Core Viewpoint - The agricultural brand represents a comprehensive reflection of agricultural competitiveness and is a significant indicator of agricultural modernization in Jiangxi Province, which has established a three-tier brand system to leverage its ecological resources for agricultural development [1][2]. Brand System Construction - Jiangxi has developed a three-tier brand system based on the "Ecological Poyang Lake Green Agricultural Products" brand strategy, including a provincial comprehensive public brand "Ganjia Zhengpin" and two single-category public brands "Ganlian" and "Poyang Lake" [2]. - The province has introduced 14 regional public brands and 146 single-category regional public brands, along with thousands of enterprise product brands, creating a well-structured brand system that showcases both bulk and niche agricultural products [2]. Innovative Brand Development Path - Jiangxi has proposed a "six batches" brand development path to promote differentiation, focusing on strengthening well-known brands, cultivating local specialty brands, integrating regional brands, supporting enterprise brands, creating local sentiment brands, and promoting popular products [3]. - The "Six Advances" initiative aims to enhance brand marketing by targeting key consumption scenarios across various sectors [3]. Promotion and Marketing Strategies - The province has conducted extensive promotional activities for the "Ecological Poyang Lake Green Agricultural Products" brand, reaching over 5 billion people, and launched a live-streaming program that attracted 20 million followers [4]. - Jiangxi has established a dedicated e-commerce platform for agricultural products and integrated with major online retail platforms, significantly increasing local farmers' income [4]. Brand Building Effectiveness - The recognition and market value of Jiangxi's regional public brands have increased, with 13 public brands included in the Ministry of Agriculture's brand cultivation plan [5]. - From January to October, the online retail sales of agricultural products in Jiangxi reached 26.099 billion yuan, a year-on-year increase of 14.26%, with 182 products exceeding 10 million yuan in sales [5]. - Jiangxi holds the top position in the national planting and breeding area for 12 agricultural public brands, with several products leading in export value and sales volume [5]. Future Development Plans - Jiangxi plans to continue advancing its three-tier brand system, enhance brand recognition, and cultivate leading enterprises while establishing a comprehensive standard system for brand management and protection [6].

探秘2025世界绿发会："土特产"如何"买卖全球"？ 中新网南昌11月28日电 题：探秘2025世界绿发会："土特产"如何"买卖全球"？ 作者 朱莹 2025世界绿色发展投资贸易博览会暨中国绿色食品博览会27日至30日在江西南昌举行，中外2500余家参 展商的"展品"变"商品"。 农产品从曾经的"提篮叫卖"到如今的"买卖全球"，正挣脱"乡野风味"的传统印象，扩大国际"朋友圈"。 为何是江西？ 南昌煌上煌招牌酱鸭皮酥肉嫩，九江庐山云雾茶清香持久，景德镇以"瓷食共生"为鲜明特色，上饶铅山 河红茶醇香四溢，赣南脐橙饱满多汁，吉安井冈山烟笋干鲜香扑鼻，新余蜜桔清甜多汁，崇仁麻鸡肉质 鲜嫩，龙虎山山珍鲜醇天然，莲花血鸭鲜辣醇厚，宜春猕猴桃果肉饱满…… 江西是全国唯一兼具国家生态文明试验区和国家生态产品价值实现机制试点的省份。 近年来，江西全省上下围绕打造国家生态文明建设高地的部署要求，统筹高标准保护与高质量发展，协 同推进降碳、减污、扩绿、增长，绿色低碳发展质效稳步提升。 绿色生态是江西最大财富、最大优势、最大品牌。 数据显示：江西森林覆盖率达63.35%，高居全国第二；2024年，江西PM2.5浓度27微克/立方米、 ...

稿源：九江日报 庐山脚下，清晨的薄雾如轻纱般萦绕在连绵的青山之间，枧洼水库在晨曦中苏醒，泛起粼粼波光。55岁的周裔启 正拿着扫帚认真地清扫着脚下的道路，这是村里为他提供的公益岗。"以前这条路啊，晴天一身土，雨天两脚 泥。"他指着脚下平整的沥青路面感慨："现在可好了，宽敞整洁的大路通到了每家每户，生态环境越来越好，城 里人都专门开车来这儿看风景呢！" 从破旧瓦房到青砖黛瓦的楚派民居，从泥泞小路到宽阔的沥青路，从单一农耕到茶旅融合、特色民宿的多元产 业，再到枧洼水库等网红打卡点的游人如织……曾经的省级贫困村依托山清水秀的自然风光，成功走出了一条"绿 水青山就是金山银山"的蝶变之路。 美丽蜕变：楚派风情绘就生态画卷 走进九江市濂溪区威家镇积余村，如同步入一幅和谐宜居的画卷：青砖砌就的房舍错落有致地散布在山坳间，黛 瓦铺就的屋顶在阳光下泛着温润的光泽；房前屋后的巷道干净整洁，平整的沥青道路笔直通向各家庭院；垃圾分 类箱醒目排列，蜿蜒如月的枧洼河盘绕整个村庄。"以前房子破旧不堪，现在都变成了青砖黛瓦的楚派建筑风格， 住在里面感觉整个人都精神了。"村民周裔启站在自家修缮一新的房屋前，脸上洋溢着幸福的笑容。 谁能想到，如今 ...

Core Insights - Recently, Jiangxi Province approved 67 new products, including Majia pomelo, Taihe black chicken, Jingdezhen porcelain, and Lushan cloud tea, allowing 640 enterprises to use geographical indication special marks [1] - Jiangxi Province has integrated geographical indication protection with regional brand development as a key strategy for promoting local特色经济发展 [1] - The Jiangxi Provincial Market Supervision Administration (Intellectual Property Office) has organized professional service teams to assist enterprises in applying for and using geographical indication special marks, enhancing the quality and efficiency of the application process [1] - To date, a total of 1,136 enterprises in Jiangxi Province have been approved to use geographical indication special marks [1]

Core Viewpoint - The Lushan Botanical Garden, established in the 1930s, has evolved into a comprehensive academic institution focusing on research, conservation, and public education, serving as a model for ecological protection and green development in the Yangtze River Economic Belt [3][4][6]. Group 1: Historical Significance - The Lushan Botanical Garden is recognized as China's first formal scientific botanical garden, founded in 1934 by scholars with a vision for national service [4]. - Over its 91-year history, the garden has maintained its mission of "researching plants for the benefit of humanity," contributing to scientific development during the establishment of New China and expanding its influence internationally post-reform [4][5]. Group 2: Research and Innovation - The garden emphasizes biodiversity protection and has undertaken numerous national and provincial key research projects, producing influential results and gaining international recognition [6]. - Key breakthroughs include understanding the hydraulic efficiency of angiosperm leaves in relation to climate change, analyzing water characteristics of Poyang Lake for ecological protection, and developing new fruit varieties [6][7]. Group 3: Species Protection - The Lushan Botanical Garden serves as a vital plant genetic resource bank, preserving over 10,000 living plant species, including many national key protected and endangered species [7]. - The garden aims to create a national botanical garden, enhancing its facilities and optimizing its landscape to support plant conservation efforts [7][8]. Group 4: Open Collaboration - The garden promotes an open and shared philosophy, hosting international academic conferences and training programs, thus becoming a significant platform for showcasing China's achievements in plant science [8]. - Collaborations with international institutions and local nature reserves enhance biodiversity research and conservation efforts [8][9]. Group 5: Technological Expansion - The establishment of the South Garden focuses on subtropical low-altitude plant resources, featuring specialized greenhouses and preserving thousands of rare plants [9]. - The garden has developed several key laboratories and innovative projects, including immersive botanical theme parks that combine research, industry support, and public education [9][10]. Group 6: Future Development - The Lushan Botanical Garden is committed to becoming a key member of China's national botanical garden system, enhancing its research facilities and talent pool [10][11]. - The garden is advancing digital transformation initiatives, including a digital specimen database and real-time monitoring systems for plant management, supporting ecological research in the Yangtze River Economic Belt [10][11].

Core Viewpoint - The article highlights the innovative financing model of future revenue rights pledge loans, which supports the development of the tea industry in Lushan, Jiangxi Province, particularly benefiting Donglin Yulu Tea Company. Group 1: Company Overview - Donglin Yulu Tea Company is a comprehensive modern tea enterprise located in Lushan, integrating tea planting, production, technology research and development, cultural dissemination, and tea tourism [1]. - The company operates on a 1,028-acre tea garden certified by both the EU and China, and is recognized as a leading enterprise in the local Lushan Yunwu tea industry [1]. Group 2: Financing Details - The company received a 2 million yuan future revenue rights pledge loan from Jiujiang Bank, marking the first such financing for the tea sector in Lushan [1][2]. - This loan is part of an innovative financing model introduced by the People's Bank of China, allowing agricultural entities to pledge their current and future revenue rights to secure funding [2]. Group 3: Technological Advancements - The loan will be used for technological upgrades, enabling the company to achieve full-process intelligent tea production, enhancing product quality and production efficiency [2]. - Donglin Yulu Tea Company has established Jiangxi's first 5G IoT tea production line, achieving digital control from fresh leaves to finished products [1]. Group 4: Future Prospects - Jiujiang Bank plans to continue applying innovative financing models like future revenue rights pledges to support local industries and promote rural revitalization and agricultural modernization [3].

Group 1 - Postal Savings Bank of China (PSBC) has tailored financial products for over 70 rural specialty industries in Jiangxi Province, supporting local agricultural development [1] - The bank provided a flexible loan of 1 million yuan to a tea company, enhancing processing efficiency by 40% and increasing order volume by 30% year-on-year [1] - The bank's support has instilled confidence in local entrepreneurs, as evidenced by the positive impact on their operations and future outlook [1] Group 2 - A tea farmers' cooperative faced funding challenges for building a modern tea processing facility, which was resolved by PSBC providing a loan of 430,000 yuan based on the cooperative's overall credit [2] - The establishment of the modern processing plant improved product quality stability and production efficiency, leading to a 20% increase in fresh leaf purchase prices and an average annual income increase of over 15,000 yuan for tea farmers [2] - The cooperative's growth has been significantly accelerated by the financial support from PSBC, transforming small-scale tea farming into a larger industry [2]