Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights the influence of nostalgic styles, particularly 80s tennis shoes, which incorporate retro elements and practical designs to cater to the commuting sports trend [4] - The "urban outdoor" lifestyle is shaping the market, with a focus on easy-to-wear, lightweight shoes that appeal to a broader audience [7] - Multi-purpose and easy-to-wear designs are becoming increasingly important, emphasizing practical features like nylon straps and elastic closures [12] - The popularity of lightweight dad shoes is on the rise, driven by a shift towards less bulky designs that meet consumer demand [17] - Retro styles, particularly in soccer-themed footwear, remain dominant, with iconic models like Samba and Gazelle maintaining strong market presence [24] - Jelly shoes are characterized by bright colors and playful designs, utilizing soft materials to enhance comfort and appeal [30] - All-weather running shoes are gaining traction, with durable materials and enhanced performance features becoming key selling points [34] - Retro running shoes are significantly impacting social media and retail, with brands like New Balance leading the trend [37] - The report notes a trend towards exaggerated mixed-style shoes that combine traditional lacing with sporty elements, catering to comfort-driven consumers [44] Summary by Sections Nostalgic Tennis Shoes - 80s sports style inspires retro tennis shoes with key features like oversized tongues and low-top designs [4] Urban Outdoor Footwear - Focus on practical, easy-to-wear designs with features like no-lace structures and durable materials [7] Easy-to-Wear Athletic Shoes - Emphasis on practical closures and detachable components for convenience [12] Lightweight Dad Shoes - Growing consumer interest in lightweight designs, moving away from overly bulky styles [17] Retro Soccer Shoes - Continued popularity of retro styles, particularly Samba and Gazelle, reflecting nostalgic trends [24] Jelly Athletic Shoes - Bright colors and playful designs define jelly shoes, focusing on comfort and sensory appeal [30] All-Weather Running Shoes - Increased market share for running shoes with durable materials and enhanced performance features [34] Retro Running Shoes - Significant influence of retro running shoes on social media and retail, with New Balance as a key player [37] Mixed-Style Laced Shoes - Trend towards exaggerated designs that blend traditional and sporty elements for comfort [44]

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The report highlights the influence of nostalgic tennis shoes and 80s sports styles, emphasizing retro designs with modern elements [2][3] - Outdoor lifestyle trends are shaping the sneaker market, with a focus on practicality and lightweight designs [7][30] - The demand for easy-to-wear athletic shoes is increasing, prioritizing structures that allow for quick wear and removal [11] - The popularity of lightweight retro shoes is on the rise, reflecting consumer interest in less bulky designs [16] - Vintage training shoes are maintaining dominance, with styles like Samba and Gazelle showing strong search interest [20] - Jelly sneakers are characterized by bright colors and playful designs, appealing to a sense of nostalgia [25] - All-weather running shoes are gaining traction, focusing on durability and performance for outdoor training [30] - Retro running shoes are significantly impacting social media and retail, with brands like New Balance leading the trend [33] - Hybrid lace-up shoes are merging classic designs with modern athletic elements to meet consumer comfort needs [37] Summary by Sections Nostalgic Tennis Shoes - Inspired by 80s sports styles, retro tennis shoes incorporate elements from the court, with features like oversized tongues and low-top designs [2][3] Outdoor Lifestyle Influence - The urban outdoor lifestyle is driving demand for practical, lightweight sneakers, featuring no-lace structures and durable materials [7][30] Easy-to-Wear Athletic Shoes - Multi-purpose shoes that are easy to wear are becoming increasingly important, focusing on alternative closure methods for convenience [11] Lightweight Retro Shoes - The trend towards lightweight designs is growing, with brands like New Balance gaining attention for their less bulky offerings [16] Vintage Training Shoes - The resurgence of vintage styles, particularly in soccer-themed designs, is evident with strong interest in models like Samba and Gazelle [20] Jelly Sneakers - Bright colors and playful textures define jelly sneakers, which utilize soft materials to create a fun aesthetic [25] All-Weather Running Shoes - Durable materials and enhanced performance features are key for all-weather running shoes, catering to outdoor enthusiasts [30] Retro Running Shoes - The revival of classic running shoes is significantly influencing consumer behavior, with New Balance as a standout brand [33] Hybrid Lace-Up Shoes - The combination of traditional lace-up designs with modern athletic features is meeting the demand for comfort and style [37]

当跑步变成一种生活方式，运动鞋的技术创新也应该具有审美感知。 作者 | 贺哲馨 编辑 | 乔芊 当奥利弗·伯恩哈德（Olivier Bernhard）把脑海里理想运动鞋雏形想法告诉耐克（NIKE）和阿迪达斯 （Adidas）的时候，两者都拒绝了这个提议。 "他们的回复听起来像是，'如果不是在我们的厨房里烤出来的，就不可能有多好'。"这位退役职业运动员向彭 博社回忆，这是促使他自行开发品牌的最大动力。 后来流传的故事版本是，2010年某天，伯恩哈德和一位苏黎世工程设计师朋友把一双耐克鞋的底部刨掉，然后 将花园浇水管子剪成一节节黏在鞋底。他穿着它在后花园走来走去，感到鞋底带来的缓冲和反弹力度"棒极 了"，这双鞋就是On昂跑Cloudtech的雏形。 2024年，On昂跑的销售达到了25亿美元，在阿迪达斯这个数字是 250 亿美元，耐克是500 亿。这个年轻的瑞士 品牌在全球运动市场的份额有2%，但30%的增长足令任何一个对手都难以忽视。分析师在提到On昂跑的时候 都会忍不住强调它独特的"通心粉"鞋底， "走进任何一家footlocker，On昂跑的货架总是最引人注目。" 在运动鞋行业，技术创新往往并不都来自巨头。 ...