始祖鸟在国内社媒平台致歉称，对艺术表达边界评估要更专业、对自然要更谦卑，承诺在政府监管下， 配合团队复核项目生态影响，邀请第三方评估并依结果补救，同时推进藏地环保计划与文化公益项目。 而在其海外社交账号上则称，对青藏高原烟花表演深感遗憾，此行为与品牌环保价值观及期望不符，郑 重致歉。同时，还提到"正与相关艺术家和中国团队沟通，调整工作方式避免类似情况"。 对于致歉信两个版本的表述差异问题，新京报贝壳财经记者向始祖鸟所属的亚玛芬集团发出了采访问 题，截至发稿，暂未收到回复。 新京报贝壳财经讯（记者王真真）户外品牌始祖鸟联手艺术家蔡国强在喜马拉雅山脉燃放艺术烟花一事 持续引发热议。9月21日凌晨，日喀则市官方微信公众号"云端珠峰"发布情况通报称，已成立调查组第 一时间赶赴现场核查。随后，蔡国强和始祖鸟也先后发布了致歉信。其中，始祖鸟在国内发布致歉信的 同时在海外社交媒体平台也发布了英文致歉信，但内容与国内版本有差异。 2019年，亚玛芬体育被安踏集团领衔的财团所收购。此次争议事件也波及安踏集团。新京报贝壳财经记 者注意到，多个名称带有"安踏"的社交平台账号都有网友涌入留言，其中安踏集团官方微博已设置关注 及评论限 ...

Core Viewpoint - The outdoor brand Arc'teryx faces significant backlash for hosting a fireworks show in the Himalayas, raising concerns about environmental compliance and potential false advertising claims related to its "respect for nature" messaging [1] Group 1: Environmental Compliance - Local environmental authorities stated that the fireworks event was compliant with regulations, as it was approved by the ecological environment bureau and used environmentally friendly materials [1] - The approval process involved consent from local government levels, including village, county, and township [1] Group 2: Public Transparency - The registration information for the fireworks show is not publicly accessible on the official website of the Shigatse City Ecological Environment Bureau, leading to questions about transparency [1] Group 3: Legal and Ethical Concerns - Legal experts and bloggers have raised concerns that the brand's promotion of "respect for nature" may contradict its actions, potentially constituting false advertising under the Advertising Law [1]

Core Viewpoint - The incident involving the firework display by the brand "始祖鸟" (Arc'teryx) in the environmentally sensitive region of the Himalayas has sparked significant public backlash, raising questions about the brand's commitment to ecological responsibility and the appropriateness of such marketing strategies in fragile ecosystems [1][4]. Group 1: Environmental Impact - The firework display's environmental impact in the fragile high-altitude ecosystem remains difficult to assess systematically, necessitating ongoing observation [3]. - Experts have raised concerns about the effectiveness of the protective measures taken by the organizers, such as using salt bricks to guide small animals away from the area, questioning their actual impact on wildlife [2]. - The region is recognized as one of the most important ecological barriers globally, and human-induced damage is often irreversible, requiring extensive time for recovery [3]. Group 2: Brand Image and Marketing Ethics - The incident has led to a reevaluation of the brand's identity as an outdoor company, questioning why a brand that promotes "closeness to nature" would engage in environmentally harmful activities [4]. - The marketing strategy of leveraging events or topics for promotion is common, but it must adhere to cultural consensus, legal boundaries, and ethical standards [4]. - The use of art as a justification for environmental degradation is seen as a misinterpretation of art's essence and an affront to nature-loving consumers [4].

Core Viewpoint - The outdoor brand Arc'teryx is facing a decline in reputation due to quality issues with its products, despite being perceived as a high-end brand. Recent incidents, including a controversial fireworks show, have exacerbated public criticism and dissatisfaction among consumers [1]. Group 1: Quality Issues - Consumers have reported significant quality problems with Arc'teryx products, including shoes that develop issues such as peeling edges and jackets that show signs of wear like bubbling and pilling shortly after purchase. This has led to a growing sentiment that "high price does not equal high quality" [1]. - Over 3,000 complaints have been filed on consumer service platforms, primarily concerning product quality, including issues like damaged shoe mesh and discomfort [1]. - The high repair costs associated with Arc'teryx products have further frustrated customers, with some reporting repair fees that exceed the original purchase price of the items [1]. Group 2: Brand Perception and Market Position - Arc'teryx, founded in 1989, has become a symbol of status in the outdoor apparel market, with products priced significantly higher than competitors, such as socks costing 200 yuan and jackets reaching several thousand yuan [1]. - The brand's footwear segment is critical for its growth, but ongoing quality issues have led to a shift in consumer sentiment, with some suggesting to "buy the brand but not the shoes" [1]. - The acquisition of Arc'teryx by Anta Sports in 2019 for 4.66 billion euros has positioned the brand within a larger corporate structure, yet the current quality concerns indicate a need for improvements in customer service, craftsmanship, and product quality [1].

Core Viewpoint - The outdoor brand Arc'teryx faced significant backlash after a controversial fireworks display in the Himalayas, leading to public apologies and a commitment to environmental assessments and actions [1][2][5]. Company Response - Arc'teryx and artist Cai Guoqiang issued apologies, acknowledging the public's concerns regarding ecological impacts and committing to cooperate with third-party evaluations of the environmental effects of the fireworks [2][3]. - The company emphasized the need for a more professional assessment of artistic expressions and a deeper respect for nature, recognizing that their initial intentions did not align with the outcomes [3]. Environmental Impact Concerns - Experts highlighted the negative environmental consequences of fireworks in fragile ecosystems like the Himalayas, questioning the validity of claims regarding biodegradable materials and ecological protection [4][5]. - The ecological significance of the Tibetan Plateau was underscored, noting its role as a habitat for endangered species and the challenges of environmental recovery in high-altitude areas [3][4]. Market Implications - The incident serves as a cautionary tale for brands attempting to leverage artistic marketing while neglecting environmental responsibilities, suggesting that consumer trust is increasingly tied to genuine commitments to sustainability [5][6]. - Arc'teryx's parent company, Amer Sports, is set to go public in early 2024, and the fallout from this incident may impact its market positioning and consumer perception [5][6].

Core Viewpoint - The outdoor brand Arc'teryx has faced significant backlash due to a recent fireworks event in the Himalayas, leading to public outrage over environmental concerns and ongoing quality issues with its products [1][11]. Group 1: Environmental Concerns - Arc'teryx, in collaboration with artist Cai Guoqiang, held a fireworks show in the fragile ecosystem of the Himalayas, which drew widespread criticism for potential environmental pollution [1]. - Following the backlash, Arc'teryx deleted promotional posts and issued an apology, stating intentions to take remedial actions based on assessments [1]. Group 2: Quality Issues - Consumers have reported numerous quality problems with Arc'teryx products, particularly footwear, with complaints about shoes falling apart within a month of purchase [2][4]. - Over 3,000 complaints have been filed on consumer platforms, primarily concerning issues like shoe material damage, bubbling, and discomfort [4]. - The brand's shoes, priced between 1,000 to 2,000 yuan, are made with GORE-TEX materials, but many consumers attribute the high rate of damage to the use of adhesive rather than stitching [5][6]. Group 3: Brand Reputation and Market Position - Arc'teryx, founded in 1989 and acquired by various companies, has seen its reputation decline despite being positioned as a high-end outdoor brand [11]. - The brand's pricing strategy has increasingly aligned with luxury goods, but the quality issues have led to a perception that high prices do not guarantee high quality [11][12]. - The parent company, Amer Sports, reported a 23% revenue increase in the technical apparel segment, but Arc'teryx's growth contribution is diminishing, prompting the need for new business growth strategies [12].

Core Viewpoint - The event, part of a brand's initiative, aimed to explore local culture through art but faced widespread criticism regarding its environmental impact and cultural insensitivity [1][3][29] Group 1: Event Description - The performance took place at an altitude of approximately 4600 meters, with fireworks launched along a ridge extending to 5050 meters, creating a visual spectacle [1] - The event was broadcasted online and quickly became a trending topic on social media, raising concerns about its artistic value and environmental consequences [3] Group 2: Environmental Concerns - The Qinghai-Tibet Plateau is recognized as a fragile ecological zone, with limited capacity to recover from disturbances, making it highly susceptible to environmental degradation [10][11] - The area where the event occurred features alpine meadows, which are critical for the local ecosystem and difficult to restore once damaged [13][15] - The claim that the event would not harm the environment was met with skepticism, as the ecological impact of fireworks and related activities could be severe [9][16] Group 3: Criticism of Mitigation Measures - The organizers suggested using salt bricks to lure small animals away from the fireworks area, a method deemed impractical and ineffective for the local wildlife [17][19] - The use of biodegradable materials in fireworks was questioned, as the degradation process in high-altitude environments may not be effective due to low temperatures and limited microbial activity [20][22] Group 4: Legal Implications - The recent enactment of the Qinghai-Tibet Plateau Ecological Protection Law emphasizes the need for strict protection of fragile ecosystems, which the event may have violated [25][26] - Potential legal repercussions for activities that could harm the environment in sensitive areas were highlighted, indicating that the event could face scrutiny under this new legislation [28] Group 5: Aftermath and Accountability - Following the backlash, both the brand and the artist issued apologies, but the long-term ecological damage remains a significant concern [29][30]

Core Viewpoint - The article discusses the backlash against the outdoor brand Arc'teryx following a controversial fireworks event in the Himalayas, highlighting ongoing quality issues with its products and a decline in brand reputation [2][3][13]. Group 1: Event Controversy - Arc'teryx faced public outrage after hosting a fireworks show in the fragile ecosystem of the Himalayas, leading to environmental concerns and subsequent apologies from the company [2][3]. - The brand's official social media posts related to the event were deleted, indicating a swift response to the backlash [2]. Group 2: Quality Issues - Consumers have reported significant quality problems with Arc'teryx products, including shoes that deteriorate quickly, with some users experiencing issues like peeling and separation within a month of purchase [4][6]. - Over 3,000 complaints have been filed on consumer platforms regarding quality issues, with common problems including damaged shoe materials and poor customer service responses [6][10]. - The use of modern manufacturing techniques, such as glued rather than stitched seams, has been cited as a contributing factor to the quality issues, leading to a higher risk of product failure over time [7][8]. Group 3: Brand Reputation and Market Position - Arc'teryx, originally founded in 1989 and acquired by various companies, has seen its pricing and positioning shift towards a luxury brand, with products priced significantly higher than competitors [13]. - Despite the brand's premium positioning, there is a growing sentiment among consumers that high prices do not guarantee high quality, leading to a decline in brand reputation [3][12]. - The parent company, Amer Sports, reported a 23% year-over-year revenue growth in the technical apparel segment, which includes Arc'teryx, but the brand's growth contribution is perceived to be weakening [14].

Core Viewpoint - The collaboration between outdoor brand Arc'teryx and artist Cai Guoqiang to hold a fireworks show in the Himalayas has sparked significant controversy due to environmental concerns and the perceived disregard for the fragile ecosystem of the region [1][6][16]. Group 1: Event Overview - On September 19, Arc'teryx and Cai Guoqiang ignited a large-scale fireworks display titled "Ascending Dragon" in the Himalayas, aiming to engage with nature through art [6]. - The event was intended to promote awareness of local mountain culture, but it faced backlash from the public for its environmental implications [10][15]. Group 2: Responses and Apologies - Both Cai Guoqiang's studio and Arc'teryx issued apologies on September 21, acknowledging their oversight and committing to cooperate with third-party assessments of the environmental impact [7][10]. - Arc'teryx emphasized the need for a more professional evaluation of the artistic expression's boundaries and a deeper humility towards nature [10]. Group 3: Environmental Regulations - The fireworks display raised concerns regarding compliance with the "Ecological Protection Law of the Tibetan Plateau," which prohibits activities that damage natural landscapes and vegetation [12][17]. - The "Fireworks and Firecrackers Safety Management Regulations" also restrict the use of fireworks in key fire prevention areas, highlighting the legal implications of the event [12][17]. Group 4: Market Impact - Arc'teryx, known for its premium outdoor apparel priced between 4,000 to 6,000 yuan, may face a backlash from outdoor enthusiasts who threaten to boycott the brand due to its perceived environmental negligence [15]. - The parent company, Amer Sports, reported strong financial performance in the first half of the year, with revenue reaching $2.709 billion, a 23.46% year-on-year increase, but the controversy could impact brand reputation and market performance [15].

Core Viewpoint - A recent fireworks display sponsored by an outdoor brand in the Himalayas has sparked controversy regarding its potential ecological impact on the Tibetan Plateau and local wildlife [1] Group 1: Environmental Concerns - The fireworks event raised questions about whether it could harm the ecological environment of the Tibetan Plateau and disturb local flora and fauna [1] - There are concerns about how to repair any potential damage caused by such activities and the need for scientific assessments prior to approval [1] Group 2: Accountability and Response - The involved brand and artist have publicly apologized, and local authorities have formed an investigation team to assess the situation [1] - The investigation aims to address public concerns regarding the approval process and the ecological impact of the event [1] Group 3: Art and Commercialization - The article emphasizes that environmental protection and art can coexist, highlighting the need for appropriate standards and regulations [1] - It argues that true art should respect nature and promote positive values, rather than seeking mere sensationalism [1]