本报记者 贾丽 6月15日，备受全球瞩目的全新升级后的2025年国际足联俱乐部世界杯（以下简称"世俱杯"）正式开赛。容声冰箱品牌强 势登陆世俱杯赛场，"Ronshen fridge more than fresh"（不止于新鲜）的围挡广告于6月23日"闪耀"赛场。 作为本届赛事官方合作伙伴，容声冰箱在追求健康养鲜创新技术上永不止步。这一动作不仅是家电与顶级体育IP的跨界盛 宴，也标志着容声连续多年深耕顶级体育IP的国际化战略持续加深，通过足球运动的激情与活力，向全球传递"健康养鲜"的科 技理念。 国际舞台上的中国"名片" 世俱杯赛场上，"更高、更快、更强"的竞技精神与容声冰箱"不止于保鲜"的技术追求形成呼应。据了解，近年来，容声冰 箱主推"养鲜冰箱"的概念，通过水、光、离子的有效组合，打造"WILL自然养鲜系统"，让果蔬食材在冰箱里"继续生长"。 中国家用电器商业协会秘书长张剑锋表示："容声冰箱通过世俱杯这一顶级平台，将养鲜科技与健康生活方式具象化。其 WILL养鲜技术让冰箱从'缓变质'升级为'促进生长'，这不仅是技术突破，更是消费理念的革新。" 近年来，中国多个头部家电品牌已经成为国际舞台上闪亮的中国"名片 ...

Group 1 - The core message of the article highlights Ronshen's innovative approach to food preservation, emphasizing its ability to extend the freshness of ingredients for an additional seven days [1][5] - Ronshen has evolved from being a quality assurance provider to a leader in healthy food preservation lifestyles, responding to the growing consumer demand for food quality and health [3][5] - The Ronshen WILL series introduces a revolutionary "natural growth chamber" that simulates optimal growth conditions for food, enhancing the preservation of nutrients and freshness [5][7] Group 2 - The SUPL Pro multi-frequency lighting technology used in Ronshen refrigerators mimics natural sunlight, allowing fruits and vegetables to continue their metabolic processes, resulting in a 256% increase in vitamin C retention and a 27% increase in reducing sugar retention [5][7] - The smart dynamic moisture retention system effectively maintains the moisture of fruits, preventing them from drying out, while the high-energy negative ion sterilization system ensures a clean and bacteria-free environment [7] - Ronshen's collaboration with the film "The Lychee of Chang'an" showcases its preservation technology, demonstrating that lychees can maintain or even enhance their sweetness and quality after seven days in the Ronshen WILL refrigerator [8]

智通财经6月23日电，市场监管总局（国家标准委）近日发布新版GB 12021.2—2025《家用电冰箱耗电 量限定值及能效等级》国家标准，将于2026年6月1日起正式实施。该标准自1989年首次制定以来，本次 修订为第5次修订。修订后的电冰箱能效国家标准进一步扩大了适用范围，覆盖了电机驱动压缩式家用 电冰箱以及容积小于或等于60L的半导体制冷器具；提升了电冰箱各能效等级的指标要求及耗电量限定 值准入门槛，大幅减少了电冰箱的耗电量；新增了容积利用率要求，规范电冰箱产品的有效容积，促进 企业采用高性能、小体积化绝热材料；增加了智能电网信号响应能力等要求，推动电冰箱智能化、绿色 化发展。以500L对开门的两门冰箱为例，现行标准中能效一级综合耗电要求0.92度/天，新标准中将降 到0.55度/天，电耗下降40%。据测算，标准的有效实施将为我国带来每年约130亿度电的节能效益。 市场监管总局（国家标准委）更新升级家用电冰箱能效标准 ...

Core Viewpoint - Changhong Meiling plans to increase the production capacity of large-capacity refrigerators through a new investment project, aiming to capture market opportunities driven by domestic policies and international standards upgrades [1][2][3]. Investment Project - The company announced an investment of 877 million yuan in the Hefei Changhong Smart Home Appliance Industrial Park project, which will cover an area of approximately 89,000 square meters and have a construction area of about 168,300 square meters [2]. - The project is expected to start in August 2025 and will take 24 months to complete, resulting in an annual production capacity of 900,000 large-capacity refrigerators [2]. Business Performance - In 2024, the refrigerator business is projected to generate approximately 9.296 billion yuan in revenue, with a year-on-year growth of about 5.53% and a gross margin of 15.43% [2][4]. - The company reported a total revenue of 28.601 billion yuan in 2024, a year-on-year increase of 17.32%, while net profit slightly decreased by 4.97% to 699 million yuan [4][5]. Market Trends - The refrigerator industry is transitioning to a high-quality development phase, primarily driven by the "old-for-new" policy, leading to a structural recovery in the market [2][4]. - Demand for mid-to-high-end refrigerator products is increasing, particularly in the online price range of 4,000 to 5,000 yuan and offline products priced above 8,000 yuan [2]. Future Goals - For 2025, the company aims to achieve both scale and profit growth, ensuring a positive development trend with profitable scale growth [1][5]. - The company has also been actively engaging in shareholder returns, including a share buyback plan and promotional activities for various home appliance products [5].

Core Viewpoint - Hisense refrigerator showcases its advanced vacuum preservation technology at the 2025 FIFA Club World Cup, emphasizing its commitment to redefining food freshness standards through innovation [1][2] Group 1: Technology and Innovation - Hisense has developed vacuum preservation technology from version 1.0 to 4.0, with the latest iteration incorporating magnetic fields to enhance preservation capabilities [1] - The new vacuum 4.0 technology creates a low-oxygen, low-pressure environment that reduces oxidation, dehydration, and bacterial growth, thereby extending the shelf life of food [1] - The introduction of magnetic fields promotes the orderly arrangement of water molecules and reduces enzyme activity, achieving preservation at the molecular level [1] Group 2: Market Position and Brand Recognition - Hisense refrigerator has become the top seller in China's vacuum preservation refrigerator market in 2024, reflecting its strong market presence [1] - This is the fifth collaboration between Hisense and the FIFA Club World Cup, which has significantly enhanced the brand's global recognition and acceptance among consumers [2] - Hisense positions itself as a leader in the food preservation industry, aiming to set new standards and drive the market towards molecular-level preservation technology [2]

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry [12] Core Insights - Xiaomi Group's 2023 "Human-Vehicle-Home Ecosystem" strategy integrates mobile phones, home appliances, and automobiles through the Surge OS system, promoting seamless connectivity of smart hardware [4][24] - Xiaomi's home appliance business has achieved significant growth, particularly in air conditioning, with sales volume ranking among the industry leaders [4][7] - The IoT and consumer products segment is projected to account for 28.45% of Xiaomi's total revenue in 2024, with air conditioning sales expected to exceed 6.8 million units, a year-on-year growth of over 50% [7][21] Summary by Sections Overview: Building the Human-Vehicle-Home Ecosystem - Xiaomi has rapidly expanded its home appliance market share by leveraging its competitive pricing strategy and innovative technology [7][8] - The company has increased its offline retail presence, with plans to open over 100 "Human-Vehicle-Home" integrated stores in 2024 [27][29] Rise: Three Strategies Driving High Growth in Home Appliances - Xiaomi's market share has surged due to its focus on creating popular products, differentiated competition, and enhancing user loyalty through an integrated ecosystem [8][54] - The company has adopted a low-price strategy similar to that of its competitors, attracting price-sensitive consumers while maintaining a focus on quality [9][62] Impact: Leading Brands Maintain Advantage, Xiaomi's Entry Sparks Change - Xiaomi's entry into the air conditioning market has prompted established brands to adapt their strategies, although the latter still hold significant market share [9][62] - The competitive landscape is evolving, with Xiaomi's low-price strategy posing challenges to traditional leaders like Gree and Midea [9][63] Investment Recommendations: Focus on Certainty Growth Leaders - The report suggests investing in quality leaders with low exposure to the U.S. market, such as Gree Electric, Midea Group, and Hisense Home Appliances, which are expected to benefit from domestic demand trends [10][13]

Core Viewpoint - Hisense Refrigerator has become the global official partner for the 2025 FIFA World Cup, aiming to leverage the event for brand exposure and to promote its core technology of "vacuum preservation" [1][3]. Group 1: Company Strategy - Hisense has a history of engaging in high-profile football sponsorships, starting from being the first Chinese top sponsor of the European Championship in 2016, showcasing its innovative capabilities and ambition [3]. - The marketing strategy has evolved from simple advertising to conveying core technological concepts through visual symbols, effectively reaching global football fans [4]. Group 2: Technology and Innovation - The vacuum magnetic preservation technology developed by Hisense represents a significant advancement over traditional refrigeration methods, effectively delaying oxidation and preserving the moisture and nutrients of food [3]. - Hisense positions itself as a leader in the industry by being a standard setter for "Vacuum Preservation Chambers for Refrigerators," highlighting its technological prowess [3]. Group 3: Marketing Impact - The brand aims to make the concept of "vacuum preservation" resonate with audiences during the World Cup, using innovative marketing tactics to enhance brand recognition [4]. - Hisense's participation in the World Cup is seen as a strategic move to showcase Chinese manufacturing intelligence on a global stage [4].

随着夏季高温来袭，如何安全、健康地保存食材，成为每个家庭亟待解决的难题。近日，澳柯玛推出的 BCD-617WPGZTDXI 四季鲜储冰箱，凭借一系列创新科技与人性化设计，为用户带来了全新的食材存 储体验。 冷藏室还特别设置母婴专储空间、养颜空间，以及右下角107升的超大变温魔术舱，可在5℃~ -20℃之间 进行宽幅温度调节，冷藏、软冷冻、冷冻模式随心切换，满足了不同家庭成员、不同食材的多样化存储 需求。三系统三循环的制冷系统，确保每个间室温度恒定，避免串味问题。 在食品安全保障上，冰箱配备的全空间离子洄游净化技术成为守护健康的"安全卫士"。通过对离子发生 器产生臭氧、负离子速率的精确研究，冰箱能够将箱内的臭氧浓度始终维持在合理范围。 除了强大的保鲜与杀菌功能，这款冰箱在空间设计上也处处体现着人性化关怀。采用0嵌入设计，凭借 前向底部散热和90°开门的巧妙结构，两侧无需预留过多散热空间，大幅提升了空间利用率，清洁也更 加轻松便捷。十字四门设计搭配高达617升的超大容积，配合VIP绝热真空绝热板，在减少冰箱体积的 同时，实现大容量存储。 在保鲜技术上，这款冰箱堪称 "四季守护者"。其四季鲜储MAP抗氧锁鲜技术，如 ...

Group 1: Domestic Market Strategy - The company continuously optimizes its sales network and service system to enhance marketing capabilities, focusing on five key initiatives: "promote quality products, strengthen channels, enhance collaboration, improve efficiency, and control risks" [1] - A differentiated product strategy is implemented, integrating online and offline promotional resources to push high-quality products [1] - The management structure is improved to enhance operational and service efficiency, aiming for product leadership and efficiency enhancement through innovative management [1] Group 2: Overseas Business Development - In 2025, the company will focus on product innovation, emphasizing "large capacity, multi-temperature zones, high energy efficiency, and low noise" to meet global consumer demand [1] - A user-centered comprehensive marketing system will be established to enhance customer cooperation efficiency and meet large customer demands [1] - The company aims to accelerate brand expansion based on its ODM business foundation [1] Group 3: Air Conditioning Market Strategy - The company will leverage AI technology to enhance user experience and differentiate product design, promoting "all-dust-free" and "kitchen-cabinet" product lines [2] - Increased market investment will be made through event marketing and new media to boost brand awareness and reputation [2] - Service capabilities will be strengthened to improve user satisfaction through rapid response [2] Group 4: Innovation and Growth Plans - The company will drive industry development through innovation in technology, products, manufacturing, and management to enhance competitiveness [2] - The 2025 operational plan focuses on resource integration to strengthen market foundations and accelerate development through internal and external collaboration [2] - The company aims for simultaneous growth in scale and profit, ensuring a positive trend in profitable growth [2]

Core Viewpoint - The refrigerator market in China has shown a dual increase in both sales volume and revenue in 2023, driven by government subsidies and technological innovations by companies [1] Group 1: Market Performance - In Q1 2023, the domestic refrigerator market sold 9.96 million units, a year-on-year increase of 2.7%, with retail revenue exceeding 32 billion yuan, up 3.8% [1] - The market's resilience is highlighted by a growth rate of over 20% in Q4 2022, with Q1 2023 showing a slight positive growth, indicating strong consumer demand [1] - The average price of refrigerators in both online and offline markets has steadily increased, with significant growth in mid-to-high-end segments [1] Group 2: Technological Innovations - Companies are focusing on innovations in preservation technology, AI food management, and embedded designs to meet evolving consumer needs [1][2] - Haier launched a new AI refrigerator that integrates with DeepSeek, offering personalized preservation and dietary plans based on user habits [2] - The application of AI technology is becoming a key area for innovation, with potential developments in smart ingredient management and health data integration [3] Group 3: Consumer Trends - The shift towards high-end and innovative products is evident, with a significant portion of retail volume driven by replacement consumption [2] - There is a growing demand for both large-capacity and compact refrigerators, with opportunities for small refrigerators to incorporate high-end features [2] - Understanding the needs of younger consumers and continuous differentiated innovation are crucial for achieving stable growth in the market [2] Group 4: Industry Outlook - The refrigerator industry is at a critical juncture of technological transformation and scenario innovation, emphasizing the importance of aligning innovations with real user needs for high-quality development [4]