北京商报讯（记者 何倩）9月28日，北京苏宁易购于中塔苏宁易购超级体验店举办以"不等双11"为主题 的2025苏宁易购双11嘉年华暨家电"超级补"发布会。会上，苏宁易购北京大区总经理章艳光宣布，今年 苏宁易购"双11"启动时间提前至国庆，并于9月30日零点起正式开启家电普惠日，全程长达44天，覆盖9 天9夜狂欢补贴季、双11嘉年华等阶段。 ...

此外，在"真惠补"基础上，苏宁易购还同步推出了更加长期化、精细化的国庆"超级补"活动，在三大类 核心产品中着重精选了具备智能功能、创新设计或新兴品类"新智严选品类"，给予消费者 10%-15%-20%梯度补贴。近期各品牌上新的新智家电产品，如老板AI数字厨电套系、美的熊墩墩十字 门冰箱、海尔麦浪套系、海信璀套系、松下臻薄S系列洗烘套装等，均可享受至高20%的补贴优惠。 "折叠屏手机十一有活动吗？"、"短视频刷到最新款的四桶洗衣机，国庆就想来买！"、"准备买洗碗 机，国庆价格合适就不等双11了"、"新房装修就差家电了，等不了一点"、"补贴力度再大一点"… 国庆临近，越来越多的消费者在社交平台发出这样的声音——他们不再局限于旧机换新，而是追求科技 潮品与颜值新品的"换优"升级。这一趋势在90后、95后新消费群体中尤为显著。他们不仅看重产品的功 能与性能，更期待家电能为生活注入个性、乐趣与前瞻性体验。并且年轻消费者越来越渴望"即时性"的 满足，希望能够"第一时间"拿到"第一手"的潮流产品。 在这样的消费者呼声中，9月26日，苏宁易购联合百大品牌喊出"不等双11，国庆超级补"的口号，宣布 将双11嘉年华全面提前到国庆 ...

来源：环球网 苏宁易购门店平台事业部总裁徐开闯透露，部分产品的定价经过与品牌方"连夜协商"才最终敲定，旨在 实现"好品不贵"的普惠目标。例如，430升平嵌四门冰箱补贴后仅2999元，10公斤热泵洗烘套装低至 4999元，价格均创行业新低。 【环球网消费报道 记者 李文瑶】国庆与双11两大消费节点实现无缝衔接，家电零售行业迎来新一轮促 销模式。9月26日，苏宁易购在2025双11嘉年华上宣布今年双11大促全面提前至国庆档启动，自9月30日 起开展为期44天的"家电普惠日"活动，通过"超级补""真惠补"等多重补贴策略，联合百大品牌打造"国 庆即是双11"的消费新场景。 战略前置：国庆档成双11"前哨站" 随着消费者对家电的需求从基础功能向绿色、智能、健康等多元维度扩展，促销节点也需更灵活地匹配 用户实际购买节奏。苏宁易购集团副总裁陆耀在发布会上表示，将双11提前至国庆启动，是基于对用 户"不等双11"消费心理的洞察，旨在通过"早享优惠"提升消费满意度。 据悉，活动自9月30日零点启动"闪购48小时"，全国超万家门店同步开启"不打烊"模式，推出10万台特 价爆款机型，涵盖空调、电视、冰箱、洗护等核心品类。其中，1. ...

Group 1 - The core theme of the event is "Don't Wait for Double 11," with Su Ning Yi Gou announcing an early start to the Double 11 promotions, beginning on September 30 during the National Day holiday [1] - The company aims to enhance consumer experience by integrating new features and innovative scenarios in smart home appliances, responding to the evolving consumer demand for personalized and high-quality products [2][3] - The Double 11 campaign will last for 44 days, featuring various promotional phases including a "Flash Sale" event with 100,000 discounted home appliances [2] Group 2 - Su Ning Yi Gou has launched the "Super Subsidy" plan for home appliances, offering tiered subsidies of 10%-20% to ensure competitive pricing and meet diverse consumer needs [3] - The company is collaborating with major brands to introduce new products and enhance the penetration of smart home appliances, positioning itself as a leader in the home appliance market [3] - During the National Day holiday, Su Ning Yi Gou will revamp its stores to create immersive shopping experiences, including interactive areas and various consumer engagement activities [4] Group 3 - The company emphasizes leveraging its supply chain and local retail operations to provide a new lifestyle experience, aiming to meet consumer aspirations for quality living [5]

家电家居一体化趋势下，消费者从"买产品"向"买解决方案"加速进阶。《2025中国家电消费趋势白皮 书》显示，超70%的消费者购买家电时优先考虑"场景适配性"与"全屋一体化设计"。Suning Max淮海路 店店长王以升介绍，9月以来，中央空调、风管机等需预埋管线的前置家电需求显著上升，"我们会协助 消费者提前确定型号与尺寸，确保与装修环节无缝对接。" 双11提前至国庆档，大促全程持续44天。家装行业链条长、环节多，整个服务周期长、过程较复杂。业 内人士指出，通过"国庆抢先+双11延续"的节奏安排，消费者可在更宽松的周期内灵活规划前置家电的 采购与整体装修进度。依托苏宁易购完整的供应链体系与服务能力，用户将实现"即订即装、省心焕 新"的便捷置家体验。 近日，以"不等双11"为主题的2025苏宁易购双11嘉年华暨家电"超级补"发布会在南京举行。苏宁易购宣 布，将于9月30日率先开启双11大促，并推出针对刚需、升级及前置类家电需求的"超级补"计划，打造 双11家电消费主场。其中，"家装优选"产品线聚焦中央空调、全屋净水、嵌入式厨电、智能门锁的一体 化解决方案，提供"产品+设计+局改"全案式服务，消费者可享20%让利 ...

Group 1 - The core viewpoint of the articles highlights the upcoming promotional activities by Suning.com, which will start the Double Eleven shopping festival early, coinciding with the National Day and Mid-Autumn Festival, to stimulate consumer demand in the home appliance and home decoration sectors [2][3] - Suning.com will launch the "Home Appliance Universal Day" on September 30, marking the beginning of a 44-day promotional period that includes various discount events and special sales [2][3] - The company aims to address the evolving consumer demands for diversified, personalized, and high-quality home appliances, emphasizing features such as green technology, intelligence, and health [2][3] Group 2 - Suning.com is implementing a "Super Subsidy" plan in collaboration with brand factories, offering tiered subsidies of 10%-20% on essential, upgraded, and home decoration products to ensure long-term competitive pricing [3] - The company will focus on practical home appliances that are reliable and energy-efficient, promoting a "good quality at a reasonable price" experience for consumers [3] - Suning.com plans to enhance its product offerings in home decoration scenarios, including central air conditioning, water purification systems, built-in dishwashers, and smart locks, to facilitate a one-stop home setup for consumers [3] Group 3 - The home appliance industry is shifting towards a stock market, with an accelerated trend in scenario-based sales [4] - Suning.com is set to open and upgrade new stores in Shanghai, with a focus on creating the largest 3C, home, and appliance super experience center in the city, enhancing the overall consumer experience [4]

本报讯(记者曹卫新)9月26日，苏宁易购集团股份有限公司(以下简称"苏宁易购")召开2025苏宁易购"双 11"嘉年华暨家电"超级补"发布会，宣布今年"双11"大促活动将全面提前至国庆档，公司将携手品牌工 厂共同启动家电"超级补"计划，基于刚需、升级、家装三类场景需求，打造"刚需必选""新智严选""家 装优选"三类产品矩阵，加码10%、15%、20%梯度补贴，确保补贴后价格具备长期竞争力，满足多层级 消费需求。 苏宁易购副总裁陆耀表示，针对市场融合新功能、新场景、新体验的新智家电的消费需求，苏宁易购将 依托"国庆抢跑+双11延续"的优惠节奏，整合全渠道供应链、深化场景体验创新，升级家电"超级补"计 划，联合百大行业品牌全面让利，树立家电行业低价坐标，打造"双11"家电消费主阵地。 活动节奏方面，9月30日零点起，苏宁易购将正式开启"双11"大促活动，全程长达44天。9月30日至10月 1日，苏宁易购将联合品牌开启"闪购48小时"专场，全国万店全程不打烊，加码推出10万套特价家电， 为消费者提供一步到位的优惠让利。 苏宁易购门店平台事业部总裁徐开闯表示，公司将发挥商品供应链和本地化零售运营优势，携手广泛生 态合 ...

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to boost consumer demand in the home appliance and home decoration sectors, leading to increased physical consumption [2] - Suning.com has announced that its Double 11 promotional activities will start early, beginning on September 30 with a "Home Appliance Benefit Day" [2] - The promotional campaign will last for 44 days, featuring various stages including a "9 days and 9 nights" subsidy season and a Double 11 carnival [2] Promotional Strategy - Suning.com will launch a "Flash Sale 48 Hours" event from September 30 to October 1, offering 100,000 discounted home appliances nationwide [2] - The "Super Subsidy" plan will be implemented in collaboration with brand factories, focusing on essential needs, upgrades, and home decoration, with subsidies ranging from 10% to 20% [2][3] - A "True Benefit Subsidy Product" section will be introduced, featuring high-frequency essential home appliances with increased subsidy levels [3] Product Offerings - The promotional offerings will include energy-efficient air conditioners, built-in dishwashers, and large-screen TVs at competitive prices [3] - Suning.com plans to launch over a hundred new and popular products during the Double 11 period, covering various categories such as washing machines, large TVs, and smart home appliances [3] Offline Experience - During the National Day holiday, Suning.com will open new stores, including six flagship Max stores, which will feature expanded product categories and interactive zones [3] - The stores will include areas for kitchen experiences, personal care, and member activities, enhancing the shopping experience [3] Consumer Engagement - Suning.com will host various experiential activities during Double 11, including gaming and cooking competitions, to create an immersive shopping experience [4] - The company aims to meet the evolving consumer demand for smart home appliances that integrate new functions and experiences [4]

据悉，大促全程长达44天，覆盖9天9夜狂欢补贴季、双11嘉年华等阶段。同时针对"刚需必选"、"新智 严选"、"家装优选"三类产品推出家电"超级补"计划。（闫妍） 责任编辑：刘万里 SF014 新浪科技讯 9月26日下午消息，今日，苏宁易购举行2025双11嘉年华暨家电"超级补"发布会，宣布今年 双11启动时间提前至国庆，并于9月30日零点起正式开启家电普惠日。 ...

Core Viewpoint - The launch of the "National Holiday Enjoy National Subsidy" campaign by Suning in Shandong aims to reshape the home appliance retail landscape and enhance market coverage and service capabilities during the peak consumption season of "Golden September and Silver October" [3][4]. Group 1: Campaign Launch and Store Openings - Suning officially starts the National Holiday subsidy season on September 26, with the grand opening of the first Suning Pro Super Flagship Store in Jinan and the first Suning Home store in Jining [1][4]. - The event was attended by key figures from the Shandong Home Appliance Industry Association and local government, highlighting the significance of the new store openings [1][3]. Group 2: Subsidy and Promotions - Suning offers substantial subsidies, with up to 50% off through various channels including national, factory, and bank subsidies, along with promotional gifts for purchases over certain amounts [4][11]. - Specific promotions include discounts on popular appliances such as a 12 kg washing machine for 999 yuan and a new energy-efficient air conditioner for 1599 yuan [4][11]. Group 3: Store Features and Consumer Experience - The Suning Pro store features over 10,000 square meters of smart living experience space, including unique areas for social interaction and family activities, targeting younger consumers [8][9]. - The Jining Suning Home store focuses on self-selected quality products and offers interactive experiences like free clothing care and food baking [9][12]. Group 4: Strategic Development - Suning's strategy in Shandong is to deepen its market presence from core cities to regional economic centers, creating a multi-layered and comprehensive network [11]. - The company emphasizes the integration of online and offline services to provide consumers with complete home appliance and home decoration solutions [11][12].