Core Insights - The report highlights Qingmu Technology (青木科技) as a leading expert in full-domain operation services and brand incubation, driven by data and technology [2][4][14] - The company has established a high-synergy business model encompassing operation services, brand incubation, and technical solutions, serving well-known brands across various sectors [2][4][14] - Financial projections indicate significant revenue growth, with expected revenues of 15.1 billion, 19.0 billion, and 23.4 billion yuan for 2025 to 2027, representing year-on-year growth rates of 30.5%, 26.5%, and 23.0% respectively [4][14] Company Overview - Qingmu Technology was founded in 2009 and has focused on e-commerce operation since 2011, building a comprehensive service model that includes operation, brand incubation, and technology solutions [2][14] - The company has a stable ownership structure, with founders holding 39% of the shares, and a management team with over ten years of industry experience [2][14] - Revenue for 2024 and the first half of 2025 is projected at 1.15 billion and 670 million yuan, with year-on-year growth rates of 19.2% and 22.75% respectively [2][14] Competitive Advantages - Qingmu Technology's competitive edge lies in its data, technology, and brand matrix, which collectively enhance its operational value [3][4][14] - The data layer includes services across major platforms like Tmall, JD.com, Douyin, and Xiaohongshu, allowing the company to accumulate extensive user behavior and transaction data [3][14] - The technology layer features proprietary systems such as the Qingling AI platform and CRM, which streamline operations and reduce costs [3][14] Business Model and Growth Strategy - The company is expanding its service model from a single service fee to a combination of service fees, distribution price differences, and equity returns, thus sharing in brand growth [4][14] - Qingmu Technology is diversifying its product categories beyond apparel to include trendy toys, beauty products, health consumer goods, and pet food, enhancing its growth potential [4][14] - The company aims to maintain its status as a top service provider on platforms like Tmall and Douyin while increasing its international operations, particularly in Southeast Asia [4][14] Financial Projections - The report forecasts a steady increase in net profit, with expected figures of 1.31 billion, 1.85 billion, and 2.59 billion yuan for 2025 to 2027, reflecting growth rates of 45.2%, 40.4%, and 40.4% respectively [4][14] - The projected price-to-earnings (PE) ratios for the same period are 50, 35, and 25 times, indicating a favorable valuation outlook [4][14]

Core Viewpoint - Qingmu Technology, a leading domestic internet e-commerce service provider, is enhancing its market competitiveness through a significant acquisition in the health sector by acquiring 65.83% of Vitalis Pharma AS for 2.12 billion RMB [2][3]. Acquisition Details - The acquisition will be executed by Qingmu's wholly-owned subsidiary, Qingmu PTE. LTD., in two steps: purchasing 49.0662% of Vitalis for approximately 1.06 billion RMB and subscribing to 32.9157% of newly issued shares for the same amount [3]. - Vitalis, established in 2005 in Oslo, Norway, specializes in high-end dietary supplements, including products like seal oil, fish oil, astaxanthin, and coenzyme Q10 [3]. Financial Performance of Vitalis - Vitalis reported revenues of 151.43 million NOK and 97.94 million NOK for 2024 and the first half of 2025, respectively, with net profits of 28.55 million NOK and 23.31 million NOK [4]. - The profit target for Vitalis in 2025 is set at no less than 31 million NOK [4]. Performance Commitments - The acquisition includes performance commitments, requiring Vitalis to achieve a net profit of at least 41.85 million NOK by 2027 and 56.50 million NOK by 2028, representing a growth of no less than 35% year-over-year [5]. - The acquisition price of 300 million NOK is expected to create significant goodwill, which carries a risk of impairment [5]. Strategic Goals - The acquisition aims to implement the company's brand incubation and management strategy, enhancing its capabilities in brand management, product development, and supply chain management in the health sector [5]. - Qingmu Technology plans to increase investments in brand incubation and management, focusing on health consumer products through various strategies, including joint ventures and acquisitions of overseas brands [5]. Revenue Growth - In the first half of 2025, Qingmu's brand incubation and management business generated approximately 230 million RMB, marking an 86.5% year-over-year increase, with its contribution to overall revenue rising from 22.9% to 34.8% [6]. - The brands Cumlaude Lab and ZUCCARI significantly contributed to this revenue growth, achieving over 70% and 95% year-over-year increases, respectively [6]. Overall Company Performance - For the first three quarters of 2025, Qingmu Technology reported revenues of 1.021 billion RMB, a 26.34% increase year-over-year, and a net profit of 79.62 million RMB, up 10.22% [7]. - The company's gross margin has improved significantly, reaching 56.33% in the first three quarters of 2025, up 5.25 percentage points from the same period in 2024 [8].

Core Viewpoint - Pinduoduo has become a significant battleground for new brands and merchants due to its unique "social fission" and "low-price explosion" strategies, but the complexity of its rules and high competition lead many new merchants to consider hiring代运营 (operating agents) for assistance [1][3]. Group 1: Characteristics of Reliable代运营 Service Providers - A reliable代运营 service provider should possess expertise in Pinduoduo's core operations, including product selection, pricing strategies, and promotional activities [5]. - They should be adept at utilizing data-driven approaches to diagnose store issues and make informed decisions based on metrics like traffic structure and conversion rates [5]. - Successful代运营 providers will have proven case studies showcasing their ability to drive growth for similar brands [5]. Group 2: Strategic Value of Hiring代运营 - Engaging代运营 services allows new merchants to quickly navigate Pinduoduo's intricate rules, minimizing trial-and-error costs and avoiding potential penalties [8]. -代运营 companies often have better communication channels with the platform, enabling them to help merchants access valuable traffic resources and optimize their stores for key activities [9]. - By outsourcing operational tasks to professionals, new merchants can focus on product development and brand building, thereby enhancing overall business efficiency [10]. Group 3: Data-Driven Growth -代运营 teams can conduct in-depth data analysis to provide insights on customer profiles, traffic health, and potential best-selling products, which are crucial for competitive differentiation [11]. Group 4: Steps for Selecting代运营 Partners - When choosing a代运营 partner, it is essential to verify their success stories and ensure they align with the merchant's product category and price point [14]. - Engaging in discussions about operational strategies rather than merely accepting promises can help identify reliable partners [14]. - Conducting online searches for negative feedback about the代运营 company can provide insights into their reputation [14]. - Contracts should clearly outline service expectations, performance indicators, and fee structures to prevent future disputes [14].

Industry Overview - The cosmetics and medical beauty sector has shown stronger performance than the market, with the Shenwan Beauty Care Index declining by 4.5% from November 14 to November 21, 2025, outperforming the Shenwan A Index by 1.9 percentage points [3][4] - The cosmetics sales are expected to gradually decline as the peak shopping season ends, with domestic brands actively preparing new products for the off-season [9][10] Key Insights - The 2026 cosmetics and medical beauty strategy report indicates that brand growth is crucial, with upstream and downstream margins improving. Domestic brands are expected to grow against the trend during the industry consolidation phase [10][11] - The National Medical Products Administration has introduced 24 reform measures aimed at enhancing the regulatory framework for cosmetics, promoting high-quality industry development [26] Company Focus - Qingmu Technology (301110) is highlighted as a full-domain operation service expert, leveraging data and technology to drive growth. The company has established a strong brand matrix across various sectors, including fashion and beauty [15][16] - Investment recommendations include brands with strong channel and brand matrices such as Maogeping, Shangmei Co., and Proya, as well as companies in the medical beauty sector like Aimeike [12][14] Market Trends - The retail sales of cosmetics in October 2025 grew by 9.6%, driven by the Double 11 shopping festival, with a total retail sales of 381.3 billion yuan for cosmetics in the first ten months of 2025, reflecting a 4.6% year-on-year increase [21][23] - The domestic market for skincare products is expected to see further growth, with domestic brands gaining market share due to their competitive pricing and localized strategies [31][34]

Core Insights - The company is a leading domestic e-commerce operation service provider established in 2012, focusing on providing professional e-commerce retail services to major brands in the fast-moving consumer goods sector, including beauty, personal care, and health products [1] - The company has initiated an AI e-commerce strategy, aiming to leverage AI technology to enhance operational efficiency and reduce costs, with initial financial improvements already visible [2] Company Overview - The company employs nearly 1,300 staff across major cities in China and operates under a dual strategy of "full-service e-commerce provider + new consumer brand accelerator" [1] - Key brand clients include Procter & Gamble, Shiseido, Amorepacific, Yili Group, and Mao Geping, among nearly a hundred others [1] Industry Dynamics - The e-commerce operation industry has undergone a 3-4 year adjustment period, transitioning towards self-owned brands and AI integration [1] - Alibaba's e-commerce business has refocused on growth as a core strategy, shifting from a "live streaming + low-price strategy" to activating core customer groups and enhancing platform performance [1] AI Strategy and Implementation - The company has launched several AI systems, including cloud-based solutions and intelligent customer service, which are expected to drive a shift from a labor-intensive to a technology-intensive model [2] - The company is part of Alibaba's first batch of AI Agent co-creation projects, indicating a strong partnership and resource sharing within the Alibaba ecosystem [2] Financial Outlook - The company anticipates a significant performance turnaround in 2025, driven by the recovery of the Tmall market and the implementation of AI applications [2] - Profit forecasts for the company are projected at 110 million, 160 million, and 190 million yuan for the years 2025, 2026, and 2027, respectively, with a strong recommendation for investment [2]

Summary of Aoki Technology Conference Call Industry and Company Overview - Aoki Technology primarily operates in the large apparel agency business, focusing on platforms like Tmall and also engaging with Douyin. The market is expected to maintain a growth rate of around 15% in the coming years, despite limited overall market growth [2][3][4] - The company holds a 70% stake in the high-end female personal care brand Comando and the Italian oral beauty brand Icarus, with projected total revenue of 600 million yuan in 2025 [2][3] Core Business Insights - The large apparel agency business generates approximately 800 million yuan in annual revenue with a net profit margin of about 20%, attributed to a commission-based model that avoids inventory pressure and capital prepayment [2][3] - The self-owned brands, Comando and Icarus, are expected to contribute significantly to revenue, with Comando projected to generate around 400 million yuan and Icarus between 200-250 million yuan in 2025 [2][3] - The technology solutions and consumer operation services segment, which includes the Aoki Xiaobai and Aoki Woodpecker systems, generates about 100 million yuan in annual revenue, with a high net profit margin [2][4] Financial Projections - Aoki Technology's projected scale profit for 2025 is around 150 million yuan, potentially increasing to over 250 million yuan in 2026, with self-owned brand revenue expected to exceed 50% of total revenue [2][5] - The total revenue for Comando and Icarus is anticipated to reach 1.2 billion yuan by 2026, with ongoing efforts to incubate new self-owned brands [3][5] Investment Logic and Valuation - The expansion of the self-owned brand matrix is a key growth driver, with the potential for multiple brands to collectively reach 5 billion yuan in revenue, translating to annual profits of 300-400 million yuan based on a 10% operating profit margin [2][5] - The current valuation is considered undervalued at less than 30 times PE, with expectations to align closer to peers at around 50 times PE due to anticipated rapid growth [3][6] - The long-term outlook for the self-owned brand segment is promising, suggesting significant potential for market capitalization growth [6] Additional Insights - The company is actively incubating new self-owned brands, including Ti Xu (personal care) and a skincare brand, which are expected to contribute to future growth [4] - AI applications are expected to enhance marketing efficiency, positively impacting short-term performance [3][6] This summary encapsulates the key points from the conference call regarding Aoki Technology's business operations, financial projections, and investment potential.

Group 1 - The core viewpoint of the article is that selecting a reliable代运营 (operating agency) is crucial for淘宝店家 (Taobao sellers), and火蝠电商 (Huo Fu E-commerce) is presented as a trustworthy option [1][3]. - 火蝠电商 has a 12-year history and has grown from a small company to a large enterprise with over 800 employees, indicating its stability and reliability [3]. - The company has a high level of industry recognition, having received multiple awards and certifications, which enhances its credibility [3][5]. Group 2 - Taobao sellers can choose代运营 companies based on two main strategies: selecting well-known companies or conducting thorough research to find a suitable one [5]. - For those opting for well-known companies, examples include火蝠电商, 宝尊电商 (Baozun E-commerce), and 山东利赢网络 (Shandong Liying Network), which are recognized for their capabilities [5]. - When conducting research, sellers should assess the company's qualifications, office environment, team composition, successful case studies, and contract details to ensure a good fit [7][8][10].

Investment Rating - The report initiates coverage with an "Accumulate" rating for Qingmu Technology [5][6]. Core Views - Qingmu Technology is positioned as a data and technology-driven one-stop retail service expert, focusing on e-commerce operations, brand incubation, and technical solutions across various consumer sectors [5][6]. - The company has established a stable and concentrated shareholding structure, with the founders holding approximately 39% of the shares, ensuring management stability [19][21]. - Revenue is projected to grow significantly, with expected revenues of 15.1 billion, 19.0 billion, and 23.4 billion yuan for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 30.5%, 26.5%, and 23.0% [4][6]. Financial Data and Profit Forecast - Total revenue for 2024 is estimated at 11.53 billion yuan, with a year-on-year growth of 19.2%, and a projected net profit of 0.91 billion yuan, showing a significant increase of 73.84% [4][24]. - The gross profit margin is expected to stabilize above 50%, with a projected return on equity (ROE) of 8.5% in 2025, increasing to 13.0% by 2027 [4][6]. - The company anticipates a net profit of 1.31 billion yuan in 2025, with a year-on-year growth of 45.2% [6][24]. Business Model and Competitive Advantage - Qingmu Technology operates in three main business segments: e-commerce operations, brand incubation, and technical solutions, leveraging data and technology to enhance operational efficiency [5][6]. - The company has a strong competitive edge through its ability to integrate consumer data across multiple platforms, which allows it to provide tailored solutions for brand growth [8][35]. - The brand incubation segment is expected to become the largest revenue contributor, with projected revenues of 3.07 billion yuan in 2024 [32][35]. Market Position and Growth Potential - The company has successfully expanded into high-growth sectors such as trendy toys and health products, with significant partnerships with brands like Skechers and Jellycat [5][35]. - Qingmu Technology's strategic focus on digital marketing and technology solutions positions it well to capture market share in the evolving e-commerce landscape [5][6]. - The report highlights the potential for continued growth in the e-commerce operations segment, driven by the increasing demand for integrated digital solutions [7][35].

Group 1 - The beauty and personal care sector has shown a recovery in 2025, with the SW Beauty Index rebounding after a decline from 2022 to 2024, achieving a maximum increase of over 15% and becoming a key area in new consumption [3][9][10] - The cosmetics segment is characterized by intense competition among brands, with domestic brands making significant strides in R&D and distribution, while international brands are adopting localized strategies to regain market share [3][20][25] - The medical beauty market is transitioning from a blue ocean to a red ocean, with domestic companies expected to become major competitors by focusing on affordable and specialized products [3][19][24] Group 2 - The e-commerce operation sector is undergoing a transformation, with companies like RuYuchen and Shuiyang Co. leveraging brand incubation and AI to create new growth avenues [3][19] - Key investment recommendations include domestic brands with strong channel and brand matrices such as MaoGePing, ShangMei Co., and PoLaiYa, as well as companies in the medical beauty sector like AiMeiKe and LongZi Co. [3][19][24] - The report emphasizes the importance of brand matrix construction and product innovation in the cosmetics industry, with companies like ShangMei Co. and PoLaiYa leading the way [3][31][40] Group 3 - The skincare and makeup market is expected to enter a phase of consolidation, with strong brands likely to thrive while weaker ones may struggle [23][24] - The market share of domestic brands is increasing, with a notable decline in the market share of international brands, indicating a significant opportunity for domestic players [25][30] - The report highlights the importance of adapting to changing consumer preferences and channel dynamics, with a focus on online platforms and promotional strategies to enhance brand visibility [48][52][53]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - The company reported a revenue of 2.14 billion yuan for Q1-Q3 2025, representing a year-on-year growth of 85.3%. The net profit attributable to shareholders was 105 million yuan, up 81.6% year-on-year. In Q3 alone, revenue reached 820 million yuan, with a year-on-year increase of 123%, and net profit was 32.51 million yuan, growing 73% year-on-year [2][4]. Summary by Sections Financial Performance - For Q1-Q3 2025, the company achieved a revenue of 2.14 billion yuan, a year-on-year increase of 85.3%, and a net profit of 105 million yuan, up 81.6%. In Q3, revenue was 820 million yuan, reflecting a 123% year-on-year growth, while net profit was 32.51 million yuan, increasing by 73% [2][4]. Brand Performance - The self-owned brand and brand management segments showed significant growth, with revenues of 450 million yuan and 200 million yuan respectively in Q3, marking increases of 344.5% and 114.1% year-on-year. The self-owned brand "Zhanjia" continued its high growth trajectory, achieving Q3 revenue of 230 million yuan, up 118.9% year-on-year [6]. Profitability - The company's gross margin improved by 11.3 percentage points to 61% in Q3 2025, primarily due to the rapid growth of high-margin self-owned brand businesses. The expense ratios for sales, management, R&D, and finance increased by 17.7%, -4.1%, -0.4%, and 0.4 percentage points respectively [6]. Future Outlook - The company is expected to maintain strong growth in its self-owned brands, with projections for EPS of 0.58, 1.13, and 1.61 yuan per share for 2025-2027. The ongoing expansion in the health product sector and the successful launch of new products are anticipated to further enhance customer reach and profitability [6].