汽车后市场
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听劝!京东养车50亿补贴更名“震骨价”,818震骨省钱节即日开启
Zhong Jin Zai Xian· 2025-08-11 12:46
Core Insights - JD Auto has launched a new subsidy program named "Zhen Gu Price" with a total budget of 5 billion yuan, aimed at providing significant discounts on various automotive products and services [1][3][4] - The "818 Zhen Gu Money-Saving Festival" has commenced, expanding the subsidy coverage to include tires, maintenance, car supplies, modifications, car films, and electric bicycles, with discounts starting at 50% [1][4][6] Subsidy Details - The new subsidy program includes substantial coupons such as 250 yuan off for every 500 yuan spent on tires and 200 yuan off for maintenance services over 399 yuan, with popular items available at discounts of up to 50% [3][4] - The "365 Worry-Free Purchase" service allows consumers to use the subsidy coupons flexibly over a year, enhancing customer convenience [3] Naming and Branding - The previous name "Zhen Hu Price" faced controversy, leading to a public naming contest that resulted in the selection of "Zhen Gu Price," which conveys the message of low prices and genuine subsidies [4] - The naming contest generated significant public engagement, with creative suggestions from users, ultimately leading to the final choice based on its appealing meaning [4] Strategic Goals - JD Auto aims to reduce the costs of car ownership and usage for consumers through these subsidies while collaborating with partners to drive industry transformation towards user demand and reasonable pricing [6]
京东养车50亿补贴更名震骨价,818省钱节同步开启
Xin Lang Ke Ji· 2025-08-11 12:19
Core Points - JD Auto's subsidy program has been renamed from "震虎价" to "震骨价" to address previous controversies [1] - The "818震骨省钱节" has been launched alongside the new name, indicating a promotional event [1] - A naming contest was held to engage users in the renaming process, with the winning name "震骨价" reflecting the program's focus on low prices and genuine subsidies [1] Group 1 - The previous name "震虎价" faced public controversy, leading to its discontinuation [1] - The new name "震骨价" was chosen based on user submissions and voting, emphasizing affordability [1] - The contest offered participants a chance to win an iCAR V23 family car usage right, enhancing user engagement [1]
重庆潼南:“建圈延链”发展汽车后市场产业
Xin Hua She· 2025-08-09 11:09
Core Insights - Chongqing Tongnan District is focusing on the automotive aftermarket, particularly in vehicle scrapping and remanufacturing, establishing itself as a hub for the automotive lifecycle's "last mile" [1] - The district has attracted over 20 related enterprises, processing more than 100,000 scrapped vehicles annually, and has been recognized as a distinctive industrial cluster for small and medium-sized enterprises in Chongqing by 2025 [1] - The local government emphasizes the importance of circular economy practices, especially in the context of rising vehicle ownership and the value of materials in scrapped vehicles [1] Group 1: Industry Development - Tongnan is developing its automotive aftermarket by focusing on the recycling and remanufacturing of scrapped vehicles and components, including the tiered utilization of power batteries [1][3] - The district is leveraging its geographical position by avoiding competition in vehicle manufacturing and instead concentrating on the post-use phase of vehicles [1] - The local government is fostering collaboration among leading enterprises in the industry to enhance the development of the automotive aftermarket [1][2] Group 2: Company Operations - Chongqing Hongxi Automotive Technology Co., Ltd. processes over 300 scrapped vehicles daily, utilizing a big data platform to enhance the value of used parts through refined disassembly [2] - The company highlights the significant price difference between selling scrap materials and reselling parts, with a car door potentially increasing in value from 30-40 yuan as scrap to over 300 yuan as a part [2] - The collaboration between companies in the supply chain, such as battery recycling and plastic production, is common in Tongnan, maximizing resource utilization [2] Group 3: Future Outlook - The district aims to cultivate leading enterprises in the automotive aftermarket and integrate into the Chengdu-Chongqing automotive parts supply system [4] - There is a focus on building a talent and innovation ecosystem to support the industry's growth, including partnerships with vocational schools for practical education [3][4] - The increasing demand for automotive aftermarket services is expected to rise alongside the growing vehicle ownership in the region [4]
今年来湖北以旧换新政策拉动新车消费325亿元
Zhong Guo Xin Wen Wang· 2025-08-07 16:36
Group 1 - Hubei province has implemented a vehicle scrapping and replacement subsidy policy, resulting in over 210,000 applications for subsidies by August 1, 2023, which has directly stimulated new car consumption by 32.5 billion yuan [1] - More than 56% of the new vehicles purchased through the scrapping program are new energy passenger cars, indicating a shift towards greener and smarter automotive consumption [1] - A "New Energy Vehicle Consumption Season" event will be held on August 9 in Xiaogan, aimed at promoting new energy vehicle consumption in rural areas [1] Group 2 - The event will introduce innovative "automobile+" consumption scenarios, including the establishment of "New Energy Vehicle Supermarkets" that offer a one-stop service for test drives, purchases, and charging station installations [2] - Hubei will integrate various service sectors, including dining, tourism, and outdoor activities, to create a comprehensive automotive consumption ecosystem [2] - The province plans to host multiple automotive events to generate excitement and boost new energy vehicle consumption across counties and towns [2]
途虎养车上线“300亿无限大促”,全面底价回馈用户
Qi Lu Wan Bao· 2025-08-06 10:05
Group 1 - The core promotion "300 billion unlimited promotion" by Tuhu is significantly impactful, showcasing the company's commitment to providing value to customers [1][3] - The promotion includes various automotive products and services such as tires, maintenance, painting, washing, and waxing, with discounts reaching up to 50% [3][4] - Tuhu's maintenance services feature major international brands like Shell, Mobil, Castrol, Honeywell, and Fuchs, allowing customers to enjoy high-quality services at economical prices [3][4] Group 2 - Tuhu has expanded its service network to over 7,000 service stations, leading the industry and covering all provincial-level administrative regions in mainland China [4] - The extensive coverage includes 318 prefecture-level administrative regions and 1,759 county-level administrative regions, with a coverage rate exceeding 95% [4] - This promotion aims to stimulate consumer activity in the domestic automotive service market, making it accessible for car owners nationwide [4]
途虎养车上线“300亿无限大促”,激活汽车后市场消费新动能
Xin Jing Bao· 2025-08-06 09:19
Core Insights - Tuhu Car Service launched a "300 billion unlimited promotion" aimed at providing consumers with affordable car maintenance options, covering various services such as tires, maintenance, painting, washing, and waxing [1][3]. Group 1: Promotion Details - The promotion includes significant discounts, with tire prices reduced to as low as 50% off and additional incentives like a Huawei Pad for purchases [3]. - Maintenance services are offered at half price, with brands like Shell, Mobil, Castrol, Honeywell, and Fuchs included, allowing consumers to enjoy high-quality services at economical prices [3]. - Tuhu also provides affordable painting services starting at 148 yuan for minor repairs, with packages for larger areas priced at 289 yuan and 448 yuan [3]. - Car washing services feature summer discount packages, with prices as low as 0.1 yuan for specific services and 19.9 yuan for two standard washes [3]. Group 2: Strategic Implications - The "unlimited promotion" reflects Tuhu's long-term strategy of cost reduction through large-scale operations, digital management, and supply chain integration, benefiting consumers with lower prices [4][5]. - Tuhu's network has expanded to over 7,000 service centers, covering more than 95% of China's administrative regions, which enhances its ability to reach a broader customer base [4]. - The promotion is expected to stimulate consumer demand and invigorate the automotive service market, as evidenced by strong sales during previous promotional events [4][6].
途虎养车诉京东“震虎价”又有新进展,双方回应
Zhong Guo Xin Wen Wang· 2025-08-05 09:53
Core Points - The Shanghai Intellectual Property Court ruled that JD Auto's "Zhenhu Price" marketing activities constituted unfair competition, leading to a cessation of its use [1][3] - JD Auto has been ordered to pay 5 million yuan in damages to Tuhu Auto and to publish a statement for 10 consecutive days to eliminate the impact of the infringement [2][3] Group 1 - The dispute between Tuhu Auto and JD Auto began in September 2023, with Tuhu Auto filing a lawsuit in January 2024, claiming unfair competition due to JD Auto's "Zhenhu Price" marketing [1][2] - The court found that JD Auto's claim of "prices 5% lower than competitors" could mislead consumers, constituting false advertising and commercial defamation [1][2] - JD Auto has expressed regret over the situation, stating that the intention behind the "Zhenhu Price" was to address issues in the automotive aftermarket, but it respects the court's decision [4] Group 2 - Tuhu Auto confirmed receipt of the compensation but noted that JD Auto has not yet published the required statement to comply with the court's ruling [4] - Both companies emphasize their commitment to improving consumer experience and adhering to legal standards in the automotive aftermarket [4]
京东养车被判赔偿500万元,推“50亿养车补贴”活动并向全网征集新名称
Guang Zhou Ri Bao· 2025-08-05 05:51
速度, FEBER 京娱乐手游利赌博500万! 京东再推50亿补贴活动 并征集新名 声明 京东汽车 2025年08月04日 16:16 北京 Q 9人 8月4日,京东养车在其官方账号"京东汽车"发布《声明》,称"上海知识产权法院认定三被告在涉及'震虎价'宣传活动中的 相关行为构成不正当竞争,现特此声明,以消除影响。"并推出"50亿养车补贴"活动并上线365无忧购服务,同时面向全网 征集新名称。 2025年7月21日,上海知识产权法院就"震虎价"一案作出终审判决,途虎养车胜诉,驳回京东养车的上诉请求,判决现已经 生效。法院认定"京东养车实施了商业诋毁以及虚假宣传行为,不仅构成不正当竞争,且使消费者在特定场景下产生误 解。" 途虎养车方面称,已收到对方500万元赔偿款。 (文章来源:广州日报) 针对上海阑途信息技术有限公司起诉北京汽广 行信息技术有限公司、北京京东世纪贸易有限 公司、北京京东世纪信息技术有限公司不正当 竞争纠纷案件,上海知识产权法院认定三被告 在涉及到"震虎价 "宣传活动中的相关行为构 成不正当竞争,现特此声明,以消除影响。 ...
重庆市新兴媒体广告企业商会会长何永中率队赴荣昌区考察交流
Sou Hu Cai Jing· 2025-08-05 01:00
Group 1 - The core theme of the event was "Mutual Prosperity through Interconnection" aimed at enhancing regional business association cooperation and empowering high-quality enterprise development to assist rural revitalization [1][5] - The delegation visited various benchmark enterprises and industry bases in Rongchang District, including the Rongchang Summer Cloth Town and local food brands, to explore new models of collaborative development among business associations, industries, and culture [1][5] - The event included discussions on resource sharing and cross-industry cooperation, with a consensus on establishing a regular communication mechanism between the business associations of Chongqing and Rongchang [4][5] Group 2 - The delegation's first stop was the Rongchang Business Association, where they learned about its operational model focused on "serving members and linking resources" [2][4] - The event featured a discussion on how business associations can leverage the "Belt and Road" initiative to build international resource platforms and promote member enterprises to expand globally [4] - The delegation explored the integration of traditional craftsmanship with modern design and new media at the Rongchang Summer Cloth Town, emphasizing the importance of cultural heritage [5][10] Group 3 - The visit to local food brands highlighted the operational logic of transforming local snacks into popular IPs, discussing topics like "new media empowering time-honored brands" [5][10] - The establishment of the Ba Yu Automobile Club and the opening of the Tian Tian Che Bao Rongchang operation center marked a new beginning for the automotive service ecosystem in the region [8][9] - A strategic cooperation agreement was signed during the opening ceremony, indicating the commitment to provide comprehensive services to local car owners and create over a hundred job opportunities [9] Group 4 - The delegation conducted a field study on the "Sweet Dragon Bamboo Shoot" planting base, recognizing its potential as one of Rongchang's four treasures [10][12] - The event included a consumption support initiative where the delegation purchased local products, contributing over 3,000 yuan to local farmers [12] - The president of the new media business association emphasized the need for industry support and the role of business associations in rural revitalization through various marketing strategies [12] Group 5 - The two-day event served as a bridge for resource connection between Chongqing and Rongchang, showcasing the vibrant characteristics of Rongchang's economy and culture [1][5] - The president of the new media business association expressed optimism about future collaborations in brand empowerment, digital marketing, and rural revitalization [12]
京东养车被判赔途虎500万,震虎价营销构成不正当竞争
Xin Lang Ke Ji· 2025-08-04 12:08
上海知识产权法院二审判决书指出,京东养车实施的"震虎价"低价营销活动,宣传标语中所谓的"价格 比友商低5%",容易使消费者在特定场景下产生误解,属于虚假宣传行为,"震虎价"系列营销活动本身 也属于商业诋毁行为,这两种行为均构成不正当竞争。法院判令京东养车立即停止对途虎养车的不正当 竞争行为。除此之外,上海知识产权法院还判决京东养车赔偿途虎养车经济损失500万元,并要求京东 养车在判决生效之日起十日内,在"京东汽车"的微信公众号、视频号、微博,京东汽车官方旗舰店抖音 号及京东养车App连续10日刊登声明,消除对途虎养车的侵权影响。 途虎养车相关人士表示:"我们已经收到了对方的赔偿款,但是对方尚未发布符合判决要求的消除侵权 影响的声明。作为中国汽车服务行业的先行者,途虎养车一贯严格遵守国家法律及行业法规,并积极响 应国家提出的反'内卷式'恶性竞争,致力于通过科技创新,不断提升广大车主的消费体验。关于此次判 决结果,我们感谢国家司法系统的公正,未来途虎养车将继续坚持初心,严格自我要求,推动行业高质 量发展。我们愿与广大遵纪守法的行业伙伴一起,持续建设繁荣健康的汽车后市场生态。 "(新浪科 技) 【#京东养车被判赔偿 ...