2024年起，山西推出"晋美乡村田园健康跑"系列活动。这项被跑友称作"村跑"的赛事至今已举办近10 场。近年来，随着路跑热潮持续升温，越来越多比赛进入农村，在丰富基层体育服务供给的同时，也成 为一些地方推动乡村旅游发展的新方式。 除了人气与流量，路跑赛事进乡村也给当地带来了实实在在的经济效益。 7月19日，山西省晋美乡村田园健康跑暨绿塬汾西欢乐跑活动在临汾市汾西县师家沟村举办。这场1000 多人参加的"村跑"赛事助推了当地餐饮、住宿等多方面的旅游消费提升。汾西县政府提供的数据显示， 赛事期间，当地便利店、超市、纪念品商店、体育用品店等批发零售业的营业额明显增长；重点酒店、 餐饮行业营业收入较前一周明显增长；夜市经济表现亮眼，餐饮行业营业额同比大幅增长。 《 人民日报 》（ 2025年10月09日 10 版） 国庆、中秋假期，山西临汾市永和县东征村里游客往来、热闹非凡。几天前，2025年山西省晋美乡村田 园健康跑暨永和县"新天杯"第二届迎国庆畅跑乾坤湾挑战赛在此举办，让这个地处吕梁山区的小村庄进 入许多人的视野。 东征村毗邻黄河乾坤湾，是红军东征永和纪念馆所在地。近年来，依托黄河一号旅游公路建设和红色文 化资源 ...

Core Insights - The "rural tourism" sector has seen a significant surge during the National Day and Mid-Autumn Festival holidays, driven by diverse consumption scenarios that combine natural scenery and cultural characteristics [1][10] - Various regions are actively promoting rural cultural and tourism activities, enhancing visitor experiences and stimulating holiday consumption [2][4][6][8] Group 1: Regional Highlights - Beijing's Pinggu District has organized a series of vibrant rural cultural tourism activities, integrating art seasons and music festivals to invigorate rural tourism [2] - In Hunan's Xinhua County, the Ziqiao Mountain Terraces have become a prime viewing spot, with local initiatives focusing on agricultural experiences, ecological trails, and rural homestays, alongside showcasing intangible cultural heritage [4] - Zhejiang's Tonglu County has established a slow-life experience zone, connecting natural landscapes to offer visitors a new leisure experience [6] - In Hubei's Enshi Tujia and Miao Autonomous Prefecture, the "Mochou Festival" has attracted over 200 tourists and villagers to engage in traditional activities, celebrating harvest and cultural heritage [8] Group 2: Industry Implications - The booming rural tourism reflects the robust momentum of comprehensive rural revitalization and the flourishing development of the cultural tourism industry [10]

Core Insights - Rural tourism has emerged as a new highlight in holiday consumption, transforming "hollow villages" into popular tourist destinations, thereby creating new employment opportunities and attracting returning migrant workers [1][2] Group 1: Rural Tourism Development - The rise of rural tourism is creating a new consumption market, with offerings such as homestays, camping sites, and cultural products targeting urban residents [2] - The transformation of "hollow villages" into "internet-famous villages" is a key strategy for attracting tourists and generating revenue [6][10] Group 2: Economic Impact - The introduction of the "Thousand Villages Project" has led to significant economic improvements in rural areas, with specific villages like Xu Tian Village seeing a rise in collective income from 680,000 in 2022 to an expected 2 million in 2024 [7][8] - The total investment in rural construction projects by Taikang in the Luofu Mountain area has reached 310 million, creating over 400 job opportunities for local residents [10] Group 3: Community Engagement - Local governments, enterprises, and villagers are collaborating to implement rural revitalization projects, with a focus on sustainable development and resource integration [10] - Initiatives such as the establishment of community wealth funds and youth entrepreneurship funds are designed to support local residents and attract new talent [8]

央视网消息：国庆中秋假期，恰逢金秋丰收季。中国旅游研究院最新调度显示，全国多地推出"丰收体验游"，预计带动乡村旅游人次大幅 增长，不断上新的新场景、新业态，打开田间地头增收新空间。 秋风到，枫叶红，河南宝泉大峡谷的小松鼠收到了"季节通知"。小家伙们在眼前这个木屋里找到了新的"游乐场"，怀抱着来自太行山"地 产"的花生和板栗窜来窜去，南来北往的游客跟着它们节奏，找寻太行山的"丰收果实"。眼前这个"晒秋小院"，走进去就像闯进了太行的丰收 调色盘，辣椒红、玉米黄，晒出太行的丰收味儿。 文旅大数据显示，双节期间，全国超500条乡村旅游示范线路持续升温。在四川盐亭、山东武城等地"亲子农耕体验""农家院团圆饭"等项 目成为游客首选；在江苏盐城阜宁金沙湖和苏州太仓庆丰村，打年糕、音乐市集、主题沙雕、稻田艺术画等丰富多彩的农文旅融合项目，带动 农民增收。 边唱边跳的朱玉萍老人今年已经六十多岁了，既是延安南泥湾的本地农民，也是这里的"乡村新导游"。 科技赋能、稻田焕新，"种地"有新法子。南泥湾开发区携手黑龙江北大荒集团，"数字种田"落地，"寒地粳稻"生根，"稻渔共生"互补。这 里还不断迎来新"住客"，朱鹮种群北迁安家落户延安后 ...

汾西县政府提供的数据显示，赛事期间，当地便利店、超市、纪念品商店、体育用品店等批发零售 业的营业额明显增长；重点宾馆酒店、住宿餐饮行业营业收入较前一周增长33.3％；夜市经济表现亮 眼，凤凰广场夜市、人和巷餐饮店、川蜀火锅等为代表的餐饮行业营业额同比增长超过90％。 2024年起，山西推出"晋美乡村田园健康跑"系列活动。这项被跑友称作"村跑"的赛事至今已举办近 十场。近年来，随着路跑热潮持续升温，越来越多比赛正下沉进入农村，在丰富基层体育服务供给的同 时，也成为一些地方撬动乡村旅游发展的新方式。 9月27日，2025年山西省晋美乡村田园健康跑暨陶寺国家考古遗址公园观测秋分主题活动在临汾市 襄汾县陶寺村举行。赛事承办方山西真跑者体育有限公司负责人张鑫达介绍说，比赛以展示推介当地旅 游资源与民俗文化为目标之一，赛道串联起陶寺国家考古遗址公园的核心景观，中途补给站则准备了当 地老字号美食"王老大羊肉锅子"，赛事期间陶寺遗址博物馆免费向公众开放，并组织了天文观象讲解活 动，吸引了大量跑者参观。 除了人气与流量，路跑赛事进乡村也给当地带来了实实在在的经济效益。 7月19日，山西晋美乡村田园健康跑暨绿塬汾西欢乐跑活动在临 ...

Core Insights - Rural tourism has become a new highlight in holiday consumption and cultural tourism activities, reflecting the vigorous development of the rural revitalization and cultural tourism industry [1][10] Group 1: Industry Growth - Since the "14th Five-Year Plan," new industries and business formats such as rural tourism and leisure agriculture have flourished, with leisure agriculture revenue reaching approximately 900 billion yuan last year [1][6] - The integration of agriculture and tourism has opened new spaces for rural industry development, with significant increases in visitor numbers and revenue during the recent holidays [2][5] - Nationally, rural tourism income grew by 35% year-on-year in the first half of the year, with 597 new national rural tourism key villages and towns identified, bringing the total to 1,597 [6] Group 2: Consumer Demand - There is a noticeable shift in consumer preferences towards "county tourism" and "rural tourism," with a 51% increase in pre-orders for county tourism consumption compared to the same period last year [5][9] - Tourists are increasingly seeking immersive experiences in rural settings, moving from quick visits to enjoying a slower rural lifestyle [5][12] Group 3: Cultural Integration - The blending of traditional rural culture with modern elements is creating new consumption experiences, with a 70% increase in visitor numbers at cultural heritage sites during the holidays [8][9] - Various cultural events and activities, such as village songs and performances, are enhancing the appeal of rural tourism and fostering community engagement [9][12] Group 4: Infrastructure Development - Improved infrastructure in rural areas, including transportation and amenities, is facilitating easier access for tourists, contributing to a significant increase in visitor numbers [11][12] - The development of rural tourism has led to better living conditions and increased income opportunities for local farmers, with new business models emerging to support this growth [12][13]

Group 1 - The core viewpoint emphasizes the booming rural tourism during the National Day and Mid-Autumn Festival, highlighting its role as a new consumption highlight and cultural tourism trend [1] - Rural tourism and leisure agriculture have seen significant growth since the 14th Five-Year Plan, with last year's revenue from leisure agriculture reaching approximately 900 billion [1][6] - The integration of agriculture and tourism is creating new opportunities for rural industry development, with a focus on cultural experiences and health tourism [2][6] Group 2 - The demand for "county tourism" and "rural tourism" is increasing, with a notable 51% growth in pre-orders for county tourism consumption compared to the previous year [5] - During the holiday period, various rural areas, such as Hubei's Zigui County and Jiangxi's Tonggu County, reported significant tourist influxes, with Tonggu County receiving over 500,000 visitors [5][4] - The supply side is evolving, with rural areas diversifying into new economic models like homestays and camping, driven by the integration of primary, secondary, and tertiary industries [5][6] Group 3 - The "14th Five-Year Plan" has identified 597 key rural tourism villages, bringing the total to 1,597, with a 35% year-on-year increase in rural tourism revenue in the first half of the year [6] - The revival of traditional culture and modern elements is creating new consumption experiences, with a 70% increase in visitor numbers at cultural heritage sites [9][10] - Collaborative cultural and industrial revitalization efforts are enhancing rural tourism, with over 47,000 grassroots cultural groups actively organizing events [10] Group 4 - Urban-rural integration is unlocking new potentials for cultural tourism development, with improved infrastructure facilitating easier access to rural areas [11][12] - The enhancement of rural living environments and infrastructure, such as roads and 5G connectivity, is attracting more tourists, with some villages reporting up to 700,000 visitors this year [12][13] - Rural tourism is becoming a significant channel for farmers to increase their income, with new market opportunities emerging from local products and experiences [13]

一边是现代的艺术中心 700岁的岭南古村塱头村 因为一场探索古建新生的"实验" 于2024年 入选世界旅游联盟乡村振兴案例 并于2025年 一边是古老的红墙古楼 亮相威尼斯国际建筑双年展 9月13日，塱头村笼罩在晨光里（无人机照片）。 这是9月13日拍摄的塱头村春阳台艺文中心（右侧白色建筑）。画面左侧是塱头村古建筑群。 在意大利威尼斯，参观者在第19届威尼斯国际建筑双年展主题馆"塱头实验"展区展示现场领取的岭南鱼灯纪念品（2025年5月10日摄）。 塱头村 坐落于广州市花都区炭步镇 距今已有约700年历史 由塱东、塱中和塱西三社组成 以半月塘为核心 18条以"礼"命名的巷道 呈"梳式"布局延展 这是9月13日拍摄的塱头村（无人机照片）。 20余座祠堂书室傍水而建 绵延400余米 连片的明清青砖古屋 构成庞大的广府古建筑群 占地约6平方公里 体现古人 "择水而居、耕读传家"的 聚居智慧 塱头村内一古屋顶上爬满植物（9月13日摄）。 9月13日，摄影师在塱头村积墨楼为孩子拍摄古风写真。 9月13日，一辆汽车经过塱头村的以湘公祠。 2014年 入选第六批中国历史文化名村 9月13日，孩子们骑车经过塱头村的升平人瑞牌 ...

Core Points - The article highlights the transformation of Langtou Village, a 700-year-old traditional village in Guangzhou, which has been selected as a case study for rural revitalization by the World Tourism Alliance in 2024 and will be showcased at the Venice International Architecture Biennale in 2025 [1] Group 1: Historical and Cultural Significance - Langtou Village, located in Huadu District, Guangzhou, has a history of approximately 700 years and consists of three communities: Langdong, Langzhong, and Langxi, centered around a half-moon pond [6] - The village features 388 existing ancient buildings from the Ming and Qing dynasties, including five gate towers and numerous exquisite stone, brick, wood carvings, and gray sculptures [13][19] Group 2: Modern Developments and Tourism - Recent renovations have transformed ancient residences into guesthouses and dining spaces, with the Spring Sunshine Art and Culture Center designed by architect Zhang Yonghe serving as a cultural landmark that includes exhibition halls, a library, and a theater, open to villagers for free [23] - In 2024, the number of visitors to Langtou Village is expected to exceed 960,000, representing an increase of over four times compared to the previous year, with villagers benefiting from employment opportunities in hospitality, dining, and cultural creation [28] Group 3: Preservation and Community Impact - The village has adopted a strategy of "using the old for the new" through protective renovations, allowing villagers to work and operate businesses in the ancient village while residing in newly constructed areas, thus preserving the original appearance of the Lingnan architectural group [31][38]

Core Insights - The "rural tourism" sector is experiencing significant growth, driven by a variety of unique activities that blend natural ecology, agricultural experiences, and cultural traditions, showcasing the vitality of the rural cultural tourism industry [1] Group 1: Tourism Activities - In Zhouyao Village, Henan, traditional pottery experiences, rural libraries, and folk music festivals have been introduced, combining local medicinal herbs with culinary experiences for visitors [3] - In Deqing County, Zhejiang, nearly 900 diverse guesthouses are nestled in scenic areas, leading to the emergence of cafes, cultural experiences, and art exhibitions that attract numerous tourists [5] - In Jiangping Ancient Village, Huaihua, visitors can enjoy local performances and learn traditional singing under the guidance of instructors, enhancing the immersive rural experience [5] Group 2: Visitor Statistics - The rural tourism sector has seen a continuous increase in both visitor numbers and tourism revenue, with 24.88 million visitors and a revenue of 9.244 billion yuan in the first half of the year, representing year-on-year growth of 7.9% and 8.6% respectively [12] Group 3: Market Trends - The growth of rural tourism is attributed to upgraded demand, optimized supply, and technological empowerment, with improved transportation and public services facilitating access to rural areas [14] - The sector has evolved beyond the traditional "farm stay" model, with high-end guesthouses and cultural experiences becoming more prevalent, catering to diverse consumer preferences [16] - There is a noticeable trend of segmented demand, with younger travelers favoring "reverse tourism," families preferring educational experiences, and older adults seeking wellness and nostalgia [16]