美团旅行数据显示，国庆首日多地景区门票售罄，热度Top 10的景区分别为：泰山风景名胜区、北京环 球度假区、万岁山武侠城、上海迪士尼度假区、西安城墙·碑林历史文化景区、老君山风景名胜区、牛 首山文化旅游区、珠海长隆海洋王国、郑州银基动物王国、上海海昌海洋公园。 10月1日为国庆中秋假期出行峰值日。美团旅行数据显示，假期游客在同一城市停留的时间显著变长， 在同一城市停留7-8天的游客数量较2024年同期增长50%以上，从目的地看，成都、北京、昆明、西 安、重庆、贵阳、长沙、武汉、上海、青岛等城市游客平均停留时长居全国前列。广州花园酒店等多家 2025年"必住榜"酒店，国庆假期首日已接近满房。 ...

Core Insights - The National Day holiday travel data indicates a significant increase in domestic travel, with self-driving trips peaking on October 1, leading to severe congestion on major highways and popular tourist attractions [1][2][4] Traffic Congestion - On October 1, the average congestion on national highways reached 2,193.62 kilometers, a 30.11% increase compared to the same period last year, peaking at 6,566.82 kilometers late on September 30 [2] - The top congested highway segments included Jiangsu Changzhou, Guangdong Qingyuan, and Liaoning Dalian, with congestion levels reaching over 31 kilometers in some areas [3] Hotel and Travel Demand - There was a notable increase in hotel bookings from September 27 to 30, with a year-on-year growth of over 30%, driven by travelers taking extended leave [4] - Popular tourist cities such as Chengdu, Shanghai, and Beijing saw significant early occupancy rates, indicating a trend of "holiday stitching" among consumers [4] AI and Travel Planning - The demand for AI-driven travel planning surged, with the DeepTrip platform experiencing a peak in hourly visits nearly three times higher than usual and a 6.5-fold increase in inquiries on October 1 [5] - Over 30% of the inquiries were related to avoiding congested routes and finding less crowded destinations [5] Tourist Attractions and Museums - The demand for transportation around popular tourist sites increased over threefold, with some areas experiencing a tenfold rise in congestion [8] - Major museums like the Forbidden City saw a 146.28% increase in visitor numbers compared to regular days, with many popular museums fully booked until mid-autumn [9][10] Local and Nearby Travel - Local leisure and nearby vacation activities saw a significant uptick, with core urban areas like Beijing, Shanghai, and Guangzhou experiencing over 100% growth in local travel interest [11] - The core business districts in cities such as Shenyang and Changchun also reported substantial increases in foot traffic, indicating a strong preference for local experiences during the holiday [11]

Core Insights - The collaboration between Tongcheng Travel and Baidu Maps revealed significant travel trends during the National Day holiday, with a notable increase in self-driving trips and tourist site visits on October 1 [1][2] Traffic Conditions - On October 1, major highways experienced severe congestion, with an average congestion mileage of 2,193.62 kilometers, a 30.11% increase compared to the same period last year [2] - The peak congestion reached 6,566.82 kilometers at 11:30 PM on September 30, indicating a high volume of long-distance self-driving travelers [2] Popular Destinations - Key tourist destinations such as the Forbidden City, National Museum of China, and Terracotta Army saw a significant increase in visitor numbers, with the Forbidden City experiencing a 146.28% rise in visitor index compared to regular days [8][9] - The demand for nearby transportation around popular scenic spots surged over three times compared to normal levels, leading to increased congestion in surrounding areas [5][7] AI Utilization - The demand for AI-driven travel planning surged, with Tongcheng Travel's AI assistant DeepTrip seeing a peak access volume nearly three times higher than usual and a 6.5-fold increase in inquiries [4] - Over 30% of the inquiries during peak hours were related to avoiding congested routes and finding less crowded destinations [4] Local Leisure and Surrounding Travel - Major cities experienced a "strong start" for local leisure and surrounding travel, with core business district foot traffic increasing significantly, particularly in cities like Shenyang and Changchun [10][11] - The local and surrounding travel interest in major cities such as Beijing, Shanghai, and Guangzhou grew over 100% compared to normal levels [11]

10月1日，国庆中秋长假文旅市场热度高涨，家庭出游成为主力。 10月1日，国庆中秋长假火热开场，文旅市场热度"爆棚"。 去哪儿旅行大数据显示，10月1日，乘坐飞机出行的用户数量达到长假期间最高峰，其中，国内乘坐飞机的外国旅客，同比增长四成以上，飞往了国内70个 城市。 从入住酒店的情况来看，当日平台用户入住了国内近2000个县城、境外3000多个城市的酒店。各地文旅市场热点纷呈，"鸡排哥"带火江西景德镇酒店10月1 日入住量增长30%；全国多地红色景区热度高，北京升旗仪式搜索热度环比上涨12倍。"China Travel"依旧火爆。 家庭游客是主力 假期内自驾游热度升温。途牛截至目前最新预订数据显示，今年国庆中秋假期首日途牛用户出游人次较去年同期增长近10%。其中，自驾游、自由行用户出 游人次增长更为显著。 热门景区仍在持续霸榜，人群"扎堆"的景点主要集中在自然景区、主题乐园和历史景点。10月1日，去哪儿平台上，景区门票预订量最高的Top10景区是：四 川九寨沟、北京环球度假区、陕西西安兵马俑景区、湖南张家界国家森林公园、河南洛阳龙门石窟、安徽黄山、江西婺源篁岭、湖北恩施屏山峡谷、上海迪 士尼度假区和江苏苏州 ...

Group 1 - The core viewpoint of the articles highlights a significant increase in tourist travel during the National Day and Mid-Autumn Festival holiday, with nearly a 10% rise in traveler numbers compared to the same period last year [1][2] - Self-driving and free travel options have seen particularly notable growth, with domestic travel showing a remarkable increase of over 130% in traveler numbers on the first day of the holiday compared to the previous day [1] - The "please take 3 days off and rest for 12" staggered travel model has gained popularity, with nearly 20% of travelers starting their journeys before October 1 [1] Group 2 - Data from Qunar indicates that 43% of travelers on the first day were families, an increase of 3 percentage points from last year, with significant growth in the "one elderly and one child" travel demographic [2] - Among air travelers, there was a 31% increase in the number of children aged 0-12, a 33% increase in travelers aged 60 and above, and a 42% increase in travelers aged 13-18 compared to the previous year [2]

OTA在各自领域形成分野 携程集团近年来各项收入数据(亿元) ● 住宿预订 ● 交通票务 ● 旅游度假 ● 商旅管理 ● 其他 600 400 200 0 2022年 2025上半年 2020年。 。 ·2021年 · · · · 2023年。。 2024年 途牛近年来各项收入数据（亿元） 10° ● 打包旅游 ● 其他 5 0 2021年 2025上半年 2020年 2022年 2024年 2023年 同程旅行近年来各项收入数据(亿元) 目 200 - ● 住宿预订 ● 交通票务 ● 其他 150 100 50 0 。2021年 2022年 。2023年 2024年 2025上半年 2020年。 数据来源：公司财报 携程股价增长有其原因 中国OTA行业市场规模逐年递增 OTA行业市场规模(亿元) 同比变化(%) 15,000 50% 12,000 40% 9,000 30% 6,000 20% 3,000 10% 0 0% 2021年 2022年 2024年 2020年 2023年 从近年10月旅游APP的月活人数来看,携程始终遥遥领先 从左至右分别为2022年10月,2023年10月,2024年10月的月 ...

Core Insights - Ctrip reported a significant increase in travel activity during the National Day and Mid-Autumn Festival holiday, with popular domestic destinations including Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Hangzhou, Xi'an, Nanjing, Shenzhen, and Wuhan [1] - There is a notable rise in outbound travel enthusiasm, with first-day orders for various destinations showing a year-on-year increase [1] - Customized travel sales on the platform have surged over 40% compared to the previous year for the holiday period [1]

人民财讯10月1日电，去哪儿旅行大数据显示，10月1日，乘坐飞机出行的用户数量达到长假期间最高 峰。当日平台用户入住了国内近2000个县城、境外3000多个城市的酒店。各地文旅市场热点纷呈，平台 数据显示，"鸡排哥"带火江西景德镇酒店10月1日入住量增30%；全国多地红色景区热度高，北京升旗 仪式搜索热度环比涨12倍。"China Travel"依旧火爆。在国内乘坐飞机的外国旅客，同比增长四成以 上，飞往了国内70个城市。 ...

Group 1 - The core viewpoint of the article is that Ctrip is implementing measures to combat malicious hotel reviews to promote higher quality and sustainable development in the hotel industry [1] - Ctrip's Vice President highlighted the growing influence of online reviews and the emergence of "professional negative reviewers" who disrupt fair competition and affect the credibility of genuine user feedback [1] - Ctrip encourages hotels to proactively report suspicious behaviors, allowing them to refuse extortion attempts and ensuring that malicious reviews do not count towards the hotel's overall rating [1] Group 2 - Ctrip will fully upgrade its hotel review governance mechanism starting October 22, focusing on combating malicious reviews and extortion by professional negative reviewers [1] - The application of AI technology in identifying and defining malicious reviews involves analyzing hotel reports in conjunction with multidimensional data from the platform, including order characteristics and related complaint features [2] - The AI system is designed to learn and identify abnormal and potentially malicious behavior patterns from vast amounts of data, focusing on concentrated and high-frequency abnormal review patterns [2]

除了目的地政府的"官方福利"，飞猪也联合淘宝天猫加码投入，为消费者带来真正的实惠。88VIP在飞猪下单还能叠加专属大额券包，领取最高1986元的超 级88膨胀券。以预订国内酒店商品为例，消费者领取券包后购买，1笔订单在原有优惠基础上，最高可再省300元。 据悉，今年中秋国庆黄金周期间，飞猪发放的文旅消费补贴包含广东省21个地级市、四川省18个地级市和3个自治州，以及上海、海口、杭州、宁波、日喀 则等50余个目的地，覆盖酒店、门票、机票、跟团游等多类场景，最高单笔立减600元。从飞猪《2025中秋国庆假期出游风向标》显示的预订情况看，今年 中秋国庆假期的多目的地"串游"趋势更明显。新的"政府消费券"频道正当其时，一个长假玩转多个城市的消费者可以一次性获取多地补贴，体验更加顺畅简 单。 来源：上海证券报·中国证券网 上证报中国证券网讯（记者 罗茂林）9月29日，记者从飞猪平台获悉，飞猪的"政府补贴"专属入口正式上线。消费者通过飞猪App、淘宝App飞猪频道，或 在飞猪App搜索"政府补贴"，即可直接进入专区，集中浏览全国超50地文旅消费券发放情况，预订相关旅游服务。从这个"十一"开始，消费者获取各大目的 地官方发 ...