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春节出境游火热,伦敦加码布局中国游客市场
Di Yi Cai Jing· 2026-02-16 01:08
去年伦敦春节相关庆祝活动吸引超过70万人次参与,为市中心餐饮、零售与旅游相关行业带来显著客 流。 英国百货公司哈罗德(Harrods)向第一财经介绍,其2026年春节主题为"For Every Journey, Harrods Rides With You",推出春节限定下午茶、与上海设计师平台蕾虎合作的快闪活动,以及节日礼篮与年度 纪念泰迪熊等产品,强化节庆消费体验。 据介绍,马年春节庆祝活动将于2月22日举行,包含巡游、舞龙舞狮、文化展演及灯光秀等系列活动。 LCCA方面表示,活动体现中英社区合作的重要意义,获得了伦敦市长办公室、伦敦市政府及威斯敏斯 特地方政府支持。 与此同时,中国驻伦敦旅游办事处启动"你好!中国"马年主题巴士项目,50辆经典红色双层巴士自2月9 日起披上马年生肖与国家旅游形象标识,在伦敦核心城区高频运行,成为节日期间的流动文化符号。 伦敦发展促进署(London & Partners)向第一财经提供的信息则显示,其通过Visit London平台集中发 布"Chinese Lunar New Year in London 2026"专题页面,并在多个渠道推广节庆活动,强化伦敦作为国际 ...
城市漫步、骑行泛舟、东湖追鸥……春节长假首日,全国游客解锁“武汉年”
Chang Jiang Ri Bao· 2026-02-16 00:56
Core Viewpoint - The Wuhan cultural and tourism market experienced a strong start during the Spring Festival holiday, attracting visitors from various regions across China, showcasing the city's scenic beauty and cultural heritage [1][10]. Group 1: Visitor Experience - The East Lake Greenway was bustling with activity, featuring family outings, cycling, and scenic views, making it a popular first stop for tourists [3][5]. - Tourists expressed high satisfaction with their experiences, highlighting the beauty of the lake and the pleasant atmosphere [3][11]. - The East Lake boat rides became a popular attraction, with long queues at boarding points, and families enjoyed interactive experiences with the local wildlife [11][10]. Group 2: Tourist Demographics - Visitors included families and couples, with many travelers from Beijing, Shandong, and other provinces, indicating a diverse demographic [3][14]. - Tourists were seen engaging in various activities, such as exploring historical districts and enjoying local cuisine, showcasing a blend of leisure and cultural exploration [15][32]. Group 3: Tourism Initiatives - The Wuhan Municipal Bureau of Culture and Tourism launched the "2026 Wuhan Top Ten Themed Tour Routes" to enhance visitor experiences, offering diverse travel options [32][33]. - The themed routes include "Yangtze River Scenic Tour," "Urban Exploration," and "Cultural Heritage," aimed at providing a comprehensive view of the city's attractions [33].
春节第一天,湖北省A级旅游景区接待游客126.42万人次
Chang Jiang Ri Bao· 2026-02-16 00:31
Core Insights - The Hubei province's tourism market experienced a strong start during the Spring Festival, supported by over 1,500 cultural and tourism activities and substantial consumption subsidies totaling over 1 billion yuan [1] - A significant increase in tourist reception was noted, with A-level tourist attractions welcoming 1.2642 million visitors, a year-on-year increase of 17.08% compared to 2025 [1] - The average occupancy rate of star-rated hotels reached 48.22%, marking a 3.38 percentage point increase from the previous year [1] Group 1: Tourism Activities and Engagement - The theme "Horse Leaps in Hubei: Celebrate the New Year" was emphasized, integrating local resources to enhance product offerings and service quality [1] - Various cultural experiences were upgraded, such as the full-costume service model at Wuhan's Yellow Crane Tower, providing an immersive historical experience for visitors [1] - The "Jingzhou Twelve Hours" initiative showcased local customs, allowing tourists to engage in popular New Year traditions [1] Group 2: Government Support and Subsidies - The provincial government allocated 90 million yuan for the "Happy Travel Hubei" New Year tourism consumption activities, which included ticket discounts and experience benefits [3] - A specific 60 million yuan subsidy was directed towards the "Know Your Hubei" initiative, while 30 million yuan was set aside for the "Horse on the Way" activity to stimulate consumption [3][4] - Various attractions offered free entry to visitors with names containing the character "Horse" or those born in the Year of the Horse, further enhancing visitor numbers [4] Group 3: Cultural Events and Exhibitions - Public cultural venues across the province opened fully, offering a range of exhibitions and interactive activities to enrich the cultural atmosphere [1] - The Hubei Provincial Museum's guided tours attracted over 26,000 visitors, highlighting the popularity of cultural engagement [1] - Special exhibitions, such as the one at the Zenghouyi Tomb site, became hotspots for cultural enthusiasts [1]
春节假期首日广东文旅市场迎来“开门红” 142万人次畅游广东景区
Xin Lang Cai Jing· 2026-02-16 00:28
Group 1 - The core viewpoint of the article highlights the successful launch of the Spring Festival holiday in Guangdong, with significant tourist engagement across various attractions and events [1][4] - On the first day of the holiday, Guangdong's 4A-level and above scenic spots received 1.42 million visitors, while key areas along 14 ancient post roads welcomed 472,000 tourists [1] - The "Please Come to Guangdong for the New Year" campaign, along with various consumer-friendly initiatives, has significantly boosted the local tourism market [1][2] Group 2 - To stimulate tourism consumption, Guangdong issued 20 million yuan in cultural and tourism vouchers and introduced the "ticket root economy" initiative, allowing discounts at over 380 accommodation businesses and 200 tourist attractions [2] - The launch of the "Le You Guangdong" digital tourism map 2.0 aims to provide smarter and more convenient travel guidance for visitors during the New Year [2] - High-end customized family tours have become the mainstream market trend for this year's Spring Festival, as noted by industry leaders [3] Group 3 - The rich cultural heritage of Lingnan serves as a strong attraction for visitors, with various activities showcasing traditional crafts and cultural experiences [4] - Major events like the "Flower City Flower Street" in Guangzhou are expected to attract 537,000 visitors, while the first Ocean Temple Fair at Guangzhou's Polar Ocean World has drawn large crowds [4] - The nine-day holiday has created dual demands for tourists seeking both warmth and traditional New Year experiences, making Guangdong a top choice for domestic travelers [4]
142万人次畅游广东景区
Xin Lang Cai Jing· 2026-02-16 00:27
Core Insights - The Guangdong cultural and tourism market experienced a strong start to the Spring Festival holiday, with significant visitor numbers reported across various attractions and events [1] Group 1: Visitor Statistics - On the first day of the holiday, 1.42 million visitors were received at 4A-level and above scenic spots in Guangdong [1] - Key areas along 14 monitored ancient post roads welcomed 472,000 visitors, while 21.5 million visited 13 classic red tourism sites [1] - 31,700 visitors were recorded at 100 rural tourism spots and historical villages, and 20,600 at 80 key public cultural institutions [1] Group 2: Promotional Activities - The provincial government issued 20 million yuan in cultural and tourism consumption vouchers to stimulate market demand [2] - A "ticket root economy" initiative allows visitors to receive discounts at over 380 accommodation businesses and more than 200 tourist attractions by presenting various travel tickets [2] - The "Le You Guangdong" digital tourism map 2.0 was launched to provide smarter travel guidance for visitors [2] Group 3: Cultural Events and Attractions - High-end customized family tours have become the market trend for this year's Spring Festival [3] - Various cultural activities, such as the "Flower City Flower Street" and the first Ocean Temple Fair at Guangzhou's Polar Ocean World, attracted large crowds [4] - The integration of traditional and modern elements in cultural events has enhanced the overall visitor experience across the province [4] Group 4: Regional Appeal - Guangdong has emerged as a top destination for domestic tourists seeking to celebrate the New Year, driven by a combination of cultural heritage and festive offerings [4] - Popular locations include the Guangzhou-Foshan metropolitan area, Shenzhen, Zhuhai, and other regions known for their unique cultural and culinary experiences [4]
鲁冀联手打造跨省文物研学主题旅游列车“好客山东·齐鲁1号”首发抵邯
Xin Lang Cai Jing· 2026-02-16 00:27
行程中,乘客可一日往返,一路品读泰安岱庙、济南山东博物馆、聊城运河文化,抵达邯郸后深入探寻赵文化源脉,感受成语典故之城的深厚人文底蕴与千 年古都魅力。 图为抵达邯郸的旅客有序下车 为让利于民、激活消费,鲁冀两地同步推出联动惠民举措。沿线63家A级旅游景区推出免首道门票、折扣优惠,15家高品质研学基地开发联动产品,58家星 级饭店与旅游民宿推出配套优惠。邯郸16家4A级以上重点景区实施免首道门票、门票半价等政策,以实实在在的福利吸引沿线游客走进邯郸、感知邯郸。 (来源:邯郸网络广播电视台) 转自:邯郸网络广播电视台 2月14日上午,"好客山东·齐鲁1号"文物研学主题旅游列车泰安首发,14:50到达终点站邯郸站。这是"好客山东·齐鲁1号"品牌体系下首个跨省文物研学主题 旅游列车,我市作为终点站,正式纳入这条贯穿齐鲁、联通燕赵的动态文物研学走廊。 图为抵达邯 郸的旅客有序下车 本次列车每日开行,车次为泰山—邯郸K4016/7/6次、邯郸—泰山K4015/8/5次,始发泰安,途经济南、晏城、聊城、冠县、广平,终到邯郸,串联起 齐鲁文化与燕赵文化两大文脉,把沿线文物景点、博物馆群与城市历史故事一线串联,让"坐着火车去研 ...
【8点见】提醒!中国公民近期避免前往日本
Yang Shi Wang· 2026-02-16 00:09
Group 1 - The Ministry of Industry and Information Technology is seeking public opinion on new standards that will increase requirements for physical control components in automobiles [1] - As of the end of 2025, the scale of public funds in China is expected to reach 37.71 trillion yuan [1] - New regulations in Nanjing for ride-hailing services will remove restrictions on driver residency and require platforms to disclose the maximum commission rates [8] Group 2 - The Spring Festival travel season will see over 175,000 youth volunteers providing services [1] - The weather conditions during the Spring Festival are generally suitable for travel, although some areas in central and eastern China may experience strong winds and rain or snow [1] - In 2026, Beijing will issue an additional 80,000 new energy vehicle license plates [1]
假期首日上海迎客同比增近四成 超256万人次沉浸于海派新春韵味
Jie Fang Ri Bao· 2026-02-16 00:07
记者 李宝花 在中心城区,豫园灯会以非遗灯彩、数字科技、潮流艺术与市井烟火创新融合,推出《山海奇豫 记》第四季《旷野篇》,围绕"以梦为马,旷野生花"主题,呈现传统文化与现代科技碰撞的视觉盛宴, 打造海派春节超级体验平台。记者在现场看到,熙熙攘攘的观灯人群中不乏外国游客的身影,身着汉服 打卡也成为年轻游客的热门项目。灯会入口处琳琅满目的特色小吃,吸引了天南海北的游客驻足尝鲜。 今潮8弄则开启"骏影瑶光"海派今潮年味季,以生肖马为创意核心,推出六大板块系列活动。百年弄堂 街区新旧共鸣,化身骏马奔腾的奇幻之境,"亮马生花""骏跃瑶台""驰梦甜爱""驭马游春"等大型灯光艺 术装置次第呈现,带来中西交融、新潮有趣的新春体验。 近郊各大古镇同样年味十足,众多假日活动各具特色。青浦蟠龙新天地推出"新有奇骥·江南年"活 动,带领市民游客沉浸式感受江南新春韵味,马年主题"龙马跃春"灯组璀璨亮相,还原水乡独有的烟火 气息;朱家角古镇以"角里迎春"为主题,打造"大红灯笼迎宾客""角里繁花庆余年""百福骐骥打卡墙"等 新春场景,构建"一园一街一桥"的节日氛围,让传统年味与时代新意凝练于流光溢彩之间;松江泗泾古 镇的安方塔上演"光绘泗 ...
把年味画进日常
Xin Lang Cai Jing· 2026-02-15 23:23
Core Viewpoint - The Mianzhu New Year Painting Festival, a cultural event celebrating traditional Chinese art, has become a significant attraction for both local and international tourists, showcasing the integration of heritage and modernity in cultural tourism [1][2]. Group 1: Festival Overview - The 25th Mianzhu New Year Painting Festival features over 100 online and offline activities, promoting cultural tourism and inviting visitors to experience the blend of intangible cultural heritage and festive traditions [1][2]. - The festival has become a cultural staple for locals, starting from the 23rd day of the twelfth lunar month, with a grand parade featuring 32 groups and over 1,400 performers [2]. Group 2: Economic Impact - The Mianzhu New Year Painting industry generated over 37 million yuan in output value by the end of last year, with more than 40 workshops and over 1,500 practitioners involved [2]. - The festival attracts over 12 million visitors, contributing significantly to the local economy and tourism sector [2]. Group 3: Cultural Significance - Mianzhu woodblock painting, recognized as one of China's four major New Year paintings, was included in the national intangible cultural heritage list in 2006, showcasing its historical and artistic importance [3]. - The festival promotes the transmission and innovation of traditional crafts, with artists developing modern products like ceramic fridge magnets and 3D coffee art, appealing to younger audiences [3][4]. Group 4: Technological Integration - The use of creative design and digital technology enhances the traditional art form, with interactive exhibits allowing visitors to engage with the artwork in innovative ways [4]. - The integration of 3D technology in the Mianzhu New Year Painting Museum provides an immersive experience, revitalizing traditional culture through modern means [4]. Group 5: Future Prospects - Mianzhu is committed to preserving cultural roots while stimulating innovation, ensuring that ancient art forms are integrated into contemporary life [5].
多彩活动奏响年味欢乐交响
Xin Lang Cai Jing· 2026-02-15 22:17
(来源:黑龙江日报) 转自:黑龙江日报 冰天雪地中演绎速度与激情。陈刚摄 日前,"冰雪乐购·福启东极"2026佳木斯华联新春"冰超"大集热闹开市,与冰雪大世界的欢乐、书法公益活动 的温暖,勾勒出佳木斯2026年的新春暖景,让市民、游客沉浸在浓浓的年味中。 新春大集里,百种东北冬季特色冻货琳琅满目,刀鱼、黏豆包、冻梨、冻柿子……市民们纷纷驻足挑选。春 联、福字搭配红灯笼、中国结,营造出喜庆祥和的氛围。本地野生山珍与干果、优质杂粮让人挑花了眼,不 少市民边逛边吃,沉浸在浓浓的年味中。非遗剪纸、根雕、蔓越莓面包、一米长的糖葫芦等更是让人眼前一 亮。 大集的舞台区文艺演出轮番登场,二人转、歌舞等节目点燃现场气氛,自媒体达人同步直播,让佳木斯年味 飘向全国。便民服务台提供寄存、充电等服务,新春甄选区、年货礼盒区、卤味熟食区精准对接消费需求, 试吃、组合券等福利提升市民体验感,收获广泛好评。市民胡瑞说:"这个大集太棒了,一站式买到所有年 货,还能体验民俗,观看精彩的演出,感觉年味扑面而来。" "冰超"大集热闹开市。陈刚摄 □胡耘翰 本报记者 刘大泳 冰雪娱乐项目也不能少。佳木斯冰雪大世界以"梦幻冰雪 魔幻世界"为主题,将 ...