市场监管总局对全国881户广告业头部企事业单位开展统计调查，数据显示，第一季度上述单位实现广 告业务收入3435.3亿元，同比增长11.3%。我国广告业保持较快增速，实现良好开局。第一季度，头部 企事业单位互联网广告发布收入1886.2亿元，同比增长14.6%，占广告发布收入总量的81.7%。我国互联 网广告发布收入增速高于信息传输、软件和信息技术服务业，租赁和商务服务业，广告业在数字经济和 现代服务业中发挥重要作用。(央视新闻) ...

腾讯继续保持中国科技行业的领先品牌地位，其品牌强度得分为83.5，反映了其在金融科技、企业 服 务、游戏和人工智能驱动广告等领域的创新推动下的用户信任度。 关于Brand Finance Brand Finance 作为一家特许会计师事务所，是全球唯一的独立第三方品牌估值、战略咨询机构。多年 来持续与国际标准化组织（ISO）深度合作，完成了包括 ISO 10668：品牌估值和 ISO 20671：品牌评估 国际标准的制定及定期修订。《Brand Finance 2025年中国品牌价值500强》由Brand Finance总部每年在 伦敦发布。报告各板块包括各上榜品牌的核心指标表现、优秀品牌最新的创新与技术研发亮点以及 Brand Finance对全球品牌在可持续发展等关键领域的洞察与展望，都基于国际会计准则以及ISO 10668 及ISO 20671标准计算与分析获得。 凤凰网财经讯 当地时间2025年5月9日，《Brand Finance（品牌金融）2025年中国品牌价值500强》正式 发布。凤凰网作为中国独家首发媒体，同步公布该报告的最新动态。 腾讯品牌价值增长22.1%，达到440亿美元，今年排名上升至 ...

Core Insights - Outfront Media reported $390.7 million in revenue for Q1 2025, a year-over-year decline of 4.4% [1] - The EPS for the same period was $0.14, compared to -$0.18 a year ago, indicating a significant improvement [1] - The revenue fell short of the Zacks Consensus Estimate of $396.65 million by 1.50%, while the EPS missed the consensus estimate of $0.15 by 6.67% [1] Financial Performance Metrics - Organic Billboard Revenues were $310.70 million, slightly below the average estimate of $312.96 million, reflecting a year-over-year decline of 1% [4] - Organic Transit Revenues reached $77.70 million, surpassing the estimated $81.41 million, with a year-over-year increase of 2.6% [4] - Organic Total Revenues were reported at $390.70 million, compared to the average estimate of $394.42 million, showing a year-over-year change of 0.3% [4] - Organic Other Revenues significantly dropped to $2.30 million, well below the estimated $3.67 million, marking an 87.8% year-over-year decline [4] - Billboard Revenues were $310.70 million, slightly below the average estimate of $311.47 million, with a year-over-year decline of 5.5% [4] - Revenues from Transit and other sources were $80 million, compared to the estimated $81.56 million, reflecting a year-over-year increase of 0.4% [4] - Net Earnings Per Share (Diluted) were -$0.14, compared to the average estimate of -$0.11 [4] - Adjusted OIBDA for Billboard was $99 million, exceeding the average estimate of $79.85 million [4] - Adjusted OIBDA for Other was $0.50 million, slightly above the estimated $0.35 million [4] - Adjusted OIBDA for Corporate was -$21.10 million, worse than the average estimate of -$13.91 million [4] Stock Performance - Outfront Media's shares returned +3.6% over the past month, while the Zacks S&P 500 composite increased by +11.3% [3] - The stock currently holds a Zacks Rank 3 (Hold), suggesting it may perform in line with the broader market in the near term [3]

Pinterest公司(PINS.US)于美东时间5月8日盘后公布第一季度财报，因其第二季度营收预期中值高于市场 预期，该股在盘后交易中大幅上涨，其股价一度飙升17%，截至发稿，该股盘后上涨了15.47%。有迹象 显示，该公司利用人工智能推动增长的努力已初见成效，这进一步缓解了市场对广告业务增长放缓的担 忧。 数据显示，该公司Q1营收同比增长16%至8.55亿美元，超出市场预期的8.47亿美元;调整后每股收益0.23 美元，不及市场预期的0.26美元。 Pinterest在声明中表示，第二季度营收预计将达到9.6亿至9.8亿美元，高于分析师预期的9.637亿美元。 此外，Pinterest第一季度的月活跃用户数量和盈利指标也均超出预期。 不过，分析师指出，不断上升的关税对该公司的前景构成风险。彭博行业研究分析师曼迪普.辛格在对 财报的评论中写道："随着亚洲大型广告商削减支出，Pinterest在美国的广告销售增长可能会面临阻力， 而且这种影响可能比对大型同行更为显著。" 首席执行官比尔.雷迪在与分析师的电话会议中指出："我们运用人工智能实现用户体验个性化的能力， 是我们的核心竞争优势。"他还补充道，"这也让我 ...

Core Insights - H&R Block, Inc. reported strong third-quarter results for fiscal 2025, with adjusted earnings of $5.38 per share, exceeding the Zacks Consensus Estimate by 5.1% and increasing 8.9% year-over-year. Total revenues reached $2.28 billion, slightly surpassing the estimate by 1.4% and growing 4.2% year-over-year [1] Financial Performance - Revenues from U.S. tax preparation and related services were $2.14 billion, down 5.2% year-over-year. Financial services revenues were $54.5 million, a decline of 12.6%. International revenues decreased by 11.5% to $60.4 million, while Wave revenues increased by 13.3% to $26.7 million [3] - The company ended the quarter with cash and cash equivalents of $773 million, down from $794.6 million year-over-year. Long-term debt decreased to $1.14 billion from $1.5 billion in the previous year. Operating activities used $429.3 million in cash, with capital expenditures at $71.8 million [4] FY25 Outlook - For fiscal 2025, H&R Block expects revenues between $3.69 billion and $3.75 billion, with a midpoint of $3.72 billion aligning with the Zacks Consensus Estimate. Adjusted EPS is projected in the range of $5.15 to $5.35, with a midpoint of $5.25 above the consensus estimate of $5.23. EBITDA is expected to be between $975 million and $1.02 billion, with an effective tax rate of 13% [5] Stock Performance - H&R Block shares have increased by 25.3% over the past year, significantly outperforming the industry, which has seen an 18% decline [2]

Summary of Key Points from Conference Call Records Industry and Companies Involved - The conference call discusses the performance and trends in the AI application sector, particularly focusing on companies like Duolingo, Palantir, and Applovin, as well as the education industry and programmatic advertising in China [1][4][8]. Core Insights and Arguments - **Growth in AI Applications**: The AI application sector in the US stock market is expected to see significant growth starting in the second half of 2024, with companies like Duolingo, Palantir, and Applovin reporting revenue and profit that exceed expectations, leading to stock price increases of 5-10 times [1][4]. - **Duolingo's Performance**: Duolingo has integrated GPT-4 into its platform, launching Duolingo Max, which has led to a 44% year-over-year increase in daily active users to 46 million and a 40% increase in paid subscribers to 10.3 million [1][9]. - **Palantir's Financials**: Palantir reported Q1 revenue of $884 million, a 39% year-over-year increase, with net profit rising 130% to $214 million. The company raised its full-year revenue guidance to $3.89 to $3.92 billion, reflecting a 20% growth [3][11]. - **Applovin's Advertising Growth**: Applovin's Q1 revenue reached $1.5 billion, with a 71% growth in advertising business and a non-GAAP profit margin of 81%. The company holds a 28% market share in game advertising and is expanding into the e-commerce advertising market [1][5][6]. - **AI and Programmatic Advertising**: The combination of AI and programmatic advertising offers insights for domestic companies like Tencent and Kuaishou, potentially increasing app display time and conversion rates [1][8]. Other Important but Potentially Overlooked Content - **Challenges in Education Sector**: The education industry faces challenges in producing large-scale, low-cost, high-quality educational products. AI technology can enhance personalized education but is limited by cost and precision issues [9][10]. - **Domestic AI Adoption**: Chinese education companies are adopting low-cost AI technologies to upgrade their products, with companies like Haotian and Anlian Education utilizing models like DeepSeek [3][10]. - **Future of AI in Enterprises**: The core challenge for enterprise AI applications lies in data governance. Companies that can manage data effectively are likely to benefit in the future [12][16]. - **Potential of Domestic Companies**: Companies like Fourth Paradigm are seen as potential equivalents to Palantir in China, focusing on data training platforms and data governance [17]. This summary encapsulates the key points from the conference call records, highlighting the performance of specific companies, industry trends, and the implications for future developments in AI applications.

丨证券研究报告丨 行业研究丨点评报告丨 Applovin [Table_Title] AI全球速递：从ApplovinFY25Q1财报看AI+ 程序化广告产业趋势 报告要点 [Table_Summary] 2025Q1，公司实现营收 14.84 亿美元，同比增长 40%。公司调整后 EBITDA10.05 亿美元，同 比增长 83%。其中广告业务营收 11.59 亿美元，同比增长 71%，调整后 EBITDA 9.43 亿美元， 同比增长 92%。业绩表现超预期原因主要系 AI 技术驱动+广告主投放需求增加+网络广告业务 拓。公司未来将持续改进 AI 机器学习模型，并继续拓展电商广告主和加强广告测试和自动化广 告创建，进一步战略聚焦广告业务。Applovin 业绩持续超预期，表明 AI+广告商业模式发展潜 力，建议关注同样 AI 赋能程序化广告业务的易点天下等以及其他 AI 赋能主业的广告公司。 分析师及联系人 [Table_Author] 高超 SAC：S0490516080001 SFC：BUX177 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 Appl ...

证券研究报告 | 行业专题研究 gszqdatemark 2025 05 08 年 月 日 传媒 25Q1 整体业绩显著回暖，游戏、影视院线表现突出 2024 年传媒板块业绩承压，2025Q1 业绩同比显著回暖。2024 年传媒板块营收 6106.4 亿 元，同比增长 0.51%；归母净利润 184.3 亿元，同比下滑 52.96%。从体量看，营收前三的 板块分别为广告营销、出版阅读和互联网，归母净利润前三的板块分别为出版阅读、广告营 销和游戏。2025Q1 传媒板块实现营业收入 1473.8 亿元（yoy+0.74%），归母净利润 111.1 亿元（yoy+41.58%）。从体量看，营收前三的板块分别为广告营销（391.09 亿元， yoy+0.21%）、出版阅读（332.55 亿元，yoy-3.99%）和互联网（251.49 亿元，yoy-20.00%）， 归母净利润前三的板块分别为出版阅读（35.21 亿元，yoy+34.48%）、游戏（31.04 亿元， yoy+45.95%）和广告营销（16.42 亿元，yoy+10.06%）。估值层面来看，传媒行业估值 27x 仍处于历史底部区间。 游戏：年度收入 ...

Investment Rating - The report maintains an "Accumulate" rating for the media industry [8] Core Insights - The media sector experienced significant recovery in Q1 2025, with a year-on-year revenue increase of 0.74% to 147.38 billion yuan and a net profit increase of 41.58% to 11.11 billion yuan [15][23] - The gaming sector showed strong growth, with Q1 2025 revenue reaching 24.51 billion yuan, a 21.83% year-on-year increase, and net profit of 3.10 billion yuan, up 45.95% [60] - The internet sector's revenue grew by 1.33% in 2024, but net profit fell sharply by 76.11% [67] - The advertising sector's revenue increased by 4.54% in 2024, with a notable recovery in Q1 2025, achieving a net profit of 1.64 billion yuan, up 10.06% [4] - The film and television production sector saw a significant rebound in Q1 2025, with revenue of 7.51 billion yuan, a 67.96% increase year-on-year [5] - The cinema sector benefited from a strong recovery, with Q1 2025 revenue of 7.96 billion yuan, up 22.38% year-on-year [6] - The publishing and reading sector's revenue remained stable, with a net profit increase of 34.48% in Q1 2025 [7] Summary by Sections Overall Performance - In 2024, the media sector's revenue was 610.64 billion yuan, a 0.51% increase, while net profit dropped by 52.96% to 18.43 billion yuan [15] - The top three revenue-generating sectors were advertising marketing, publishing and reading, and the internet [15] Gaming Sector - The gaming sector's revenue in 2024 was 84.51 billion yuan, a 6.92% increase, with a net profit decline of 41.67% to 3.63 billion yuan [50] - In Q1 2025, the gaming sector's revenue was 24.51 billion yuan, a 21.83% increase, and net profit was 3.10 billion yuan, up 45.95% [60] Internet Sector - The internet sector achieved a revenue of 119.31 billion yuan in 2024, a 1.33% increase, but net profit fell to 1.14 billion yuan, down 76.11% [67] - In Q1 2025, revenue was 25.15 billion yuan, a 20% decrease year-on-year, but net profit increased by 33.95% to 0.56 billion yuan [3] Advertising Sector - The advertising sector's revenue in 2024 was 167.22 billion yuan, a 4.54% increase, with a net profit of 5.30 billion yuan, down 13.92% [4] - In Q1 2025, revenue was 39.11 billion yuan, a 0.21% increase, and net profit was 1.64 billion yuan, up 10.06% [4] Film and Television Production Sector - The film sector's revenue in 2024 was 19.24 billion yuan, a 4.64% decrease, with a net loss of 2.29 billion yuan [5] - In Q1 2025, revenue surged to 7.51 billion yuan, a 67.96% increase, with a net profit of 1.19 billion yuan, up 106.12% [5] Cinema Sector - The cinema sector's revenue in 2024 was 21.27 billion yuan, a 16.81% decrease, with a net loss of 1.09 billion yuan [6] - In Q1 2025, revenue was 7.96 billion yuan, a 22.38% increase, and net profit was 1.27 billion yuan, up 78.38% [6] Publishing and Reading Sector - The publishing sector's revenue in 2024 was 153.13 billion yuan, a 2.78% decrease, with a net profit of 13.35 billion yuan, down 34.66% [7] - In Q1 2025, revenue was 33.26 billion yuan, a 3.99% decrease, but net profit increased by 34.48% to 3.52 billion yuan [7]

Core Viewpoint - The implementation of the dual-group technical standard for "Metadata Management Guidelines for Creative Materials in Internet Advertising Based on Generative Artificial Intelligence" marks a new phase of standardized and regulated development in AI marketing in China, effective from January 1, 2025 [1][2]. Group 1: Standard Development - The standard was proposed by LEO Digital and successfully established during the 11th meeting of the Internet Advertising Standards Joint Working Group in June 2023, undergoing multiple rounds of review before approval at the 15th meeting [2]. - It covers the entire lifecycle of AIGC advertising creative materials, including generation, storage, usage, and destruction, and specifies key metadata management fields such as producer, time, device, and generation elements [2][3]. - The standard aims to enhance the traceability and compliance of creative materials, providing a strong operational framework for advertisers, platforms, and service providers [2]. Group 2: Industry Collaboration and Future Directions - LEO Digital emphasizes the importance of technology-driven collaboration in establishing industry standards, aiming to enhance the overall technical level of the industry under the guidance of regulatory authorities [2][3]. - The company plans to integrate this standard into its AIGC advertising platform "LEO AIAD" starting in the second half of 2024, achieving systematic deployment of the metadata management module [2]. - The implementation of this standard not only fills the gap in AI advertising standards but also lays a foundational framework for new infrastructure in AI marketing, promoting safe, regulated, and efficient applications of AI in the marketing field [3].