在家政服务行业数字化进程加速的今天，服务的标准化、透明化和可靠性成为用户选择的核心考量因 素。深圳轻喜到家科技有限公司(以下简称"轻喜到家")作为领先的互联网家政服务平台，通过引入中国 领先的客户互动和营销科技服务商，极光(Aurora Mobile,纳斯达克股票代码:JG)的极光推送(JPush)服 务，重新定义了家政服务中的信息交互标准，将"实时、透明、可靠"的服务理念落实到每一次服务的每 一个细节中。 极光推送(JPush)的接入，为轻喜到家提供了解决方案。其全渠道覆盖的能力，全面兼容和支持 Android、iOS、HarmonyOS、QuickApp、Web等平台，提供极光通道、FCM、华为、小米、OPPO、 VIVO、魅族、华硕、蔚来、鸿蒙、APNS等系统级消息下发通道。确保了无论是使用iOS还是各种品牌 安卓设备的用户，都能享受到一致、可靠的消息服务。当用户成功预约一次保洁服务后，系统会通过极 光推送(JPush)发送确认通知；服务前一天，温馨的提醒会准时抵达；服务人员出发前，实时动态会推送 到用户手机；服务完成后，评价邀请也会及时推送。当原定的服务人员需要调整时，轻喜到家的智能调 度系统会即刻生 ...

Investment Rating - The report maintains a "Recommended" investment rating for the company, indicating an expected outperformance of the benchmark index by 10%-20% over the next six months [12]. Core Insights - The company achieved a revenue of 7.877 billion yuan in the first half of 2025, representing a year-on-year growth of 10.5%. The gross profit was 1.982 billion yuan, with a gross margin of 25.2%, slightly down from the previous year [1][7]. - Adjusted net profit reached 410 million yuan, reflecting a year-on-year increase of 14.6%. The growth in revenue is attributed to the expansion of the store network and the contribution from high-growth segments such as new energy and quick repair services [7]. - The company has expanded its new energy service ecosystem, with 3.4 million users of electric vehicles, a year-on-year increase of 83.5%, and a penetration rate exceeding 12% [7]. - The report highlights the company's operational efficiency improvements, with total operating expense ratio decreasing year-on-year, and AI technology reducing customer service labor costs by 18% [7]. - The company is expected to achieve adjusted net profits of 809 million yuan, 992 million yuan, and 1.203 billion yuan for the years 2025, 2026, and 2027, respectively [7]. Financial Summary - For 2025, the company is projected to have total revenue of 16.478 billion yuan, with a year-on-year growth rate of 11.7% [3]. - The adjusted net profit for 2025 is estimated at 809 million yuan, with a growth rate of 31.6% compared to the previous year [3]. - The earnings per share (EPS) is forecasted to be 0.74 yuan for 2025, with a price-to-earnings (P/E) ratio of 23.8 [3][4].

Core Insights - The automotive aftermarket is characterized by a lack of transparency and trust, leading to significant challenges for consumers when choosing service providers [1][2] - Tuhu has established itself as a leader in the industry by focusing on supply chain, technology, and service, creating a high-quality development loop centered on efficiency and trust [1][4] Market Dynamics - As of June 2025, the total number of motor vehicles in China is projected to reach 460 million, with 359 million being cars, driving increased demand for maintenance and repair services [1] - The market share of independent aftermarket (IAM) is expected to surpass that of 4S stores by 2027, indicating a shift in consumer preferences towards efficiency, transparency, and cost-effectiveness [2] Company Performance - Tuhu has over 150 million registered users and 26.5 million annual transaction users, reflecting a year-on-year growth of 23.8% [2] - The number of Tuhu service centers has reached 7,205, covering 320 cities and 1,855 counties, showcasing the company's expanding footprint [2] Technological Advancements - Tuhu has developed a digital supply chain system that includes real-time predictive algorithms, managing a database of 9.5 million SKUs across seven categories [3][4] - The company has achieved a same-day and next-day delivery rate of 83%, with fulfillment costs decreasing to 4.1% [4] Service Enhancement - Tuhu is enhancing service quality by providing systematic training and support for franchisees and technicians, improving user experience and brand recognition [5] - The company has initiated a "10 billion subsidy, 10,000 stores" plan to lower operational barriers for new stores, thereby increasing their competitiveness [5]

Core Insights - The article highlights the transformation in the home services industry driven by consumer demand for high-quality and convenient home living, alongside businesses seeking efficiency and cost reduction through internet-based models [1][4] - The company "Wanshifu" has emerged as a leading player in the home installation and repair platform sector in China, recognized for its innovative approach to standardizing services and enhancing transparency [1][4] Industry Overview - The home services market is characterized by a large scale but low concentration, leading to issues such as information asymmetry and inconsistent service quality, often referred to as a "lemon market" [5][10] - The need for industry giants to provide standardized products is crucial to address these challenges, focusing on eliminating pain points like slow service delivery and unclear pricing [5][10] Company Positioning - Wanshifu, established in 2013, has utilized internet technology to deconstruct the "last mile" of home services, creating a standardized service process that enhances consumer trust [6][8] - The company has implemented a transparent pricing model across various service categories, addressing the issue of price opacity and ensuring predictable service delivery [8][9] Standardization Efforts - Wanshifu has actively participated in developing industry standards, contributing to multiple guidelines that enhance service quality and accountability across the home services sector [9][15] - The company has achieved recognition as the top-rated home after-sales service platform in China, reflecting its commitment to standardization and quality [9] Service Provider Development - The growth of service providers on the Wanshifu platform has been significant, with over 3.7 million registered service providers by February 2025, covering 99% of urban areas in China [10][11] - Wanshifu emphasizes the importance of professional education and skill certification for service providers, ensuring a high standard of service delivery [11][14] Ecosystem and Trust Building - The company has built a new ecosystem in the industry by focusing on standardization and mutual satisfaction between consumers and service providers, which is essential for long-term growth [15][16] - Wanshifu's partnerships with major brands like IKEA and its role as a preferred service platform highlight its influence and reputation in the home services market [16][19] Positive Feedback Loop - The company's approach has created a positive feedback loop, enhancing user experience and reducing customer acquisition costs while attracting more skilled service providers to the platform [19]