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热搜第一!多个电商平台将全面取消“仅退款”!
Sou Hu Cai Jing· 2025-04-23 12:28
Core Insights - Major e-commerce platforms including Pinduoduo, Taobao, Douyin, Kuaishou, and JD.com will completely abolish the "refund without return" policy, allowing merchants to handle refund requests independently after consumers receive goods [1][7] - The "refund without return" policy was first introduced by Pinduoduo in 2021 and has been adopted by other platforms over the years, marking its end in 2024 [1] - The cancellation of this policy follows signals from regulatory authorities during the Two Sessions, indicating a crackdown on the misuse of the "refund without return" rule that has led to significant financial losses for merchants [1][7] E-commerce Platform Developments - Taobao has been actively optimizing its business environment by addressing issues such as AI-generated fake images, "wool party" activities, and illegal store groups, while also introducing measures like real experience scores for stores and commission incentives [2] - Alibaba's platform 1688 announced the cancellation of the "refund without return" policy starting from late March, aligning with the broader industry trend [3][4] Industry Implications - The removal of the "refund without return" policy is expected to shift the e-commerce industry away from chaotic price competition towards healthier competition, ensuring fair business practices for merchants and stimulating consumer activity [7]
“仅退款”退潮,平台治理进阶:从“售后博弈”转向“增长破局”, 商家的好日子要来了?
Mei Ri Jing Ji Xin Wen· 2025-04-23 10:04
Core Viewpoint - The article discusses the recent decision by major e-commerce platforms, including Taobao, to cancel the "refund without return" policy, shifting the responsibility of handling refund requests to sellers, which aims to balance merchant rights and consumer experience [1][4][12]. Summary by Sections Policy Changes - Taobao confirmed it will no longer actively intervene in refund requests after consumers have received goods, allowing sellers to negotiate directly with consumers [1]. - Other platforms like Pinduoduo, Douyin, Kuaishou, and JD.com are also expected to follow suit, although they have not officially announced this change yet [1]. Background and Rationale - The "refund without return" policy has faced ongoing controversy since last year, leading to adjustments across various e-commerce platforms [1]. - Taobao began phasing out this policy in July of the previous year, enhancing merchants' autonomy in handling after-sales service based on their experience ratings [1][3]. Market Dynamics - The cancellation of the "refund without return" policy is seen as a positive move for the e-commerce industry, reducing tensions between merchants and platforms and promoting a more rational shopping behavior among consumers [6][12]. - The article highlights that the policy's initial intent was to protect consumer rights, but it inadvertently led to exploitation by some users, creating an imbalance in the marketplace [5][6]. Future Strategies - Taobao is implementing a new store evaluation system called "real experience score," which will factor in product quality, logistics speed, and service assurance, influencing consumer purchasing decisions [3]. - E-commerce platforms are diversifying their strategies, with Taobao focusing on supporting quality brands and enhancing user experience through AI technology and live streaming [8][9][12]. - Competitors like JD.com and Meituan are also innovating, with JD.com launching a food delivery service and Meituan introducing a new retail brand to enhance consumer engagement [10][11].
“仅退款”将落幕
第一财经· 2025-04-22 15:00
2025.04. 22 本文字数:1427,阅读时长大约3分钟 2024年7月,随着"羊毛党"乱象受到关注,淘宝宣布优化"仅退款",通过提升店铺体验分商家售后自 主权、升级异常行为识别模型等减少异常"仅退款"。 但到2024年9月,第一财经面向消费者发起的一份问卷显示,仍有47.17%的消费者申请"仅退款"是由 于平台主动询问,多位商家表示2024年"仅退款"订单明显增加,原因指向平台介入"考验人性",第 一财经发布报道《当"仅退款"维权成为一门生意》,关注到一条替商家上门找消费者"仅退款维 权"的"产业"正在冒头,冲突进一步由线上向线下蔓延。艾媒咨询CEO兼首席分析师张毅对记者分 析,"仅退款"的治理需平台不断优化规则、设置门槛、建立完善商家的申诉处理机制、加强智能风控 体系的建设等。 导读 : 这项争议政策的不断调整与纠偏之中,平台经历着商家与消费者权益的动态平衡挑战。 作者 | 第一财经 陈杨园 困扰许多电商商家的"仅退款"正在走向落幕。 4月22日,有消息称,拼多多、淘宝、抖音、快手、京东等多个电商平台将全面取消 "仅退款",上述 电商平台已就全面取消"仅退款"的相关细节与管理部门进行了多轮商讨和修改 ...
多个电商平台将全面取消“仅退款”
Sou Hu Cai Jing· 2025-04-22 13:41
Core Viewpoint - Major e-commerce platforms in China, including Pinduoduo, Taobao, Douyin, Kuaishou, and JD, will completely abolish the "refund only" policy, marking its end in the industry [1][2]. Group 1: Background and Implementation - The "refund only" policy was first introduced by Pinduoduo in 2021, allowing consumers to receive refunds without returning products under certain conditions [1]. - Following Pinduoduo, other major platforms like JD, Taobao, Douyin, and Kuaishou adopted the "refund only" service, making it a standard practice across the industry [1]. Group 2: Issues with the "Refund Only" Policy - The widespread use of the "refund only" policy led to several issues, including platforms issuing refund notifications without understanding the specific disputes, resulting in financial losses for merchants [2]. - Merchants reported difficulties in claiming compensation from manufacturers for defective products due to the complications introduced by the "refund only" policy [2]. - Some individuals exploited the "refund only" policy for profit, causing significant losses for merchants [2]. Group 3: Regulatory Changes and Future Outlook - The cancellation of the "refund only" policy has been anticipated, as the State Administration for Market Regulation is pushing for improvements in the competitive environment of the platform economy [2]. - During the 2023 Two Sessions, government authorities indicated that they would address the misuse of the "refund only" policy that left merchants without compensation [2]. - Taobao Tmall began relaxing the "refund only" rules in July 2022, and Alibaba's 1688 platform fully abolished the policy in March 2023, with other platforms like JD and Kuaishou also making adjustments [2].
中国电商App,霸榜前三
Zheng Quan Shi Bao· 2025-04-20 10:05
阿里国际站冲入了全球超110个国家下载榜单前列。 4月20日,据七麦数据,阿里国际站(即Alibaba.com)已经超越沃尔玛,成为了美国App Store中免费购物软件下载量第三的应用,至此该榜单前三名已经 被中国电商平台"霸榜",排在阿里国际站前面的分别是淘宝和敦煌网。 | 购物 ≡ | | --- | | iPhone = | | 免费 = | | 北美洲 ≡ | | 04.20 = | | 国家/地区 | #1 | #2 | #3 | #4 | | --- | --- | --- | --- | --- | | 美国 | DHQate | | | | | | DHgate | Taobao | Alibaba.c ... | Walmart | 目前,中国各大电商平台和商超集团均在发力扶持外贸企业。阿里、抖音电商、快手、盒马、唯品会、九一家纺等十多家平台表示,将发挥电商直连供需 优势,将优质外贸产品以电商速度传递到千家万户。 阿里国际站"席卷"海外百国榜单 据七麦数据,截至4月20日,阿里国际站在全球116个国家冲进了App Store下载量前十名的榜单。有美国用户以"Amazing"来评论阿里国际站 ...
中国电商App,霸榜前三!
证券时报· 2025-04-20 09:49
阿里国际站冲入了全球超110个国家下载榜单前列。 4月20日,据七麦数据,阿里国际站(即Alibaba.com)已经超越沃尔玛,成为了美国App Store中免费购物软件下载量第三的应用,至此该榜单前三名已经被中国电 商平台"霸榜",排在阿里国际站前面的分别是淘宝和敦煌网。 目前,中国各大电商平台和商超集团均在发力扶持外贸企业。阿里、抖音电商、快手、盒马、唯品会、九一家纺等十多家平台表示,将发挥电商直连供需优势,将 优质外贸产品以电商速度传递到千家万户。 阿里国际站"席卷"海外百国榜单 据七麦数据,截至4月20日,阿里国际站在全球116个国家冲进了App Store下载量前十名的榜单。有美国用户以"Amazing"来评论阿里国际站,评价称:"我们可以从 阿里巴巴买到任何一件东西。" 从注册资本来看,2024年阿里国际站有73.25%的企业注册资本在500万元以下,中小型企业占比较高。由于中小企业风险抵抗能力弱,且北美是阿里国际站主力开 拓的市场之一,因此在美国加税的背景下,更需要平台方出手对商家进行帮扶。 近期,阿里国际站已发起专项行动,全力帮扶遇到困难的中小外贸商家。据了解,4月以来阿里国际站已派出数千名小 ...
美国关税,关不住美国人
Zhong Guo Xin Wen Wang· 2025-04-20 03:41
Group 1 - A Chinese shopping app, DHgate, has recently ranked second in the free app download chart in the US App Store, only behind ChatGPT, with Taobao also making the top five [1] - DHgate's download volume surged by 800% month-on-month, with over 3,000 US wholesalers reportedly placing orders daily [2] - The rise of Chinese e-commerce platforms like DHgate and Taobao can be attributed to US government tariffs, leading American consumers to seek more affordable options [3] Group 2 - Social media platforms like TikTok and YouTube have seen a surge in interest in Chinese factories, with influencers showcasing products from these factories, including those supplying international brands [4] - Discussions on how to bypass tariffs to purchase affordable Chinese goods are gaining traction on overseas platforms, with one video on the topic receiving nearly 1 million views [4] - The OECD's report indicates that China dominates about half of the key nodes in global value chains, highlighting the deep reliance on Chinese manufacturing [4][5] Group 3 - China possesses a comprehensive industrial classification system, with a robust supply chain capable of producing high-quality, cost-effective goods [5] - In Q1 2025, China's foreign trade reached a historical high, with the number of private and foreign enterprises engaged in import and export activities also hitting record levels [5] - The popularity of Chinese e-commerce and manufacturing abroad reflects the resilience of China's supply chain and the deep dependence of global value chains on Chinese manufacturing [5]
中国电商在美霸榜:美国关税战,反让中国品牌“出圈”了
21世纪经济报道· 2025-04-19 07:30
美国人竟然熬夜刷中国电商Ap p囤货! 本期《财经早察》来拆解中国电商Ap p在美国一夜爆火的原因。 出品:财经早察工作室 总统筹:邓红辉 执行统筹:陈晨星 祝乃娟 主播:董静怡 编辑:洪晓文,陆跃玲,曾婷芳 设计:王冰 本期编辑 金珊 苹果、特斯拉难了?美国关税战反噬巨头产业链 6G要来了!下一个万亿赛道? 美债风波背后是美元信用危机 SFC 21君荐读 谁能想到,一场美国发起的关税大战,反而让中国的2个电商平台在美国一夜爆红。最近,跨 境B2B平台敦煌网和淘宝突然冲上美国Ap p St o r e下载榜前两名,甚至把Ch a tGPT都挤到了身 后。 ...
关税大反转!中国电商突然逆袭,特朗普急了
Xin Lang Cai Jing· 2025-04-19 01:25
Core Viewpoint - The ongoing trade war between the U.S. and China, marked by escalating tariffs, has unexpectedly benefited Chinese e-commerce platforms, particularly Taobao, which has seen a significant surge in overseas downloads and usage [2][4]. Group 1: Impact of Tariffs on E-commerce - The U.S. has increased tariffs on Chinese goods to 245% due to retaliatory measures from China, following a previous increase to 125% [2]. - Taobao's overseas downloads skyrocketed from 10.4 thousand to 32.6 thousand between April 12 and April 15, representing a 222% increase, with North American and European iOS downloads growing by 483% and 439%, respectively [4]. - The surge in Taobao's popularity is reflected in its ranking, where it reached the second position in the U.S. App Store shopping category and topped the download charts in 16 countries [2][4]. Group 2: Adaptation of Chinese E-commerce Platforms - DHgate, a B2B platform, has also benefited from the tariff situation, becoming a vital resource for small wholesalers by allowing them to circumvent high tariffs through smart packaging strategies [5][6]. - DHgate's download volume increased by 800% in April, with over 3,000 U.S. wholesalers using the platform daily [8]. - The trade barriers have prompted a rise in consumer awareness and alternative purchasing strategies, as seen in discussions on platforms like Reddit and YouTube [9]. Group 3: Strategic Shifts in E-commerce - The crisis has highlighted the importance of supply chain transparency as a core competitive advantage, with platforms showcasing factory processes to build consumer trust [11]. - Technological tools, such as AI-driven customer service and smart order splitting, have become essential for navigating the challenges posed by tariffs [11]. - The current trade dynamics suggest a shift towards decentralized global trade models, where smaller platforms like Taobao and DHgate can thrive despite the challenges faced by larger corporations [11].