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AGF亚洲游戏博览会盛大开幕!国庆来广州看世界顶级游戏展
(原标题:AGF亚洲游戏博览会盛大开幕!国庆来广州看世界顶级游戏展) 10月2日至5日,AGF亚洲游戏博览会在广州保利世贸博览馆盛大启幕,同期还举办CICF中国国际漫画节动漫游戏展。此次盛典不仅是一场专业的 动漫游戏展览,更是助力广州国庆黄金周文旅消费、推动"游戏次元经济"发展的重要平台。 本次博览会主会场位于琶洲保利世贸博览馆,面积达8.2万平方米,汇聚全球千余个品牌、7000余款IP周边产品,并举办超百场特色活动。 腾讯游戏xSupercell、网易游戏、盛趣游戏、三七互娱、西山居等游戏企业集体参展,带来众多现象级游戏IP。另外,法国游戏企业育碧携《刺客 信条:影》全新DLC"淡路之爪"举办全国首场线下试玩活动。 广东省游戏产业协会在AGF游戏展上首次打造"游戏舱"展区以及小游戏试玩区。"游戏舱"展区为品牌游戏企业、独立游戏工作室与广大游戏玩家 搭建了现场互动交流的平台。展会现场带来逾40款优质游戏供玩家沉浸式体验。小游戏试玩区带来包括《寻道大千》《无尽冬日》《开心消消 乐》《抓大鹅》等深受国内外游戏玩家喜爱的18款热门小游戏出展。 同时,战马能量杯英雄联盟挑战赛、WEC2025华立电竞总决赛、卡普空《街 ...
2025游戏市场2562亿,腾讯、网易、三七、贪玩发力,内容经营三大新趋势
Sou Hu Cai Jing· 2025-04-03 05:40
Core Insights - The gaming industry is experiencing a transformation with a focus on lifecycle extension and multi-platform releases, indicating a shift in marketing strategies and operational approaches [1][2][11] Market Growth - The domestic gaming market in China is projected to reach a sales revenue of 325.78 billion yuan in 2024, reflecting a year-on-year growth of 7.53%, a significant decline from the 13.95% growth in 2023 [3] - The mobile gaming market is recovering, with a scale of 238.22 billion yuan in 2024, showing a 5% year-on-year increase, while mini-games have seen a remarkable growth of 99.2%, reaching 39.84 billion yuan [4][5] Category Changes - The distribution of mobile game categories in China has shifted, with a decrease in the share of heavy games like RPGs and SLGs, while casual apps are gaining popularity [9] - Mini-games are primarily focused on casual gameplay, with role-playing and competitive games now accounting for over 20% of the market share, indicating a trend towards mid-to-heavy gameplay [9] Marketing and Advertising - The gaming industry is in a "stock era," making it increasingly difficult for new products to gain traction, leading to a cautious approach towards new game launches [11] - Marketing expenditures are rising, with a notable correlation between increased sales expenses and revenue growth among leading game companies [17] - The number of advertising materials for gaming has reached 2.436 million by December 2024, marking a 2.5% increase from the previous month [21] Content and User Engagement - The diversification of game content is evident, with a focus on breaking down operational, marketing, and user acquisition boundaries [18] - Social sharing features and user segmentation strategies are being employed to enhance user lifetime value (LTV) [22][23] Technological Integration - AI technology is increasingly being utilized in the gaming industry for automated advertising and content generation, helping to reduce costs and improve efficiency [25][26][28] - The integration of AI-generated content is reshaping the underlying logic of user acquisition in gaming, allowing for more precise targeting and engagement [28] Strategic Directions - The industry is moving towards a model that emphasizes "content + technology + ecosystem" as a means to navigate competitive pressures and sustain growth [29] - The trend of building an ecosystem around game official accounts, influencers, and user-generated content (UGC) is becoming more pronounced [35] Future Outlook - The gaming industry is expected to continue evolving with a focus on version updates and content marketing to attract and retain players [34] - The success of new titles like "Black Myth: Wukong" is boosting confidence in the domestic PC gaming market, highlighting the importance of content and gameplay in driving user engagement [39]