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乳饮“老江湖”的三场仗
Bei Jing Shang Bao· 2025-12-25 16:02
今年,中国食品饮料行业正处于深刻变革期,传统老牌企业面临渠道重构、产品升级、舆情风波的挑 战,新兴品牌凭借差异化定位、数字化营销和产业链布局快速崛起。变局之下,娃哈哈的传承危机、汇 源的资本博弈、三元重拾产品与服务,成为今年乳饮企业摆脱困境、突破自我的缩影。回顾老品牌娃哈 哈、汇源和三元的2025年,亦是启迪行业大变局下的新思路。 娃哈哈的未了局 今年12月23日,中国香港高等法院内,一场关于"宗家三兄妹"与宗馥莉的资产纠纷案正在排期审理。同 一时间,杭州娃哈哈集团总部,新任总经理许思敏正面对一份没有商标授权的年度计划书,"娃哈哈"三 个字仍被锁在一场未解的股权僵局中。 这一年,娃哈哈的声音,从未如此复杂。 10月末,宗馥莉正式辞去娃哈哈集团法定代表人、董事及董事长等职务,以宏胜饮料集团总裁身份继续 运作,仍保留娃哈哈集团29.4%股权。12月初,宗馥莉在中国香港法院上诉,就涉及汇丰银行账户的离 岸信托资产,要求撤销中国香港高等法院在今年8月作出的资产保全令和披露令。 宗馥莉的后撤,不是逃离,而是一次被迫的切割——试图用现代企业制度重塑娃哈哈,但却撞上了历史 遗留问题的铁墙。 对于娃哈哈来说,2025年是20 ...
乳饮2025 | 传承、资本与产品力 老品牌的“三场仗”
Bei Jing Shang Bao· 2025-12-24 16:44
2025年中国食品饮料行业正处于深刻变革期,传统老牌企业面临渠道重构、产品升级、舆情风波的挑 战,新兴品牌凭借差异化定位、数字化营销和产业链布局快速崛起。变局之下,娃哈哈的传承危机、汇 源与资本博弈、三元重拾产品与服务,成为这一个年度乳饮企业摆脱困境、突破自我的缩影。回溯老品 牌娃哈哈、汇源和三元的2025年,亦是启迪行业大变局下的新思路。 娃哈哈的未了局 2025年12月23日,香港高等法院内,一场关于"宗家三兄妹"与宗馥莉的资产纠纷案正在排期审理。同一 时间,杭州娃哈哈集团总部,新任总经理许思敏正面对着一份没有商标授权的年度计划书,"娃哈哈"三 个字仍被锁在一场未解的股权僵局中。 这一年,娃哈哈的声音,从未如此复杂。 10月末,宗馥莉正式辞去娃哈哈集团法定代表人、董事及董事长等职务,以宏胜饮料集团总裁身份继续 运作,仍保留娃哈哈集团29.4%股权。12月初,宗馥莉在香港法院上诉,就涉及汇丰银行账户的离岸信 托资产,要求撤销香港高等法院在今年8月作出的资产保全令和披露令。 但在这场效率革命的背后,还埋藏着更深的裂痕。宏胜集团申请注册的"娃小宗"商标,实际上从未真正 使用。2025年9月,"娃小宗"被暂缓推出 ...
传承、资本与产品力:老品牌的“三场仗”
转自:北京日报客户端 2025年中国食品饮料行业正处于深刻变革期,传统老牌企业面临渠道重构、产品升级、舆情风波的挑 战,新兴品牌凭借差异化定位、数字化营销和产业链布局快速崛起。变局之下,娃哈哈的传承危机、汇 源与资本博弈、三元重拾产品与服务,成为这一个年度乳饮企业摆脱困境、突破自我的缩影。回溯老品 牌娃哈哈、汇源和三元的2025年,亦是启迪行业大变局下的新思路。 娃哈哈的未了局 娃哈哈销量的提升并非仅靠热度。回顾2025年的渠道变革,当不少品牌还在为线上线下的渠道冲突焦头 烂额时,娃哈哈已启动并完成了"手术刀式"的渠道改革。如将西藏、青海经销商全部调整为与拉萨宏胜 销售公司合作,陕西、新疆、甘青宁等12个西北核心市场的经销商则转签至杭州宏胜销售公司。这一举 措直接改变了娃哈哈维持多年的渠道管理架构,通过将核心市场经销权收归"宏胜系"旗下,实现了销售 终端的垂直管控。 宗馥莉曾在接受采访时表示,一年多以来娃哈哈最重要的变化是启动了更加职业化、市场化的调整。无 论是组织架构升级,还是渠道体系优化,方向都非常明确:以机制替代惯性,让团队更贴近市场与消费 者。 但在这场效率革命的背后,还埋藏着更深的裂痕。宏胜集团申请 ...
乳饮2025|传承、资本与产品力,老品牌的“三场仗”
Bei Jing Shang Bao· 2025-12-24 15:35
2025年中国食品饮料行业正处于深刻变革期,传统老牌企业面临渠道重构、产品升级、舆情风波的挑战,新兴品牌凭借差异化定位、数字化营销和产业链布 局快速崛起。变局之下,娃哈哈的传承危机、汇源与资本博弈、三元重拾产品与服务,成为这一个年度乳饮企业摆脱困境、突破自我的缩影。回溯老品牌娃 哈哈、汇源和三元的2025年,亦是启迪行业大变局下的新思路。 娃哈哈的未了局 2025年12月23日,香港高等法院内,一场关于"宗家三兄妹"与宗馥莉的资产纠纷案正在排期审理。同一时间,杭州娃哈哈集团总部,新任总经理许思敏正面 对着一份没有商标授权的年度计划书,"娃哈哈"三个字仍被锁在一场未解的股权僵局中。 这一年,娃哈哈的声音,从未如此复杂。 10月末,宗馥莉正式辞去娃哈哈集团法定代表人、董事及董事长等职务,以宏胜饮料集团总裁身份继续运作,仍保留娃哈哈集团29.4%股权。12月初,宗馥 莉在香港法院上诉,就涉及汇丰银行账户的离岸信托资产,要求撤销香港高等法院在今年8月作出的资产保全令和披露令。 宗馥莉的后撤,不是逃离,而是一次被迫的切割——试图用现代企业制度重塑娃哈哈,却撞上了历史遗留问题的铁墙。 对于娃哈哈来说,2025年是2024 ...
乳饮板块走强,欢乐家股价创新高
Bei Jing Shang Bao· 2025-12-16 03:10
Group 1 - The core viewpoint of the article highlights the strong performance of the dairy beverage sector, particularly the significant stock price increase of Huanlejia, which rose nearly 12% to a record high of 32.48 yuan per share on December 16 [1] - Huanlejia's main business includes canned fruits and coconut juice beverages, with reported revenue and net profit attributable to shareholders for the first three quarters at approximately 1.042 billion yuan and 11 million yuan, respectively, reflecting year-on-year declines of 22.25% and 87.43% [1] - Since October 16 of this year, Huanlejia's stock price has surged nearly 100% [1] Group 2 - The dairy beverage sector's growth is not limited to Huanlejia; on the morning of December 16, Huangshi Group reached a trading limit, marking its second consecutive day of gains [1] - Other companies in the sector, including Hezhima, Andeli Juice, Sunshine Dairy, Panda Dairy, Western Pastoral, Knight Dairy, Junyao Health, Yiming Foods, and Pinwo Foods, also experienced stock price increases [1]
积极看涨!今日情绪指数来了
Di Yi Cai Jing Zi Xun· 2025-09-05 14:02
Market Overview - The market experienced a broad-based rally with 4,855 stocks rising and only 5 out of 100 stocks declining, indicating a strong profit-making effect [5] - The trading volume in both markets was 2.30 trillion yuan, down 9.42%, suggesting a "volume contraction rebound" characteristic, with overall market activity remaining low [6] Fund Flow - There was a net outflow of 42.783 billion yuan from institutional funds, while retail investors showed a net inflow, indicating a shift in investment strategy [7] - Institutional funds moved significantly from defensive sectors into high-growth sectors like new energy and AI computing, which are supported by clear industrial trends and policy catalysts [7] Investor Sentiment - Retail investor sentiment was notably high, with 75.85% of participants showing a positive outlook [8] - A significant portion of investors increased their positions, with 25.69% adding to their holdings, while 21.26% reduced their positions, reflecting a mixed sentiment among investors [13] Sector Performance - Key sectors that performed well included solid-state batteries, photovoltaics, wind power, silicon energy, and CPO, while banking stocks saw a correction and the dairy beverage sector experienced a slight decline [5]
收盘|创业板指大涨6.55% 固态电池、光伏板块爆发
Di Yi Cai Jing· 2025-09-05 08:01
Market Overview - The three major stock indices collectively rose, with the Shanghai Composite Index closing at 3812.51 points, up 1.24% [1][2] - The Shenzhen Component Index closed at 12590.56 points, up 3.89%, and the ChiNext Index closed at 2958.18 points, up 6.55% [1][2] - The total trading volume in the Shanghai and Shenzhen markets reached 2.3 trillion yuan, with over 4800 stocks rising [1] Sector Performance - Solid-state batteries, photovoltaic, wind power, silicon energy, and CPO sectors saw significant gains, while bank stocks adjusted and the dairy beverage sector experienced a slight decline [4] - The solid-state battery sector surged, with Tianhong Lithium Battery hitting a 30% limit up, and several other stocks like Jinhai Galaxy and Tianshuan New Energy also reaching 20% limit up [5] - The photovoltaic sector also performed well, with Jinao Technology hitting a 20% limit up and several other companies like Jing Sheng Machinery and Sunshine Power rising over 10% [5] Individual Stock Movements - Postal Savings Bank and Agricultural Bank fell nearly 3%, while CITIC Bank and Jiangyin Bank dropped over 2% [6] - Notable individual stock performances included Zhongji Xuchuang rising 10.26% with a trading volume exceeding 30 billion yuan, and Ningde Times increasing nearly 7% with over 22 billion yuan in trading volume [6] Capital Flow - Main capital flows showed a net inflow into sectors such as power equipment, electronics, and machinery, while there was a net outflow from non-bank financials and computers [7] - Specific stocks with significant net inflows included Xiandai Intelligent, Shenghong Technology, and Wolong Electric Drive, receiving 1.929 billion yuan, 1.338 billion yuan, and 1.223 billion yuan respectively [8] - Conversely, Pacific Securities, Supply and Marketing Cooperative, and Seres faced net outflows of 1.019 billion yuan, 571 million yuan, and 553 million yuan respectively [9] Institutional Insights - Dexion Securities noted that the Shanghai Composite Index is experiencing strong fluctuations around the 3800-point mark, with low-valuation sectors gaining strength, which may limit the adjustment space for the index [10] - Guojin Securities indicated that the recent pullback in previously strong sectors is not indicative of a market peak, but rather a technical correction due to profit-taking, with no substantial negative news affecting the market [10] - Shenwan Hongyuan emphasized strong support at 3731 points, predicting that the market will not experience a unilateral adjustment pattern [11]