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《歌手》大热,芒果超媒仍需提高变现效率丨消费参考
(原标题:《歌手》大热,芒果超媒仍需提高变现效率丨消费参考) 21世纪经济报道记者贺泓源、实习生李晴 《歌手 2025》《乘风 2025》等热播综艺,依旧难以拯救芒果超媒的业绩。 该公司披露业绩显示,在2025年上半年,芒果超媒营收同比下滑14.31%到59.64亿元;归母净利润同比下滑28.31%至7.63亿元。 此外,芒果超媒运营商业务营收同比增长6.67%至8亿元。 回到广告业务,芒果超媒在综艺继续大热情况下该项业务依旧下滑,凸显市场的不容易。 单纯从综艺内容来说,芒果超媒保持着优势。据云合数据,芒果 TV 综艺有效播放量稳居行业第一,其中《歌手 2025》《乘风 2025》热度较高。 艺恩数据显示,在上半年,芒果 TV 综艺合作品牌数量高于爱奇艺、腾讯、优酷。 甚至,当下,芒果超媒已经俨然成为综艺市场压舱石。"北京、上海的项目越来越少,想做大项目,只能去长沙。"有头部综艺相关业务负责人 称。 但这并未挽回芒果超媒广告下滑态势。 作为对比,在上半年,B站广告收入同比增长20.0%至44.5亿元。动力是,B站攀上了国补浪潮,小家电数码广告收入同比增长超70%。游戏更是B 站最大广告主。 如何格局背后是,B ...
茶饮料不好卖了?康师傅茶饮少卖7亿元丨消费参考
Group 1 - The tea beverage market is reaching a turning point, with Master Kong's tea beverage revenue declining by 6.3% year-on-year to 10.67 billion yuan in the first half of 2025, resulting in a drop of 722 million yuan [1] - Master Kong's overall beverage revenue decreased by 2.6% to 26.359 billion yuan, with water sales down 6.0% to 2.377 billion yuan and juice sales down 13.0% to 2.956 billion yuan [1] - In contrast, carbonated and other beverages saw a revenue increase of 6.3% to 10.256 billion yuan [1] Group 2 - Nongfu Spring's tea beverage business has shown significant growth, with revenue growth rates of 48%, 51%, 83%, and 32% from 2021 to 2024, reaching 16.7 billion yuan in 2024 [1] - Tea beverages now account for 39% of Nongfu Spring's revenue, surpassing packaged water to become the largest product category [1] - Despite Master Kong's decline, Uni-President's tea beverage revenue increased by 9.1% to 5.068 billion yuan in the same period [1] Group 3 - The decline in Master Kong's tea beverage sales may indicate changes in demand for sugary tea, as the company has a strong position in this segment while Nongfu Spring's sugar-free tea dominates the market [2][3] - Master Kong's distribution channels are shrinking, with the number of marketing merchants decreasing from 67,215 to 63,806 and direct retailers from 220,623 to 219,124 [2] - Master Kong aims to build a diverse product matrix for ready-to-drink tea to maintain brand loyalty among young consumers and adapt to industry trends towards health and premiumization [2]
育儿补贴落地,婴配粉市场两极分化丨消费参考
Group 1: Childcare Subsidy Implementation - The "Childcare Subsidy Implementation Plan" was officially announced on July 28, 2025, with subsidies starting from January 1, 2025, for children under three years old, amounting to 3,600 yuan per child per year [1] - The plan is expected to benefit over 20 million families annually, with local governments also introducing their own subsidy measures [1] - For example, Hubei Ezhou will extend subsidies to non-talent families, while Shaanxi Yulin will implement a combined "one-time + annual subsidy" model for families with multiple children [1] Group 2: Corporate Actions in Response to Subsidies - Companies like Feihe and Yili are launching their own maternity subsidies, with Yili announcing a 1.6 billion yuan subsidy plan, providing at least 1,600 yuan per household [2] - Feihe has also introduced a subsidy plan with a minimum of 1,500 yuan per household [2] Group 3: Market Dynamics and Trends - The infant formula market is experiencing polarization, driven by high-end products, with ultra-high-end products capturing 33.2% of the market share [3] - Companies like Feihe, FrieslandCampina, Danone, and Nestlé are maintaining growth in high-end products, while Mengniu's milk powder business is declining [3] - Feihe expects a revenue decline of 8% to 10% in the first half of the year due to reduced purchasing demand from the introduction of maternity subsidies [4] Group 4: Implications for the Maternal and Infant Market - The increasing subsidies are likely to further drive the high-end trend in the maternal and infant market [5]
大窑“被卖”背后:市场收缩,市占率增长丨消费参考
Group 1 - KKR is set to acquire a stake in Yuanjing International, which is believed to be linked to Dayao Beverage [1][2][3] - KKR will indirectly acquire 85% of Yuanjing International through a newly established special purpose company [3] - Yuanjing International holds a market share of 5% to 10% in the carbonated beverage market in China as of 2024, with Dayao Beverage ranking third at 2.42% [3][4] Group 2 - Dayao Beverage's market share has been gradually increasing, from 2.28% in 2023 to 2.64% in the first half of 2025 [5] - The carbonated beverage market is experiencing a contraction, with major players like Coca-Cola and Pepsi also reporting declining sales [4] - The potential sale to KKR raises questions about the classification of Dayao as a domestic brand [6]
咖啡大战生变:瑞幸大股东或竞购星巴克中国股权丨消费参考
Group 1: Starbucks China Stake Sale - Starbucks is progressing with the sale of its China business, having received multiple acquisition proposals, with most investors aiming for a controlling stake [1] - The company is likely to retain 30% of its stake, with the remaining shares distributed among several buyers, each holding less than 30% [1] - The estimated valuation of Starbucks' China business is approximately $9 billion (around 64.6 billion RMB) [1] Group 2: Luckin Coffee's Growth - Luckin Coffee reported a 41.2% year-on-year revenue growth in Q1, reaching 8.87 billion RMB, with self-operated store revenue growing by 42.2% [2] - As of the end of March, Luckin had a total of 24,097 stores [2] - Starbucks China reported a revenue of $739.7 million (approximately 5.32 billion RMB) in the same period, with a year-on-year growth of 5% [2] Group 3: Competitive Landscape - Starbucks is implementing price promotions, reducing prices on several products by an average of around 5 RMB [2] - The competitive dynamics suggest that Luckin Coffee may benefit from collaboration and differentiated competition with Starbucks to maintain growth and potentially improve profit margins [2] - Currently, the negotiation power appears to remain with Starbucks [2]
雀巢中国进入马凯思时间:增长存在压力丨消费参考
Group 1 - Nestlé China has appointed Kais Marzouki as Chairman and CEO starting July 1, 2025, marking a significant leadership change in the company [1] - Marzouki has extensive experience within Nestlé, having previously served as Chairman and CEO of Nestlé Philippines and held various senior management roles across different regions [2][3] - Under Marzouki's leadership, Nestlé Philippines regained growth, increasing its market share by over 200 basis points and boosting daily consumption of Nestlé products from 0.9 to 1.1 servings [3] Group 2 - In 2024, Nestlé Greater China reported sales of 5 billion Swiss francs, reflecting a 1.3% decline in sales, with currency fluctuations contributing to a 3.5% decrease [4] - The company experienced growth in its infant nutrition and confectionery segments, while its seasoning and dairy businesses saw a decline in market share [4] - The operating profit margin decreased by 40 basis points to 16.1%, attributed to higher input costs and increased investments in advertising and marketing [4]
柠檬价格暴涨,头部茶饮或调整柠檬水配方丨消费参考
Price Surge of Lemons - The average selling price of lemons in Beijing reached 7.0 yuan per jin on June 25, 2025, compared to 3.75 yuan per jin at the beginning of the year, marking a 113% increase in just half a month [1] - The supply price of lemons from Anyue County was around 8 yuan per jin on June 23, 2025, which is double the price from the same period last year [1] Production Challenges - The lemon production in Anyue County is expected to decline in 2024 due to drought and late spring cold, with spring-flowering lemons accounting for over 60% of the total production [5] - Global lemon production is projected to decrease by approximately 6% in 2025, particularly in Turkey and Argentina due to adverse weather during the flowering period [6] Industry Impact - The rising lemon prices are affecting the supply chain, with some beverage brands considering substituting fresh lemons with lemon juice if prices continue to rise [7] - A beverage brand executive expressed concerns about the supply pressure from Anyue, indicating a limited domestic lemon production capacity [8]
婴配粉市场变局:线上狂奔,脆弱增长
Group 1: Market Growth and Trends - The domestic infant formula market experienced a 2.3% year-on-year sales growth in Q1 2025, reversing a 0.9% contraction over the past 12 months [1] - The increase in birth rates, driven by the "Year of the Dragon" baby boom and post-pandemic recovery, led to a slight rise in newborns to 9.54 million in 2024, ending a seven-year decline [1] - However, marriage registrations dropped over 20% in 2024, indicating a potential future decline in newborn numbers and a shift in market focus from newborns to older children [2] Group 2: Sales Channel Changes - Online sales channels are gaining traction, with Tmall and JD.com reporting sales growth of 13.7% and 12.6% respectively in Q1 2025 [2] - High-end infant formula products are becoming mainstream, with the ultra-high-end segment growing by 13.3% year-on-year from January to April 2024 [3] Group 3: Company Performance - FrieslandCampina's core infant formula brand, Friso, maintained double-digit growth in the Chinese market in 2024, while Feihe's ultra-high-end product, Star Flying, saw sales increase by over 60% to 6.7 billion yuan [4] - Pricing control has become a common strategy among high-end infant formula brands, allowing them to maintain a degree of pricing power in the e-commerce sector [5][6]
消费参考丨腾讯音乐变现为重:付费用户增长,整体月活下滑
Group 1 - Tencent Music reported a revenue of 7.356 billion yuan in Q1, representing a year-on-year growth of 8.7% and an adjusted net profit of 2.226 billion yuan, up 22.8% year-on-year [1] - The growth in revenue is primarily driven by the rapid expansion of the paid membership business, with online music revenue increasing by 15.9% to 5.8 billion yuan and subscription revenue rising by 16.6% to 4.22 billion yuan [1] - The number of online paid users grew by 8.3% to 122.9 million, with the average revenue per paid user (ARPPU) increasing by 0.3 yuan to 11.4 yuan [1] Group 2 - Despite the revenue growth, Tencent Music's monthly active users for online music services declined by 4.0% year-on-year to 555 million [2] - The focus on paid users has become a common strategy among Tencent's enterprises, as seen with the decline in monthly active users for Tencent's reading platform [2] Group 3 - Tencent Music's social entertainment revenue decreased by 11.9% year-on-year to 1.55 billion yuan, as the company shifts its strategic focus to core music business [3] - The company will no longer separately disclose operational metrics for the social entertainment segment [3] Group 4 - To sustain growth, Tencent Music must continue to promote music paid users, a strategy also mirrored by NetEase Cloud Music [4] - The overall music market is moving towards a stable yet unexciting monetization model, making free music access increasingly difficult [5] Group 5 - On May 14, Tencent Music's stock closed at 61.5 HKD per share, with a gain of 12.84% [6]
消费参考丨鲜奶市场价格战加剧:大量品牌“买一赠一”
Group 1: Fresh Milk Market Price War - The fresh milk market price war is intensifying, with various promotions observed in supermarkets and online platforms [1][2] - Specific examples include discounts and buy-one-get-one-free offers from major brands like Yili, Junlebao, and Mengniu [1][2] Group 2: Sales Pressure on Dairy Companies - Major dairy companies are experiencing significant sales pressure, with Yili's liquid milk revenue dropping to 75 billion RMB in 2024, a year-on-year decline of 12.32% [3] - Mengniu's liquid milk revenue for 2024 was 73.07 billion RMB, down 10.6% year-on-year [4] - Other companies like Guangming and Sanyuan also reported declines in liquid milk revenue, indicating a broader trend in the industry [4] Group 3: Overall Dairy Market Challenges - The entire dairy market is facing demand contraction, with a 2.7% year-on-year decline in total dairy sales in 2024 [5] - Companies are producing large quantities of industrial milk powder to cope with excess raw milk, leading to significant inventory issues and losses of 10,000 to 20,000 RMB per ton sold [5] Group 4: Market Outlook - The price war in the fresh milk market shows no signs of abating, as companies continue to struggle with sales and profitability [6]