（原标题：必须"打通"中国市场：阿迪达斯CEO三年四次访华丨消费参考） 21世纪经济报道记者贺泓源，实习生李音桦、韦怡琦 报道 阿迪达斯对中国市场更重视了。 据阿迪达斯披露，2025年10月12日，阿迪达斯全球首席执行官（CEO）比约恩·古尔登（Bjoern Gulden）连续两年出席上海市咨会。继去年作为特邀嘉宾参与会议后，今年是首次以正式会员的身份参 加。 这是古尔登担任阿迪达斯CEO三年来的第四次访华。除了参加上海市咨会，古尔登还在北京拜访了国家 体育总局局长、中国奥委会主席高志丹。 如此重视中国的背后是，宏观形势变化下，阿迪达斯变得更加倚重这一市场。 在今年二季度，阿迪达斯营收同比增长2.2%至59.52亿欧元。若不考虑Yeezy影响，则增速达到12%。 其中，欧洲地区营收同比增长7%至19.97亿欧元（包括Yeezy影响后增速为4%）；北美地区收入同比增 长15%至13.39亿欧元（包括Yeezy影响后增速为8%）；大中华区收入同比增长11%至7.98亿欧元。 从营收来看，大中华占比13.4%，仅次于欧洲（33.6%）、北美（22.5%）市场。 还需看到，阿迪达斯在二季度营收增速不及市场预期。基于北 ...

Group 1: Labubu 3.0 and Pop Mart - Labubu 3.0 series has launched global pre-sales, with expected sales exceeding 500 million yuan based on a supply of 4-5 million units at a price of 99 yuan each [2] - The secondary market has seen a significant drop in prices for Labubu products, with resale values for blind box sets plummeting from 1500-2800 yuan to 650-800 yuan [2] - Pop Mart's stock price has dropped 12.11% to 239.60 HKD per share, marking a new low since June 3 [2][3] Group 2: Pop Mart's Strategic Response - Analysts have expressed concerns about Pop Mart's valuation, suggesting it lacks a competitive moat due to the short lifespan of its IP and weak pricing power compared to global operators like Disney [3] - In response to market challenges, Pop Mart is optimizing its sales mechanism to allow more genuine fans to purchase Labubu products [3] - The company has announced the establishment of a film studio to expand its IP beyond toys, with an animated series titled "LABUBU and Friends" in the pipeline [3] Group 3: Lao Pu Gold's Global Expansion - Lao Pu Gold is opening its first overseas store in Singapore, aiming to position itself as a luxury brand alongside established names like Louis Vuitton and Hermes [4] - The brand's strategy includes focusing on the Chinese cultural sphere in Southeast Asia, with plans to open four stores in the region by 2026 [5] - Lao Pu Gold plans to introduce localized products that incorporate local cultural elements, such as Christian-themed items in the Singapore store [5] Group 4: Walmart's Dominance in Retail - Walmart China has retained its position as the top supermarket chain with a sales figure of 158.845 billion yuan, equivalent to about two times the size of Hema [7] - Despite a reduction in the number of stores by 8.5% to 334, Walmart's sales have continued to grow, driven by the strong performance of Sam's Club [7] - In Q1 of the 2026 fiscal year, Walmart China's net sales reached 6.7 billion USD (approximately 48.3 billion yuan), reflecting a year-on-year growth of 22.5% [7] Group 5: NITORI's Market Challenges - NITORI has closed 21 stores in China, representing a 20% closure rate, as it faces challenges in the macroeconomic environment [10] - The brand has attempted to diversify its product offerings by introducing higher-frequency items like clothing and pet food, but competition in these categories is intense [11] - NITORI's rapid expansion plans have been curtailed due to the sluggish real estate market and overall consumer sentiment [10][11] Group 6: Three Squirrels' Acquisition Setback - Three Squirrels has terminated its acquisition of Love Snacks due to disagreements on core terms of the deal [13][15] - The company has been heavily reliant on online sales, with 69.73% of its revenue coming from online channels, highlighting its need to strengthen its offline presence [13] - The competitive landscape in the snack industry has intensified, prompting Three Squirrels to reassess its offline strategy amid slowing growth [14] Group 7: Marketing Innovations - Fujifilm's skincare brand ASTALIFT has launched a new sunscreen product that combines multiple functions, targeting young consumers [17] - Balenciaga has opened a flagship store in Beijing, introducing a limited-edition "Peking Duck" bag that sold out quickly, showcasing the brand's unique marketing strategy [19] - IKEA has released a new series of decorative lights designed in collaboration with Dutch designer Sabine Marcelis, emphasizing the role of light in home living [21] Group 8: Corporate Developments - Anta has appointed Yao Jian as the president of the Wolf Claw brand to oversee global operations following its acquisition [25] - The parent company of the Chinese makeup brand Orange has acquired the skincare brand Baizhi Cui, marking its entry into the skincare market [25] - Li Ning has hired Victor Herrero, a former executive from Zara, as the new CEO of Clarks, with a potential total compensation of up to 42 million yuan [26]