Core Insights - Mango TV's 2024 annual report reveals a decline in both revenue and net profit, with total revenue at 14.079 billion yuan, down 3.75% year-on-year, and net profit at 1.364 billion yuan, down 61.63% [1] - Despite the decline, Mango TV maintains a strong presence in the variety show sector, dominating the top rankings with three shows in the top five of the effective playback list [2] - The company is undergoing a transformation, shifting its focus from traditional advertising revenue to membership services, which have become the main growth driver [6][8] Financial Performance - The total revenue for Mango TV in 2024 was 14.079 billion yuan, a decrease of 3.75% compared to the previous year [1] - The net profit attributable to shareholders was 1.364 billion yuan, reflecting a significant drop of 61.63% year-on-year [1] - Membership revenue surpassed 5 billion yuan for the first time, reaching 5.148 billion yuan, with a membership base of 73.31 million [4] Business Segments - The internet video business generated 10.179 billion yuan in revenue, down 4.10% year-on-year, with a gross margin decrease of 5.98% [1] - Advertising revenue fell to 3.438 billion yuan, a decline of 2.66%, marking the third consecutive year of decrease [4] - The operator business revenue was 1.593 billion yuan, down 42.42% year-on-year, indicating a significant drop [4] Market Position and Competition - Mango TV's membership revenue is growing, but at a slowing rate, with growth rates of 17.38%, 12.45%, and 10.19% over the past three years [4] - The company faces challenges in the drama segment, where it still lags behind competitors like iQIYI and Tencent Video [10][11] - Despite its strengths in variety shows, the advertising market's recovery is slow, limiting revenue growth from this segment [12] Strategic Initiatives - Mango TV is focusing on enhancing its content offerings, particularly in drama, to attract more subscribers and improve its competitive position [8] - The company is innovating its membership services, including exclusive content and customized offerings to increase user engagement and revenue per user [9] - The international market is seen as a potential growth area, with significant downloads of its international app, indicating opportunities for expansion [13]

出品：新浪财经上市公司研究院 文/夏虫工作室 | | | | 企业所有制性质 | | | --- | --- | --- | --- | --- | | | | | [交易日期] 最新收盘 | | | 1 | 川行行的 | 切家间称 | IH | 一 新官 | | 3 | 300413.SZ | 芒果超媒 | 地方国有企业 | 5,000,000.00 | | 4 | 000917.SZ | 电厂假媒 | 地方国有企业 | 2.891.000.00 | | 6 | 002554.SZ | 東東日半 | 地方国有企业 | 2.000,800.00 | | ರಿ | 603825.SH | 华扬联众 | 地方国有企业 | 1.561.100.00 | | 10 | 000989.SZ | ST九芝 | 地方国有企业 | 1.467.200.00 | | 13 | 601577.SH | 长沙银行 | 地方国有企业 | 1,203,100.00 | | 15 | 600479.SH | 十等药业 | 地方国有企业 | 1.170.900.00 | | 16 | 000504.SZ | 南华生物 | 地方国有企业 | ...

Investment Rating - The report maintains a "Buy" investment rating for the company [2][10]. Core Insights - The company is focusing on increasing content and R&D investments to drive new growth momentum, with a significant emphasis on innovative content production and technology integration [4][5]. - The company aims to enhance its international presence through the "Mango Going Global Three-Year Action Plan" and the development of an AI-driven interactive platform [6][7]. - The financial forecast indicates a gradual recovery in revenue and net profit from 2025 to 2027, with expected revenues of 154.67 billion, 168.59 billion, and 182.58 billion respectively, and net profits of 16.07 billion, 19.92 billion, and 24.62 billion [10][12]. Summary by Sections Company Overview - The company is a leading player in the media industry, continuously innovating in content production, with a strong focus on self-produced content and a comprehensive media ecosystem [4]. Financial Performance - In 2024, the company's new media interactive entertainment content production and copyright costs reached 810 million, up 17% year-on-year. The internet video business costs were 6.2855 billion, an increase of 8.46% year-on-year [5]. - The first quarter of 2025 saw a year-on-year decline in revenue and net profit of 12.76% and 19.8% respectively, primarily due to a contraction in traditional TV shopping business and increased content investment [5]. Growth Strategy - The company is leveraging AI technology through the establishment of the "Shanhai Research Institute" and the development of its own AI model to enhance content innovation and production efficiency [7]. - The company is also exploring new business models, including e-commerce through its "Xiaomang E-commerce" platform, which achieved an annual GMV of 161 million in 2024, with a compound growth rate of 125% over four years [9]. Profitability Forecast - The report projects a gradual increase in earnings per share (EPS) from 0.86 in 2025 to 1.32 in 2027, with corresponding price-to-earnings (P/E) ratios decreasing from 29.9 to 19.5 [10][12].

Core Viewpoint - Mango Super Media reported a decline in both revenue and profit for the year, with membership business being the main revenue driver, but continuous declines in advertising and operator business, along with significant fluctuations in net profit, overshadowed the financial results [2][4]. Revenue Performance - In 2024, Mango Super Media achieved revenue of 14.08 billion yuan, a year-on-year decrease of 3.75%, with internet video business revenue at 10.179 billion yuan, down 4.1% [4][8]. - Membership revenue surpassed 5 billion yuan for the first time, reaching 5.148 billion yuan, a growth of 19.3%, accounting for over 50% of internet video business revenue [4][5]. - Advertising revenue was 3.438 billion yuan, down 2.7%, marking the third consecutive year of decline [4][5][7]. - Operator business revenue fell sharply by 42% to 1.593 billion yuan, primarily due to regulatory changes affecting IPTV [7][8]. Profitability - The net profit attributable to shareholders dropped by 61.63% to 1.363 billion yuan, largely due to changes in corporate income tax policy [8][10]. - Excluding tax policy impacts, the adjusted net profit still declined by 2.99%, indicating ongoing pressure on core business operations [8][10]. - The gross margin for internet video business decreased to 35.33%, down 5.98% from the previous year, contributing to an overall slight decline in gross margin from 33% to 29% [8][9]. Cash Flow and Executive Compensation - Operating cash flow turned negative at -25.18 million yuan in 2024, compared to a positive 1.084 billion yuan in 2023, attributed to increased content investment [9][10]. - Total compensation for directors, supervisors, and senior management decreased to 24.4352 million yuan in 2024, down nearly 30% from previous years [2][10].

" 从「综艺主导」向「剧综并行」转型。 " 作者丨成妍菁 编辑丨董子博 4月25日晚，芒果超媒发布2024年年报及2025年一季报。 数据显示，2024年芒果超媒实现营业收入140.8亿元，净利润16.45亿元，其中会员收入首次突破50亿元 大关，Q1营业总收入29.0亿元，较上年同期的33.24亿元下降12.76%。Q1归母净利润3.79亿元，同比 下降19.8%。 虽然芒果超媒Q1营业收入同比下降，主要归因于传统电视购物业务板块的收缩，但鉴于传统电商并非芒果 超媒主要利润来源，所以整体对利润端的影响并不大。 业内分析师认为，本次芒果超媒财报中，芒果TV的表现符合预期，公司其他业务线仍有提升空间。 分析师章雷看来，芒果TV的综艺优势源于湖南卫视的创新体系，回顾过去，湖南卫视一直秉承"不创新， 毋宁死"的观念，积极鼓励内容创新，2019年芒果TV正式提出独创战略，通过建立"工 作室制度"等改革 措施，成功打造《妻子的浪漫旅行》、《密室大逃脱》、《乘风破浪 的姐姐》等系列 IP。 财报显示，2024全年广告收入34.38亿元，同比下滑12%，分析师章雷认为，广告收入的下滑主要受品牌 广告主的需求回暖相对更慢，影 ...

Group 1: Financial Performance - The company achieved an annual revenue of 14.08 billion yuan and an operating profit of 1.742 billion yuan in 2024, indicating steady operational progress and improved quality and efficiency [1] - The core membership segment saw significant growth, with the number of effective members reaching 73.31 million and membership revenue exceeding 5 billion yuan, a year-on-year increase of 19.3% [1] - The company expects to benefit from a tax exemption policy from 2024 to 2027, which will enhance profits by allowing a full refund of previously paid corporate income tax amounting to 260 million yuan [2] Group 2: Membership and International Expansion - The company focused on enhancing membership value, achieving a dual increase in membership scale and revenue through improved operational efficiency and innovative strategies [3] - The international app downloads surged from 130 million in 2023 to 261 million in 2024, with overseas revenue growing from 62 million yuan to 141 million yuan, exceeding the target of doubling [3] Group 3: Content and Innovation - The company made significant investments in original and customized series, with over 60% of its content being self-produced, leading to a notable increase in viewership [4] - The company has developed over 70 scenarios for generative AI applications, significantly reducing production costs and enhancing creative capabilities [4]

Group 1 - The company is the only state-controlled long video new media platform in the A-share market, recognized as a pioneer in media integration by the National Radio and Television Administration [3] - The main business segments include Mango TV internet video, new media interactive entertainment content production, and content e-commerce [3][4] - The internet video business generates revenue from advertising, membership, and operator partnerships, leveraging content rights and unique strategies to attract subscribers [4][5] Group 2 - The new media interactive entertainment content production segment includes content creation, artist management, music copyright, and IP derivatives, aiming to create a commercial ecosystem through various media formats [6] - The content e-commerce business utilizes media creativity and artist resources to drive sales through multiple channels, focusing on integrating IP content with e-commerce [7] - The company has confirmed a deferred tax asset of 1.63 billion yuan for 2023, increasing net profit attributable to shareholders by the same amount, due to tax policy changes affecting cultural enterprises [10] Group 3 - The company plans to distribute cash dividends of 2.2 yuan per 10 shares to all shareholders, with no stock dividends or capital reserve transfers [2] - The company has not changed its accounting firm, maintaining its relationship with Tianjian Accounting Firm [1]