Core Insights - Teremana® Tequila, founded by Dwayne "The Rock" Johnson, is launching its fifth annual "Guac on the Rock" initiative, expanding its offerings to include all appetizers, not just guacamole, in response to consumer preferences and economic pressures [1][4][5] Company Initiatives - The "Guac on the Rock" program will run from May 1 to May 31, 2025, allowing patrons to receive a $10 reimbursement for any appetizer purchased with a Teremana® cocktail, with a total reimbursement cap of $1,000,000 [3][7] - This year marks the first partnership with DoorDash, enabling consumers to participate in the initiative through delivery, reflecting a shift towards convenience in dining habits [2][4] Consumer Engagement - To participate, consumers must share a photo of their receipt for reimbursement via Venmo, with receipts accepted until June 5, 2025 [5][7] - The initiative aims to support local bars and restaurants while encouraging social gatherings, aligning with Teremana®'s philosophy of bringing people together [6][9] Market Context - A recent report indicates that 84% of Americans are dining out less frequently due to inflation, highlighting the relevance of this initiative in making dining out more accessible [4] - The program's expansion to include all appetizers aims to attract a broader audience and enhance consumer participation [4][5] Brand Philosophy - Teremana® emphasizes its commitment to quality and accessibility, aiming to foster good energy and community through its products and initiatives [9] - The brand's philosophy, "Share the Mana," underlines its dedication to gratitude and positive interactions with consumers [5][9]

证券简称：贵州茅台 证券代码：600519 编号：临 2025－016 贵州茅台酒股份有限公司 2025 年第一季度主要经营数据公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 贵州茅台酒股份有限公司（以下简称"公司"）根据上海证券交易所《上 市公司自律监管指引第 3 号——行业信息披露》之《第十二号——酒制造》 的相关规定，现将公司 2025 年第一季度主要经营数据（未经审计）公告如 下： 单位：万元 币种：人民币 项目 按产品档次 按销售渠道 按地区分部 茅台酒 系列酒 直销 批发 国内 国外 年初至报告期末的 主营业务收入 4,355,747.74 702,247.98 2,322,045.62 2,735,950.10 4,946,141.69 111,854.03 一、2025 年第一季度经营情况 注：年初至报告期末，公司通过"i 茅台"数字营销平台实现酒类不含 税收入 587,019.12 万元。 二、2025 年第一季度经销商变动情况 单位：个 | 区域名称 | 报告期末经销商数量 | 年初至报告期末增加数量 ...

Core Insights - El Mayor Tequila is produced at Destiladora Gonzalez Lux in Arandas, Mexico, using 100% estate-grown Blue Weber Agave from Jalisco, Mexico [1][3] - The brand has adopted a consistent packaging design across its product line to enhance consumer recognition [1] - El Mayor Tequila has received multiple prestigious awards, including gold medals at the ASCOT and SIP Awards, and recognition as one of the top 10 tequilas in the world at the 2025 International Wines and Spirits Competition [1][3] Product Offerings - El Mayor Tequila Blanco is an unaged clear tequila with a light body and floral hints [5] - El Mayor Tequila Reposado is aged for a minimum of nine months, offering fruit flavors with vanilla and spice [5] - El Mayor Tequila Rosado Reposado is finished in Cabernet Sauvignon casks for nine months, providing a rich, smooth taste with spiced-berry notes [5] - El Mayor Tequila Añejo is aged for 18 to 36 months, delivering a sophisticated flavor profile with caramel and grilled fruits [5] - El Mayor Tequila Extra Añejo is aged for a minimum of three-and-a-half years, featuring complex flavors of wood, caramel, dark chocolate, and hazelnut [5] - El Mayor Tequila Cristalino is aged for at least 12 months and filtered for a bright, crisp profile while retaining Añejo complexity [5] Company Background - Luxco, founded in 1958, is a leading producer and supplier of beverage alcohol products, operating under MGP Ingredients Inc. since 2021 [4] - The company has a diverse portfolio that includes brands from multiple distilleries, including the production of El Mayor Tequila at Destiladora Gonzalez Lux [4]

Core Insights - The alcoholic beverage market is projected to grow from US$ 1.85 trillion in 2024 to US$ 2.88 trillion by 2033, with a compound annual growth rate (CAGR) of 5.02% from 2025 to 2033, driven by changing consumer preferences, rising disposable incomes, and the expansion of e-commerce [2][18]. Market Dynamics - **Rise in Disposable Incomes**: Increased disposable income, particularly in emerging economies, is linked to the growth of the alcoholic beverage market. Global household spending and disposable incomes are expected to rise by 2.6% in 2022, with significant spending on food and non-alcoholic drinks in the EU [4]. - **E-commerce Growth**: E-commerce platforms are catering to affluent consumers by offering a wide range of premium and specialty products, enhancing market accessibility [5]. - **Premiumization Trend**: Consumers are increasingly willing to pay more for premium alcoholic beverages, with notable growth in the consumption of premium whiskey and vodka, which saw year-over-year growth rates of 13.9% and 14.1%, respectively [6]. - **Shifting Consumer Preferences**: There is a growing demand for craft and premium products, with consumers seeking unique taste experiences. This trend has led to the rise of boutique wineries and artisanal distilleries [7]. - **Health-Conscious Trends**: The market is witnessing a shift towards low-alcohol, alcohol-free, and functional beverages, particularly among younger consumers who prioritize health and wellness [9]. Regional Insights - **United States**: The US market is characterized by strong demand for beer, wine, and spirits, with a notable trend towards health-conscious products and e-commerce growth [14]. - **United Kingdom**: The UK market shows diverse consumer preferences, with increasing demand for craft beers and premium wines, influenced by health trends and e-commerce [15]. - **India**: Rapid market growth is driven by urbanization and rising disposable incomes, with beer being the most popular choice among younger consumers [16]. - **United Arab Emirates**: Despite legal restrictions, the market is expanding due to tourism and a growing expatriate population, with increasing demand for premium products [17]. Company Analysis - **Market Overview**: The report covers a comprehensive analysis of the alcoholic beverage market, including key players such as Anheuser-Busch InBev, Carlsberg Group, and Pernod Ricard, among others [19]. - **Forecast Period**: The analysis spans from 2024 to 2033, providing insights into market dynamics and growth drivers [18].

Core Insights - The global RTD alcoholic beverage market is projected to reach US$ 18.81 billion in 2024 and is expected to grow to US$ 28.76 billion by the end of 2034, reflecting a CAGR of 4.3% from 2024 to 2034 [1][6]. Market Trends - Rising demand for RTD alcoholic beverages is attributed to their multiple flavor options and convenience, with manufacturers focusing on organic and natural ingredients to attract health-conscious consumers [2][5]. - The increasing popularity of RTD beverages among millennials is expected to drive market growth, alongside the penetration of e-commerce platforms [3][6]. Regional Insights - North America is forecasted to account for 27.2% of global market revenue by the end of 2034, with the US market projected to reach US$ 5.98 billion, growing at a CAGR of 4.6% [6][8]. - In Mexico, demand for RTD alcoholic beverages is expected to rise at a CAGR of 7.9% from 2024 to 2034 [6]. Product Segmentation - The market study categorizes RTD alcoholic beverages based on nature (high-strength premixes, malt-based, spirit-based, wine-based, hard seltzers), flavor (citrus, berries, tropical, mixed fruits, spices), end use (retail/household, foodservice), and distribution channels (on-trade and off-trade) [10]. Key Players - Major companies driving the RTD alcoholic beverage market include Bacardi Limited, Diageo PLC, Halewood Wines & Spirits, and others [7]. Future Projections - Global sales of high-strength premixes are projected to rise at a CAGR of 4.6%, reaching US$ 6.38 billion by 2034 [6].