华泰证券发表研报指，网易云音乐上半年财报收入38.27亿元(年减6%)；经调整净利润为19.46亿元(年增 121%)。利润超预期主要得益于良好的成本费用控制。公司专注于打造全面且差异化的内容生态，核心 在线音乐服务收入稳健增长，在营运效率持续优化下利润率有望进一步提升。该行表示，网易云音乐产 品页面调整已于第一季基本完成，预期未来社交娱乐业务收入将维持相对稳定。考虑到公司2025年上半 年毛利率及销售费用率优化优于预期，经营杠杆有望持续兑现，并考量一次性递延税项影响，该行预测 其2025、2026、2027年调整后归母净利润分别为30.91亿、26.56亿、29.83亿元(上调61%、29%、36%)。 该行对其目标价从205.47港元上调至360.42港元，维持"买入"评级。 ...

报告指，2025年上半年集团收入38.3亿元人民币，毛利率36.4%，同比优化1.4个百分点，符合预期。剔 除一次性影响，经调整净利润11亿元人民币，超市场预期。该行维持2025年在线音乐收入同比增15%预 期，预计会员订阅收入仍受会员规模扩张拉动。 智通财经APP获悉，交银国际发布研报称，基于网易云音乐(09899)好于预期的费用管控，该行上调 2025/26年经调整净利润12%及9%，至21.7及23.9亿元人民币(剔除一次性影响)，将估值切换至2026年， 考虑行业估值中枢上移，基于28倍市盈率，将目标价从240港元上调41%至339港元，维持"买入"评级。 ...

该行预计网易云音乐2025年下半年以及2026年毛利率扩张及效率提升将持续。网易云音乐目前毛利率及 销售费用率(2025年上半年分别为36%和4%)仍有较大改善空间，尤其是在中国音乐行业相对稳定的竞争 格局下。该行将2025-2027财年年营运利润预期上调至17/19/21亿元，主要反映其营运费用的控制及毛利 率改善。 招银国际发布研报称，上调网易云音乐(09899)目标价63%，从202.5港元升至330港元，维持"买入"评 级。网易云音乐上半年总营收38.3亿元人民币(下同);经调整运营利润润同比增35%至9.05亿元，相当于 该行全年预期的57%，主要得益于音乐业务商业化程度的提升、毛利率的改善及销售费用的有效控制， 将估值窗口更新至2026年。 ...

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company's online subscription revenue shows steady growth, with effective control over costs and expenses driving a significant increase in adjusted operating profit [2][6] - The company's H1 2025 performance exceeded market expectations, with a notable impact from tax credits on adjusted net profit [6][8] - The company is focusing on enhancing its content offerings and user experience to drive growth in paid subscriptions [10][12] Financial Performance Summary - For H1 2025, the company reported revenue of 3.83 billion yuan, a year-over-year decrease of 6.0%, while net profit attributable to shareholders reached 1.89 billion yuan, up 132.7% year-over-year [5][8] - Adjusted operating profit was 910 million yuan, reflecting a year-over-year increase of 35.0%, and adjusted net profit was 1.95 billion yuan, up 121.0% year-over-year [8] - The decline in revenue was primarily due to a more cautious operational strategy in online social entertainment services, which saw a 43% year-over-year drop [8] Revenue and Cost Analysis - Online music business revenue for H1 2025 was 2.967 billion yuan, an increase of 15.9% year-over-year, with subscription revenue contributing 2.47 billion yuan, up 15.2% [8][12] - The company maintained a gross margin of 36.4%, an increase of 1.4 percentage points year-over-year, and an adjusted operating margin of 23.7%, up 7.2 percentage points year-over-year [8] - Content service costs decreased by 10.5% year-over-year, accounting for 47.1% of revenue, while promotional and advertising expenses dropped by 67.1% [9][12] Future Projections - The company is projected to achieve revenues of 8.326 billion yuan in 2025, with net profit attributable to shareholders expected to reach 2.866 billion yuan [11][12] - The adjusted net profit forecast for 2025 is 3.006 billion yuan, with corresponding adjusted P/E ratios of 18 for 2025, 23 for 2026, and 20 for 2027 [11][12] - The company aims to enhance its content library and user engagement, which is expected to drive long-term growth in paid subscriptions [10][12]

Investment Rating - The report maintains a "Buy" rating for Tencent Music (1698.HK) [1][12][13] Core Views - The report highlights that Tencent Music's revenue and profit growth exceeded expectations, driven by an increase in ARPPU (Average Revenue Per Paying User) and subscription income [5][6][12] - The company is expected to see continued growth in revenue and profitability, supported by a healthy revenue structure and an increase in paying users [12][13] Financial Performance Summary - For Q2 2025, Tencent Music reported revenue of 8.44 billion yuan, a year-over-year increase of 17.9% and a quarter-over-quarter increase of 14.7% [5][6] - The net profit attributable to shareholders was 2.41 billion yuan, reflecting a year-over-year increase of 43.4% [5][6] - The gross profit margin improved to 44.4%, up 2.4 percentage points year-over-year, due to growth in online music revenue and a decrease in revenue sharing from social entertainment services [6][12] User Metrics and Revenue Streams - Online music service revenue reached 6.85 billion yuan, a year-over-year increase of 26.4% [7] - The number of paying users increased to 124 million, a year-over-year growth of 6%, with a paying rate of 22.5% [7] - Advertising and other revenue surged to 2.47 billion yuan, a year-over-year increase of 46.9%, driven by new advertising models and strong growth in artist-related events [7][12] Strategic Initiatives - Tencent Music is enhancing its content ecosystem and interactive community to increase platform value, including hosting major international concerts and introducing interactive community features [8][9] - The company plans to acquire 100% of Ximalaya for $1.26 billion to expand into long audio content, aiming to create a comprehensive entertainment matrix [10][12] Financial Forecast - Revenue projections for 2025-2027 are 32.95 billion yuan, 37.48 billion yuan, and 41.06 billion yuan respectively, with net profit estimates of 10.98 billion yuan, 10.34 billion yuan, and 11.49 billion yuan [11][12] - The adjusted P/E ratios are forecasted to be 30, 24, and 22 for the respective years [12]

Investment Rating - The report maintains an "Outperform" rating for the industry [8] Core Insights - The online music platforms, Tencent Music and NetEase Cloud Music, reported strong mid-year performance for 2025, with Tencent Music achieving a revenue of 8.44 billion yuan in Q2 2025, a year-on-year increase of 17.9%, and an adjusted net profit of 2.57 billion yuan, up 37.4% [3][12] - NetEase Cloud Music's revenue for H1 2025 was 3.83 billion yuan, down 6% year-on-year, but its adjusted net profit surged by 121% to 1.95 billion yuan, primarily due to the recognition of deferred tax assets [3][12] - The online music industry is characterized by a stable competitive landscape with strong user stickiness, indicating long-term investment potential [3][22] Summary by Sections Online Music Platforms - Tencent Music's online music service revenue reached 6.85 billion yuan in Q2 2025, reflecting a 26.4% increase year-on-year, with an average revenue per user (ARPU) of 11.7 yuan per month, up 9.3% [12][16] - NetEase Cloud Music's subscription revenue for H1 2025 was 2.47 billion yuan, a 15.2% increase year-on-year [16] Home Appliance Sector - The home appliance sector saw a weekly increase of 1.9%, with white goods, black goods, and small appliances rising by 1.0%, 4.2%, and 1.7% respectively, while kitchen appliances decreased by 1.1% [4][29] - The report suggests that the home appliance sector will benefit from policies supporting domestic demand recovery, particularly through trade-in programs [5][23] Investment Recommendations - The report recommends focusing on major home appliance companies such as Midea Group, Haier Smart Home, Gree Electric Appliances, and TCL Electronics, which are expected to benefit from trade-in programs [5][23] - The pet industry is highlighted as a resilient sector during economic downturns, with companies like Guibao Pet and Zhongchong Co. recommended for investment [5][23] - The report also emphasizes the potential for recovery in small appliances and branded apparel due to low baselines, suggesting companies like Bear Electric and Anta Sports for consideration [5][23] Global Manufacturing Trends - The report notes that Chinese manufacturers maintain a significant advantage in global markets, particularly in major appliances and tools, with companies like Midea Group and Haier Smart Home recommended for their global market share [6][28]

Core Viewpoint - NetEase reported Q2 2025 earnings with net revenue of 27.9 billion yuan, a year-on-year increase of 9.4%, slightly below Bloomberg consensus expectations of 28.4 billion yuan [4] Business Segments - **Gaming**: Revenue growth was strong but below market expectations, likely due to high prior expectations set by successful Q1 titles. Q2 gaming and related services net revenue was 22.8 billion yuan, up 13.7% year-on-year, compared to the expected 23.4 billion yuan. Online gaming net revenue reached 22.1 billion yuan, a 14.9% increase year-on-year. Key contributors included new titles like "Marvel Duel" and "Yanyun Sixteen Sounds," while "Outsider Tide" performed poorly overseas. Deferred revenue at the end of the period was 17 billion yuan, up 24.6% year-on-year, indicating future revenue support [5][6] - **Youdao**: Net revenue was 1.4 billion yuan, a 7.3% year-on-year increase, exceeding expectations of 1.3 billion yuan, driven by online marketing and learning services growth [5] - **Cloud Music**: Net revenue was 2 billion yuan, also a 7.3% year-on-year increase, surpassing the expected 1.3 billion yuan, attributed to growth in online music services [5] - **Innovative and Other Businesses**: Net revenue was 1.7 billion yuan, down 17.8% year-on-year, below the expected 1.8 billion yuan, with declines in revenue from NetEase Yanxuan and advertising services [5] Profitability - The company's gross margin for Q2 was 64.7%, up 1.8 percentage points year-on-year, exceeding the expected 63.6%. Gaming and related services gross margin was 70.2%, up 1.4 percentage points year-on-year, likely due to cost optimization. Cloud Music's gross margin was 36.1%, up 4.0 percentage points year-on-year, also exceeding expectations. Innovative and other businesses had a gross margin of 42.3%, up 8.3 percentage points year-on-year, while Youdao's gross margin was 42.9%, down 5.2 percentage points year-on-year [6][7] - Marketing expenses were 3.6 billion yuan, with a marketing expense ratio of 12.8%, down 0.9 percentage points year-on-year, indicating a return to historical spending levels after significant optimization in previous quarters [6][7]

Group 1 - The company achieved operating revenue of 3.83 billion yuan in H1 2025, a year-on-year decrease of 6%, while net profit attributable to shareholders reached 1.89 billion yuan, a significant increase of 132.8% [1] - Adjusted operating profit for H1 2025 was 910 million yuan, reflecting a year-on-year growth of 35%, and adjusted net profit was 1.95 billion yuan, up 121% year-on-year [1] - The gross margin improved to 36.4% in H1 2025, compared to 35% in H1 2024, driven by a large deferred tax credit of 850 million yuan and reduced advertising expenses [1] Group 2 - The company continues to enhance its monetization capabilities centered around music, with online music revenue reaching 2.97 billion yuan in H1 2025, a year-on-year increase of 15.9% [1] - Subscription service revenue amounted to 2.47 billion yuan, up 15.2% year-on-year, attributed to improved user experience and enriched music community content [1] - The number of active users and paying users has shown stable growth, with the ratio of daily active users to monthly active users remaining above 30% [1] Group 3 - The company is expanding its music copyright portfolio by establishing agreements with popular K-Pop labels such as RBW and StarShip, and is focusing on genres like rap, Japanese ACG, and Western music [2] - As of June 2025, the platform has 819,000 registered independent musicians, an increase of 11.9% year-on-year, with approximately 4.8 million tracks uploaded, reflecting a 33.3% year-on-year growth [2] - The company has introduced innovative features in its app, such as the "Shen Guang Player," and is leveraging AI to enhance music creation, which has received positive feedback from users [2]

Core Viewpoint - The company reported a significant increase in net profit for the first half of 2025, driven by growth in online music services despite a decline in overall revenue [1] Financial Performance - In H1 2025, the company achieved revenue of 3.827 billion yuan, a year-on-year decrease of 6.0% [1] - The net profit attributable to shareholders reached 1.885 billion yuan, marking a year-on-year increase of 132.8% [1] - Online music service revenue was 2.967 billion yuan, reflecting a year-on-year growth of 15.9% [1] - Membership subscription revenue accounted for over 80% of online music service revenue, totaling 2.470 billion yuan [1] - Operating profit for H1 2025 was 845 million yuan, showing significant growth due to reduced promotional and advertising expenses [1] - The gross profit margin improved to 36.4%, an increase of 1.4% year-on-year [1] Cost Management - Sales and marketing expenses decreased by 55.8% to 163 million yuan [1] - General and administrative expenses increased by 3.6% to 93 million yuan, primarily due to higher legal and professional fees [1] - R&D expenses decreased by 4.2% to 379 million yuan, attributed to improved operational efficiency [1] Strategic Initiatives - The company is focused on enhancing its content ecosystem and optimizing user experience in music consumption [1] - It has strengthened partnerships with copyright holders, adding content from popular K-Pop labels and expanding into diverse music genres [1] - The platform has over 819,000 independent musicians and approximately 4.8 million music tracks uploaded [1] - The company aims to develop high-quality, original music content and improve user music discovery and listening experiences [1]

Group 1 - The company expects adjusted net profits for 2025-2027 to be 27.58/22.22/24.58 billion CNY, reflecting a year-on-year growth of +62.3%/-19.5%/+10.6% [1] - The company maintains a target price of 312 HKD for 2026, with a PE ratio of 28X, and continues to hold an "overweight" rating [1] - The company reported a revenue of 3.83 billion CNY for the first half of 2025, a decrease of 6.0% year-on-year, with a gross margin of 36.4%, an increase of 1.4 percentage points [1] Group 2 - Online music revenue for the first half of 2025 reached 2.97 billion CNY, an increase of 15.9% year-on-year, with subscription revenue growing by 15.2% to 2.47 billion CNY [2] - The company has over 819,000 registered independent musicians and approximately 4.8 million music tracks uploaded as of June 2025 [2] - The company has implemented a more cautious promotional strategy, resulting in a 55.8% reduction in sales and marketing expenses for the first half of 2025 [1]