group 3 - The flight radius for Chinese tourists traveling abroad has significantly expanded, with over 60% of the top 20 outbound travel destinations being countries within an "eight-hour flight circle" or further [2] - There is a rising trend of foreigners traveling to China for the Spring Festival, with flight bookings from foreign tourists increasing over four times in the last two weeks, with cities like Shanghai and Guangzhou being popular entry points [2]

Group 1 - The core viewpoint of the article highlights a significant increase in travel demand for the upcoming Spring Festival, with hotel bookings in Liaoning up by 82% year-on-year and tour package bookings more than doubling [1][2] - The demand for quality travel experiences is rising, with high-star hotel bookings increasing by nearly 70% compared to last year, and theme park hotel bookings for family trips rising by 94% [1] - The peak travel period during the festival is expected to be on the third day of the New Year, with service bookings for that day up over 40% year-on-year [1] Group 2 - The two main travel trends for the Spring Festival are seeking warmth and snow, leading to a significant increase in bookings for southern coastal destinations and northeastern regions [2] - Foreign tourists are increasingly choosing to spend the Spring Festival in China, with flight bookings for the holiday rising over four times year-on-year in the last two weeks [2] - Popular source countries for inbound tourists include Thailand, South Korea, Malaysia, Vietnam, and Singapore, with cities like Shenyang being favored destinations [2]

Core Insights - The travel demand during the Spring Festival is experiencing significant growth, particularly among university students and for cross-border travel [1] Group 1: Travel Trends - University student flight bookings have increased by over 20% year-on-year since January [1] - Cross-border travel service bookings have surged nearly 40% in the last two weeks, while inbound flight bookings have increased more than fourfold [1] - Overall service bookings for travel during the Spring Festival have grown by over 30% year-on-year, with the peak travel day being the third day of the new year, showing a more than 40% increase compared to last year [1] Group 2: Popular Destinations and Services - Major cities for travel during the Spring Festival include Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Harbin, Chengdu, Xi'an, Fuzhou, and Chongqing [1] - Flight bookings in Beijing have increased by nearly 40% year-on-year, ticket bookings have more than doubled, and car rental bookings have risen by 67% [1] Group 3: Quality and Experience Demand - There is a growing demand for quality travel and composite experiences, with high-star hotel bookings increasing by nearly 70% year-on-year [1] - Comprehensive experiences that include cultural performances, folk customs, and unique dining are particularly favored, especially among family travelers, with theme park hotel bookings rising by 94% [1] - Travel services that incorporate folk performances and intangible cultural heritage experiences have also seen a year-on-year increase of over 40% [1]

Group 1 - The 2026 Spring Festival travel market is experiencing a surge in bookings due to the longest holiday in history, with a 9-day break leading to increased travel intentions and early peak booking periods for outbound travel [1][2] - Platforms like Tongcheng Travel and Qunar report that bookings for outbound travel products have significantly surpassed those of 2025, with a notable increase in long-haul outbound travel products [1][5] - The proportion of users booking long-haul outbound travel (9-12 days) has increased by approximately 25%, indicating a shift towards longer travel experiences [1][7] Group 2 - The travel market is witnessing a three-wave peak in bookings, driven by university students, school children, and family travelers, with a notable increase in ticket bookings among the 18-22 age group [3][4] - Family travel is particularly emphasized in 2026, with over 30% of orders being for parent-child trips, highlighting a trend towards cultural experiences and educational activities [3][4] - Destinations rich in cultural heritage and intangible cultural assets, such as Huangshan and Jingdezhen, are becoming popular, with hotel bookings in these areas seeing significant year-on-year growth [3][4] Group 3 - The outbound travel market is expanding, with Chinese tourists booking hotels in over 3,000 cities globally, reflecting a growing interest in diverse destinations [6][7] - Visa facilitation, such as Turkey's recent visa-free policy for Chinese tourists, has led to a dramatic increase in travel interest, with hotel bookings in Turkey rising by 320% [6][7] - The trend of outbound travel is spreading from coastal cities to inland regions, with cities like Chengdu and Wuhan emerging as significant sources of outbound tourists [7][8] Group 4 - Travelers are shifting from multi-country itineraries to in-depth experiences in single countries or dual-country connections, indicating a preference for immersive travel [8] - Social media trends are influencing destination choices, with topics like "Bare-faced Paris" driving a 129% increase in interest for travel to France [8]