Core Viewpoint - Hema is closing its last X membership store in Shanghai on August 31, marking the end of its membership store format as the company shifts focus to Hema Fresh and Hema NB formats [2]. Group 1 - Hema has been gradually closing X membership stores throughout the year, with the Shanghai Senlan store being the last one [2]. - The Shanghai Senlan store has seen a significant reduction in stock, with most shelves empty and only a few items available, such as alcohol and toys [2]. - The decision to exit the membership store format has been in the works since early this year, as company leadership decided to prioritize Hema Fresh and Hema NB formats [2].

Core Insights - The closure of the last Hema X membership store in Shanghai by the end of August signifies the complete withdrawal of this retail format from the market, following the earlier shutdowns of stores in Beijing, Suzhou, and Nanjing [1][2] - Hema's strategic shift focuses on its core businesses, Hema Fresh and Hema NB, as it aims to streamline operations and enhance competitiveness in a challenging retail environment [3][4] Retail Market Dynamics - Hema X membership stores were part of a competitive landscape where various retailers vied for market share, but the intense competition and overlapping business models led to its decline [2] - The membership model, which relies on fees to increase customer loyalty, faced challenges as consumers became more discerning about their choices among competing stores [2] Strategic Focus and Future Plans - Hema's CEO announced a reduction in business formats from 12 to 2, concentrating resources on Hema Fresh and Hema NB to create a complementary business model [3] - Financial projections indicate that Hema expects to exceed 75 billion yuan in total merchandise transactions from April 2024 to March 2025, with a positive adjusted EBITA for the first time [3] Online Business Development - Hema is leveraging Alibaba's 88VIP membership program to attract new customers by offering free 90-day Hema X memberships, which could enhance its customer base significantly [4] - The integration of Hema into Alibaba's instant retail initiatives, such as Taobao Flash Sale, presents new growth opportunities for the company [4] Operational Efficiency - Experts suggest that Hema's future success will depend on its ability to build internal capabilities, focusing on instant delivery, fresh produce operations, and high-cost performance private label products [5]

另一边，京东将在江苏宿迁、河北涿州两地五店同开，落地京东折扣超市。首个涿州京东折扣超市门店 面积达5000平方米。据介绍，京东折扣超市在开设的区域、门店面积、SKU数量、线下运营优势上与目 前行业内已有的折扣超市均不相同，京东折扣超市依靠供应链优势以及产地直采、京东自有品牌，同 时，布局下沉市场，聚焦大众消费，店内商品价格普遍低于市场常规售价。 两则不同的消息，折射出互联网巨头线下战略的显著分化。 近年来，越来越多互联网巨头入局，线下引流实体超市，线上布局自营超市。随着电商市场竞争的日益 激烈，互联网巨头们的电商平台利润空间逐渐被压缩，也难以进一步扩大市场份额。这样的背景下，互 联网巨头开设线下超市似乎能够有效拓宽利润来源，通过线下渠道实现流量转化，将线上的用户引导到 线下消费，从而达到利润增长的目的。或许，互联网巨头忙着开设线下超市，并非是单纯为了赚钱，而 是出于多方面的考量。 不过，互联网巨头们的线下超市，应该为消费者带来更多购物选择和便利。以会员店为例，不少转型会 员店业务的传统超市都面临了"玩不转"的问题，还衍生出了各种行业乱象。例如，有超市会在顾客购物 时不厌其烦地推销会员卡，引发消费者吐槽。 当线 ...

新京报记者在采访中发现，在一些消费者心中盒马X会员店的存在有些"鸡肋"，"对外比不过山姆会员 店，对内比不过盒马鲜生"，其在会员体系上"反复横跳"更是消耗了会员信任。有业内人士认为，会员 店的本质不是卖商品，而是经营会员的信任，这份信任需要用独特的价值来换取，而非简单的模式复 制。 最后一家X会员店8月底关门 今年5月30日，盒马X会员世界之花店贴出公告称，"因业务调整，北京盒马X会员世界之花店线下门店 将于2025年7月31日起停止营业，原配送范围内会员可在线上App继续下单配送到家。"新京报记者了解 到，盒马X会员苏州相城店、南京燕子矶店也已于7月31日停止营业，此外，当日上海森兰商都店贴出 将于8月31日停业的公告。公开资料显示，上海森兰商都店是全国最后一家盒马X会员店。 新京报记者在大众点评浏览了盒马X会员上海森兰商都店的评论区，有消费者发布动态称，"店里已经 几乎没有什么东西了，都在拆货架搬离了。"还有消费者称目前该店在低价出清，会员没有优先购买权 益，"黄牛"则疯狂抢夺，"不限购，不限会员，一点逻辑都没有。"也有消费者称，"曾经很喜欢的盒马 会员店终于也官宣关门了，心里有种说不出的滋味。想当初每个 ...

北京商报讯（记者 王维祎）8月5日，北京商报记者从"北京人社"微信公众号了解到，昌平山姆会员店 举办专场招聘。 昌平山姆会员商店有关负责人表示，目前，公司正在分批次安排员工入职，预计8月底前将有近200人到 岗。 据悉，专场招聘中，有5000余人次进行了电话咨询、线上互动，3300余名求职者参与现场求职，500余 人次达成初步就业意向。 ...

编辑丨骆一帆 不久前，山姆上架好丽友、溜溜梅、卫龙等产品引发舆论风波，被吐槽"选品不上心"（回顾→山姆上新，会员吵翻）。山姆背 后的中国供应商，也受到较大关注。 据21世纪经济报道记者不完全统计，目前与山姆有合作关系的国内上市食品类企业至少有18家，大部分企业为近两年新入驻。 | 供应商 | 入驻时间 | 产品 | | --- | --- | --- | | 立高食品 | 2025年1月 | 奶油小方、无花果乳酪欧包、芋泥麻薯包、香肠芝士面包、瑞士卷等 | | 盐津铺子 | 2024年6月 | 脱骨鸭掌 | | 有友食品 | 2024年7月 | 轻享时光蔬菜包、酸汤脆软骨、掌中宝 | | 五方向 | 2025年4月 | 软心玉米团 | | 周黑鸭 | 2025年3月 | 周黑鸭经典卤料包和周黑鸭风味鸭肉酱 | | 妙可蓝多 | 2025年5月 | KETO牛肉+再制奶酪 | | 九毛九 | 2024年 | 九毛九红焖羊肉煲、西北卤牛腿拌凉皮等 | | 新乳业 | 2025年5月 | 芭乐口味酸奶 | | 农夫山泉 | 2025年5月 | 芥末味夏威夷果、黑金蒜香菜味翡翠豆 | | 甘源食品 | 2021年12 ...

作者 | 趣解商业 赵栀 7月29日，盒马X会员店北京世界之花门店的公告显示，该店将于两天后的7月31日停止营业；同在7月31 日，盒马X会员店的苏州相城店、南京燕子矶店也停止营业。 此后，盒马X会员店在全国仅余一家，据"经济观察报"报道，盒马X会员店上海森兰店电话客服表示，该店 也将于8月31日停业。 至此，盒马的所有会员店全部停业。这意味着盒马彻底剥离了曾视作"第二增长曲线"、并号称对标Costco （开市客）的会员店业务。 值得关注的是，8月1日，盒马公共事务部负责人沈丽正式离职的消息传出。作为盒马最后一位坚守的联合创 始人，她的离开并非一次普通的人事变动。在盒马十周年之际，这宣告了创始团队集体谢幕，以严筱磊为 CEO的新一代职业经理人团队全面接棒。 2020年10月，首家盒马X会员店在上海开业。作为盒马鲜生之外的独立会员店业态，X会员店也被视作盒马 的"第二增长曲线"，并号称对标Costco（开市客）的会员店业务。 2021年6月，该品牌首度进军北京市场后迎来扩张高峰，2021年12月8日至2022年1月14日，4家盒马X会员店 快速落地。数据显示，截至2023年10月，盒马X会员店已经开设10家门店 ...

近日，零售业界传来消息，盒马会员店业务全面按下暂停键。这一决定，源自早前盒马X会员店发布的一则公告，预告了上海多家门店即将于4月1日起暂 停营业。随着这一时间点的到来，盒马旗下所有会员店均已不再运营，标志着盒马正式告别了其曾寄予厚望的"第二增长曲线"——会员店业务。 回顾往昔，2020年10月，盒马X会员店在上海首开先河，以其独立会员店业态，对标国际知名会员制仓储超市Costco，被视为盒马业务版图的新增长点。 此后，盒马X会员店迅速扩张，特别是在2021年进军北京市场后，迎来了开设高峰，短时间内新开多家门店，足迹遍布上海、北京、南京、苏州等地。 然而，如今这一切已成过往。近日，记者走访了盒马X会员店北京某门店，发现店内多数货架已空，仅剩少量商品在打折促销，顾客寥寥。店员透露，盒 马已决定放弃会员店业态，这或许是导致门店关闭的直接原因。盒马X会员店曾推出258元年费和658元年费的会员制度，旨在吸引中产家庭和高端消费群 体，但显然，这一策略并未能持续奏效。 对于盒马会员店的全面停业，业内人士分析认为，这是盒马基于市场环境和自身资源作出的战略调整。中国商业联合会专家委员会委员赖阳指出，盒马正 在聚焦盒马鲜生及奥 ...

Core Viewpoint - All Hema X membership stores will cease operations, indicating a strategic shift towards focusing on Hema Fresh and Hema NB (Neighbour Business) as core business models [1][3][4]. Group 1: Store Closures - Hema X membership stores in Beijing, Suzhou, and Nanjing closed on July 31, 2023, leaving only one store operational, which is also set to close on August 31, 2023 [2][3]. - The closure of all Hema X membership stores marks the end of this business model, which was initially launched in October 2020 with high expectations [3][4]. Group 2: Strategic Focus - Hema's internal communications indicated a shift in focus towards Hema Fresh and Hema NB, moving away from the membership store model to concentrate on its main business [3][5]. - The company aims to enhance its competitive edge by strengthening its high-quality fresh supply chain and instant delivery capabilities [5]. Group 3: Membership Model - Hema X membership offered two tiers: Gold members at 258 yuan/year and Diamond members at 658 yuan/year, targeting middle-class families and high-end consumers [3][4]. - The membership model was initially seen as a way to compete directly with Costco and Sam's Club, but has since been deemed unsustainable [3][4]. Group 4: Expansion and Performance - Hema X membership stores expanded rapidly, with 10 locations established across major cities by October 2023, but growth slowed significantly post-2023 [4]. - The company has announced plans to refocus on Hema Fresh and Hema NB, which are seen as more viable business models moving forward [4][5].

Core Insights - The ongoing controversy surrounding Sam's Club has drawn significant attention to its Chinese suppliers, with at least 18 domestic listed food companies currently collaborating with Sam's, most of which have entered the market in the past two years [1] Supplier Overview - A list of suppliers includes notable companies such as: - Youyou Foods, which saw a revenue surge after launching its "Deboned Duck Feet" product at Sam's [2] - Other suppliers like Yili Group and Nongfu Spring have also entered the market recently, with various products ranging from dairy to snacks [2] - Some suppliers, like Youyou Foods, have experienced substantial revenue growth, while others have struggled with declining profits and brand visibility [2][6] Business Dynamics - Entering Sam's Club can be a double-edged sword for suppliers. While it offers exposure and potential sales growth, it also imposes significant operational challenges [3][7] - Suppliers face long payment terms and increased accounts receivable, as seen with Youyou Foods, which reported an 18-fold increase in accounts receivable due to new customer contracts [7] - The pressure to lower prices for Sam's can lead to reduced profit margins, as evidenced by companies like Qiaqia Foods, which saw a decline in gross margins despite increased revenue from direct channels [8] Performance Metrics - Youyou Foods projected a revenue increase of 40.91% to 50.77% for the first half of 2025, largely attributed to the success of its "Deboned Duck Feet" product [4] - In contrast, Ganyuan Foods reported a significant decline in net profit, down 54.96% to 56.16% in the first half of the year, highlighting the risks associated with entering the Sam's channel [10] Strategic Considerations - Brands must evaluate their operational capabilities before entering Sam's, as the partnership can lead to both short-term gains and long-term challenges, including brand dilution and dependency on a single channel [3][11] - The stringent quality management and product customization requirements imposed by Sam's can create additional burdens for suppliers, particularly smaller companies that may struggle with the associated costs [10][11]