Core Points - The 9th International Rose Conference is being held in Mentougou District, showcasing over a thousand varieties of roses and featuring an AI digital persona named "Xiao Miao Yue" for interactive experiences [1][2] - This conference, organized by the International Society for Horticultural Science (ISHS), is the largest and highest-level event in the global rose sector, marking its first occurrence in China in 40 years [1] - The main exhibition area covers approximately 230,000 square meters, with over 1,000 rose varieties planted across 35,000 square meters, including domestic and international themed gardens [1][2] Event Highlights - The event features an immersive experience area where visitors can use AR glasses to observe the life cycle of roses, alongside innovative food offerings like rose latte art coffee and petal ice cream [2] - A 20.9-kilometer rose-themed scenic avenue has been constructed, showcasing over 50 varieties and 439,000 rose plants, making it the most diverse rose display avenue in China [2] - The district is hosting a series of cultural and tourism activities under the theme "Rose Fragrance and Cultural Tourism," aiming to create a vibrant consumer experience throughout May [2][3] Cultural and Artistic Activities - The main venue is hosting the "Flower YOUNG Lifestyle Festival," which includes various activities such as market fairs, camping, and family-friendly events, promoting a leisurely lifestyle [3] - Seven artistic scenes have been developed to enhance the conference, including music festivals, children's choir performances, and light shows, contributing to a rich cultural atmosphere [3] - Special discounts on tickets and accommodations are being offered to encourage local tourism and cultural consumption, linking the rose theme with broader economic activities [3]

Group 1 - The core viewpoint is that Chinese brands have a leading position in global development primarily in terms of quantity, but there is significant room for improvement in brand value [1][4] - Recent customs data shows resilience in Chinese manufacturing, with a year-on-year export growth of 8.1% in April 2025, despite a 21% decline in exports to the US [2] - Exports to non-US regions increased by 13%, with ASEAN exports growing by 20.8%, indicating a shift in export destinations and a trend towards higher value, brand-premium products [2] Group 2 - The trade war has prompted many companies to realize that without a brand, products cannot command higher prices in overseas markets, leading to a stronger focus on brand building [3] - Companies with established brand recognition are more resilient to external impacts, while those without are facing significant challenges [3] - The urgency for brand development is emphasized, particularly for companies with stable supply chains and mature product lines, as they seek to build long-term brands rather than relying on short-term sales [3] Group 3 - The transition from manufacturing to branding is a critical issue for China's economy, especially in the context of a complex international trade environment [4] - The World Bank data indicates that leading Chinese brands have surpassed US brands in global industrial value share, with Chinese manufacturing accounting for 30% of the global total [4] - However, Chinese brands only account for 18% of global brand value, highlighting the need for further development in brand value [4] Group 4 - Building a brand "going abroad" ecosystem requires collaboration among government, enterprises, and society, along with optimizing industrial layout for brand internationalization [5] - Companies like Shuangma Plastics are gradually increasing their own brand share to nearly 10% while facing challenges in establishing high-end brands [5] - Concerns about intellectual property during the transition to domestic sales are influencing product selection for the domestic market [5] Group 5 - Companies like Shanghai Silode Industrial Co., which maintain a significant portion of their US market share, are focusing on brand building to stand out in domestic and emerging markets [6] - The trend of Chinese companies pursuing brand development is attracting increased investment from multinational firms like The Trade Desk in China [6] - The focus areas for investment include consumer electronics, smart home products, and cultural output, with a notable increase in brand advertising budgets from Chinese clients [6][7] Group 6 - There is a growing willingness among Chinese clients to allocate part of their budget to brand building rather than solely focusing on ROI [7] - The rise of CTV (smart TV) as a core element of quality internet advertising is changing the approach to brand promotion, moving from a volume-based strategy to a brand-centric strategy [7]

Core Viewpoint - The project "Molecular Mechanism of Flavor Quality Traits Formation in Specialty Horticultural Crops" has been launched in Changsha, Hunan, aiming to enhance the flavor quality of key horticultural crops through molecular breeding techniques [1][2]. Group 1: Project Overview - The project is led by Hunan Agricultural University in collaboration with several institutions, focusing on the molecular mechanisms behind flavor quality traits in specialty horticultural crops [1]. - The project targets three main crops: tea trees, chili peppers, and citrus, with four sub-topics designed to explore common flavor traits [2]. Group 2: Research Objectives - The aim is to clarify the genetic basis of flavor traits in tea trees, chili peppers, and citrus, and to construct a molecular regulatory network for flavor substance metabolism [2]. - The project will also investigate the mechanisms of flavor quality formation in response to adverse conditions [2]. Group 3: Technological Development - The team plans to develop a stable high-throughput breeding "chip" specifically for flavor quality, creating an efficient breeding technology system [2]. - A roadmap for improving the flavor quality of specialty horticultural germplasm will be established [2]. Group 4: Institutional Support - Hunan Agricultural University is committed to building an integrated innovation platform that combines production, education, research, and application to support the project's high-quality implementation [2].