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80后“茶二代”朱牝莺:炒好茶 走好这条传承之路
Hang Zhou Ri Bao· 2025-05-06 02:48
沿着法喜寺边上的小路一直往上走,就到了灵隐股份经济合作社朱牝莺家的茶园,连片的茶树排列 整齐、郁郁葱葱。茶园边上,是她的工作室。 "学了几年炒茶,今年爸妈把茶叶生意全部交给我了,开始有点压力,没想到现在也顺利接下来 了。"白皙的皮肤、一双月牙眼,初见朱牝莺,大多数人不会将她与炒茶联系在一起。当她摊开手,水 泡的疤痕与淡去的指纹,都记录了这些年的努力付出。 与很多"茶二代"一样,毕业后朱牝莺没有马上接手家里的茶叶生意,而是选择了进入金融行业。机 缘巧合,她的工作与茶有关,这也让她萌生了回家创业的想法。2013年,她注册了自己的茶叶品牌; 2014年,她参加了茶艺班与评茶班,开始系统学茶;2015年,她尝试将物联网与茶叶挂钩,首次在景区 推出西湖龙井茶溯源概念;2021年,她迈出重要一步——参与了首期西湖龙井茶手工炒制集训班。 几年过去了,炒茶的辛苦没有让这个80后"茶二代"退却,反而让她越挫越勇,还获得了不少荣誉 ——去年获得杭州市第五届十大龙井茶手工炒制能手与浙江省龙井茶炒制技能大赛优秀制茶师称号;今 年获得"非遗龙头杯"全手工狮峰龙井精品茶样斗茶大赛(传承组)"状元奖"。 "炒茶很辛苦。今年春茶时,我几乎天 ...
南农晨读丨立夏
Nan Fang Nong Cun Bao· 2025-05-05 03:34
Group 1 - The article highlights the trend of young people returning to rural areas for entrepreneurship, with over 12 million individuals engaged in such activities across the country [6][7][8] - It emphasizes that rural areas are seen as a "new starting point" for dreams rather than a "final destination" for youth [6][7] - The article features stories of returning youth who are contributing to rural revitalization and encourages more young people to participate in this movement [8] Group 2 - In Maoming City, early-season lychees are experiencing high demand, with over 10,000 pounds sold in just three days, and prices reaching 7 yuan per pound [17][19] - The company responsible for this surge in sales, Huayi Technology, anticipates daily orders to be no less than 2,000 due to strong market demand and support from various platforms [20] - The article also discusses the "Top Ten Good Spring Tea" evaluation event in Xingning City, aimed at promoting tea industry standards and branding [25][29] Group 3 - The article features a young environmentalist, Cai Siyu, who is actively documenting rural transformations using drone technology [31][34] - Another highlighted individual, Xian Xiao, is a 90s-born lychee manager who has been instrumental in revitalizing the lychee industry in his hometown [38][42]
以“绿”生“金”,句容茶产业链发“新枝”
Xin Hua Ri Bao· 2025-05-04 22:09
Core Insights - The article highlights the ongoing efforts in the Jurong tea industry to enhance the "Maoshan Evergreen" brand and promote high-quality tea production through a comprehensive integration of resources and standards [1][2]. Group 1: Industry Development - Jurong has approximately 42,500 acres of tea cultivation, achieving 128 special awards in national tea competitions, with "Maoshan Evergreen" recognized as a geographical indication product [1]. - The city has implemented a plan to integrate tea industry resources, focusing on five major actions: state-owned enterprise reform, industry consolidation, scientific research, brand enhancement, and tea tourism integration [1]. - In 2023, the tea production value reached 376 million yuan, with goals to achieve four five-star and five four-star tea samples in the upcoming national tea quality evaluation [1]. Group 2: Quality Standards - The establishment of enterprise standards for "Maoshan Evergreen" tea aims to improve quality control and ensure consistency in production processes [2][3]. - The new standards include grading and production technology specifications, covering both manual and mechanical tea processing methods [3]. - Training sessions for local tea enterprises will be organized to promote adherence to these standards and facilitate the use of the "Maoshan Evergreen" trademark [3]. Group 3: Technological Advancements - The use of technology in tea cultivation is emphasized, with innovations such as dual-person pruning machines to enhance productivity and efficiency in harvesting [4]. - The average yield from summer and autumn tea can reach 20,000 yuan per acre, with the potential for multiple harvests throughout the season [4]. - The development of new red tea varieties through collaboration with agricultural research institutions has led to improved quality and reduced costs [5][6]. Group 4: Tourism Integration - The integration of tea and tourism has become a focal point, with various scenic spots and experiences designed to attract visitors and promote local tea products [7][8]. - The "Maoshan Evergreen" brand is expanding to include a range of derivative products, enhancing its market presence and economic impact [8]. - The development of a two-day tea tourism route has been recognized as a national tourism highlight, further boosting the visibility of Jurong's tea industry [8].
五一假期云南普洱茶飘香京西八大处
Zhong Guo Xin Wen Wang· 2025-05-03 11:46
八大处茶文化节在云南特色服饰礼仪队的迎宾仪式中拉开帷幕,《彩云之南》歌伴舞与《弥渡山歌》 《阿瓦人民唱新歌》器乐表演,将观众带入"一山分四季,十里不同天"的彩云秘境。现场播放的茶马古 道主题宣传片《古道新程:溯源茶香之旅》,通过珍贵的历史影像与当代茶园实景的时空交织,再现茶 马古道驮茶进京的壮阔历程,诠释"敢为人先、团结守信"的茶马精神。 中新网云南新闻5月2日电 以"茶马古道连京滇·普洱飘香八大处"为主题的第二十四届八大处中国园林茶 文化节(以下简称"八大处茶文化节")4月30日至5月5日在北京市西郊的八大处公园举行。本届文化节融 合千年茶道精神、云南民族特色与现代科技元素,打造了一场"可品、可看、可玩、可传"的茶文化盛 宴。 本届茶文化节主题花坛 八大处茶文化节是石景山区打造的一系列"京西有惊喜"主题活动中的关键一环。本届活动创新构建"历 史文脉、茶香雅脉、文旅新脉"三大主线,恰逢"2005年普洱茶文化北京行活动"二十周年之际,主办方 特邀当年的亲历者来到现场,共同参与茶马古道故事分享会、回顾展和照片墙等活动。 除此之外,茶文化节还是一场文化的碰撞。巡游队伍中,云南特色服饰绚丽多彩、马帮铜人重现古道传 承 ...
滚动|对歌、擂茶、DIY……英德茶企花式炫五一
Nan Fang Nong Cun Bao· 2025-05-03 08:30
Core Viewpoint - The article highlights the vibrant tea culture and innovative activities organized by tea companies in Yingde, Guangdong, during the May Day holiday, showcasing the integration of traditional tea-making techniques with modern experiences to attract visitors and promote the local tea industry [2][4][6]. Group 1: Industry Overview - Yingde is recognized as the "World High Aroma Black Tea" region, with 180,000 acres of tea gardens contributing to its rich tea culture [2][3]. - The tea industry in Yingde is leveraging technology and cultural heritage to enhance production capabilities and create new experiences for consumers [3][4][6]. Group 2: Event Highlights - Various activities are planned for the May Day holiday, including "mountain song duets" and non-heritage experiences, aimed at engaging visitors and promoting local culture [12][13]. - The event features interactive programs such as water sports, tea-making experiences, and cultural performances, designed to attract families and young people [14][22][24]. Group 3: New Offerings - The opening of the "Tea Coffee" shop at Yingde showcases a blend of Yingde black tea and coffee, with promotional offers such as half-price for the second cup and a picnic area for visitors [25][26][28]. - The Red Flag Tea Factory is transforming into a hub for modern experiences, offering various interactive activities and discounts for motorcycle enthusiasts [36][40].
茶旅融合新盛景 国企引领巫溪老鹰茶产业高质量发展
Sou Hu Cai Jing· 2025-04-26 03:48
Core Insights - The "Wuxi Eagle Tea" full industry chain innovation achievement conference was held, showcasing over 30 innovative products from Wuxi Shengjing Eagle Tea Co., Ltd, attracting significant attention from guests and citizens [1][3] Company Overview - Wuxi Shengjing Eagle Tea Co., Ltd, a key state-owned enterprise in Wuxi County, was established in March 2024 and leverages resources from its parent company, Shengjing Tourism Group, to build a complete industry chain from ancient tree protection to terminal sales [3] - The company has achieved a spring tea fresh leaf purchase volume of 10 tons, with an expected annual sales revenue of 30 million yuan [3] Industry Development - The company has implemented a "large garden + small courtyard" development model, utilizing wasteland and surrounding land resources to establish a 1,000-acre demonstration planting base [3] - A comprehensive Eagle Tea park is set to be constructed in Wuxi County Industrial Park, integrating processing, storage, cold chain, testing, and research and development into a full industry chain complex [3] Technological Innovation - The company has deployed IoT sensors in a century-old tea forest to monitor tea tree growth data in real-time, resulting in a 30% increase in ancient tree tea yield and significant quality improvement [5] - A research center established in collaboration with Southwest University has achieved six patented technologies, facilitating automation upgrades in Eagle Tea processing [5] Product Innovation - The company has introduced innovative products across four major areas: beverages, functional products, daily chemical products, and food, highlighting unique features such as liver protection and anti-aging effects [5] - The "Baoyuan Mountain" series "Cloud Top Ancient Bud" products, made from the essence of thousand-year-old Eagle tea tree buds, are available in 27 varieties, priced between 58 yuan and 6,888 yuan [5] Market Strategy - To meet tourism market demand, the company has launched 15 Eagle Tea gift products and plans to promote them during the upcoming May Day holiday with various discounts [6] - Products are available through multiple offline stores and online platforms, including Douyin, Taobao, and JD, under the name "Wuxi Shengjing Eagle Tea" [6] - The Shengjing Tourism Group aims to enhance the integration of tea and tourism, promoting Wuxi Eagle Tea nationwide [6]
淳安大墅激活夏秋茶产业,绘就乡村振兴新画卷
Hang Zhou Ri Bao· 2025-04-25 03:13
Group 1 - The core viewpoint of the articles highlights the transformation of Dazhu Town's tea industry, focusing on the introduction of summer and autumn tea projects to enhance farmers' income and address the limitations of the traditional spring tea market [2][3]. - Dazhu Town has 12,800 acres of tea gardens, which were previously dominated by a short spring tea harvest, leading to limited income and vulnerability to weather conditions. The new summer and autumn tea initiative provides a six-month harvesting period, filling the gap left by spring tea [2][3]. - The "Tea Garden Awakening Plan" was launched to revitalize the tea industry, successfully attracting a tea enterprise to establish a processing cluster for summer and autumn tea [2][3]. Group 2 - A cooperative model involving state-owned enterprises, private enterprises, village collectives, and farmers has been introduced to enhance efficiency and profitability. This model has led to the circulation of 3,100 acres of tea gardens, benefiting local villagers and increasing collective income [3][4]. - The project is expected to increase villagers' income by over 5 million yuan and boost the annual operating income of 13 village collectives by 8 million yuan, while also creating seasonal job opportunities for over 300 people [3]. - Dazhu Town plans to continue developing the summer and autumn tea industry, aiming to expand the harvesting area to over 4,000 acres by 2027 and establish itself as an organic tea town [4].
古茶山的“春天”
Hang Zhou Ri Bao· 2025-04-24 02:36
Core Insights - The discovery of ancient tea trees in Xuekengyuan village has garnered significant attention from local government and experts, highlighting the region's rich tea culture and potential for economic development [1][2][4] - The ancient tea trees, some aged between 170 to 230 years, are expected to enhance the quality of tea production and contribute to the local tea industry [2][3] Group 1: Discovery and Research - The ancient tea trees were discovered in February 2023, with a significant number of trees identified, showcasing a mix of planting styles from different eras [1][2] - Scientific analysis indicates that the tea trees have deep roots and are well-nourished by the local environment, suggesting high-quality tea production potential [2][3] Group 2: Economic Development and Strategy - Local government and experts are collaborating to develop strategies for protecting and utilizing the ancient tea tree resources, aiming to enhance the tea brand and expand the industry value chain [4] - Plans are in place to produce various types of tea from the ancient trees, with the first product, "Xuekeng Ancient Tea," expected to be showcased at the International Tea Expo in late May 2023 [4]
海南公布知识产权保护典型案例,一企业违规申请注册“中华”商标被处罚
Xin Lang Cai Jing· 2025-04-22 10:40
Core Viewpoint - The Hainan Provincial Market Supervision Administration has reported ten typical cases of intellectual property administrative protection, highlighting issues in various sectors including food, building materials, agricultural inputs, and electromechanical technology [1] Group 1: Food and Beverage Sector - A retail store in Sanya was found selling counterfeit liquor brands including "Moutai," "Wuliangye," "Jian Nan Chun," and "Fen Jiu," with a total of 550 bottles valued at 929,742 yuan seized [2] - A beverage company attempted to register the trademark "中华" using a logo generated from a free online tool, resulting in a fine of 2,000 yuan for violating trademark application regulations [1][7] Group 2: Tea Industry - A tea shop was penalized for infringing on the geographical indication of "Baisha Green Tea," leading to a confiscation of infringing products and a fine of 6,000 yuan [3] Group 3: Building Materials - A building materials company was found selling counterfeit "Nippon" paint products, resulting in a confiscation of illegal gains of 2,943 yuan and a fine of 35,000 yuan [4] Group 4: Agricultural Inputs - An agricultural store was discovered selling counterfeit high-concentration seaweed liquid fertilizer, leading to a fine of 8,000 yuan and the case being transferred to the police for criminal investigation [5][6] Group 5: Other Sectors - A milk tea shop was fined 76,000 yuan for unauthorized use of the registered trademark "Yihe Tang," which misled consumers regarding the source of the products [8] - A hardware store was penalized for selling gasoline engines marked with "HONDA," resulting in a confiscation of five engines and a fine of 30,000 yuan [9] - A company was fined 1,000 yuan for unauthorized use of the geographical indication "Longkou Vermicelli" in the sale of unpackaged vermicelli [10] Group 6: Patent Disputes - A technology company successfully mediated a patent infringement dispute with another company, leading to a settlement and judicial confirmation of the agreement [11]
“浙”里春山半是茶
Jin Rong Shi Bao· 2025-04-22 07:42
Core Viewpoint - The article highlights the significant role of financial support from China Construction Bank (CCB) in enhancing the tea industry in Zhejiang, transforming local tea production into a profitable business through tailored financial products and services. Group 1: Financial Support and Products - CCB has designed specialized financial products and provided on-site services to assist tea farmers in converting "green leaves" into "golden leaves" [1] - The "Tai Fu New Agricultural Entrepreneurship Loan" of 500,000 yuan enabled a tea farmer to purchase automated machinery, increasing production from 20 to 200 pounds of dry tea per day [2] - CCB has introduced various financial products tailored to local tea industries, such as the "Tai Fu Cultural Tourism Loan" and "Tai Fu Strong Village Loan," facilitating the development of tea tourism and standardized processing facilities [2] Group 2: Industry Growth and Development - The tea industry in Chun'an County, with 188,000 acres of tea gardens, is a traditional and stable source of income for local residents [3] - CCB's financing services have alleviated funding pressures for tea merchants, with a total of 560,000 yuan disbursed through the "Chun'an County Tea Market" financing service [4] - The tea industry in Kaifeng County has seen a comprehensive output value exceeding 2 billion yuan, showcasing the transformation of small tea leaves into a large industry [6] Group 3: Innovation and Market Expansion - The Yi Long Fang Tea Company has adopted a "tea+" model, integrating smart agriculture, tourism, and personalized services to enhance customer experience and increase product value [5] - CCB has provided 2.8 million yuan in collateral loans to Yi Long Fang, stabilizing production and supporting local tea farmers [6] - The company has successfully expanded its market reach, exporting products to the EU and Southeast Asia, benefiting over 2,000 local tea farmers [6]