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袁记云饺想上市,还要啃下两块“硬骨头”
3 6 Ke· 2026-01-19 11:52
Core Viewpoint - Yuanji Cloud Dumpling's parent company, Yuanji Food Group, has officially submitted its main board listing application to the Hong Kong Stock Exchange, marking a critical step towards becoming the "first dumpling stock" [1] Group 1: Company Overview - Yuanji Cloud Dumpling, established in 2012, has grown from a market stall in Guangzhou to the largest Chinese fast-food company globally by store count as of September 30, 2025 [1][4] - The company has successfully positioned itself in the "freshly made" dumpling market, leveraging a "freshly wrapped and cooked" concept to achieve significant market presence [1][4] - As of September 2025, Yuanji Cloud Dumpling operates 4,266 stores, leading the global Chinese fast-food sector, with competitors like Xiong Daye and Jixiang Wonton trailing behind [5] Group 2: Financial Performance - Revenue figures for Yuanji Cloud Dumpling show a gradual increase: RMB 2.026 billion in 2023, RMB 2.561 billion in 2024, and RMB 1.982 billion in the first three quarters of 2025, indicating a slowdown in growth [2][9] - Adjusted net profits have shown slight increases, with RMB 179 million in 2023, RMB 180 million in 2024, and RMB 192 million in the first three quarters of 2025 [2] - The gross profit margin has fluctuated, with rates of 25.9% in 2023, 23% in 2024, and 24.7% in the first three quarters of 2025, reflecting challenges in maintaining profitability [9][15] Group 3: Market Challenges - The company faces increasing competition in the "freshly made" dumpling sector, with many imitators emerging, which could impact its market share and growth potential [2][19] - A significant food safety incident in late 2024 raised concerns about the company's reliance on franchisees and highlighted systemic issues in supply chain management [1][6][14] - The average order value has been declining, from RMB 26.1 in 2023 to RMB 22.8 in the first three quarters of 2025, indicating pressure on consumer spending and pricing strategies [13] Group 4: Strategic Initiatives - Yuanji Cloud Dumpling is focusing on quality over speed in response to trust issues, aiming to penetrate lower-tier markets and expand internationally, particularly in Southeast Asia [8][20] - The company plans to utilize funds from its IPO for digital transformation, supply chain upgrades, and brand development, which are critical for enhancing operational efficiency and market competitiveness [20] - A dual-brand strategy is in place, with "Yuanji Cloud Dumpling" as the core dining brand and "Yuanji Weixiang" focusing on retail, which aims to create a comprehensive dining and retail ecosystem [6]
袁记赴港IPO:4266家门店背后的“中式快餐规模化”模型
Sou Hu Cai Jing· 2026-01-19 11:06
Core Viewpoint - Yuanji Food's IPO in Hong Kong has sparked industry discussions, highlighting its unique growth path in the highly competitive restaurant sector through its core brand, Yuanji Cloud Dumplings, which emphasizes "healthy takeout" and "the taste of home" [1] Expansion and Market Presence - As of the end of Q3 2025, Yuanji Food plans to have 4,266 stores across over 200 cities in China and has begun entering Southeast Asian markets [1] - The rapid increase in store numbers from 1,990 in January 2023 to 4,266 by September 2025 demonstrates significant growth momentum [2] Business Model - The core of Yuanji's revenue comes from selling ingredients and management fees to franchisees, rather than direct sales from individual stores, with 4,247 franchise stores accounting for 99.55% of its total [4] - The "dual business model" allows for both dine-in and takeout options, enhancing customer engagement and operational efficiency [7] Supply Chain and Product Offering - Yuanji has developed a robust supply chain that supports a wide range of products, with over 350 SKUs, primarily dumplings and wontons, contributing to over 80% of its GMV [11] - The centralized production of fillings and cold chain logistics ensures consistent quality and supply, allowing franchisees to focus on standardized preparation and quick delivery [12] Financial Performance - The gross merchandise volume (GMV) from takeout has risen to 44.6% of overall GMV, reflecting the growing importance of the takeout segment [8] - Gross margins have remained relatively stable, with slight fluctuations recorded at 25.9%, 23%, and 24.7% for 2023, 2024, and the first three quarters of 2025, respectively [8] Customer Engagement and Brand Loyalty - Yuanji has successfully built a membership base exceeding 35 million, with a quarterly average repurchase rate of 32.3%, indicating strong customer loyalty [10] - The operational model resembles that of successful tea and coffee brands, focusing on high-frequency purchases and low customer spending [10] Challenges and Future Outlook - Despite the rapid expansion, challenges such as maintaining brand reputation, managing franchisee quality, and addressing food safety concerns remain critical [15][16] - The company aims to expand internationally, with over 50 stores already established in Southeast Asia, but faces challenges related to local supply chain management and compliance [20][21] - The need to effectively communicate its brand story and address consumer perceptions regarding its "semi-prepared" food offerings will be crucial for future growth [22][23]
鱼你在一起董事长魏彤蓉:做一个值钱的品牌比赚钱品牌更有意义
Xin Lang Cai Jing· 2026-01-19 06:57
Core Viewpoint - The 2025 China Brand Person Annual Conference emphasizes the importance of building valuable brands over merely profitable ones, highlighting the global expansion of Chinese cuisine, particularly through the brand "YONNY" [2][12]. Group 1: Brand Development and Strategy - "YONNY," the international name for "鱼你在一起," aims to resonate with global consumers by embodying qualities such as deliciousness, oriental essence, natural ingredients, nutrition, and joy [6][16]. - The brand has established over 2,600 locations across approximately 10 countries in just nine years, making it the leading global brand for sour fish dishes as recognized by Sweeney [12][2]. - The company has adopted a "globalization + localization" dual strategy to transition from being perceived as a foreign brand to becoming a local lifestyle partner [15][4]. Group 2: Market Opportunities - The overseas Chinese food market is experiencing unprecedented growth, with significant increases in the Chinese population in Southeast Asia and the Americas, reaching approximately 34.64 million and 10.09 million respectively in 2023 [14][3]. - The demand for diverse and high-quality dining options is driven by the rapid rise of the middle class in these regions, creating a favorable environment for Chinese cuisine [14][3]. - The sour fish dish has gained popularity, particularly in Southeast Asia, due to its high standardization and replicability, positioning it well within the global fast-food market [14][4]. Group 3: Implementation of Strategy - The brand's localization efforts include maintaining 70% of classic dishes while introducing 30% localized specialties, collaborating with local artists for thematic designs, and employing local talent to enhance operational efficiency [15][5]. - Marketing strategies involve partnerships with local celebrities and social media influencers to resonate with local consumers, thereby enhancing brand visibility and engagement [15][5]. - The brand has achieved notable success in Malaysia, opening multiple locations rapidly and achieving high customer turnover rates, indicating the effectiveness of its localization strategy [16][17]. Group 4: Future Plans - The company plans to deepen its presence in Southeast Asia while also expanding into developed markets in the Asia-Pacific region and North America, aiming to create a comprehensive global network [18][8]. - A new store model combining sour fish and hot pot will be introduced in 2026, targeting a price point that positions it between traditional hot pot and fast food [17][8]. - The brand's vision is to lead the global appreciation of Chinese cuisine, emphasizing its cultural significance and commitment to quality [18][8].
IPO周报 | 袁记食品、钱大妈、比格比萨均已向港交所递交招股说明书
Sou Hu Cai Jing· 2026-01-18 12:59
Group 1: Yuanji Food - Yuanji Food Group submitted its prospectus to the Hong Kong Stock Exchange on January 12, 2026, aiming for a main board listing, with Huatai International and GF Securities as joint sponsors [3] - Established in 2017, Yuanji Food has become the largest Chinese and global fast-food enterprise, focusing on handmade dumplings and wontons, with 4,266 stores across China and Southeast Asia as of September 30, 2025 [3] - The gross merchandise value (GMV) for Yuanji Food's stores was 4.772 billion yuan in 2023 and 6.247 billion yuan in 2024, representing a year-on-year growth of 30.9% [3] - Revenue for Yuanji Food was 2.026 billion yuan in 2023 and 2.561 billion yuan in 2024, with a year-on-year growth of 26.4% [4] Group 2: Qian Dama - Qian Dama International Holdings submitted its prospectus to the Hong Kong Stock Exchange on January 12, 2026, with CICC and Agricultural Bank of China International as joint sponsors [5] - Founded in 2014, Qian Dama focuses on providing fresh, high-quality products and a convenient shopping experience, leading the community fresh retail market in South China with a GMV of approximately 9.8 billion yuan in 2024 [5][6] - As of September 30, 2025, Qian Dama operated 2,938 community stores across 14 provinces and municipalities in China [6] - Revenue for Qian Dama was 11.744 billion yuan in 2023 and 11.787 billion yuan in 2024, with a gross margin of 10.2% in 2024 [7] Group 3: Big Pizza - Big Restaurant International Holdings submitted its prospectus to the Hong Kong Stock Exchange on January 16, 2026, with Bank of China International as the sole sponsor [8] - Established in 2002, Big Pizza operates 342 stores across 28 provinces and cities in China, with plans to open approximately 610 to 790 new stores from 2026 to 2028 [8][9] - The GMV for Big Pizza was 1.7 billion yuan in the first three quarters of 2025, ranking first among local pizza restaurants in China [9] - Revenue for Big Pizza was 944 million yuan in 2023 and 1.147 billion yuan in 2024, with a significant increase of 66.6% to 1.389 billion yuan in the first three quarters of 2025 [10] Group 4: Zeling Bio - Chengdu Zeling Biomedical Technology submitted its prospectus to the Hong Kong Stock Exchange on January 13, 2026, with Jefferies and CICC as joint sponsors [12] - Founded in 2019, Zeling Bio focuses on developing differentiated small molecule therapies for unmet medical needs in blood system diseases, tumors, and CNS diseases [12] - As of January 5, 2026, Zeling Bio has established a pipeline of eight proprietary assets, including two core products in Phase III clinical trials [12][13] Group 5: Exegenesis Bio - Exegenesis Bio Inc. submitted its prospectus to the Hong Kong Stock Exchange on January 14, 2026, with CCB International as the sole sponsor [15] - Founded in 2019, Exegenesis Bio specializes in gene therapy and oligonucleotide drugs, with a focus on innovative delivery systems [15][16] - The core candidate product EXG001-307 is a potential best-in-class therapy for spinal muscular atrophy (SMA) type 1, currently in the registration clinical trial phase [16] Group 6: Yuyuantang - Harbin Yuyuantang Traditional Chinese Medicine Clinic Group submitted its prospectus to the Hong Kong Stock Exchange on January 16, 2026, with 招银国际 and 国元国际 as joint sponsors [17] - Established in 2018, Yuyuantang provides a full lifecycle treatment model for traditional Chinese medicine, operating 48 licensed medical institutions in Northern China as of January 6, 2026 [17][18] - Revenue for Yuyuantang was 150 million yuan in 2023 and 215 million yuan in 2024, with a significant increase of 96.6% to 284 million yuan in the first three quarters of 2025 [18] Group 7: Laoxiangji - LXJ International Holdings updated its prospectus for the Hong Kong Stock Exchange, continuing its listing process with CICC and Guotai Junan as joint sponsors [19] - Founded in 2003, Laoxiangji operates 1,658 stores across 61 cities in China, with a market share of 0.9% in the Chinese fast-food industry [19][20] - Revenue for Laoxiangji was 4.528 billion yuan in 2022, 5.651 billion yuan in 2023, and 6.288 billion yuan in 2024, with a 10.9% increase to 4.578 billion yuan in the first eight months of 2025 [20][21] Group 8: Immvira Bioscience - Immvira Bioscience updated its prospectus for the Hong Kong Stock Exchange on January 14, 2026, with Citigroup and CICC as joint sponsors [22] - Immvira is a biotechnology company with a focus on oncolytic immunotherapy candidates and innovative engineered exosome therapeutic products [22] - The core product MVR-T3011 targets a wide range of solid tumors, including bladder cancer and head and neck squamous cell carcinoma [22]
IPO周报 | 袁记食品、钱大妈、比格比萨均已向港交所递交招股说明书
IPO早知道· 2026-01-18 12:43
Core Viewpoint - The article provides an overview of recent IPO activities in Hong Kong, the US, and A-shares, highlighting several companies that have submitted their prospectuses for listing on the Hong Kong Stock Exchange. Group 1: Yuanji Food - Yuanji Food Group Co., Ltd. submitted its prospectus to the Hong Kong Stock Exchange on January 12, 2026, aiming for a main board listing, with Huatai International and GF Securities as joint sponsors [3] - Established in 2017, Yuanji Food has become the largest Chinese fast-food enterprise globally and the largest dumpling and wonton company in China, focusing on "handmade, freshly wrapped and cooked" products [3] - As of September 30, 2025, Yuanji Food operated 4,266 stores across China and Southeast Asia, with a GMV of 47.72 billion yuan in 2023 and 62.47 billion yuan in 2024, representing a year-on-year growth of 30.9% [4] Group 2: Qian Dama - Qian Dama International Holdings Limited submitted its prospectus to the Hong Kong Stock Exchange on January 12, 2026, with CICC and Agricultural Bank of China International as joint sponsors [6] - Founded in 2014, Qian Dama focuses on providing fresh, high-quality products and has pioneered the "discount day clearance" sales model, becoming the absolute leader in the community fresh food retail market in South China [6] - As of September 30, 2025, Qian Dama had 2,938 community stores across 14 provinces, with a GMV of 148 billion yuan in 2024 [7] Group 3: Big Pizza - Big Restaurant International Holdings Limited submitted its prospectus to the Hong Kong Stock Exchange on January 16, 2026, with Bank of China International as the sole sponsor [10] - Established in 2002, Big Pizza operates 342 stores across 28 provinces and cities in China, with plans to open approximately 610 to 790 new stores from 2026 to 2028 [10] - In the first three quarters of 2025, Big Pizza achieved a GMV of 17 billion yuan, ranking first among domestic pizza restaurants [10] Group 4: Zeling Bio - Chengdu Zeling Biopharmaceutical Technology Co., Ltd. submitted its prospectus to the Hong Kong Stock Exchange on January 13, 2026, with Jefferies and CICC as joint sponsors [14] - Founded in 2019, Zeling Bio focuses on developing innovative small molecule therapies for unmet medical needs in blood system diseases, tumors, and CNS diseases [14] - As of January 5, 2026, Zeling Bio has established a pipeline of eight proprietary assets, including two core products in Phase 3 clinical trials [14] Group 5: Jia Yin Bio - Exegenesis Bio Inc. submitted its prospectus to the Hong Kong Stock Exchange on January 14, 2026, with Jianyin International as the sole sponsor [18] - Founded in 2019, Jia Yin Bio specializes in gene therapy and oligonucleotide drugs, with a focus on developing a diverse and scalable product pipeline [18] - The core candidate product EXG001-307 is a potential best-in-class therapy for spinal muscular atrophy (SMA) type 1, currently in the registration clinical trial phase [19] Group 6: Yu Yan Tang - Harbin Yu Yan Tang Traditional Chinese Medicine Clinic Group Co., Ltd. submitted its prospectus to the Hong Kong Stock Exchange on January 16, 2026, with 招银国际 and 国元国际 as joint sponsors [21] - Established in 2018, Yu Yan Tang provides a full lifecycle of TCM medical services, operating a network of 48 licensed medical institutions in northern China [21] - The company ranked fifth among private chain TCM service providers in China by total revenue in 2024, with a customer repurchase rate of 81.1% in the first three quarters of 2025 [22] Group 7: Lao Xiang Ji - LXJ International Holdings Limited updated its prospectus to continue the listing process on the Hong Kong Stock Exchange, with CICC and Guotai Junan as joint sponsors [24] - Founded in 2003, Lao Xiang Ji operates 1,658 stores across 61 cities in China, with a market share of 0.9% in the Chinese fast-food industry [24] - The company reported revenues of 45.28 billion yuan in 2022, 56.51 billion yuan in 2023, and 62.88 billion yuan in 2024, with a 10.9% increase in revenue in the first eight months of 2025 [26]
三次递表港交所!这个快餐品牌用1700+家门店撑起45亿营收
Sou Hu Cai Jing· 2026-01-17 01:08
Core Viewpoint - LXJ International Holdings Limited, known as "Laoxiangji," has submitted its prospectus to the Hong Kong Stock Exchange for the third time, indicating its determination to enter the capital market amid stable growth in its operations and expansion plans [1][9]. Group 1: Financial Performance - For the period from January 1 to August 31, 2025, Laoxiangji achieved a revenue of 4.578 billion yuan, representing a year-on-year growth of 10.9% [2]. - Net profit increased from 332 million yuan in the first eight months of 2024 to 371 million yuan in the same period of 2025, reflecting an 11.8% year-on-year increase [2]. - Same-store sales rose from 3.489 billion yuan in the first eight months of 2024 to 3.621 billion yuan in 2025, marking a growth of 3.8% [6]. Group 2: Store Expansion - As of the latest date, Laoxiangji operates 1,777 stores nationwide, including 969 direct-operated stores and 808 franchise stores, with plans to reach nearly 2,000 stores by 2025 [4]. - The proportion of franchise stores has increased significantly from 10.5% in 2022 to 45.5% currently, indicating a shift towards a "direct-operated + franchise" dual-drive model [5]. - Most of Laoxiangji's stores are concentrated in East China, with 1,434 stores located in provinces such as Anhui, Jiangsu, Zhejiang, and Shanghai, accounting for over 80% of total stores [4]. Group 3: Market Position and Strategy - Laoxiangji claims to be the largest Chinese fast-food brand, holding a 0.9% market share in the Chinese fast-food industry as of 2024, ranking first among Chinese rice fast-food companies [10]. - The overall market for Chinese rice fast food is projected to reach 300 billion yuan in 2025, growing at a rate of 10.2% year-on-year [9]. - The company emphasizes its standardized operations and full industry chain layout as key advantages in overcoming challenges associated with scaling in a fragmented market [13].
每周回顾 证监会坚决防止市场大起大落;全市场跨境ETF规模突破万亿元
Sou Hu Cai Jing· 2026-01-16 11:56
Regulatory Actions - The China Securities Regulatory Commission (CSRC) emphasizes the need to prevent significant market fluctuations and strengthen market monitoring and regulation to maintain stability [1] - The Shanghai and Shenzhen Stock Exchanges have raised the minimum margin requirement for margin trading from 80% to 100% to reduce leverage and protect investors' rights [2] Automotive Industry - The Ministry of Industry and Information Technology, along with other regulatory bodies, has called for an end to disorderly price wars in the electric vehicle sector to promote fair competition [2] Commodity Market - Silver has surpassed Nvidia to become the second most valuable asset globally, with a market capitalization exceeding $5 trillion, driven by a cumulative price increase of over 200% in the past five years [2] Company Developments - Alibaba's Qianwen has launched an "AI Life Assistant" with over 400 functions, marking a transition into the "AI service era" [3] - TSMC plans to significantly increase its capital expenditure over the next three years, with 2026 spending projected between $52 billion and $56 billion, a potential increase of up to 36.92% year-on-year [3] - Xibei will close 102 stores, accounting for approximately 30% of its total, following significant losses exceeding 500 million yuan since a controversy last year [4] - Ctrip Group is under investigation for alleged monopolistic practices, including unauthorized price modifications that have led to consumer price discrimination [4] Fund Market - The first commodity ETF in China has surpassed 100 billion yuan in size, with the Huaan Gold ETF reaching 100.76 billion yuan [5] - The total size of cross-border ETFs in China has exceeded 1 trillion yuan, driven by strong performance in overseas markets [5][6] - Public fund issuance has accelerated in 2026, with 78 new funds launched, particularly in the FOF category, which has seen strong fundraising capabilities [6] IPO Activities - Yuanji Food has submitted an IPO application in Hong Kong, with over 4,200 stores globally and a compound annual growth rate of 44.7% in store openings from 2023 to 2025 [7] - Shangmi Technology has filed for an IPO in Hong Kong, with significant backing from major shareholders including Ant Group, Meituan, and Xiaomi [8]
狂奔开店超 4000 家,袁记云饺如何实现迅速扩张? | 声动早咖啡
声动活泼· 2026-01-16 09:04
Core Viewpoint - Yuanji Yunjiao has rapidly expanded its store count to over 4,200, becoming the largest dumpling brand in China, leveraging a community-focused business model and a low-cost, high-volume strategy [4][8]. Expansion Strategy - The brand has over 70% of its stores located near residential communities, targeting local residents who prefer convenient meal options [5]. - Initially, Yuanji Yunjiao focused on a takeout model for raw dumplings, which allowed for daily sales of around 2,000 yuan per store. They later evolved to include cooked food options, with some stores achieving daily sales of up to 10,000 yuan [6]. - The pandemic created a unique opportunity for the brand, allowing it to grow its store count to over 1,000 by 2020, with an average annual increase of nearly 1,000 stores [7]. Business Model - Over 95% of Yuanji Yunjiao's stores are franchise-operated, with the primary revenue coming from selling ingredients to franchisees. The company operates five factories and 24 warehouses, utilizing cold chain logistics for ingredient delivery [8]. - The average customer transaction value is approximately 23 yuan, significantly lower than competitors like Xijia De, which has a customer transaction value of 35 yuan. This pricing strategy supports a high volume of sales [8]. - The brand manages its franchisees' delivery platforms, with its delivery business growing from 32% to around 45% of total revenue [9]. Consumer Engagement - Yuanji Yunjiao emphasizes fresh and healthy food by showcasing the dumpling-making process in transparent windows, reinforcing its commitment to quality [10]. - Despite facing criticism regarding the freshness of its ingredients, the brand maintains that its operational model ensures consistent quality and hygiene standards [10]. Market Challenges - The dumpling market is highly competitive, with over 99% of the 140,000 dumpling shops in China being individual businesses. This fragmentation poses challenges for franchisees in terms of profitability and market saturation [12]. - The average lifespan of restaurant brands in China is less than 18 months, increasing pressure on franchisees to achieve quick returns on investment [12]. - Management of franchisees becomes increasingly complex as the number of stores grows, with past incidents highlighting the need for improved oversight to prevent food safety issues [13].
袁记云饺冲刺港股“饺子第一股”,黑蚁资本加持布局全球快餐市场
Sou Hu Cai Jing· 2026-01-16 04:39
Core Insights - The Hong Kong Stock Exchange is set to welcome its first Chinese fast-food company focused on dumplings, with Yuanji Food Group officially submitting its main board listing application [1] - Yuanji Food operates two major brands, "Yuanji Cloud Dumplings" and "Yuanji Weixiang," attracting significant attention from the capital market regarding the modernization and scaling of traditional Chinese dining [1] Company Overview - As of September 30, 2025, Yuanji Food is projected to have 4,266 stores globally, making it the largest Chinese fast-food company by store count [3] - The company leads the market in total gross merchandise value (GMV) for dumplings and wontons in both retail and dining channels in China, establishing a strong foundation for its ambition to become the "first dumpling stock" [3] Business Model - Yuanji Cloud Dumplings employs a unique "integrated dining and retail" business model, emphasizing "handmade, freshly wrapped and cooked" dumplings through standardized processes for scalable replication [3] - The retail brand, Yuanji Weixiang, focuses on pre-packaged products, extending classic flavors to supermarkets and e-commerce, effectively complementing the dining experience [3] Financial Performance - The company's revenue is expected to grow from 2.026 billion yuan in 2023 to 2.561 billion yuan in 2024, with 1.982 billion yuan in revenue for the first three quarters of 2025, reflecting an 11% year-on-year increase [3] - Adjusted net profit for the first nine months of 2025 is projected at 192 million yuan, a significant 31% increase year-on-year [3] Market Position and Investment - Yuanji Food has completed three rounds of financing since 2023, attracting notable investors such as Black Ant Capital and Yihai Kerry (parent company of Golden Dragon Fish) [5] - The company plans to use the funds raised from the IPO for digital and intelligent construction, overseas supply chain expansion, brand and product development, and supply chain upgrades to solidify its market leadership and promote internationalization [5] Challenges Ahead - Despite strong performance, the company faces challenges including intense competition in the Chinese fast-food industry, food safety and standardization management under the franchise model, and localization in overseas markets [5] - The future development of Yuanji Food largely depends on its ability to balance scale, efficiency, and quality control during rapid expansion [5]
90后体育生卖水饺,年入25亿要IPO了
创业邦· 2026-01-16 01:55
Group 1 - The core viewpoint of the article is that Yuanji Food is preparing for an IPO on the Hong Kong Stock Exchange, aiming to expand its market presence [2] - As of September 30, 2025, Yuanji Food operates a total of 4,266 stores globally, covering over 200 cities [2] - The projected revenue for Yuanji Food in 2024 is expected to reach 2.561 billion yuan [2] Group 2 - Yuanji Cloud Dumplings is recognized as the largest Chinese fast-food enterprise globally based on the number of stores [2] - In the retail and dining sectors, Yuanji Food is the largest company in China for dumplings and wontons based on GMV for the period from January to September 2025 [2]