Core Insights - Xiaomi Group recently reported strong financial results, while Kingsoft Corporation, led by billionaire Lei Jun, delivered disappointing financial performance [2] Financial Performance - In Q3, Kingsoft's revenue decreased by 17% year-on-year to 2.419 billion yuan, with net profit nearly halved to 213 million yuan [3][5] - For the first three quarters of the year, Kingsoft's revenue fell by 6.12% to 7.065 billion yuan, and net profit decreased by 5.58% to 1.029 billion yuan [5] - The decline in performance is attributed to a significant drop in revenue from the gaming segment, which fell by 47% to 899 million yuan, accounting for 37% of total revenue [6][5] Gaming Business Challenges - The poor performance of the gaming segment is linked to the underwhelming launch of the game "Limitless Machine," which saw a drastic drop in daily active users from over 130,000 to around 1,000 [3][21] - Kingsoft's management acknowledged operational missteps during the game's launch, which contributed to its disappointing performance [3][23] Office Software Performance - In contrast, Kingsoft's office software and services segment showed resilience, generating revenue of 1.521 billion yuan, a 26% increase year-on-year [4][12] - The global monthly active devices for WPS Office reached 669 million, reflecting a 9% year-on-year growth [11] Strategic Focus - Kingsoft is focusing on enhancing its core competencies, with an emphasis on AI applications and internationalization as strategic priorities [14] - The company is also investing in AI product development, which has contributed to the growth of WPS 365 and personal business segments [13] Historical Context - Kingsoft's growth can be traced back to its founders, with Lei Jun and Qiu Bojun playing pivotal roles in its development [30] - The company has faced various challenges over the years, including competition from Microsoft and the need to diversify its offerings [34][37] Future Outlook - Kingsoft plans to continue optimizing its gaming offerings and maintaining user engagement for existing titles while preparing for the launch of international IP games [28][29] - The company’s stock performance indicates a market capitalization of 141.6 billion yuan for Kingsoft Office, significantly surpassing the parent company’s market cap of 40.1 billion HKD [40]

Core Viewpoint - The mobile game "Goose Goose Duck," developed by Jinshan Shiyou, has officially launched its new testing phase in China, achieving 6 million pre-registrations and is a deeply localized version rather than a simple PC port [1][2]. Group 1: Company Strategy and Development - Jinshan Shiyou, an independent game company from Jinshan Group, aims to find its position in the competitive gaming industry, focusing on international and trendy content [2]. - The company has undergone restructuring, forming two game divisions: Xishanju and Jinshan Shiyou, with the latter focusing on internationalization [2]. - The choice of "Goose Goose Duck" as a key IP project is strategic, leveraging its previous success in the PC market to reduce market education costs [3][4]. Group 2: Localization and Collaboration - Jinshan Shiyou engaged in a "code-level cooperation" with Gaggle Studio to obtain original code and art resources for deep localization, which increases initial investment but lays a foundation for long-term operations [4]. - The company has spent nearly three years developing the mobile version and planning related content, which is why the game is only now entering large-scale testing [4]. Group 3: Commercialization and Growth Strategy - The commercialization strategy consists of three phases: focusing on game operations to achieve a million daily active users (DAU), developing derivative content like variety shows, and expanding into offline scenes and merchandise [5]. - Jinshan Shiyou will assess the health of the "Goose Goose Duck" IP using various metrics, including social spread index and content reproduction volume, to expand its influence sustainably [5]. - The shift from product operation to IP operation is a trend among game manufacturers, and for mid-sized companies like Jinshan Shiyou, this approach may provide a pathway to breakthrough amid competition [5].