● 本报记者 王婧涵 对广大车主而言，每一次维修保养，都像是一场与商家的博弈——门店报价差异大、配件质量难辨真 伪，信任成为稀缺品。汽车后市场长期被冠以"小、散、乱"的标签，其根源在于行业高度非标准化、信 息壁垒高筑。成立14年来，途虎深耕行业，从供应链、技术和服务三大维度系统破题，逐步构建出一个 以效率和信任为核心的高质量发展闭环，正在不断改变这场博弈的规则。 规模效应日益凸显 "以前做保养，去4S店价格不透明，两家店报价能差出不少；找街边店又担心配件来历不明，总是 在'贵'和'不靠谱'之间反复权衡。"浙江车主章先生的感慨，折射出汽车后市场长期难以根除的信息不对 称痼疾。 业内人士指出，途虎之所以能够引领行业转型，关键在于其突出的技术、供应链能力，通过数字化对产 业价值链进行了重构。 汽车后市场的复杂性远超一般行业：单车涉及SKU（最小存货单位）约3万个，服务项目跨维修、保 养、美容等多领域，对库存管控、人员技能、服务动线都提出极高要求。传统"夫妻店"受限于资源与能 力，既难实现配件全覆盖，也难以建立用户信任。 途虎养车北京技术中心店长朱燕昆表示："汽车维修本就涉及海量零配件和多品牌技术壁垒，单个门店 难以 ...

Core Insights - The article highlights the transformation in the home services industry driven by consumer demand for high-quality and convenient home living, alongside businesses seeking efficiency and cost reduction through internet-based models [1][4] - The company "Wanshifu" has emerged as a leading player in the home installation and repair platform sector in China, recognized for its innovative approach to standardizing services and enhancing transparency [1][4] Industry Overview - The home services market is characterized by a large scale but low concentration, leading to issues such as information asymmetry and inconsistent service quality, often referred to as a "lemon market" [5][10] - The need for industry giants to provide standardized products is crucial to address these challenges, focusing on eliminating pain points like slow service delivery and unclear pricing [5][10] Company Positioning - Wanshifu, established in 2013, has utilized internet technology to deconstruct the "last mile" of home services, creating a standardized service process that enhances consumer trust [6][8] - The company has implemented a transparent pricing model across various service categories, addressing the issue of price opacity and ensuring predictable service delivery [8][9] Standardization Efforts - Wanshifu has actively participated in developing industry standards, contributing to multiple guidelines that enhance service quality and accountability across the home services sector [9][15] - The company has achieved recognition as the top-rated home after-sales service platform in China, reflecting its commitment to standardization and quality [9] Service Provider Development - The growth of service providers on the Wanshifu platform has been significant, with over 3.7 million registered service providers by February 2025, covering 99% of urban areas in China [10][11] - Wanshifu emphasizes the importance of professional education and skill certification for service providers, ensuring a high standard of service delivery [11][14] Ecosystem and Trust Building - The company has built a new ecosystem in the industry by focusing on standardization and mutual satisfaction between consumers and service providers, which is essential for long-term growth [15][16] - Wanshifu's partnerships with major brands like IKEA and its role as a preferred service platform highlight its influence and reputation in the home services market [16][19] Positive Feedback Loop - The company's approach has created a positive feedback loop, enhancing user experience and reducing customer acquisition costs while attracting more skilled service providers to the platform [19]