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358家5A级景区,“反向出行”的背景板?
Mei Ri Jing Ji Xin Wen· 2025-10-01 06:35
Core Viewpoint - The "Super Golden Week" holiday has seen a significant shift in tourism patterns, with a decentralization of popular destinations and a notable increase in emerging tourist spots, while traditional 5A scenic spots remain highly attractive to travelers [2][7]. Group 1: Overview of 5A Scenic Spots - There are currently 16,500 A-level scenic spots in China, with 358 classified as 5A, representing approximately 2% of the total, highlighting their scarcity and appeal [2][7]. - Jiangsu province leads with 26 5A scenic spots, followed by Zhejiang and Xinjiang/Sichuan with 22 and 18 respectively [3]. Group 2: Economic Impact and Development - The proliferation of 5A scenic spots is expected to generate spillover effects and a multiplier effect, enhancing the entire consumption chain related to tourism and progressively impacting the surrounding regions [7]. - The year 2024 marks the largest expansion of 5A scenic spots in the past decade, with 41 new additions, bringing the total to 358 [7]. Group 3: Evaluation and Standards - The concept of "5A Scenic Area" was first introduced in 2003, with a scoring system based on various criteria, requiring a minimum score of 950 out of 1000 for classification [10]. - A dynamic management mechanism was implemented in 2015 to ensure ongoing compliance, allowing for the removal of non-compliant scenic spots, with the first to be removed being the Qinhuangdao Shanhaiguan scenic area due to issues like price fraud and poor facilities [10][12]. Group 4: New Standards Implementation - A new national standard for tourism scenic area classification was implemented in March this year, replacing the previous standard that had been in place for 21 years, indicating a fresh start for scenic spots to meet updated criteria [12].
内蒙古额济纳:大漠胡杨景区秋景如画
Ren Min Wang· 2025-10-01 02:52
内蒙古额济纳:大漠胡杨景区秋景如画【5】 内蒙古额济纳:大漠胡杨景区秋景如画【6】 内蒙古额济纳:大漠胡杨景区秋景如画【7】 内蒙古额济纳:大漠胡杨景区秋景如画【8】 内蒙古额济纳:大漠胡杨景区秋景如画 内蒙古额济纳:大漠胡杨景区秋景如画【2】 内蒙古额济纳:大漠胡杨景区秋景如画【3】 内蒙古额济纳:大漠胡杨景区秋景如画【4】 ...
山东4A5A景区8月INC指数出炉,泰山居首、蓬莱阁晋升前十
Qi Lu Wan Bao Wang· 2025-09-30 06:53
位居排行榜前十的分别是泰山风景区、崂山风景区、天下第一泉风景区、济宁梁山旅游风景区、台儿庄古城景 区、烟台养马岛旅游度假区、青岛海滨风景区、青岛金沙滩景区、威海刘公岛景区、烟台蓬莱阁旅游区(三仙山· 八仙过海),其中排名上涨最多的是烟台蓬莱阁旅游区(三仙山·八仙过海),提升2名。上个月排名前十的品牌本 月下降最多的是沂蒙山旅游区,下降2名。 INC指数全称是"网络传播影响力指数",是数字化时代品牌传播效果量化评价体系。山东4A5A景区的INC指数评 价维度包括传播广度、传播热度、网络关注度、官网呈现度。INC指数的理论极限值为1000,各维度指标根据分 值大小,由低到高分为5级。 行业整体水平分析 本月山东4A5A景区全部品牌的INC指数均值为616.35,说明该行业领域大多数品牌的品牌建设比较成熟,品牌声 量较高,社会关注度较高,行业整体的网络传播影响力表现较为强大。本月全部品牌的INC指数的偏态系数为 0.391,数据基本呈现正态分布特征,大部分品牌的INC指数分值集中在482.54和750.16之间;数据相对集中,表现 为峰度系数高,为0.793。 传播广度分析 传播广度是品牌声量大小的等级化体现,以5 ...
这个“十一”假期建德邀您来场沉浸之旅
Mei Ri Shang Bao· 2025-09-30 02:03
Group 1 - The article highlights the innovative strategies adopted by scenic spots during the holiday season to attract visitors, with a focus on unique experiences and cultural themes [1][2][5] - Jian De City Lingqi Cave Scenic Area has integrated various elements such as immersive performances and themed areas, including the new "Waterfall Flower Sea" and a giant moon installation, creating a fantastical atmosphere for visitors [2][3] - The scenic area also features a "Seek and Find" activity related to the classic "Journey to the West," where visitors can collect stamps for exclusive gifts, enhancing engagement [3][4] Group 2 - Jian De City Daci Rock Scenic Area has launched the "Ciyuan Zen Realm: Journey of Mind" theme, combining Buddhist culture with autumn scenery and modern experiences, appealing to younger audiences [5][6] - The scenic area has introduced visually appealing spots for social media sharing, such as the red wall and flower sea, catering to the trend of photo opportunities among younger visitors [5][6] - The "Xingxiang Zhai" offers a dual sensory experience with traditional vegetarian cuisine and live performances, allowing visitors to immerse themselves in cultural heritage while enjoying the natural beauty [6]
5A景区,正在被抛弃
36氪· 2025-09-29 13:35
以下文章来源于表外表里 ,作者洞见数据研究院 表外表里 . 洞见数据研究院 5A景区,怎么就不香了。 文 | 刘钰民 编辑 | 付晓玲 来源| 表里表外(ID:excel-ers) 封面来源 | unsplash 汹涌挤向接驳车的人潮,和被裹挟着走的推背感,让刻意避开"十一"出游高峰,希冀在"北疆明珠"喀纳斯畅游仙境的苏苏,瞬间梦回北京的地铁站台。 "一生总要去一次新疆"爆红出圈,带来了泼天的流量,也制造了混乱。苏苏结束8年北漂,回新疆老家自驾游时发现,记忆里的熟悉景点,到处是坑: 喀纳斯的接驳车路线宛若迷宫,游客扎堆找车、坐车,堵得水泄不通;赛里木湖冰雹天都不发预警通知,躲过去全靠命硬。 怨气累积下,苏苏将5A景区全"踢出"了行程列表,只留下还没被喧嚣侵蚀的小众之地。 苏苏的心路历程,其实是旅游市场风向变迁的一个缩影。 2018年,西安聘任张一鸣为科技顾问,初衷是依托抖音为名胜古迹引流。但后来的故事是,大唐不夜城力压兵马俑、华清池等5A景区,成为最靓的崽。 2023年以来,轮番登上旅游圈C位的是:此前和旅游业不搭边的淄博;平平无奇的工业城市哈尔滨;一碗麻辣烫带火的天水。 也就是说, 旅游市场已经从几乎只有传 ...
河南南阳卧龙区:文旅消费迸发新活力
Zhong Guo Jing Ji Wang· 2025-09-29 07:25
"8天长假,我们景区将举办'戏说三国''风华三国''趣动三国'等四大板块演出。"9月27日,河南省南阳市 卧龙岗武侯祠景区负责人李虎介绍,景区还为游客准备了免费"打卡集章"大挑战、"墨签拓礼"非遗体验 活动,让"亲子游"、"家庭游"、"研学游"的游客深度体验两汉三国诸葛文化。 国庆、中秋"双节"将至,河南省南阳市卧龙区一大波文旅商贸活动已上线,该区正全力筹备黄金周文旅 商贸盛宴。 "一级能效至高补贴20%,单件至高补贴2000元。补贴产品涵盖冰箱、洗衣机、空调、净水机、清洁电 器共10大品类,消费者在卧龙区苏宁易购新华城市广场店购买符合补贴条件的家电产品,即可享受相应 补贴,额度有限,先到先得。"卧龙区商务局局长汤杰平介绍,10月1日至10月8日,该区商务部门将开 展"双节家国共团圆.卧龙区家电20%补贴"专项家电消费补贴活动。 卧龙区大力实施商贸文旅"引流工程",强力推进文旅融合发展提速行动,在区域性消费中心、文旅产业 高地、枢纽经济三个方面强势发力,持续丰富沉浸式文旅新业态,提升"吃住行游购娱、商养学闲情 奇"服务品质,不断提高商贸文旅核心竞争力、影响力、辐射力,推动商贸文旅深度融合发展。 今年以来,卧龙 ...
5A景区,正在被抛弃
投中网· 2025-09-29 06:59
以下文章来源于表外表里 ,作者洞见数据研究院 表外表里 . 洞见数据研究院 将投中网设为"星标⭐",第一时间收获最新推送 旅游市场已从传统景区的独舞,转向"不问出处"的百花齐放。 作者丨 刘钰民 编辑丨 付晓玲 来源丨 表外表里 汹涌挤向接驳车的人潮,和被裹挟着走的推背感,让刻意避开"十一"出游高峰,希冀在"北疆明 珠"喀纳斯畅游仙境的苏苏,瞬间梦回北京的地铁站台。 "一生总要去一次新疆"爆红出圈,带来了泼天的流量,也制造了混乱。苏苏结束8年北漂,回新疆老 家自驾游时发现,记忆里的熟悉景点,到处是坑: 喀纳斯的接驳车路线宛若迷宫,游客扎堆找车、坐车,堵得水泄不通;赛里木湖冰雹天都不发预警通 知,躲过去全靠命硬。 怨气累积下,苏苏将5A景区全"踢出"了行程列表,只留下还没被喧嚣侵蚀的小众之地。 苏苏的心路历程,其实是旅游市场风向变迁的一个缩影。 2018年,西安聘任张一鸣为科技顾问,初衷是依托抖音为名胜古迹引流。但后来的故事是,大唐不 夜城力压兵马俑、华清池等5A景区,成为最靓的崽。 2023年以来,轮番登上旅游圈C位的是:此前和旅游业不搭边的淄博;平平无奇的工业城市哈尔 滨;一碗麻辣烫带火的天水。 也就是说, ...
湖北一景区日薪最高千元招聘演员扮“妖精” 如何打破传统观光模式?
Core Viewpoint - The Baidongxia Tourist Area in Hubei Province is innovatively recruiting "fairy" roles to enhance visitor engagement and attract a younger demographic through immersive experiences [2][3][5]. Group 1: Recruitment and Job Details - The "fairy" position has no educational requirements, offers a daily salary between 500 to 1000 yuan, and involves interacting with tourists during the National Day holiday [2][3]. - The recruitment specifically seeks female candidates aged 18 and above, with a height of at least 170 cm, and emphasizes a preference for "wild fairies" [2][3]. Group 2: Marketing Strategy and Visitor Experience - The recruitment initiative is part of the "National Day Carnival: Immersive Fairy Encounter Season," aimed at meeting the demand for immersive experiences among young people [2][3]. - The actors will participate in the "Immersive Fairy Encounter" IP plan, enhancing visitor experiences through interactive performances and scripted games [3]. Group 3: Tourist Area Overview and Economic Impact - Baidongxia Tourist Area, which opened on September 28, 2023, has received 637,000 visitors and generated nearly 70 million yuan in tourism revenue by the end of 2024 [5][6]. - The area has created job opportunities for over 70 local villagers, promoting local economic development and rural revitalization through tourism-related businesses [5][6]. Group 4: Accessibility and Future Prospects - The opening of the Wuyang Expressway has reduced travel time from Wuhan to the tourist area to under two hours, making it more accessible to a large population of young professionals and students [6]. - The innovative approach of integrating interactive experiences is expected to attract more visitors from surrounding cities, creating a new model for cultural tourism consumption [6].
这个景区凭啥这么火(现场评论)
Ren Min Ri Bao· 2025-09-28 22:28
既提升"无中生有"的创造力,也增强"有中生新"的运营力,方能让游客身入其境更心入其境,推动更多 景区从出圈走向长红 让营收从"一次性"升级为"持续性"。许多景区的衰落,在于过度依赖门票经济。事实上,风景再好,如 果缺乏内涵挖掘与合理开发,游客也很难成为回头客。不采用高票价、高消费模式,武侠城打造出一 座"情绪富矿",探索出一条低票价、长停留的新路。 票价亲民,能客观提高游客在景区内的消费意愿,同时发展多元业态,推动优质供给快速迭代,更能实 现"引流—稳流—回流"的正循环。在武侠城,二次消费占比提升至40%。虽然已有上千场节目,这里依 然保持着每年至少30%的内容创新率,每个月都根据反馈调整剧本、更新演出。有观众感慨:前些年来 过,这次再逛感觉像新景区。 时下,随着人们精神文化需求不断提高,主题乐园遍地开花、古城古镇层出不穷,全国A级旅游景区增 至1.57万个,县域覆盖率达到93%。热潮之下,一些景区面临"叫好不叫座"的困境,微利和亏损的文旅 项目不在少数。究其原因,出行选择越来越多,很多游客不再满足于蜻蜓点水的"到此一游"。景区如果 不跳出"重物轻人"的旧思维,守着历史古迹却不会讲故事,抱着绿水青山却不懂做体 ...
锦州城市品牌宣介活动在京举行
Bei Jing Shang Bao· 2025-09-28 11:46
Group 1 - The event "Hero City, Beautiful State" was launched in Beijing to promote Jinzhou's cultural heritage and local products through various activities [1] - The event featured over 10 agricultural enterprises showcasing "nationally recognized special agricultural products," including unique items like North Town Gou Bangzi smoked chicken and Yixian dried tofu [1] - Five major scenic spots were highlighted during the event, along with a cultural exchange exhibition aimed at fostering communication between the two regions [1] Group 2 - The event included performances from various traditional art forms, such as Beijing opera and puppet shows, scheduled over two days [1] - The activities are designed to attract residents from the Beijing-Tianjin-Hebei region to experience Jinzhou's rich cultural and natural offerings [1] - The event will continue until September 29, providing opportunities for further engagement and exploration of Jinzhou's unique characteristics [1]