Core Viewpoint - 中金上调美丽田园医疗健康(02373)的归母净利润预测，预计2025年和2026年分别为3.0亿和3.6亿元，当前股价对应的市盈率为20x和17x，维持跑赢行业评级及目标价42港元，具有49%的上行空间 [1] Group 1: Strategic Upgrades - 公司发布战略升级，提出"超级品牌、超级连锁、超级数字化"的三大战略，旨在推动中长期成长 [2] - 在品牌化方面，公司计划通过升级服务流程和强化品牌推广，提升品牌声量 [2] - 在连锁化方面，公司计划在20个核心经济发达城市深耕，短期内将年收入超1亿元的城市数量从8个提升至12个 [2] - 在数字化方面，公司已构建38个数字化系统，自研比例达70%，计划通过精准营销提升运营效率 [2] Group 2: Acquisition and Revenue Growth - 公司以4,000万元人民币收购珠海和东莞的19家奈瑞儿加盟门店，预计将为集团新增近7,500万元收入和750万元税后净利润 [3] Group 3: Shareholder Returns - 公司发布长期股东回报计划，未来三年将动用最高12亿港币提供股东回报，包括每年派息不低于归母净利润的50%及回购公司股份 [4] - 中金看好公司在内生和外延驱动下的广阔成长空间 [4]

Investment Rating - The report assigns an "Outperform" rating to Beauty Farm Medical and Health Industry, expecting a relative return exceeding 10% over the next 12-18 months [24]. Core Insights - Beauty Farm has articulated a clear strategy centered around the "Three Super" initiatives: Super Brand, Super Chain, and Super Digitalization, aiming to build core competitive advantages in the beauty services industry [2][9]. - The company targets to establish operational entities with revenues exceeding RMB 100 million in 20 core cities, which contribute approximately 40% of the industry revenue, with a solid foundation already in place as 8 cities have achieved this target [3][10]. - Recent operational performance shows strong momentum, with same-store sales growth of 6-8% and collection growth accelerating to low double digits, indicating robust endogenous growth [4][11]. Summary by Sections Strategic Overview - The "Three Super" strategy focuses on enhancing brand value, expanding chain operations, and leveraging digitalization to deepen customer relationships and operational efficiency [2][9]. - The company has integrated three premium brands to secure a strong position in the high-end market and aims to enhance customer experience through personalized services [2][9]. Growth Strategy - The goal is to increase the number of cities generating over RMB 100 million in revenue from 8 to 20 in the near term, with a focus on developing Shanghai and Beijing into "super cities" with revenues exceeding RMB 1 billion each [3][10]. - The growth will be driven by both organic growth and strategic acquisitions, leveraging successful past experiences in markets like Chongqing and Xi'an [3][10]. Financial Performance - The company has demonstrated exceptional profit enhancement capabilities, with significant improvements in revenue per store and profit margins post-acquisition [4][11]. - Strong cash flow generation is projected, with estimated operating cash flow of approximately RMB 1 billion for FY25, supporting future shareholder returns and strategic acquisitions [4][11]. Industry Context - The beauty services industry in China is highly fragmented, with nearly 90% of operations being single-store, presenting significant opportunities for consolidation driven by branding, chainification, and digitalization [5][12]. - The company anticipates a decrease in the total number of industry stores, while the market share and profitability of leading players with strong branding and digital capabilities will increase significantly [5][12]. M&A Strategy - Proven M&A integration capabilities are a key engine for executing the Super Chain strategy, with over 30 successful transactions completed historically [6][13]. - The recent integration of Naturade has validated the effectiveness of the company's platform-based empowerment model, with expectations of similar success from the newly acquired DECLÉOR [6][13].

Core Viewpoint - The consumer sector is showing signs of recovery, driven by favorable policies, rising CPI, and the imminent closure of Hainan Free Trade Port, leading to increased investment enthusiasm in the sector [2][4]. Group 1: Consumer Sector Analysis - The consumer sector is believed to be at the bottom, with fundamentals gradually improving, as indicated by the third-quarter reports [4]. - The "14th Five-Year Plan" emphasizes the importance of consumption, suggesting a positive outlook for the sector [4]. - Key investment opportunities include the restaurant chain sector, which is nearing the end of price wars, and companies like Anjiexin Foods and Lihai Foods are seeing improved net profit margins [4]. Group 2: Duty-Free Industry Insights - Hainan's duty-free sales data shows a significant recovery in Q3 2025, with a notable increase in average transaction value, and a stable outlook for Q4 [5]. - Continuous policy support, including a clear timeline for the island's closure and an expanded range of duty-free products, is expected to enhance the operational conditions for companies like China Duty Free Group and Hainan Development [5]. Group 3: Structural Upgrades in Consumption - The toy industry is evolving with IP incubation and category innovation, favoring leading companies with strong design and supply chain capabilities [6]. - The beauty industry is integrating medical, beauty, and health services, which is expected to enhance customer spending and repeat purchases [6]. - The consumer industry is transitioning from "functional supply" to "scenario value supply," indicating a structural upgrade in brand consumer goods [6]. Group 4: New Consumption Trends - Four new consumption themes are emerging: 1. Brand globalization 2.0, focusing on pricing power and emerging markets [7]. 2. Emotional value sectors like trendy toys and pet products are expected to benefit from rising GDP per capita [7]. 3. AI-driven consumption in service sectors is showing potential for profitability [7]. 4. Channel transformation emphasizing user experience and operational efficiency, particularly in instant retail and cost-effective dining [7]. Group 5: High-Growth Opportunities in Emotional Consumption - The gold and jewelry sector is undergoing significant changes, with rising gold prices and a shift towards emotional consumption, suggesting opportunities in high-end and trendy gold segments [8]. - Retail e-commerce is focusing on offline retail transformation and AI-enabled cross-border e-commerce leaders [8]. - The cosmetics sector is seeing growth in domestic brands that meet emotional value and safety ingredient innovation [8]. - The medical beauty sector remains resilient, with opportunities in differentiated products and mergers in downstream medical beauty institutions [8].

Core Viewpoint - The article highlights the illegal practices of certain beauty institutions providing ear-piercing services without the necessary medical qualifications, leading to health risks for clients, particularly minors [1][2]. Group 1: Incident Overview - A 16-year-old child suffered complications after receiving an ear-piercing service at an unqualified beauty institution, resulting in excessive bleeding and inflammation, necessitating a micro-surgery [1]. - The local prosecutor's office confirmed the incident and found that several beauty institutions were advertising medical services without proper authorization, violating the Medical Advertising Management Measures [1]. Group 2: Regulatory Response - The prosecutor's office issued recommendations to relevant administrative bodies to enhance supervision over false advertising and illegal medical services in the beauty industry [1]. - Following the initiation of a special action, over 500 beauty institutions were inspected, leading to the removal of more than 60 false advertisements, issuance of rectification notices to 41 operators, and the cancellation of 7 businesses [2]. - A follow-up confirmed that the identified issues had been rectified by the relevant parties [2].

Core Viewpoint - The Jiangsu Province Guan County Prosecutor's Office has initiated a comprehensive inspection of 323 registered beauty institutions, identifying 14 with serious legal violations and issuing over 260 health supervision opinions to prohibit non-medical institutions from conducting medical beauty projects [1][2]. Group 1: Regulatory Actions - As of the end of August, the relevant administrative agencies have completed a thorough "health check" of all registered beauty institutions in the county [1]. - The prosecutor's office has launched administrative public interest litigation procedures to address illegal medical practices in beauty institutions [1]. - A special rectification action was initiated, involving a "carpet-style" inspection of beauty institutions, focusing on those with concentrated complaints and risk hazards [1]. Group 2: Public Awareness and Education - On August 15, the prosecutor's office collaborated with relevant administrative agencies to conduct legal education in communities to enhance public awareness of illegal medical practices [2]. - Prosecutors emphasized that beauty institutions are strictly prohibited from conducting medical beauty projects and that advertising such services on social media constitutes false advertising [2]. Group 3: Industry Impact - The actions taken by the prosecutor's office and administrative agencies aim to effectively rectify industry chaos and establish a safety baseline for the public's pursuit of beauty [2].

Group 1 - A new individual business named "Xiao Jie Vitality Liquor Business" has been established in Longquanyi District, Chengdu, with a registered capital of 20,000 RMB [1] - The legal representative of the business is Xiao Bo, and its operating scope includes liquor sales and various health-related services [1] - The business is authorized to conduct activities such as health consultation, cultural and artistic exchange organization, and sales of daily necessities and pre-packaged food [1] Group 2 - The business is required to obtain necessary approvals from relevant authorities before commencing certain licensed activities [1] - The general projects include non-medical health services, sports health services, and remote health management services [1] - The business can operate independently based on its business license, except for projects that require approval [1]

Investment Rating - The report rates the stock of Beilingsong as "Accumulate" with projected EPS of 0.12 in 2024 and increasing to 0.93 by 2027, indicating a significant growth potential [5]. Core Insights - The service retail sector in China is poised for substantial growth, with a market size reaching 7 trillion yuan, driven by digitalization and changing consumer preferences [21][26]. - The report emphasizes the necessity for offline retail to adapt to the challenges posed by e-commerce, highlighting the importance of unique value propositions and customer experiences [27][32]. - Successful new consumption models must focus on high customer unit prices and integrate products with services to enhance consumer engagement and brand loyalty [2][3]. Summary by Sections Service Retail: A Trillion-Yuan Blue Ocean - China's service retail development level is relatively low, with a GDP contribution of only 56.7% in 2024, compared to 60%-80% in developed countries [10][13]. - The per capita service consumption expenditure in China is projected to reach 46.1% of total consumption in 2024, indicating significant room for growth [10][21]. - The rise of digital platforms has transformed consumer experiences, leading to an exponential increase in service retail market size [25][26]. Offline Retail: Challenges and Breakthroughs - Offline retail faces significant challenges due to e-commerce competition, leading to high fixed costs and product homogenization [27][32]. - Retail models that can achieve high gross margins and customer loyalty are more likely to succeed in the current market [33][36]. New Players in Service Retail - New retail players are emerging by focusing on niche markets and addressing unmet consumer needs, such as the rise of beauty and wellness services [38][39]. - Companies like Xila and Beilingsong are leveraging standardized service models and clear franchise systems to facilitate rapid expansion [46][49]. Key Company Analysis - Beilingsong is transitioning its business model to include both technology products and quick-effect massage services, aiming to enhance customer experience and brand loyalty [4]. - Xila is expanding into scalp care, leveraging its strong brand and supply chain capabilities to become a preferred service provider for families [4].

Summary of the Conference Call for 美丽田园 Company Overview - **Company**: 美丽田园 (Beautiful Pastoral) - **Industry**: Healthcare and Beauty Services Key Points and Arguments 1. Shareholder Structure and Investment - CPE has exited, stabilizing the shareholder structure and paving the way for long-term value release. New investors include long-term foreign healthcare funds and strategic investment funds [2][3][5] - The introduction of diverse investors enhances the capital ecosystem of the company, with a strong belief in the growth potential of the Chinese beauty and health industry [5][8] 2. Financial Performance and Growth - For the first five months of 2025, the company reported significant growth: - Membership revenue increased by over 20% - Sub-health medical services grew by over 50% - Beauty and health services rose by over 20% - Medical beauty services increased by 10% - Customer traffic grew by over 20% [2][12] - The company aims to achieve 3 billion in revenue and 320 million in adjusted net profit for 2025, with a target to improve adjusted net profit margin by at least 0.5 percentage points annually [4][19] 3. Capital Market Strategy - 美丽田园 has a three-year capital market plan: - A dividend mechanism distributing no less than 50% of annual net profit to shareholders, with the first dividend expected in August 2025 - Optimizing the shareholder structure to enhance liquidity and trading activity - Implementing a management equity incentive plan to align long-term interests with shareholders [2][6][19] 4. M&A Strategy - The company has extensive M&A experience, categorizing it into major acquisitions, regional leader acquisitions, and small zero-cost acquisitions. Plans include accelerating the acquisition of major and regional brands [4][15] - 美丽田园 has completed over 30 medium to large-scale acquisitions in the past decade, with ongoing negotiations for more than ten regional brands [15][20] 5. Integration of 奈瑞儿 - The integration of 奈瑞儿 is progressing well, focusing on traditional Chinese medicine-based smart beauty services. The average store revenue has reached 8 million, a 10% increase year-on-year, with a net profit margin exceeding 10% [2][10][11] - Future plans include creating a replicable health store model and expanding into the Yangtze River Delta region in 2026 [11] 6. Market Position and Future Outlook - The company is confident in meeting the criteria for inclusion in the Hong Kong Stock Connect, with a market capitalization expected to reach between 7 billion and 8 billion [13][18] - Management is committed to accelerating the integration of quality brands and exploring opportunities for skincare asset acquisitions or collaborations with international brands [4][13] 7. Challenges and Opportunities - Despite economic concerns, 美丽田园 is positioned to maintain over 10% growth in customer traffic and revenue through both organic growth and acquisitions [17] - The company is focused on optimizing efficiency through supply chain improvements, reducing rental costs, and enhancing employee productivity [17][22] 8. Investor Sentiment - New investors express high confidence in the company's fundamentals and recognize its undervalued market position, indicating a strong commitment to long-term growth [9][14] Additional Important Content - The company is actively working on enhancing its digital and supply chain capabilities, which have shown significant improvements in profitability and operational efficiency [21][22] - Ongoing challenges include optimizing underperforming stores and continuously improving employee capabilities [22]