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赛事“烟火气”带来文旅新流量
Hai Nan Ri Bao· 2025-09-21 00:46
Core Viewpoint - The development of mass sports events in Hainan has transformed from a singular activity into a significant driver for urban development and a strong engine for the deep integration of culture, sports, and tourism [1][2]. Group 1: Innovation in Mass Sports Events - Hainan is actively exploring new models such as "Sports + Business District," "Sports + Scenic Area," and "Sports + Community," bringing events closer to citizens and integrating sports into daily life [2]. - The "Haikou Cup" basketball league serves as a vivid example of this innovation, breaking spatial limitations and enhancing the event's appeal and participation [2]. Group 2: Economic Impact and Consumption Growth - Mass sports events generate significant consumer demand in areas such as accommodation, dining, transportation, and shopping, contributing to economic growth [3]. - During the recent "May Day" holiday, 26 sports events attracted over 7,600 participants and nearly 100,000 spectators, resulting in approximately 65 million yuan in related consumption [3]. Group 3: Integration of Sports with Other Industries - Each mass sports event provides an excellent opportunity for the deep integration of culture, tourism, and sports industries, creating a virtuous cycle of development [2]. - The integration of sports with tourism, culture, and entertainment extends the industry chain and promotes a model of "promoting tourism through sports, enhancing culture through tourism, and invigorating sports through culture" [2]. Group 4: Government Support and Future Potential - The State Council has issued opinions to unleash the potential of sports consumption and promote high-quality development in the sports industry, indicating strong governmental support [3]. - With the expansion of sports consumption scenarios and the implementation of consumer-friendly measures, mass sports events are expected to play a larger role in enhancing urban quality and driving economic vitality in Hainan [3].
场内“雄起”声响 场外麻辣鲜香 足球为媒 体育赛事激活文旅经济
Si Chuan Ri Bao· 2025-09-21 00:28
绿茵场上 2万多人见证一场文体旅盛会 9月20日晚,2025/2026四川省城市足球联赛(下称"川超")揭幕战在成都双流体育中心正式打响。 全场座无虚席,开幕式上,2万多观众"川超,雄起"的呐喊助威点燃全场,21市(州)代表队在"川 超"吉祥物"超哥""超妹"引领下依次入场。 当晚,成都太阳神鸟、遂宁陈子昂、德阳三星堆、绵阳李白、内江张大千、广元武则天、雅安大熊 猫、甘孜野牦牛、自贡恐龙等文旅元素集体亮相,这既是一场绿茵场上的全民足球赛事,更是一场热情 与活力共融、古韵与今辉交织的"锦绣天府·安逸四川"文旅盛会。 揭幕战中场休息期间,川妹子江映蓉献唱"川超"推广曲《为梦想奔跑》,比赛结束后场馆内外回荡 《成都》,让这个"川超"之夜成为让人难忘的蜀韵之夜。 赛场之外 "跟着'川超'游四川"热情蓄势待发 "川超"的热情,不仅在赛场内,也在赛场之外。四川抢抓赛事高人气效应,邀请全国游客看"川 超"、品美食、赏美景、享安逸。 揭幕战场地双流体育中心,赛场外特别打造1.5万平方米集观演、游玩、美食等于一体的互动体验 区,比赛开始前几小时,就持续聚集高人气。 互动体验区里,成都文旅特别在现场搭建"跟着赛事游成都"专区,展 ...
【深圳特区报】体育消费场景多元裂变 消费链条深度延展 人均消费去年已突破四千元
Sou Hu Cai Jing· 2025-09-20 14:28
Core Insights - The ongoing sports events in Shenzhen, such as the China Badminton Masters and the Billie Jean King Cup, are significantly boosting local consumption and showcasing the city's vibrant sports economy [2][4] - Shenzhen is actively integrating sports with culture and tourism, creating a unique consumption trend that enhances the overall experience for visitors [4][6] - The city has developed over 200 unique sports venues that cater to diverse consumer needs, leading to a substantial increase in sports-related spending [8][9] Group 1: Event Impact on Consumption - Major sports events serve as a catalyst for sports consumption, driving ticket sales and local tourism, with 35% of attendees being from outside Shenzhen [4][6] - The integration of cultural activities during events, such as the Asian Cup, has attracted over 50,000 visitors in a single day, enhancing commercial activity in surrounding areas [7] - The "event + culture" model is being effectively utilized to create a richer consumer experience, promoting both sports and local culture [6][7] Group 2: Venue Development and Consumer Behavior - Shenzhen has transformed traditional sports venues into multi-functional spaces that offer a variety of activities, appealing to a broader audience [8][9] - The average spending per visit at these unique venues is approximately 2.5 times higher than at traditional facilities, indicating a shift towards more diverse and engaging sports experiences [9] - The rise of smart sports facilities has further enhanced consumer engagement, with over 200 outdoor smart gyms attracting around 30,000 users daily [10] Group 3: Government Initiatives and Future Outlook - The upcoming 15th National Games is expected to further stimulate sports consumption, with government initiatives aimed at integrating sports with local commerce [11][12] - The establishment of a competitive sports consumption ecosystem is underway, with projections indicating that per capita sports spending in Shenzhen will exceed 4,000 yuan by 2024 [11][12] - Shenzhen's recognition as a pilot city for promoting sports consumption highlights its potential for sustained growth in the sports economy [12]
2025中国羽毛球大师赛:翁泓阳战胜小波波夫晋级决赛
Zhong Guo Xin Wen Wang· 2025-09-20 13:12
9月20日,在广东深圳举行的2025李宁·中国羽毛球大师赛进入第五个比赛日。在男单比赛中,中国选手 翁泓阳战胜法国选手小波波夫,晋级决赛。图为翁泓阳得分后打气。中新社记者 陈骥旻 摄 9月20日,在广东深圳举行的2025李宁·中国羽毛球大师赛进入第五个比赛日。在男单比赛中,中国选手 翁泓阳战胜法国选手小波波夫,晋级决赛。图为翁泓阳在比赛中。中新社记者 陈骥旻 摄 9月20日,在广东深圳举行的2025李宁·中国羽毛球大师赛进入第五个比赛日。在男单比赛中,中国选手 翁泓阳战胜法国选手小波波夫,晋级决赛。图为翁泓阳在比赛中。中新社记者 陈骥旻 摄 9月20日,在广东深圳举行的2025李宁·中国羽毛球大师赛进入第五个比赛日。在男单比赛中,中国选手 翁泓阳战胜法国选手小波波夫,晋级决赛。图为翁泓阳获胜后庆祝。中新社记者 陈骥旻 摄 ...
2025中国羽毛球大师赛:刘圣书/谭宁不敌金慧贞/孔熙容止步四强
Zhong Guo Xin Wen Wang· 2025-09-20 13:12
Core Points - The 2025 Li Ning China Badminton Masters is currently taking place in Shenzhen, Guangdong, with the event entering its fifth day of competition [1][2] - In the women's doubles match, the Chinese pair Liu Shengshu/Tan Ning lost to the South Korean duo Kim Hye-jin/Kong Hee-yong, thus failing to reach the finals [1][2] Group 1 - The event is part of the 2025 Li Ning China Badminton Masters held in Shenzhen [1][2] - The competition has reached its fifth day, indicating ongoing matches and potential developments in the tournament [1][2] Group 2 - The Chinese women's doubles team, Liu Shengshu and Tan Ning, faced elimination after their defeat [1][2] - The South Korean pair, Kim Hye-jin and Kong Hee-yong, advanced to the finals following their victory [1][2]
中经评论:深挖赛事经济这座“富矿”
Jing Ji Ri Bao· 2025-09-20 07:21
Group 1 - The core viewpoint emphasizes the significant potential of the sports economy, highlighted by the popularity of both professional and grassroots sports events in China [1][2] - The State Council's recent policy aims to release sports consumption potential and promote high-quality development of the sports industry by establishing a multi-project, multi-level event system [1][2] - Professional sports, such as the China Open and CBA League, are seen as the "leader" of the sports economy, driving revenue through ticket sales, media rights, and sponsorships [1][2] Group 2 - Grassroots sports are described as the "foundation" of the sports economy, showcasing strong market appeal through events like "Su Super League" and "Village Super League" [2] - The development of the sports economy should be tailored to local conditions, avoiding blind replication of events, and fostering a symbiotic relationship between professional and grassroots sports [2] - Government support is crucial for building the event system, including infrastructure investment and optimizing approval processes to lower event hosting costs [2] Group 3 - Event operators are encouraged to innovate and expand the sports economy's scope by creating long-term, impactful event brands through IP thinking [3] - Enhancing operational capabilities is essential, requiring organizers to be knowledgeable in sports, market dynamics, and business management [3] - Sports events are positioned as a new engine for consumption upgrades, enhancing community life, and driving urban development [3]
上海国际武术博览会开幕,全球5000余名运动员汇聚申城
Xin Lang Cai Jing· 2025-09-20 00:14
其中,机器人与真人的互动融合表演更成了一大亮点。机器人先后演绎了刚劲有力的《秦俑魂》和行云流水的太极,令所有观众眼前一亮的同 时,也展现了传统与现代、东方与西方、科技与艺术的结合。 据悉,本届武博会采取"1+7"创新架构,设1个主场和7个专场,共有来自35个国家和地区的5000余名运动员参与盛会,其中境外运动员超300人。 黄浦江畔武韵流芳,虹口北外滩高朋满座。9月19日晚,第十二届上海国际武术博览会开幕式在世界会客厅外举行,来自全球35个国家和地区的运 动员代表齐聚黄浦江畔,共同见证了这一国际武术盛事的焕新重启。 开幕式以"薪火传世·破界共生""和光寰宇·天下共武""光耀未来·连通世界"三大篇章依次展开,依托浦江两岸璀璨夜景为天然背景,呈现了一幅"流 动的武韵长卷"。 现场的文艺演出不仅沉浸式展现了武术技艺的视觉冲击力,更通过多元文化的创新融合呈现了独特魅力。太极与芭蕾相得益彰,演绎东西方艺术 融合的诗意对话;京剧刀马旦与武术器械巧妙结合,展现传统戏曲与武术的深度共鸣;少年街舞注入武术招式,彰显武术在年轻世代中的创新活 力。 如今,第十二届武博会焕新启幕。开幕式后,主舞台将转型为武术文化展演中心,通过四场主 ...
第三届传统体育国际交流大赛在江阴开幕
Xin Hua Ri Bao· 2025-09-20 00:07
Core Viewpoint - The third International Traditional Sports Exchange Competition aims to promote the international dissemination of Chinese traditional sports culture through high-level competitive and cultural exchange platforms [1] Group 1: Event Overview - The event was held on September 19 in Jiangyin and is organized by the China National Sports Federation, with support from the General Administration of Sport of China and Jiangsu Provincial Sports Bureau [1] - The theme of the competition is "Civilization Integration, Sports Appointment, Friendship Following" [1] Group 2: Participation and Scale - The competition attracted nearly 800 athletes from 39 countries and regions, marking a significant increase in participation compared to previous editions [1] Group 3: Sports and Cultural Activities - The event features five selected traditional Chinese sports: Wushu, Qigong, Go, Dragon and Lion Dance, and Kites, each with a unique cultural significance [1] - In addition to competitions, a series of cultural exploration activities are arranged to showcase the beauty and contemporary vitality of Chinese culture to the world [1]
霍启山:打造大湾区特色体育品牌|十五运365天365人
Core Insights - The 15th National Games will be held in November 2025 across the Guangdong-Hong Kong-Macao Greater Bay Area, serving as a significant opportunity for promoting national fitness and high-quality development in sports [1][2] - The event is seen as a catalyst for economic transformation, with potential to create a "sports-culture-tourism-consumption" ecosystem by leveraging the influx of visitors [1] Group 1 - The 15th National Games and the 12th National Paralympic Games will be jointly hosted by the three regions for the first time, highlighting the collaborative spirit of the Greater Bay Area [1] - The event is expected to generate significant tourism opportunities, with initiatives like the launch of 50 premium travel routes in Guangzhou aimed at enhancing the visitor experience [1] - The hosting of the games is viewed as an important practice for industrial integration in the Greater Bay Area, providing valuable insights for future multi-dimensional collaborations [2] Group 2 - There is a focus on post-event utilization of facilities, emphasizing sustainable resource management and the potential for repurposing venues after the games [2] - Future plans include attracting high-level international events such as football, basketball, and tennis, and exploring cooperative mechanisms for hosting global competitions [2] - The development of regional sports brands that reflect Lingnan cultural traditions is also a key objective for the Greater Bay Area [2]
深挖赛事经济这座“富矿”
Jing Ji Ri Bao· 2025-09-19 22:15
Group 1 - The core viewpoint emphasizes the significant potential of the sports economy, highlighted by the popularity of both professional and grassroots sports events in China [1][2] - The State Council's recent policy aims to release sports consumption potential and strengthen the sports economy by establishing a multi-level event system [1][2] - Professional sports, such as the China Open and CBA League, are seen as the "leader" of the sports economy, driving revenue through ticket sales, media rights, and sponsorships [1][2] Group 2 - Grassroots sports are described as the "foundation" of the sports economy, showcasing strong market appeal through events like "Su Super League" and "Village Super League" [2] - The development of the sports economy requires tailored approaches based on local resources and community engagement, avoiding blind replication of events [2] - There is a mutual benefit between professional and grassroots sports, where each can learn from the other to enhance engagement and competitiveness [2] Group 3 - Event operators are encouraged to innovate and expand the sports economy by creating long-term valuable event brands through IP thinking [3] - Enhancing operational capabilities is crucial, with organizers needing to be adept in sports, market understanding, and business management [3] - Sports events are positioned as a new engine for consumption upgrades, enhancing community life, and driving urban development [3]