Core Insights - The core focus of the event was the launch of the "100 kinds of odor removal" technology by Rongsheng Refrigerator, addressing the common issue of odors in modern household refrigerators [1][3] Group 1: Technology and Innovation - Rongsheng Refrigerator introduced the "100 kinds of odor removal" technology, which aligns with the growing consumer demand for health-oriented home appliances [3] - The IDP Dual Purification 2.0 technology can effectively purify odors from over a hundred types of food spoilage, as validated by a systematic testing report in collaboration with Qingdao Agricultural University [3][4] - The IDP Dual Purification 2.0 system releases up to 30 million/cm³ concentration of negative ions, which actively capture and decompose odor molecules, achieving a remarkable 99.9999% sterilization rate and 99.9% odor removal rate [5] Group 2: Product Launch and Market Performance - The new Rongsheng 572 Dual Purification 2.0 refrigerator features a large capacity of 572 liters, catering to the storage needs of modern families while providing effective odor removal [4] - The flagship model of the Rongsheng Sugar Refrigerator series achieved the highest offline sales revenue for new products, while the Rongsheng 515 Sugar Refrigerator topped online sales for French-style four-door models, indicating strong market acceptance [6]

Core Insights - Rongsheng Refrigerator has officially launched its "100 kinds of deodorization" technology, addressing the growing consumer demand for health-oriented home appliances and marking a new phase in the refrigerator industry focused on precise deodorization and health protection [1][3]. Product Innovation - The company has collaborated with Qingdao Agricultural University to complete a systematic testing and purification verification report for 100 types of food spoilage odors, demonstrating the effectiveness of its IDP Dual Deodorization 2.0 technology [3]. - The new Rongsheng 572 Dual Deodorization 2.0 refrigerator features a capacity of 572 liters, catering to the real needs of Chinese families by combining efficient deodorization with ample storage space [3][4]. - The IDP Dual Deodorization 2.0 system releases up to 30 million/cm³ of negative ions in both the refrigeration and freezing zones, achieving a remarkable "seven-in-one" cleanliness effect, including a sterilization rate of 99.9999% and a deodorization rate of 99.9% [4]. Market Performance - According to AVC data, Rongsheng's two new products have performed exceptionally well, with the flagship Rongsheng Sugar Cube refrigerator ranking first in offline sales and the Rongsheng 515 Sugar Cube refrigerator leading online sales in the French four-door category [6]. - The strong market performance reflects the brand's commitment to enhancing the dietary health of Chinese families through innovative technology and a focus on real user needs [6].

Core Insights - Hisense launched the flagship product, the Hisense Brilliant Vacuum First-Class 650 refrigerator, which integrates Eastern aesthetics with vacuum preservation technology, targeting high-quality lifestyle consumers [1][3] Product Design and Features - The refrigerator features a "Starry Panel" design that combines Eastern aesthetic elements, showcasing a poetic imagery of "moonlight reflecting on the sea" [3] - It has a large capacity of 650L with a width of only 908mm, achieving a 62% volume utilization rate, suitable for modern multi-generational families [3] - The design includes a flat embedded structure and a patented hinge that allows for a 116-degree door opening, enhancing convenience [3] Preservation Technology - Hisense developed an original vacuum magnetic preservation technology that combines a vacuum environment with a specific magnetic field to delay food spoilage at a molecular level [4] - The technology has been tested to keep beef fresh for seven days, outperforming national standards for fresh meat [4] - Hisense led the establishment of a scientific and quantifiable evaluation standard for the freshness of meat in household refrigerators [4] Smart Features - The refrigerator incorporates AI technology that analyzes the storage characteristics of over 800 types of food, allowing for customized preservation solutions [6] - It aims to provide a reliable high-end storage solution for global families, reflecting the company's commitment to innovation and cultural care [6]

Core Viewpoint - The report highlights the growth trends in China's home refrigerator market, projecting a production increase and providing statistical insights into the industry's performance from 2020 to 2025 [1] Industry Summary - According to the National Bureau of Statistics, the production of home refrigerators in China reached 8.73 million units in July 2025, marking a year-on-year growth of 5% [1] - From January to July 2025, the cumulative production of home refrigerators was 59.632 million units, reflecting a slight increase of 0.9% compared to the previous year [1] - The report indicates a steady growth trajectory for the home refrigerator sector, with a focus on market trends and future developments from 2025 to 2031 [1] Company Summary - Key players in the industry include Midea Group, Haier Smart Home, Gree Electric Appliances, Hisense Home Appliances, Whirlpool, Skyworth Digital, TCL Technology, Shenzhen Konka A, and Changhong Meiling [1] - The report by Zhiyan Consulting emphasizes the importance of these companies in shaping the market landscape and their roles in the anticipated growth of the refrigerator sector [1]

Core Viewpoint - The establishment of the "Freshness Quality Evaluation Standard for Household Refrigerators" led by Hisense Refrigerator marks a significant advancement in the refrigerator industry's ability to preserve meat freshness, providing a scientific and quantifiable evaluation system [1][4]. Group 1: Standard Overview - The new standard includes multi-dimensional evaluation methods such as sensory evaluation, weight loss rate, color difference, texture, and key biochemical indicators like Total Volatile Basic Nitrogen (TVB-N) [1][2]. - The standard aims to provide a clear and unified benchmark for measuring refrigerator preservation performance, enhancing consumer trust in product quality [3][4]. Group 2: Technological Innovation - Hisense Refrigerator's vacuum magnetic preservation technology plays a crucial role in the standard's formulation, showcasing its leading position in the vacuum preservation field [3]. - This technology combines a constant temperature and humidity, low pressure, and low oxygen vacuum environment with a specific magnetic field, effectively delaying food oxidation and preserving freshness at a molecular level [3]. Group 3: Practical Implications - Experimental data indicates that beef stored for seven days in Hisense's vacuum refrigerator shows a TVB-N value better than the national first-class fresh meat standard, maintaining excellent texture and color [3]. - The technology also significantly reduces weight loss in perishable fruits like lychee, achieving a weight loss rate that is only one-sixth of that in ordinary refrigerators after seven days [3]. Group 4: Industry Impact - The successful approval and release of the standard signify a new phase of standardization and technological advancement in the meat preservation sector of China's refrigerator industry [4]. - This initiative reflects the responsibility and commitment of Chinese home appliance companies, represented by Hisense, to drive innovation and enhance consumer quality of life [4].

Core Insights - Hisense launched the flagship product, the Hisense Brilliant Vacuum First-Class Cabin 650 refrigerator, at a recent event, integrating Eastern aesthetics with vacuum magnetic preservation technology to enhance the home experience for quality-conscious consumers [1][3] Product Features - The refrigerator features a 650L capacity with a width of only 908mm, achieving a 62% industry-leading volume ratio, making it the largest capacity French four-door dual-system refrigerator in its width category [3] - It incorporates a patented 177-degree hinge design, allowing for easy access even when placed against a wall, and includes a cloud-sensing push drawer for convenient access to fruits and vegetables [3] - The innovative vacuum magnetic preservation technology combines a constant temperature and humidity vacuum environment with a specific magnetic field to significantly extend the freshness of food at a molecular level [3][6] Technological Advancements - The refrigerator's AI system analyzes over 800 types of food storage characteristics to optimize preservation conditions, ensuring a customized storage environment [6] - It features a new generation DBD+ nano water ion active sterilization system with a sterilization rate of 99.9999%, enhancing food safety and freshness [6] - The product also includes a 60-minute blue light clean ice feature, achieving a surface sterilization rate of 99.9999% and an internal rate of 99.99% [6] Industry Standards - Hisense led the establishment of a new standard for evaluating the freshness quality of meat in household refrigerators, creating a scientific and quantifiable assessment system for the industry [4]

Core Viewpoint - The establishment of the "Freshness Quality Evaluation Standard for Household Refrigerators" marks a significant advancement in the refrigerator industry's ability to preserve meat freshness, transitioning from conceptual promotion to a scientifically validated stage [1][3]. Industry Summary - The new standard fills a gap in consumer understanding of refrigerator preservation capabilities, providing a multi-dimensional evaluation method that includes sensory evaluation, weight loss rate, color difference, texture, and key biochemical indicators such as Total Volatile Basic Nitrogen (TVB-N) [3][5]. - The standardization is seen as a crucial step for the home appliance industry, which is currently facing a pivotal moment of consumption upgrade and technological innovation, guiding high-quality development and meeting consumer expectations for quality living [3][5]. Company Summary - Hisense, as a key drafting unit, has contributed significantly to the standard with its vacuum preservation technology, particularly the newly launched vacuum magnetic field preservation technology [5]. - The vacuum magnetic field preservation technology combines a constant temperature and humidity, low pressure, and low oxygen vacuum environment with a specific magnetic field, effectively delaying food oxidation and preserving freshness at a molecular level [5]. - The successful approval and release of the standard signify a new phase of standardization and technological advancement in the meat preservation sector of China's refrigerator industry, showcasing Hisense's commitment to innovation and consumer upgrade [5].

Core Insights - Hisense launched two new refrigerators, the Hisense Brilliant Vacuum Refrigerator and the Hisense Little Durian 500 Refrigerator, featuring advanced vacuum preservation technology that prevents flavor mixing and enhances food freshness [1][5]. Group 1: Vacuum Preservation Technology - The Hisense Brilliant Vacuum Refrigerator utilizes a vacuum magnetic preservation technology that controls temperature, humidity, low oxygen, and magnetic fields to create an optimal preservation environment [4]. - A demonstration showed that meat stored for 7 days in the vacuum refrigerator retained its fresh appearance and quality, outperforming standard refrigeration methods [2][4]. - The TVB-N value of the meat stored in the vacuum refrigerator exceeded national first-grade fresh meat standards, indicating superior freshness [4]. Group 2: Flavor Preservation - The Hisense Little Durian 500 Refrigerator addresses the challenge of flavor mixing by creating independent vacuum spaces for different food items, effectively preventing odor transfer [5][7]. - A live demonstration highlighted that durians stored in the vacuum system showed negligible odor changes compared to those stored in conventional methods, which exhibited significant odor increases [5][7]. - The refrigerator boasts a net flavor rate of over 99.9%, allowing strong-smelling foods to coexist with milder items without affecting their taste [7]. Group 3: Design and Aesthetics - The design of the Hisense Brilliant Vacuum Refrigerator is inspired by "Sea Rising Moon," combining Eastern aesthetics with modern craftsmanship, making it adaptable to various home decor styles [7]. - The Little Durian 500 Refrigerator features a compact design that is ideal for efficient space utilization, measuring only 60CM in depth [7]. - Both refrigerators aim to enhance the consumer experience by providing a fresh and flavorful food storage solution [7].

Core Viewpoint - The Hisense Super New Product Launch showcased the Hisense Little Durian 500 refrigerator, which effectively addresses the common issue of food odor mixing, particularly with strong-smelling ingredients like durian and stinky tofu, achieving authoritative certification from CCTV for its performance [1][8]. Group 1: Product Features - The Little Durian 500 refrigerator utilizes original vacuum ice temperature technology and a vacuum cube that creates a dedicated storage environment for various ingredients, ensuring no odor transfer [7]. - The refrigerator features independent cooling and freezing systems, preventing interference between the two and eliminating the risk of odor mixing [7]. - The product boasts a high odor removal rate of over 99.9%, ensuring food retains its original flavor without mixing [7]. Group 2: Demonstration and Validation - During the live demonstration, the refrigerator was tested with challenging ingredients, and it was confirmed that there was no odor present despite the strong-smelling items stored inside [3][4]. - A visual experiment using a professional odor detection device showed that the vacuum cube effectively contained odors, while traditional storage methods resulted in a rapid increase in odor levels [4]. Group 3: Market Positioning and Consumer Appeal - The launch event highlighted the innovative vacuum preservation technology and the refrigerator's ability to solve long-standing food storage issues, redefining health preservation standards in the appliance market [8]. - The product's design and functionality align with modern consumer demands for quality living, offering both aesthetic appeal and practical benefits [8].

而随着高端生鲜需求不断扩大，用户对食材风味、口感也有了更高要求。对此，海尔冰箱联合中科院， 历时5年、经过超10000次实验研发，创新出"磁控全空间保鲜科技"，达到了冷鲜肉放冷藏10天红嫩鲜 香，深海鱼虾放冷冻60天新鲜如初的效果。 来源：环球网 【环球网科技综合报道】9月26日，在海尔麦浪冰箱9系新品发布会上，海尔集团副总裁、制冷产业总经 理吴勇道出了答案："我们只是做了一件事，就是听劝。" "听劝"不仅是捕捉用户需求，更是让用户成为麦浪冰箱的设计师。这一共创故事始于2024年底，在数字 化转型战略指导下，海尔冰箱通过自研AI交互平台链接百万用户，精准锁定"传统冰箱难融于暖色家 装"的痛点。随后，研发团队远赴江布拉克采集4000多组自然色，最终由用户投票选定"日出麦浪色"作 为主色，"麦浪"之名也由此而来。 此前，通过原创的阻氧干湿分储、冷冻智能恒温科技，海尔冰箱率先实现了果蔬存储7天堪比第一天， 珍品干货9个月营养如初、冻肉存30天仍原汁原味，达到"一级健康保鲜效果"。 此外，海尔麦浪冰箱新品外观升级为动态渐变面板，呈现风吹麦浪的视觉律动，结合594mm专业超薄 零嵌科技，能够完美融于不同家居风格。体验官 ...