从"苏超"到"大湾鸡"，赛事经济正在越来越多地创造着新的消费场景，打开经济增长的新空间。 创纪录引流量，赛事经济掀热潮 随着上海海港连续三年捧起中超冠军奖杯，2025赛季中国职业足球联赛的大幕落下。中国足球职业联赛 联合会发布数据显示，2025赛季，中超、中甲、中乙三级联赛累计现场观众人数超895万，较2024赛季 提升18%。其中，中超联赛总观众超618万，创历史新高。 职业联赛之外，业余足球赛事也异常火爆。"苏超"超243万人次现场观赛，场均超2.8万人次，南京奥体 中心7场比赛均超6万名观众，决赛创下62329人的新高。 新华社广州12月19日电题：从"苏超"到"大湾鸡"，赛事经济持续升温 新华社记者王浩明、王恒志、王春燕 即将收官的2025年，是体育赛事大年，而与之相伴的赛事经济更是迎来了爆发——"苏超"带领民间足球 赛事热潮，各地你方唱罢我登场；2025赛季中超联赛观众人数创下历史新高，十五运会和残特奥会则制 造了顶流"大湾鸡"。 在"苏超"引领下，一股全国民间足球热潮在神州大地掀起，贵州"村超"、江西"赣超"、广东"省超"、内 蒙古自治区"蒙超"等赛事你方唱罢我登场，热闹非凡。 赛事人气爆棚并不只 ...

新华社北京12月18日电（记者李春宇）记者在18日举行的网球中国赛季总结会上获悉，今年网球中国赛 季9站巡回赛票房总收入达2.5亿元，累计营收超过10亿元，带动餐饮、住宿、文旅等消费总额突破160 亿元。 ...

Core Insights - The article emphasizes the multifaceted value of community sports events, likening their impact to ripples created by a stone thrown into a lake, which stimulates the integration of urban economy, culture, tourism, and sports [1][2] Group 1: Economic Impact - Successful sports events can significantly boost a city's economic and social development, acting as a new engine for urban growth [2] - Events like "Xiang Super" and "Gan Super" not only attract crowds but also release urban energy, contributing to local economies through initiatives like "night market economy" and cultural product sales [2] Group 2: Cultural Significance - Local sports events evoke nostalgia and pride among residents, with unique cultural elements in team uniforms and logos reflecting local heritage [1] - The participation of local workers in community sports fosters a sense of belonging and community spirit, enhancing the cultural fabric of the city [1] Group 3: Community Engagement - Community sports events are designed to be accessible, with matches held close to home, increasing public participation and engagement [1] - The involvement of various local workers as main participants in events like the "Factory Basketball Association" highlights the grassroots nature of these competitions [1]

中新社沈阳12月16日电 (杨茜茜)辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式16日在沈阳东 北亚国际滑雪场举行。 "九九消费季"根植于"数九"传统民俗，以北方冬日独特的时间刻度，突出辽宁冬季消费特色，打造辽宁 冬季消费热点。活动深度融合冰雪资源与消费市场，拓展产业国际协作，为辽宁经济注入新动能。 12月16日，辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式在沈阳举行。李雪飞 摄 据悉，上一个雪季，辽宁冰雪旅游人数同比增长43%，外国游客数量和消费金额增幅显著。2026年，辽 宁计划开展各类促销活动数千场，打造"季季有主题、月月有亮点、周周有活动"的持续消费热潮。(完) 辽宁省委书记许昆林出席启动仪式并宣布活动开幕。许昆林表示，辽宁以"数九"民俗为纽带，整合全省 资源举办"九九消费季"，打造综合性消费促进与产业合作平台，促进文旅体商深度融合，进一步叫 响"冰雪辽宁"品牌。 启动仪式后，中外企业开展对接洽谈。意大利天冰集团亚洲区营销总监迈克尔·迈尔(Michael Mayr)称， 集团已在辽宁投资设立合资公司，致力于为当地滑雪场提供先进造雪设备与综合运营服务。他说，中国 冰雪市场潜力巨大，特别是 ...

近日，省文化广电和旅游厅公布第一批2025年度文旅创新创优案例， 庆元县报送的《打好"浙BA+文旅"组合拳 驱动山区小县消费提振》，成功入选 15个 文旅促消费优秀案例。这一认可，标志着庆元县探索的山区县消费提振新模式，为全省文体旅融合与消费升级提供了具有借鉴意义的实践样板。 庆元县在2025年紧紧抓住浙BA赛事举办契机，以"场内打精神、场外打精彩"为总体思路，突破区位制约，创新性地 将体育赛事、地方文化与消费提振深 度融合，成功实现县域消费能级的跨越式提升。案例显示，赛事期间全县接待游客 31万余人次，同比增长超14%，带动综合消费3200余万元； 国庆中秋 假期游客量同比增长37.4%，创历史新高，住宿、餐饮业营业额增速位居丽水市前列。 庆元县将赛事球队"菇勇者"的称谓巧妙升华为地域文化符号，通过改编流行歌曲、创作 AI短视频、主动为对手城市加油等新颖方式，引发全网情感共 鸣，相关话题传播量超15亿次。同时，把 廊桥、香菇、竹编等非遗文化植入赛事场景，推动线上流量向线下体验转化。在消费转化环节，创新推出"一城 一品"乡土礼物互赠、打造主题市集、实施"票根抵现"及专项消费券等政策，构建了 "观赛－逛集－消费 ...

Core Insights - The Zhejiang Basketball Association (Zhejiang BA) has become a significant driver of economic activity, generating a total of 4.2 billion yuan in comprehensive cultural, sports, and tourism consumption during the National Day holiday [2] - The event has attracted widespread participation, with ticket sales reaching 60,800 at the Linping competition area alone, generating ticket revenue of 1.1937 million yuan [2] - The event has successfully integrated sports with local commerce, leading to increased consumer engagement and spending in surrounding businesses [3][4] Economic Impact - The Zhejiang BA has stimulated a total consumption of 4.2 billion yuan during the city championship phase, showcasing its economic significance [2] - The event has led to a 35% increase in sales for participating vendors at themed markets, with total market consumption reaching 528.8 million yuan [3] - Local businesses have reported a 50% increase in foot traffic and a 30% increase in sales due to the "Zhejiang BA ticket root rights" activities [3] Consumer Engagement - The popularity of the event has resulted in a high demand for tickets, with many fans experiencing difficulty in purchasing them, indicating strong consumer interest [2] - Local enterprises have leveraged the event to introduce new products, such as cultural creative items, resulting in significant sales and new orders [4] - The event has transformed consumer behavior from merely attending games to engaging with local culture and experiences, enhancing the overall visitor experience [6] Future Prospects - The Zhejiang BA is part of a broader strategy to explore and innovate new sports consumption models, aiming to meet diverse consumer demands and drive high-quality urban development [5] - The integration of sports with local culture and commerce is expected to continue, creating new opportunities for businesses and enhancing the attractiveness of the city [5]

全市经常参加体育锻炼人口比例达50%，9300余处全民健身场地设施星罗棋布—— 运动健身成日照市民生活常态 11月10日，国家体育总局发布《体育总局关于表彰2021-2024年度全国群众体育先进单位和先进个 人的决定》，日照11个集体和7名个人获全国群众体育先进单位、先进个人称号。这份沉甸甸的荣誉， 是对日照深耕体育事业、践行"以体兴城、以体惠民"理念的高度肯定，更是这座现代化海滨体育名城活 力迸发的生动注脚。 厚植体育人才沃土，日照创新构建"1+7+N"青少年体育后备人才培养体系，以市体校为核心，7个 区县新型体校为基础，学校与青少年俱乐部为补充，推行"市队校办、市队俱乐部办"等多元培养模式。 目前，全市布局田径、游泳等32个竞技体育大项，培育帆船、帆板等特色项目，累计走出4名世界杯及 世锦赛冠军、3名亚运会冠军，日照市体校获评国家重点高水平后备人才基地。 深化体教融合改革，日照聚焦"小胖墩""小眼镜"问题，探索体育育人新路径。全市中小学推行体育 课"走班选课+班级授课"模式，实现"每天一节体育课"向"全时段运动锻炼"升级，打造"一校一品""一校 多品"特色体育品牌，确保每个学生掌握两项以上运动技能。构建青 ...

Core Viewpoint - The article emphasizes the importance of effectively expanding high-quality consumer supply and adapting to consumer needs through innovative manufacturing and service models [1] Group 1: Consumer Supply and Demand - The article advocates for enhancing the adaptability of consumer goods supply and demand [1] - It suggests promoting flexible and customized manufacturing models to efficiently respond to individual consumer demands [1] - The application of artificial intelligence across the entire consumer goods industry is encouraged to improve efficiency [1] Group 2: Green Consumption and Product Development - There is a focus on adapting to the trends of green and low-carbon consumption, promoting the expansion and iteration of green products [1] - The article highlights the potential for growth in automotive aftermarket consumption, including modifications and RV camping [1] - Development of interest-based consumer products such as pet-related items, anime, and trendy clothing is also emphasized [1] Group 3: Service Consumption Enhancement - The article calls for improving and expanding service consumption by relaxing entry restrictions and promoting business model integration [1] - It highlights the importance of developing the silver economy and promoting the smart health and elderly care industry [1] - The establishment of a coordinated elderly care service system that integrates community institutions and health services is recommended [1] Group 4: Diverse Consumption Integration - The article encourages the development of community-based childcare services and integrated care for children [1] - It promotes the fusion of online and offline consumption across various sectors, including travel, culture, and sports [1] - Support for increasing the supply of quality sports projects and unique sporting events is also mentioned [1]

Core Viewpoint - The city will host a series of cross-year activities themed "Chiming Bells and Drums, A Colorful New Journey" from December 21, 2025, to January 3, 2026, aimed at enhancing the festive atmosphere and stimulating the holiday economy [1][2]. Group 1: Event Highlights - The main event will occur on New Year's Eve, featuring the Yongle Bell at Dazhong Temple and a large drum performance at the Great Wall of Juyongguan, creating a "Chiming Bells and Drums" experience [2]. - Over 20 museums will remain open until the early hours of January 1, 2026, to welcome the New Year [1]. Group 2: Pre-New Year Activities - A series of pre-warm-up activities will take place leading up to New Year's Eve, including the 10th China Beijing International Art Biennale showcasing nearly 600 artworks from 119 countries and regions [1]. - The "Beijing Style New Year" music series and the third season of the "Beijing Flavor Fireworks" short video competition will also be launched [1]. Group 3: Diverse Cross-Year Activities - The cross-year activities will include themed events at 26 museums, extended movie screenings at nearly 100 cinemas, and various events at over 30 shopping malls, enhancing the festive experience for citizens [3][4]. - Activities will span multiple areas, including climbing events, ice sports, and cultural exhibitions, catering to diverse audience interests [4]. Group 4: Interactive Consumer Engagement - An interactive mini-program will be launched to enhance consumer engagement, allowing citizens to participate in the "Chiming Bells and Drums" ceremony and receive electronic cards for discounts at various venues [6][7]. - The mini-program will connect with platforms like Meituan and Taopiaotiao, offering coupons and promotional activities to boost consumer participation [6][7].

本次收官活动延续"健康第一"的核心理念与"科普+体验+干预"一体化模式，将优质体育资源精准下沉至 校园，体质测试、体适能跑酷、"榜样课堂"、近视防控四大特色板块多点发力，助力构筑全方位成长平 台。 现场。赛事主办方供图。 图为活动 中新网北京12月15日电 15日，"奔跑吧·少年"2025年北京市青少年科学健身指导普及暨青少年体质促进 趣味运动会年度收官赛事在北京通州通运街道北京小学举行。作为全年7场覆盖城乡专项活动的最后一 站，千余名师生在趣味竞技与专业指导中挥洒汗水。 仪式过后，首钢青年队运动员与两所学校的篮球队员们共同开展友谊赛，赛场上小队员们奋勇拼搏、默 契配合，专业队员们则耐心传授战术、示范动作。小队员们表示，能与专业队员同场竞技、交流切磋， 既提升了球技，更坚定了坚持体育梦想的信念。学校老师则认为，这样的沉浸式交流与实践体验，对孩 子们是莫大的鼓励，将成为他们体育道路上的宝贵财富。 图为活动 现场。赛事主办方供图。 北京市体育局相关负责人介绍，2025年"奔跑吧·少年"系列活动已走进多地。本年度活动在既有基础 上，创新融入了优秀运动队进校园志愿服务，有效推动了科学健身知识的普及与优质体育资源的下沉 ...