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跨年餐饮消费供需两热 大众点评“品质外卖”启动“跨年特别计划”
Zheng Quan Shi Bao Wang· 2025-12-29 12:45
大众点评相关负责人表示,今年跨年,餐饮消费呈现供需两旺的态势。"品质外卖"推出本次企划,主要 是满足"宅家跨年"消费新趋势下用户的新需求。"也希望借此缓解假期高峰期间,高分餐厅的堂食经营 压力,共同开辟线上新增长点,让餐厅能在节假日消费高峰日更高效地承接需求。" 业内人士分析指出,"宅家跨年"的流行,是消费者对节日体验追求舒适、品质与个性化的体现。大众点 评"品质外卖"整合供需资源,一方面满足了用户对高品质、仪式感跨年餐的需求;另一方面,通过广泛 邀请品质堂食餐厅加入,推出高性价比的专属套餐,并应用平台数字化工具与履约能力,能够有效化解 高峰期堂食经营压力、拓展线上服务半径,进一步促进节假日消费增长。 此前,大众点评"品质外卖"已推出"高分堂食店工作餐""周末外卖犒劳餐"等多个特别企划,满足消费者 在不同场景下的品质外卖需求。 "未来,我们将不断推出'精细化''多场景'服务,迭代产品功能,同时根据顾客真实评分、商家真实运营 情况持续邀请更多餐厅加入。"前述负责人称,"争取与全国所有高分堂食餐厅一起,为用户提供多场 景、高性价比的到店、到家全面服务。" 各地跨年氛围渐浓,跨年夜聚餐需求大增,热门餐厅预订火爆。与 ...
外卖骑手在家中猝死被保险公司拒赔,检察机关支持起诉促调解
Xin Lang Cai Jing· 2025-12-27 04:16
该案虽然是保险合同纠纷,但案件背后折射出新就业形态领域因劳动关系的灵活性、隐蔽性带来的权益 保障复杂性。为了最大程度平衡保险合同意思自治原则与保障劳动者权益之间紧张关系、减少诉累,实 现案结事了人和,检察官认为引导周某某与保险公司达成和解或许是本案最优解。 为此,静安区检察院积极与区人民法院协同开展矛盾化解工作。在明确案件事实与法律关系基础上,静 安区人民法院充分发挥在诉讼调解中的主导和核心作用,向保险公司释明案件背后的法理、情理及国家 保障新业态劳动者权益的政策导向。同时,多次组织单方谈话与双方面对面调解,耐心安抚申请人情 绪,引导其理性看待诉讼风险,理解调解对于快速获赔、解决实际困难的积极意义。最终,双方当事人 当庭达成调解协议,保险公司同意支付周某某保险金并即时履行完毕。 12月27日,智通财经记者从上海市静安区人民检察院(以下简称"静安区检察院")获悉,近日,该院依 法办理了这起外卖骑手猝死保险理赔纠纷案。 2025年7月,申请人周某某攥着一份拒赔通知书走进静安区检察院,向民事行政检察部门的检察官寻求 帮助。周某某的儿子成某某系外卖众包骑手。2024年7月9日下午,成某某完成最后一单配送后,因身体 不 ...
财经聚焦|坚持民生为大——从中央经济工作会议看增进人民福祉着力点
Xin Hua She· 2025-12-22 14:20
Group 1: Employment Stability - The central economic work conference emphasizes the importance of employment as a fundamental aspect of people's livelihoods, proposing actions to stabilize and expand job opportunities, particularly for key groups like college graduates and migrant workers [2][4] - The implementation of actions to stabilize and enhance job quality is a response to the current employment situation and aims to provide clear signals for job stability [2] - Companies like Guangdong Zhonghai Wantai Technology Co., Ltd. are collaborating with educational institutions to cultivate composite technical talents, which shortens training cycles and improves job matching [3] Group 2: Social Welfare Improvement - The conference outlines measures to enhance the social welfare system, focusing on education, healthcare, and elderly care, which are critical to the public [5][6] - Initiatives include optimizing drug procurement and reforming medical insurance payment methods to reduce the burden of medical expenses on the public [5] - The introduction of long-term care insurance and support for vulnerable groups is part of the strategy to improve elderly care services [6] Group 3: High-Quality Development - The conference highlights the need for high-quality development to ensure that the benefits of growth are equitably shared among the population [7][10] - Efforts to promote urbanization and rural revitalization are aimed at improving living conditions and integrating relocated populations into urban life [7] - The focus on green development and ecological protection is seen as a way to enhance public welfare while fostering economic growth [10][11] Group 4: Housing Initiatives - The conference proposes measures to encourage the acquisition of existing housing for public welfare and to reform the housing provident fund system [10][11] - The construction of quality housing is expected to meet the evolving needs of the population, contributing to urban renewal and the integration of migrant populations [11]
美团外卖官宣周杰伦为新代言人,主打“1对1急送”
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-18 15:05
据悉,在三季度电话会上,美团披露了最新的市场占比数据:近期美团餐饮外卖订单市占稳步回升。 美团CEO王兴表示,关于财务数据,外卖业务的亏损在2025年三季度已经见顶,美团的外卖业务在第四 季度仍面临较大亏损可能性。"特别是双11促销之后,补贴力度确实有所下降,我们未来会进行必要的 投资,以保持领先地位,但我们无意参与价格战,因为我们会根据竞争态势调整投资和策略方向。" (文章来源:21世纪经济报道) 12月18日,美团外卖官宣周杰伦出任其品牌代言人,并先后推出主题为"冬天点外卖,还是美团快"的两 支广告宣传片。 据悉,美团此次宣传活动主要以"1 对 1 急送"和"平均提速 20 分钟"为核心卖点。在官方释出的第二支 宣传片中,周杰伦身穿围巾毛衣,在雪中长椅上搓手等待,周杰伦还亲自配音,广告语"哎哟,怎么那 么快",氛围神似当年"捧在手心里"的优乐美广告,网友纷纷表示"梦回优乐美"。 ...
美团外卖官宣周杰伦成为品牌代言人
Feng Huang Wang· 2025-12-18 02:06
凤凰网科技讯 12月18日,美团外卖官宣周杰伦出任其品牌代言人,目前已经在各app进行广告投放。 ...
骑手社保补贴已到账!广州开设美团养老保险补贴线下咨询窗口
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-17 14:51
"到账了!买了社保以后,都不用主动申请,补贴就能准时到账,特别方便。"12月17日,在广州番禺万博天河城,一场由番禺 区社工部、市场监管局、人社局等部门指导,番禺万博商务发展中心支持的美团社保补贴线下宣导活动顺利开展,现场吸引了 众多骑手驻足咨询。 "我的养老保险补贴到账了!"这是近期许多美团骑手在查看App时发出的感叹。除广州外,辽宁锦州、江苏南京等多地举办的线 下宣导活动中,骑手们也陆续晒出补贴到账的页面。美团相关负责人表示,目前美团骑手社保补贴已覆盖全国所有省市,这也 是继4月启动试点、7月向全国推广之后,美团骑手社保工作的突破性进展。 美团骑手社保12月正式覆盖全国,广州部分骑手社保补贴已到账。(摄/陈穗丰) 据悉,在监管部门指导下,经过5年探索,美团于今年4月推出行业内首个面向全体骑手的养老保险补贴方案。该方案允许骑手 根据个人需求选择在户籍地或工作地参保并申请,不管是长期稳定跑单,还是过渡兼职的骑手,只要在美团上的月收入达到就 业地相关缴费基数下限,且近6个月有3个月满足该条件,美团就以相关缴费基数为基准,补贴50%的养老保险费用,真正实 现"人人可参与、人人可受益"。 覆盖广泛,减轻负担 月底缴 ...
京东外卖在全国范围内上线“自提”功能
Mei Ri Jing Ji Xin Wen· 2025-12-17 03:16
每经AI快讯,12月17日,京东外卖在全国范围内上线"自提"功能,为用户提供"线上下单、到店自提、 即提即走"的体验。 ...
高校研究报告:美团无堂食外卖商家仅占3%,浙渝等地已有行业标准
Cai Jing Wang· 2025-12-16 14:09
12月16日,上海财经大学数字研究院发布《2025外卖商家经营发展报告》(以下简称《报告》)。基于 全国范围内的餐饮数据以及随机抽取的3万个美团外卖商家样本,报告根据外卖商家在现实中的堂食条 件,将外卖商家分为有传统堂食外卖商家、无堂食外卖商家、即提商家以及无法用堂食和非堂食定义商 家。 在此分类条件下,调研抽取的美团外卖商家样本显示,无堂食商家占比极小,仅有3%,而拥有传统堂 食门店的商家占比达70%,无法用堂食和非堂食定义商家占比15%,即提商家占12%。这一数据说明, 餐饮外卖市场中,拥有实体门店的商家是绝对基石,绝大多数外卖订单都来自于后厨环境可被监督的传 统餐厅。 目前,纯外卖店涵盖三大品类,形成以美食为核心、甜品饮品为补充的结构,其中"美食"品类下的商家 开展纯外卖店的比例最高。此外,研究还发现,纯外卖店铺分布高度集中于高线城市,在成都、北京、 广州、上海、苏州五个一线和新一线城市占比最高。而在低线城市,外卖市场仍处于以实体餐厅线上化 为主的增长阶段。 ▲中国大陆地区各城市纯外卖店占比(图源:上财研究报告) ▲美团外卖各类型商家占比(图源:上财研究报告) 《报告》指出,常被舆论讨论的无堂食外卖店只 ...
【独家】外卖大战巷战仍激烈,骑手正在回流美团
Xin Lang Cai Jing· 2025-12-16 08:35
Core Insights - The competition between Meituan and Taobao Flash Delivery in the food delivery sector has cooled down in Q4, with significant changes in rider subsidies and user incentives [1][6] - There has been a notable trend of riders switching platforms, particularly from Taobao Flash to Meituan, due to changes in subsidy structures and delivery conditions [1][5] Subsidy Changes - Both platforms have reduced subsidies for users and riders since mid-September, leading to a decrease in rider income and a reassessment of platform stability [1][6] - In July, Taobao Flash offered substantial incentives, such as a monthly bonus of approximately 5,000 yuan for completing 20-30 orders daily, attracting many riders from Meituan [2][5] - By late September, Taobao Flash began to cut rider subsidies, with reports of a maximum new rider subsidy of 8,000 yuan, while Meituan's maximum was around 4,500 yuan [5][7] Rider Dynamics - The average delivery price for Meituan is 9.5 yuan, compared to 8.5 yuan for Taobao Flash and 7 yuan for JD's delivery service, making Meituan more attractive for riders [2][8] - The retention rate of newly recruited riders has dropped significantly from 80% to 50% during peak competition periods, indicating challenges in maintaining workforce stability [5][6] - Meituan has seen an increase in experienced riders, with a reported 20-30 new riders added to their teams in key areas like Sanlitun, many of whom have transitioned from Taobao Flash and JD [7][8] Operational Strategies - Both companies are now focusing on winter subsidy programs, with Meituan starting its winter subsidy earlier than usual, while Taobao Flash has also initiated similar programs [7][8] - The overlap of active riders across platforms has increased significantly, indicating a trend where riders are comparing subsidies and switching platforms based on better offers [10] - The operational strategies for both platforms in terms of delivery times and user experience will be crucial in determining rider and customer loyalty moving forward [10]
美团:五年投入100亿元,全面保障骑手福利
Guan Cha Zhe Wang· 2025-12-15 05:43
Core Insights - Meituan has officially extended social security coverage to all delivery riders across the country as of December 2023, providing cash subsidies to those participating in social security payments [1] - The company launched a pension insurance subsidy scheme in April 2023, allowing riders to choose their insurance location and offering a 50% subsidy on pension insurance fees for eligible riders [1][2] - Meituan has invested 2.3 billion yuan in full payment for rider occupational injury insurance, covering approximately 16 million riders as of October 2023 [2] Group 1 - The pension insurance subsidy scheme allows riders to apply based on their monthly income and requires them to meet specific criteria over a six-month period [1] - Riders can receive subsidies regardless of whether they pay social security in their hometown or work location, making the process more convenient [1] - The company is expanding its insurance offerings to include various types of coverage, such as occupational injury insurance, accident insurance, and special weather subsidies [1] Group 2 - Since 2022, Meituan has expanded its new occupational injury insurance pilot program to 17 provinces and cities, with a total investment of 2.3 billion yuan by October 2023 [2] - The company has established over 200 "Rider Homes" nationwide to provide support services, including delivery assistance and welfare consultations [2] - Meituan plans to invest a total of 10 billion yuan over the next five years to enhance rider welfare programs, including initiatives like "parent-child leave" and "autumn harvest leave" [2]