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Swatch道歉太敷衍,它在赌中国消费者的健忘
Sou Hu Cai Jing· 2025-08-20 13:57
Core Viewpoint - Swatch's recent apology regarding the portrayal of an Asian model has been perceived as insincere and disrespectful towards the Chinese market, reflecting a broader issue of cultural insensitivity among luxury brands [1][3][10]. Group 1: Apology Statement - The apology issued by Swatch was brief and lacked depth, with different wording in English and Chinese versions, raising questions about the company's intentions [3][5]. - The statement failed to clarify the nature of the "misunderstanding" or "offense," nor did it address accountability or corrective measures [3][10]. - The crisis management approach taken by Swatch appears to follow a simplistic template, indicating a lack of genuine engagement with the issue [3][10]. Group 2: Cultural Insensitivity - The incident is part of a pattern where luxury brands exhibit cultural arrogance, often offending East Asian consumers while profiting from these markets [10]. - Historical biases and Orientalist views among Western elites contribute to the perpetuation of stereotypes, such as the "slant-eyed" representation of Asians [10]. - The media's negative portrayal of Asians has reinforced these stereotypes, influencing commercial decisions within multinational fashion brands [10]. Group 3: Market Dependency - Swatch, which owns brands like Omega, Longines, and Tissot, derives nearly one-third of its global revenue from the Chinese market, despite recent declines [11]. - Many Swiss watches are now produced and assembled in China, indicating a significant reliance on Chinese manufacturing capabilities [11]. - The potential withdrawal of such brands from the Chinese market may not significantly impact the local economy, as the brands have already capitalized on their presence [11].
关心:Swatch道歉太敷衍,它在赌中国消费者的健忘
Sou Hu Cai Jing· 2025-08-20 09:31
Core Viewpoint - Swatch's recent apology regarding the portrayal of an Asian male model has been deemed insincere and provocative, reflecting a lack of respect for the Chinese market and consumers [1][3]. Group 1: Apology Statement - The apology issued by Swatch was brief and lacked depth, with different wording in English and Chinese, raising questions about the company's intentions [3][5]. - The statement failed to clarify the nature of the "misunderstanding" or "offense," nor did it address accountability or corrective measures [3][9]. Group 2: Cultural Insensitivity - The incident is part of a broader pattern of cultural insensitivity among luxury brands, which often profit from East Asian markets while simultaneously displaying contempt for these consumers [9][10]. - Historical biases and Orientalist views among Western elites contribute to the perpetuation of stereotypes, such as the "slanted eyes" representation, which is rooted in colonial attitudes [9]. Group 3: Market Dependency - Swatch derives nearly one-third of its global revenue from the Chinese market, indicating a significant dependency despite recent declines [10]. - Many Swiss watches are now produced and assembled in China, highlighting the economic interdependence between the brand and the Chinese market [10].
Swatch “眯眯眼”广告敷衍致歉,难平争议
Group 1 - The core issue revolves around Swatch's controversial advertisement featuring a model making a "slant-eyed" gesture, which is perceived as a symbol of racial discrimination against East Asians [2][5][6] - Following the backlash, Swatch quickly removed the image from its Chinese website but did not issue an immediate official statement [5][6] - The company's apology, issued the next day, acknowledged the issue but lacked specific details on how such content passed their review process and what measures would be taken to prevent future occurrences [6] Group 2 - The incident highlights a potential oversight in content review and a perceived disregard for the Chinese market by Swatch, which is crucial for its revenue [6] - In 2023, Swatch's sales in China grew by 10.9% to 2.63 billion Swiss francs, accounting for 33.3% of the group's total sales [6] - The company must demonstrate a deeper understanding of Chinese culture and consumer sentiments to regain trust, rather than relying solely on apologies and image removals [6] Group 3 - The second controversy involves YingShi Innovation's founder throwing cash at employees during a celebration, which sparked debate over whether this act was a form of humiliation or a genuine incentive [7][11] - The company issued a statement clarifying that the cash was from the founder's personal salary and emphasized the need to align employee behavior with public image standards [11][12] - This incident reflects a broader conflict between corporate incentive culture and public perception, indicating the importance of emotional resonance and value alignment in employee motivation strategies [12]
Swatch “眯眯眼”广告敷衍致歉,难平争议丨消费舆警指数
Group 1: Swatch Controversy - Swatch faced backlash for an advertisement featuring a model making a "slant-eyed" gesture, perceived as a racist symbol against East Asians [2][4] - The company quickly removed the image from its Chinese website but did not issue an immediate official statement [4] - Swatch issued an apology the following day, acknowledging the issue and stating that all related materials were deleted globally [4][5] - The incident highlights potential oversight in content review and a lack of respect for the Chinese market, which is crucial for Swatch's sales [5] Group 2: Impact on Sales - In 2023, Swatch's sales in the Chinese market grew by 10.9% to 2.63 billion Swiss francs, accounting for 33.3% of the group's total sales [5] - Despite a projected 30% decline in 2024 sales, the Chinese market is still expected to represent 27% of total sales [5] Group 3: YingShi Innovation Controversy - YingShi Innovation's founder sparked controversy by throwing cash at employees during a celebration, leading to mixed public reactions [6][10] - The company issued a statement clarifying that the cash was from the founder's personal salary and emphasized the importance of maintaining a positive public image [10][11] - The incident reflects a clash between corporate incentive culture and public perception, highlighting the need for companies to align their incentive mechanisms with broader societal values [11]
美股今日行情分化稳定币透明机制及XBIT加快链上治理步伐
Xin Lang Cai Jing· 2025-08-18 03:44
Market Overview - The US stock market is experiencing price differentiation after a week of volatility, with the S&P 500 index maintaining high-level fluctuations following recent highs, while the Dow Jones index continues to rise and the Nasdaq index faces pressure from a tech sector pullback [1][5] - Market focus is on the upcoming Federal Reserve Jackson Hole conference, where Chairman Powell's speech is anticipated to signal the direction of interest rates in September [1][5] - The US Producer Price Index (PPI) exceeded expectations, leading to a cooling of rate cut expectations, while concerns about inflation and tariff policies may delay policy easing [1][5] Debt and Fiscal Concerns - The US Treasury Department reports that national debt has surpassed $37 trillion, with per capita debt levels equivalent to 800,000 RMB, raising concerns about fiscal sustainability [1] - The US Treasury Secretary plans to meet with Chinese officials to alleviate additional pressures from the trade war, indicating ongoing trade tensions [1] Commodity Prices and Energy Sector - In early August, coal prices have risen significantly, with coking coal increasing nearly 10% and both thermal coal and anthracite also seeing price increases, driven by supply constraints and peak summer electricity demand [2] - This trend has positively impacted energy-related stocks, influencing the performance of the energy sector in the US stock market [2] Cryptocurrency and Decentralized Finance - The Federal Reserve's decision to incorporate cryptocurrency regulation into the conventional banking system is interpreted as a move towards a more accommodating regulatory stance, although transparency and reserve compliance remain critical issues [3][5] - XBIT decentralized exchange platform has accelerated its governance expansion by introducing an on-chain voting system and governance token mechanism, enhancing community transparency and participation [4][5] - The platform's decentralized model ensures that all transactions are executed via smart contracts on the blockchain, allowing users to retain control of their private keys and assets [4] Governance and Transparency in Decentralized Finance - XBIT's governance participation has increased by 31% month-over-month, with a 40% rise in new governance proposals compared to July, indicating heightened community engagement [4] - The emphasis on transparent governance and decentralized finance is seen as a collective pursuit for trust and autonomy within the industry, marking a significant evolution in digital finance [5]
8点1氪:与辉同行否认董宇辉年入二三十亿;董事长向员工撒钱,影石创新致歉;当当网创始人李国庆举行婚礼
36氪· 2025-08-18 00:08
Group 1 - Luo Yonghao claimed that Dong Yuhui's annual income reached 2-3 billion yuan after starting his own venture, which was denied by the company Hui Tongxing [3] - Dong Yuhui ranked first in the 2024 China Internet Anchor Net Income Ranking with an annual income of 2.8541 billion yuan [3] - The chairman of Ying Shi Innovation apologized for a viral video showing him throwing cash to employees during an internal event [4] Group 2 - The company Ying Shi Innovation announced that its drone brand "Ying Ling Antigravity" will begin product testing on August 14, 2025 [4] - The founder of Dangdang, Li Qichun, held a wedding attended by notable figures such as Yu Minhong and Zhang Chaoyang [4] Group 3 - The daughter of renowned artist Fan Zeng reported that her father went missing after being taken by Xu Meng, with valuable collections removed from their residence [5] - Fan Zeng's family denied rumors of his disappearance, and his stepson shared photos of him in France to counter the claims [5] Group 4 - Swatch issued an apology for a controversial advertisement featuring a model making a "squinting" gesture, which was criticized as racially insensitive [6] - In July, non-bank financial institution deposits surged by 2.14 trillion yuan, the highest level recorded for that month since 2015 [6] Group 5 - The Tmall flagship store of Wahaha was renamed, with the actual controller now being Zong Fuli [7] - The store's operations have shifted to Hangzhou Hengyi E-commerce Co., which is controlled by Zong Fuli through another company [7] Group 6 - Zheng Qinwen was awarded the "Touching China Annual Person" title for her performance in the women's tennis singles at the Paris Olympics [8] - She became the first Chinese player to win an Olympic gold medal in tennis singles [8] Group 7 - The hourly wage for part-time workers at Pang Donglai is set between 30-40 yuan, with a maximum of 24 hours of work per week [8] - The wage structure considers various factors including labor intensity and working conditions [8] Group 8 - South Korea is facing a shortage of fresh cream due to high temperatures causing significant livestock deaths [9] - The price of dairy products, including eggs and chicken, has risen sharply as a result of the ongoing heatwave [9] Group 9 - META's market capitalization surpassed 2 trillion dollars, making it the sixth company in the U.S. to reach this milestone [12] - The stock price of META has increased by 36% this year [12] Group 10 - OpenAI is seeking to sell approximately 6 billion dollars in equity at a valuation of 500 billion dollars [15] - The sale is still in early negotiation stages, following a previous funding round that valued OpenAI at 300 billion dollars [15] Group 11 - The launch of the OmniHand 2025 series by Zhiyuan Robotics includes two product lines aimed at interactive services and professional tasks [15] - The introductory price for the OmniHand is set at 14,800 yuan [15] Group 12 - The first humanoid robot to win a 100-meter race was developed by Beijing's humanoid robot innovation center, completing the race in 21.50 seconds [16] - This event took place during the 2025 World Humanoid Robot Sports Games [16] Group 13 - The silver economy in China is projected to reach 19.1 trillion yuan by 2035, with nearly 470,000 existing elderly care-related enterprises [18] - The growth of the silver economy is driven by trends in health consumption among the elderly [18]
Swatch 广告争议:一场跨文化营销的系统性溃败
Jing Ji Guan Cha Bao· 2025-08-17 14:11
Core Viewpoint - The controversy surrounding Swatch's ESSENTIALS series advertisement highlights the cultural disconnect faced by multinational brands in the global market, revealing systemic failures in cross-cultural marketing strategies [1] Group 1: Market Reaction - Following the initial success of a limited edition watch, Swatch's sales in China, which accounted for one-third of the group's global revenue, experienced a significant downturn after the controversial advertisement was released [2] - After the advertisement was published, negative comments about the brand surged from 62% to 89%, and the search volume for the term "boycott" increased by 3700% [2][3] - Sales personnel reported a 63% drop in foot traffic at Beijing SKP mall, and the average resale price of Swatch watches fell by 12%, indicating a direct impact on sales [3] Group 2: Cultural Sensitivity and Creative Review - The creative review process for advertisements involves multiple levels of scrutiny, yet the cultural blind spots of multinational companies often lead to significant oversights [4] - The failure to incorporate Asian perspectives in the creative process resulted in a misinterpretation of cultural expressions, which can trigger historical sensitivities [4] - Previous controversies involving similar cultural missteps by other brands have not led to effective learning or changes in industry practices, indicating a persistent issue in cross-cultural training [4][5] Group 3: Crisis Management Failures - Swatch's response to the crisis violated the "golden 48 hours" rule in crisis management, leading to a missed opportunity to guide public sentiment effectively [6] - The vague language in the company's apology failed to address the core issue of racial discrimination, further aggravating consumer distrust [6][7] - The perception that Swatch profits from the Chinese market without showing adequate respect for its culture has led to a significant erosion of trust among consumers [7] Group 4: Lessons for Global Brands - The Swatch incident reflects a broader anxiety among multinational brands in adapting to the cultural nuances of emerging markets, where cultural adaptability is becoming a core competitive advantage [8] - Successful brands have established cultural insight centers to understand local sensitivities and have empowered local teams with creative veto rights to prevent cultural missteps [8] - The ultimate question remains whether brands are willing to invest the necessary effort to understand and respect the cultural intricacies of markets where they generate significant revenue [9]
Swatch官方为“眯眯眼模特”致歉!集团近4年在中国营收超880亿元,但去年暴跌30%,仍是最大收入来源
Mei Ri Jing Ji Xin Wen· 2025-08-17 02:21
Core Viewpoint - Swatch Group faced backlash due to a controversial advertisement perceived as racially insensitive, leading to a public apology and removal of the related content [1][3]. Company Overview - Swatch Group is one of the largest watch manufacturing and distribution groups globally, with brands including Longines, Tissot, Omega, and Breguet in addition to its basic Swatch line [4]. Financial Performance - For the first half of 2025, Swatch Group reported sales of CHF 3.059 billion, a decline of 11.2% year-over-year, and a net profit drop of 88% to CHF 17 million, resulting in a net profit margin of 0.6% compared to 4.3% in the previous year [6][7]. - The Chinese market is the largest regional market for Swatch Group, generating CHF 2.63 billion in net sales in 2023, accounting for 33.3% of total sales. However, sales in this market fell by 30% in 2024 [6][8]. Market Dynamics - The Swiss watch industry is under pressure from a strong Swiss franc and declining global demand, exacerbated by a recent increase in tariffs on Swiss imports to the U.S. to 39%, which could significantly impact exports [10]. - The U.S. is the largest export market for Swiss watches, accounting for 16.8% of total exports, approximately CHF 4.4 billion [10]. - Swatch Group derives 18% of its sales from the U.S., and the company has already raised prices by 5% in response to the tariff announcement [10].
斯沃琪致歉
券商中国· 2025-08-16 23:28
Group 1 - The core issue revolves around Swatch's advertisement featuring a model making a "slant-eyed" gesture, which has been interpreted as racially insensitive, leading to significant backlash from Chinese consumers [5][6]. - In response to the controversy, Swatch has taken immediate action by removing all related materials globally and has issued an apology for any offense caused [1][2].
Swatch发布致歉声明:已第一时间在全球范围内删除
第一财经· 2025-08-16 14:02
Core Viewpoint - Swatch has faced significant backlash in the Chinese market due to a controversial advertisement featuring a model with "slanty eyes," leading to a public apology and the removal of related content [1][4][6]. Group 1: Company Performance - Swatch Group reported a sales decline of 11.2% year-on-year, with sales amounting to 3.059 billion Swiss francs for the first half of 2025 [7]. - The net profit plummeted by 88%, dropping from 147 million Swiss francs to 17 million Swiss francs, resulting in a net profit margin of 0.6%, down from 4.3% in the previous year [7]. - The Chinese market, historically a strong contributor, generated 2.63 billion Swiss francs in net sales in 2023, accounting for 33.3% of the group's total sales [8]. Group 2: Market Dynamics - Despite a 30% year-on-year sales decline in 2024, the Chinese market still represented 27% of Swatch Group's total sales [8]. - The CEO of Swatch Group highlighted opportunities arising from competitors like Seiko reducing their market presence in China, suggesting potential growth for Swatch [8]. - The company had previously anticipated a recovery in the Chinese market in the second half of the year, driven by improvements in e-commerce sales and inventory levels, although the recent advertising controversy may impact brand perception [8].